Bowman Gray Stadium getting new scoreboard

WINSTON-SALEM, N.C. (WGHP) – Bowman Gray Stadium is getting a new state-of-the-art video board. Work has begun on the removal of the old scoreboard at the stadium with the new video board to be in place by the running of NASCAR’s COOK OUT CLASH at Bowman Gray on February 1, 2026.

NASCAR released information about the new video board, saying it will be a new Samsung LED display, which will significantly expand the stadium’s visual capabilities. The old board is a 19-foot square panel with advertising signage on the sides. The new video board will be 32 feet wide and 19 feet tall, using 10mm pitch LED video panels. According to NASCAR ,the board will provide high-definition clarity, improved brightness, and exceptional color accuracy.

The expanded width of the display will allow the video screen to be used for full-screen, split-screen, and a variety of other configurations.  The board can show live video, real-time scoring, stats, sponsor content and more.

“This new video board is another important step in elevating the fan experience at one of NASCAR’s most iconic and community-rooted venues,” said Joey Dennewitz, NASCAR Regional Managing Director. “The enhanced size, improved clarity, and powerful new content platform will give fans more live action, more data, and more ways to stay connected throughout the event.
Combined with the recent SAFER Barrier installation and Musco’s Total Light Control system, we’re proud to continue our investment in Bowman Gray Stadium’s future as a world-class venue.”

The new video board comes after the Winston-Salem City Council approved a resolution in June authorizing agreements between the city, Winston-Salem Speedway, LLC, and Winston-Salem State University for the acquisition and maintenance of a new Bowman Gray Stadium scoreboard.

“Bowman Gray Stadium has been a gathering place for generations, and this upgrade represents our continued commitment to enhancing the experience for everyone who walks through the gates,” said Winston-Salem Mayor Allen Joines. “This new board will deliver exciting, interactive, and informative content for fans while helping keep Winston-Salem competitive in attracting top-tier events.”

“WSSU football has an incredible tradition at Bowman Gray Stadium, and our students, alumni, and supporters deserve the best gameday atmosphere we can provide,” said Winston-Salem State University Chancellor Bonita Brown. “This upgrade will bring sharper visuals, richer storytelling, and more impactful celebrations of our teams. We’re excited to see this investment elevate events across the entire community.”

The agreement details set the cost of the videoboard at no more than $1million with the city paying 50 percent, WSSU paying 10 percent and Winston-Salem Speedway LLC, which runs the racing at Bowman Gray for NASCAR, paying 40 percent.

The scoreboard would be leased to the city over five years, allowing the city to pay its share of the total cost over that period, which it plans to do through revenue generated at the stadium. The city reported a net profit of more than $120,000 for the 2025 running of the NASCAR Cook Out Clash.

After five years, the WSSLLC would sell the scoreboard back to the city for a nominal cost.

The proposed agreement between the city and NASCAR also stipulated that Bowman Gray would host 5 years of NASCAR national series races at the historic quarter mile.