BooRay! Card Game Claims $100 Million Valuation, Eyes Spot Among Gambling Industry Giants – The Chicagoland Journal

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BooRay! Card Game Claims $100 Million Valuation, Eyes Spot Among Gambling Industry Giants (Chicago, IL) – A fast-rising card game called BooRay! is drawing attention in the gambling world after announcing a $100 million startup valuation and positioning itself as a contender to join the ranks of casino heavyweights like the World Series of Poker (WSOP) and the World Poker Tour (WPT).

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Marketed as a blend of celebrity culture, gambling, and luxury branding, BooRay! is being pitched not only as a casino table game but also as a broader lifestyle brand. Its offerings already include limited-edition merchandise, fashion collaborations, and even branded beverages and fragrances.

“BooRay! isn’t just a game, it’s a cultural movement,” said Kahari S. Nash, known as “The BooRay! King” and CEO of KSN Gaming, the company behind the brand.

Aiming Beyond Poker

BooRay! draws comparisons to poker but seeks to carve out its own lane in the $100 billion global gambling industry. Poker has an estimated 100 million players worldwide, but BooRay! is banking on celebrity-driven appeal and cross-industry branding to capture new audiences.

The game has already been tested with casino operators and showcased at major industry events, including the SCCG G2E Celebrity BooRay! Exhibition and a celebrity gaming event in Atlanta. Upcoming appearances are planned at Galway Live! Arena 2025, the NBA Summer League in Las Vegas, and the People’s Hip Hop Awards in Memphis.

Multiple Platforms and Partnerships

The brand is expanding across digital and traditional gaming markets, with plans in social gaming, sweepstakes, real-money online gaming, and house-banked casino tables. Strategic partners include SCCG, Greentube Pro Social, Blue Bat Games, NOVOMATIC, and Kalamba Games—companies with long track records in developing profitable gambling products.

Industry veterans say the ambition behind BooRay! is noteworthy. The team points to the 2020 acquisition of WSOP’s intellectual property by NSUS Group for $500 million as a benchmark for where BooRay! could go if it gains traction.

Building a Gambling “Ecosystem”

The company describes BooRay! as more than a single casino game, with plans to launch television tie-ins such as King of the Table, celebrity tournaments, and high-profile brand collaborations.

Whether BooRay! can translate its $100 million valuation into long-term success remains to be seen. But industry watchers note the brand has already gained visibility in both casino and entertainment circles—a crucial step toward mainstream adoption.

BooRay! Card Game Claims $100 Million Valuation, Eyes Spot Among Gambling Industry Giants