Sports
Boldfit Taps Arshdeep Singh as Brand Athlete
Boldfit, India’s fitness and sports gear brand, has announced the onboarding of Team India pacer Arshdeep Singh as an official brand athlete. The partnership builds on Boldfit’s athlete-first positioning, joining Singh with existing collaborator and investor KL Rahul. Known for his fearless pace and grounded persona, Arshdeep Singh brings authenticity to Boldfit’s growing athlete-led movement. […]