Sports

Boldfit Taps Arshdeep Singh as Brand Athlete

Boldfit, India’s fitness and sports gear brand, has announced the onboarding of Team India pacer Arshdeep Singh as an official brand athlete. The partnership builds on Boldfit’s athlete-first positioning, joining Singh with existing collaborator and investor KL Rahul. Known for his fearless pace and grounded persona, Arshdeep Singh brings authenticity to Boldfit’s growing athlete-led movement. […]

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Boldfit, India’s fitness and sports gear brand, has announced the onboarding of Team India pacer Arshdeep Singh as an official brand athlete.

The partnership builds on Boldfit’s athlete-first positioning, joining Singh with existing collaborator and investor KL Rahul.

Known for his fearless pace and grounded persona, Arshdeep Singh brings authenticity to Boldfit’s growing athlete-led movement.

The announcement was made through a social media campaign featuring a casual exchange between Arshdeep and Rahul, alongside visuals of Arshdeep in Boldfit apparel — designed to appeal to India’s Gen Z audience.



“I have always believed in doing things with full power, on and off the field,” said Arshdeep Singh.

“Boldfit gets that vibe. It’s not just good looking gear, it’s made for how athletes actually train, recover and live. Really excited to build this.”

“We started Boldfit to create a brand rooted in real athletic journeys,” said Pallav Bihani, Founder of Boldfit.

“KL Rahul gave us that foundation. With Arshdeep coming on board, we’re doubling down on our mission to make Boldfit an athlete-first, performance-led brand. We are excited to co-create products with Arshdeep, tailored for the Indian fitness consumer.”

“Boldfit has always been about more than merch or gear,” added KL Rahul, cricketer and also an investor in Boldfit.

“It’s about creating something from within the sports ecosystem. Seeing Arshdeep come on board is a proud moment — the movement is only getting bolder.”≠—





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