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NIL

Blum named Director of NIL Development for Cyclones

Brent Blum AMES — Cyclone Sports Properties, in partnership with Iowa State Athletics and Learfield Impact, has announced the appointment of Brent Blum as the new Director of Name, Image and Likeness (NIL) Development, Jake Lovell as NIL Partnerships and Operations Coordinator and MaryKate Walling as NIL Content Producer. “We are excited to launch this […]

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Blum named Director of NIL Development for Cyclones

Brent Blum

AMES — Cyclone Sports Properties, in partnership with Iowa State Athletics and Learfield Impact, has announced the appointment of Brent Blum as the new Director of Name, Image and Likeness (NIL) Development, Jake Lovell as NIL Partnerships and Operations Coordinator and MaryKate Walling as NIL Content Producer.

“We are excited to launch this innovative initiative with Learfield as we navigate this new world intercollegiate athletics enters starting July 1,” ISU Director of Athletics Jamie Pollard said. “We believe that these positions are a continued evolution of our long-standing partnership and allow us to create additional opportunities through existing and new corporate partners.”

Learfield Impact integrates the addition of these three on-campus NIL leadership positions, innovative technology in the form of Learfield’s Compass NIL dealmaking platform, and the Emmy Award-winning Learfield Studios content team into an unmatched full-service NIL offering. This powerful combination seamlessly generates authentic dealmaking and creates opportunities for influential storytelling content between student-athletes and brand partners.

In this newly created role, Blum will help oversee the university’s evolving NIL strategy, working closely with student-athletes, coaches and donors, as well as the Iowa State Foundation and corporate partners to build innovative and sustainable support. His work will focus on aligning the athletic department’s NIL vision with national best practices while staying true to the culture and values of Iowa State.

Blum currently serves as Executive Director of the We Will Collective, where he has helped raise over $12 million in support of Iowa State student-athletes, backed by contributions from more than 10,000 individual donors and area businesses.

“Cyclone Nation’s involvement is as important as ever as we tackle this transition in college athletics,” Blum said. “This next chapter gives us the opportunity to build a more unified and long-term NIL infrastructure for Iowa State. In the short term, continued support of We Will is vital as we move forward.”

Lovell, who has been a member of the CSP staff for three years, will assist Blum in fulfilling NIL sponsorships and Walling, who received both her undergraduate and master’s degrees from Iowa State while working as a content producer for the Cyclone Football program, will produce NIL-related content for CSP sponsors.

With the House settlement approved by Judge Claudia Wilken earlier this month, the Iowa State Athletics Department will now provide direct financial support to Cyclone student-athletes on top of the world-class education and other benefits that they currently receive. Nearly every Cyclone student-athlete will receive a financial payment from the University for their NIL rights beginning on July 1.

Iowa State Athletics will provide the maximum revenue-sharing amount allowed, currently projected to be $20.5M for the 2025-26 fiscal year, by the House settlement to its student-athletes. The We Will Collective will begin transitioning its members to the We Will Fund that will be housed within the ISU Foundation next month. Contributions to the We Will Fund will allow donors to invest in the support of student-athletes while helping ISU ensure future success of its championship-caliber programs.

“The Iowa State fan base has long-been recognized as one of the nation’s most-loyal, and their continued generous support of the We Will Fund will be critical as we move into college athletics’ new era,” Pollard said. “We are grateful for all of our fans who have contributed to the We Will Collective over the last few years and it is our sincere hope they continue that support as we transition to the We Will Fund to ensure that our programs are positioned for greater success in this new era.”

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Trump signs executive order governing NIL, revenue-sharing in college sports

President Donald Trump signed an executive order Thursday afternoon attempting to govern the name, image and likeness (NIL) landscape in college athletics. The order, which expressly bans “third party, pay-for-play payments to collegiate athletes,” also includes terms intended to “protect student-athletes and collegiate athletic scholarships and opportunities.”  It shares similar goals with the College Sports […]

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President Donald Trump signed an executive order Thursday afternoon attempting to govern the name, image and likeness (NIL) landscape in college athletics.

The order, which expressly bans “third party, pay-for-play payments to collegiate athletes,” also includes terms intended to “protect student-athletes and collegiate athletic scholarships and opportunities.” 

It shares similar goals with the College Sports Commission, which was created as part of the House v. NCAA settlement to ensure compliance with revenue-sharing caps.  

Among the clauses are directions to implement revenue-sharing “in a manner that protects women’s and non-revenue sports.” Schools like Duke, whose athletic departments generated more than $125,000,000 during the 2024-25 season, must increase scholarship opportunities in non-revenue sports in the upcoming season. They must also offer the maximum number of roster spots in those sports as permitted by current collegiate rules.

The order tasks the Secretary of Education, Attorney General, Secretary of Health and Human Services and the Chairman of the Federal Trade Commission with creating an enforcement plan in the next 30 days, based in part on the litigatory power of Title IX.

Trump has also directed the National Labor Review Board to clarify the status of student-athletes. If they are named amateurs instead of employees, it will limit their bargaining power and pave the way for clearer financial regulation. 

Per a White House fact sheet, the executive order aims to eliminate “pay-for-play bidding wars amongst university boosters” and quell “a chaotic environment that threatens the financial and structural viability of college athletics.” 

Money has played an increasingly public role in the college recruiting scene, especially since the idea of revenue sharing was introduced to the NCAA and power conferences in June. With the approval of the House v. NCAA settlement, schools are now able to pay players directly with up to 22% of their athletic department budgets. 

These changes have been hailed by some and denounced by others. NCAA President Charlie Baker put out a statement in support of Trump’s attempt at regulation.

“The NCAA is making positive changes for student-athletes and confronting many challenges facing college sports by mandating health and wellness benefits and guaranteeing scholarships, but there are some threats to college sports that federal legislation can effectively address,” Baker said. “We look forward to working with student-athletes, a bipartisan coalition in Congress and the Trump Administration to enhance college sports for years to come.”

Duke Athletic Director Nina King did not respond to request for comment in time for publication.

While Trump’s executive order remains bare-bones, more detailed legislation has also made its way into the House. The SCORE Act looks to grant antitrust protections to the NCAA and conferences, override state variations in NIL law and eliminate many administrative restrictions on NIL compensation. 

All of the Power 5 conferences previously issued a statement endorsing the SCORE Act. However, players associations for the NFL, NBA, MLB, NHL and MLS issued a joint statement urging Congress to reject the bill. 

“Whatever progress the athletes have made has been a result of their use of the antitrust laws,” they wrote in a letter earlier this month. “The SCORE Act would take that weapon away from them.”

The House Energy and Commerce committee and the Committee on Education and the Workforce recently approved the bill with no Democratic support. It will need 60 votes, including seven Democrats, to pass the Senate.


Abby DiSalvo profile
Abby DiSalvo

Abby DiSalvo is a Trinity junior and sports editor of The Chronicle’s 121st volume.





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Rev-Share Debate Before Kentucky Football Fall Camp

It’s been one week since we spoke with the Wildcats at SEC Media Days. In one more week, the Kentucky football team will be wearing helmets on a practice field. It’s almost Football Time in the Bluegrass. 11 Personnel is here to help you get across the finish line and into the Kentucky football season. […]

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It’s been one week since we spoke with the Wildcats at SEC Media Days. In one more week, the Kentucky football team will be wearing helmets on a practice field. It’s almost Football Time in the Bluegrass.

11 Personnel is here to help you get across the finish line and into the Kentucky football season. There are a few noteworthy events happening around the world of college football ahead of the start of fall camp…

— The Great Kentucky Rev-Share Debate
— National Writers put Mark Stoops on the Hot Seat
— Hardley Gilmore speaks for the first time
Boo Carter drama in Knoxville is comedy.
— Big Ten is at odds with the rest of college football.

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More Kentucky News and Views on the KSR YouTube Channel

Kentucky Sports Radio has expanded its coverage of the Wildcats in the most ridiculous manner possible on our YouTube Channel. Here you will be able to find interviews with coaches and players, as well as commentary from the KSR crew. From Rapid Reactions following big events to our lengthy lineup of live shows, subscribe to the KSR YouTube Channel to stay up to date on everything happening around the Big Blue Nation.



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Trump signs executive order seeking to clarify college athletes’ employment status

President Donald Trump on Thursday signed an executive order mandating that federal authorities clarify whether college athletes can be considered employees of the schools they play for — attempting to create clearer national standards for the NCAA’s name image and likeness program. FILE – Penn State offensive lineman Nick Dawkins (53) in action during the […]

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President Donald Trump on Thursday signed an executive order mandating that federal authorities clarify whether college athletes can be considered employees of the schools they play for — attempting to create clearer national standards for the NCAA’s name image and likeness program.

FILE - Penn State offensive lineman Nick Dawkins (53) in action during the first half of an NCAA college football game against Minnesota, Nov. 23, 2024, in Minneapolis.

FILE – Penn State offensive lineman Nick Dawkins (53) in action during the first half of an NCAA college football game against Minnesota, Nov. 23, 2024, in Minneapolis.

Abbie Parr / AP

The move comes amid a dramatic increase in the money flowing into and around college athletics. It also follows key court victories won by current and former athletes angry that they were barred for decades, both from earning income based on their celebrity and from sharing in the billions of revenue they helped generate.

Facing a growing number of state laws undercutting its authority, the NCAA in July 2021 cleared the way for athletes to cash in with name, image and likeness deals with brands and sponsors.

That came mere days after a 9-0 decision from the Supreme Court that found the NCAA cannot impose caps on education-related benefits schools provide to their athletes because such limits violate antitrust law.

Trump’s action directs the secretary of labor and the National Labor Relations Board to clarify the status of collegiate athletes through guidance or rules “that will maximize the educational benefits and opportunities provided by higher education institutions through athletics.”

The NCAA’s embrace of NIL deals set the stage for another massive change that took effect July 1: The ability of schools to begin paying millions of dollars to their own athletes, up to $20.5 million per school over the next year. The $2.8 billion House settlement shifts even more power to college athletes, who have also won the ability to transfer from school to school without waiting to play.

The NCAA has been lobbying for several years for limited antitrust protection to keep some kind of control over this new landscape — and avoid more crippling lawsuits — but a handful of bills have gone nowhere in Congress.

The 1,100 universities that comprise the NCAA have insisted for decades that athletes are students who cannot be considered anything like a school employee.

This stance has long been a part of the amateur model at the heart of college athletics, but that model is rapidly being replaced by a more professional structure fed by money that is coming from donors, brands and now the schools themselves.

Some coaches have even suggested collective bargaining is a potential solution to the chaos they see.

It is a complicated topic: Universities would become responsible for paying wages, benefits, and workers’ compensation and schools and conferences have insisted they will fight any such move in court (some already have).

While private institutions fall under the National Labor Relations Board, public universities must follow labor laws that vary from state to state and it’s worth noting that virtually every state in the South has “right to work” laws that present challenges for unions.

___

AP college sports: https://apnews.com/hub/college-sports



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Trump signs order to clarify college athletes’ employment status amid NIL chaos | National News

WASHINGTON (AP) — President Donald Trump on Thursday signed an executive order mandating that federal authorities clarify whether college athletes can be considered employees of the schools they play for in an attempt to create clearer national standards in the NCAA’s name, image and likeness era. Trump directed the secretary of labor and the National […]

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WASHINGTON (AP) — President Donald Trump on Thursday signed an executive order mandating that federal authorities clarify whether college athletes can be considered employees of the schools they play for in an attempt to create clearer national standards in the NCAA’s name, image and likeness era.

Trump directed the secretary of labor and the National Labor Relations Board to clarify the status of collegiate athletes through guidance or rules “that will maximize the educational benefits and opportunities provided by higher education institutions through athletics.” The order does not provide or suggest specifics on the controversial topic of college athlete employment.


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Copyright 2025 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without permission.





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Penn State football set for NIL push with “We Are at The Shore”

Penn State’s marquee NIL event has begun. Happy Valley United’s fourth annual “We Are at The Shore” is taking place Thursday at the Union League National Golf Club in Swainton, N.J. From 6–7 p.m., Penn State football players will meet fans for an informal meet-and-greet, followed by head coach James Franklin’s appearance at a VIP […]

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Penn State’s marquee NIL event has begun. Happy Valley United’s fourth annual “We Are at The Shore” is taking place Thursday at the Union League National Golf Club in Swainton, N.J.

From 6–7 p.m., Penn State football players will meet fans for an informal meet-and-greet, followed by head coach James Franklin’s appearance at a VIP reception from 6:30–7:30 p.m. Joined by his coaching staff and former lettermen, Franklin will “discuss NIL at Penn State and the upcoming season” with attendees.

The main event kicks off from 7–10 p.m., featuring entertainment by DJ Rictor and live painting by Cody Sabol. An afterparty is set for 10:30 p.m. to 2 a.m. at the Whitebrier in Avalon, N.J.

The purpose of the event, of course, is to support Penn State football’s ongoing push to generate NIL funding. Ticket prices range from $200 for individuals and $300 for couples for the meet-and-greet, to $1,000 and $1,500 for the VIP reception, and $1,500 and $2,000 for the main event. HVU is also hosting both in-person and online auctions to further bolster fundraising.

Among the items up for bid: a signed Drew Allar jersey, an autographed Saquon Barkley Penn State helmet, a Nick Singleton game-worn autographed jersey, a signed Dani Dennis-Sutton football, and a Kaytron Allen game-worn autographed jersey. Additional memorabilia comes from Micah Parsons, Chop Robinson, Tyler Warren, and James Franklin.

Against the backdrop of this summer’s House settlement, Franklin acknowledged the relative success of the program’s NIL strategy. Prioritizing the retention of top players, protecting them from poaching by other programs, taking a targeted approach to the transfer portal, and seeking fair value in recruiting – Franklin said the 2025 roster is the result of those efforts.

Speaking to reporters Wednesday in Las Vegas at Big Ten Media Days, Franklin pointed to the broader benefits of legalized NIL compensation for all parties involved.

“I think a lot of people could be upset or have questions or concerns about NIL and those types of things, but I know for the retention of players, I think it’s an extremely positive thing,” Franklin said. “There were guys that were leaving college to go to the NFL, and they shouldn’t have. But based on their situation – their family situation, or whatever it was – they hadn’t gotten their degrees yet. They were going to be fourth-, fifth-, sixth-, seventh-round draft choices, and they came out early because they just could not turn that opportunity to make that type of money down for their family.

“So when it can become a win-win situation – where they can come back and finish their degrees or get a master’s degree, like Nick Dawkins, have a chance to win at the very, very highest level, and have a chance to increase their draft stock – it’s hard to argue.”


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Trump signs order to clarify college athletes’ employment status amid NIL chaos

Associated Press WASHINGTON (AP) — President Donald Trump on Thursday signed an executive order mandating that federal authorities clarify whether college athletes can be considered employees of the schools they play for in an attempt to create clearer national standards in the NCAA’s name, image and likeness era. Trump directed the secretary of labor and […]

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Associated Press

WASHINGTON (AP) — President Donald Trump on Thursday signed an executive order mandating that federal authorities clarify whether college athletes can be considered employees of the schools they play for in an attempt to create clearer national standards in the NCAA’s name, image and likeness era.

Trump directed the secretary of labor and the National Labor Relations Board to clarify the status of collegiate athletes through guidance or rules “that will maximize the educational benefits and opportunities provided by higher education institutions through athletics.” The order does not provide or suggest specifics on the controversial topic of college athlete employment.

The move comes after months of speculation about whether Trump will establish a college sports commission to tackle some of the thorny issues facing what is now a multibillion-dollar industry. He instead issued an order intended to add some controls to “an out-of-control, rudderless system in which competing university donors engage in bidding wars for the best players, who can change teams each season.”

“Absent guardrails to stop the madness and ensure a reasonable, balanced use of resources across collegiate athletic programs that preserves their educational and developmental benefits, many college sports will soon cease to exist,” Trump’s order says. “It is common sense that college sports are not, and should not be, professional sports, and my administration will take action accordingly.”

There has been a dramatic increase in money flowing into and around college athletics and a sense of chaos. Key court victories won by athletes angry that they were barred for decades from earning income based on their celebrity and from sharing in the billions of revenue they helped generate have gutted the amateurism model long at the heart of college sports.

Facing a growing number of state laws undercutting its authority, the NCAA in July 2021 cleared the way for athletes to cash in with NIL deals with brands and sponsors — deals now worth millions. That came mere days after a 9-0 decision from the Supreme Court that found the NCAA cannot impose caps on education-related benefits schools provide to their athletes because such limits violate antitrust law.

The NCAA’s embrace of NIL deals set the stage for another massive change that took effect July 1: The ability of schools to begin paying millions of dollars to their own athletes, up to $20.5 million per school over the next year. The $2.8 billion House settlement shifts even more power to athletes, who have also won the ability to transfer from school to school without waiting to play.

At Big Ten Conference football media days in Las Vegas, Purdue coach Barry Odom was asked about the Trump order.

“We’ve gotten to the point where government is involved. Obviously, there’s belief it needs to be involved,” he said. “We’ll get it all worked out. The game’s been around for a hundred years and it’s going to be around 100 more.”

The NCAA has been lobbying for several years for limited antitrust protection to keep some kind of control over this new landscape — and avoid more crippling lawsuits — but a handful of bills have gone nowhere in Congress. Trump’s order makes no mention of that, nor does it refer to any of the current bills in Congress aimed at addressing issues in college sports.

NCAA President Charlie Baker and the nation’s largest conferences both issued statements saying there is a clear need for federal legislation.

“The association appreciates the Trump administration’s focus on the life-changing opportunities college sports provides millions of young people and we look forward to working with student-athletes, a bipartisan coalition in Congress and the Trump administration,” said Baker, while the conferences said it was important to pass a law with national standards for athletes’ NIL rights as soon as possible.

The 1,100 universities that comprise the NCAA have insisted for decades that athletes are students who cannot be considered anything like a school employee. Still, some coaches have recently suggested collective bargaining as a potential solution to the chaos they see.

It is a complicated topic: Universities would become responsible for paying wages, benefits, and workers’ compensation and schools and conferences have insisted they will fight any such move in court. While private institutions fall under the National Labor Relations Board, public universities must follow labor laws that vary from state to state and it’s worth noting that virtually every state in the South has “right to work” laws that present challenges for unions.

Trump’s order also:

— Calls for adding or at least preserving athletic scholarships and roster spots for non-revenue sports, which are those outside football and basketball. The House settlement allows for unlimited scholarships but does impose roster limits, leading to a complicated set of decisions for each program at each school that include potential concerns about Title IX equity rules. Trump said “opportunities for scholarships and collegiate athletic competition in women’s and non-revenue sports must be preserved and, where possible, expanded.”

— Asks the Justice Department and Federal Trade Commission to “preserve college athletics through litigation” and other actions to protect the rights and interests of athletes — a stance that could influence ongoing lawsuits filed by athletes over eligibility and other issues.

— Directs White House staff to work with the U.S. Olympic and Paralympic Committee to protect the collegiate pipeline feeding Team USA. College sports programs produce around three-quarters of U.S. Olympians at a typical Summer Games, but some are on uncertain footing as schools begin sharing revenue with athletes and the lion’s share going to football and basketball.

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AP National Writer Eddie Pells contributed.

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AP college sports: https://apnews.com/hub/college-sports





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