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Brag House Alerts SEC to Suspected Illegal Short Selling After 80% Stock Drop

Brag House Holdings (NASDAQ: TBH) has launched an investigation into suspected illegal naked short selling of its stock. The company observed several concerning indicators: an 80.79% stock price drop from $6.61 to $1.27 on April 1, 2025, unusually high trading volume nearly equaling the company’s public float […]

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Brag House Holdings (NASDAQ: TBH) has launched an investigation into suspected illegal naked short selling of its stock. The company observed several concerning indicators: an 80.79% stock price drop from $6.61 to $1.27 on April 1, 2025, unusually high trading volume nearly equaling the company’s public float over multiple days, nine trading halts, and persistent failures to deliver shares. Key evidence includes trading volume reaching 3x the IPO share size, average borrowing rates exceeding 115% in April 2025, and discrepancies in beneficial ownership reporting. The company has alerted the SEC, FINRA, and Nasdaq, requesting immediate investigation. Despite these market challenges, Brag House continues to execute its strategic initiatives in gaming and college sports engagement, including a recent partnership with Learfield.

Brag House Holdings (NASDAQ: TBH) ha avviato un’indagine su sospetti casi di vendita allo scoperto illegale senza copertura delle proprie azioni. L’azienda ha rilevato diversi segnali preoccupanti: un crollo del prezzo del titolo dell’80,79% da 6,61$ a 1,27$ il 1° aprile 2025, un volume di scambi insolitamente elevato quasi pari al flottante pubblico della società per più giorni consecutivi, nove sospensioni delle contrattazioni e persistenti mancati consegne di azioni. Le prove chiave includono un volume di scambi pari a 3 volte la quantità di azioni dell’IPO, tassi medi di prestito superiori al 115% nell’aprile 2025 e discrepanze nelle segnalazioni di proprietà effettiva. La società ha segnalato il caso alla SEC, FINRA e Nasdaq, richiedendo un’indagine immediata. Nonostante queste difficoltà di mercato, Brag House continua a portare avanti le sue iniziative strategiche nel settore del gaming e dell’engagement sportivo universitario, inclusa una recente partnership con Learfield.

Brag House Holdings (NASDAQ: TBH) ha iniciado una investigación sobre sospechas de venta en corto ilegal sin cobertura de sus acciones. La compañía observó varios indicadores preocupantes: una caída del precio de la acción del 80,79% de $6.61 a $1.27 el 1 de abril de 2025, un volumen de negociación inusualmente alto casi igual al flotante público de la empresa durante varios días, nueve suspensiones de negociación y persistentes incumplimientos en la entrega de acciones. Las pruebas clave incluyen un volumen de negociación que alcanzó 3 veces el tamaño de las acciones de la IPO, tasas promedio de préstamo superiores al 115% en abril de 2025 y discrepancias en los reportes de propiedad beneficiaria. La empresa ha alertado a la SEC, FINRA y Nasdaq, solicitando una investigación inmediata. A pesar de estos desafíos en el mercado, Brag House continúa ejecutando sus iniciativas estratégicas en juegos y compromiso deportivo universitario, incluyendo una reciente asociación con Learfield.

Brag House Holdings (NASDAQ: TBH)는 자사 주식에 대한 불법 네이키드 숏셀링 의심 사건에 대해 조사를 시작했습니다. 회사는 여러 우려되는 징후를 관찰했습니다: 2025년 4월 1일 주가가 6.61달러에서 1.27달러로 80.79% 급락, 회사의 공모 유통 주식 수와 거의 맞먹는 비정상적으로 높은 거래량이 여러 날 지속, 9차례의 거래 중단, 지속적인 주식 미인도 현상 등이 포함됩니다. 주요 증거로는 거래량이 IPO 주식 규모의 3배에 달했고, 2025년 4월 평균 대여율이 115%를 초과했으며, 실소유주 보고서에 불일치가 발견되었습니다. 회사는 SEC, FINRA, Nasdaq에 즉각적인 조사를 요청하며 이를 알렸습니다. 이러한 시장 어려움에도 불구하고 Brag House는 게임 및 대학 스포츠 참여 분야에서 전략적 이니셔티브를 계속 실행 중이며, 최근 Learfield와의 파트너십도 체결했습니다.

Brag House Holdings (NASDAQ : TBH) a lancé une enquête concernant des soupçons de vente à découvert illégale sans couverture de ses actions. La société a observé plusieurs indicateurs préoccupants : une chute du cours de l’action de 80,79% passant de 6,61 $ à 1,27 $ le 1er avril 2025, un volume de transactions exceptionnellement élevé presque égal au flottant public de l’entreprise sur plusieurs jours, neuf suspensions de cotation et des manquements persistants à la livraison des actions. Les preuves clés incluent un volume de transactions atteignant 3 fois la taille des actions de l’IPO, des taux d’emprunt moyens dépassant 115% en avril 2025 et des divergences dans les déclarations de propriété bénéficiaire. La société a alerté la SEC, la FINRA et le Nasdaq, demandant une enquête immédiate. Malgré ces défis sur le marché, Brag House continue de mener à bien ses initiatives stratégiques dans le domaine du gaming et de l’engagement dans le sport universitaire, y compris un partenariat récent avec Learfield.

Brag House Holdings (NASDAQ: TBH) hat eine Untersuchung wegen des Verdachts auf illegales Naked Short Selling seiner Aktien eingeleitet. Das Unternehmen stellte mehrere besorgniserregende Indikatoren fest: einen Aktienkursrückgang von 80,79% von 6,61 $ auf 1,27 $ am 1. April 2025, ungewöhnlich hohes Handelsvolumen, das über mehrere Tage nahezu dem öffentlichen Streubesitz des Unternehmens entsprach, neun Handelsunterbrechungen und anhaltende Lieferausfälle von Aktien. Wichtige Beweise umfassen ein Handelsvolumen, das dreimal so groß wie die IPO-Anzahl der Aktien war, durchschnittliche Leihgebühren von über 115% im April 2025 und Unstimmigkeiten bei den Angaben zum wirtschaftlichen Eigentum. Das Unternehmen hat die SEC, FINRA und Nasdaq informiert und um eine sofortige Untersuchung gebeten. Trotz dieser Marktprobleme setzt Brag House seine strategischen Initiativen im Bereich Gaming und Engagement im College-Sport fort, einschließlich einer kürzlichen Partnerschaft mit Learfield.

Positive


  • Company is taking proactive steps to protect shareholder value by investigating potential illegal trading

  • Strategic partnership with Learfield remains on track

  • Business operations and expansion plans continue despite stock price volatility

  • Company maintains strong focus on platform scaling and user experience enhancement

Negative


  • Stock price suffered dramatic 80.79% single-day decline (from $6.61 to $1.27)

  • Potential illegal naked short selling may be artificially suppressing stock value

  • Unusually high borrowing rates (115%) indicating significant short selling pressure

  • Multiple trading halts and circuit breaker triggers indicating extreme market volatility

Insights


Brag House’s allegations of naked short selling warrant serious attention following 81% stock drop, but regulatory investigations typically yield limited results.

Brag House’s announcement represents a significant escalation in their response to the dramatic 80.79% single-day stock collapse on April 1, 2025. The company has now formally requested investigations from three regulatory bodies—the SEC, FINRA, and Nasdaq—after identifying what they believe are telltale signs of illegal naked short selling.

The evidence they’ve presented merits attention: trading volume nearly tripled their IPO share count on April 1, triggering nine trading halts; appearance on Nasdaq’s circuit breaker list for two consecutive days; extremely high financing rates averaging 115% to borrow shares; persistent failures to deliver; and discrepancies between reported beneficial ownership and DTC reports.

While these indicators can signal naked short selling, they’re not definitively conclusive. High volume and price volatility can result from legitimate market factors, and settlement discrepancies have multiple potential causes. The company explicitly states they’re unaware of any material undisclosed information that might explain the trading pattern.

Historically, regulatory investigations into alleged naked short selling rarely result in significant enforcement actions due to the difficulty in proving intent and distinguishing between illegal naked shorts and legal market-making activities. The SEC has been criticized for its limited enforcement in this area despite Regulation SHO implementation.

For shareholders, this development introduces regulatory uncertainty that could persist for months or years, potentially affecting trading patterns and liquidity. The company is clearly attempting to signal to the market that its fundamental business remains on track, particularly highlighting their Learfield partnership, but the stock will likely trade under the cloud of this investigation for the foreseeable future.














NEW YORK, May 14, 2025 (GLOBE NEWSWIRE) — Brag House Holdings, Inc. (NASDAQ: TBH) (“Brag House” or the “Company”), the premier Gen Z engagement platform that operates at the intersection of gaming, college sports, and social interaction, today announced an update on its investigation into recent trading activity in its stock. With assistance from its outside advisors, the Company’s investigation has identified preliminary data suggesting the Company may have been the subject of illegal naked short selling. Accordingly, today the Company sent letters to the SEC, FINRA, and Nasdaq regarding these preliminary findings and requested they open an immediate investigation into the suspected trading activity.

Naked short sales take time to verify, but preliminary financial indicators cause the Company to believe that abusive naked short selling may have occurred. Naked short selling is illegal and damages stockholder value in a company by artificially pushing its stock price down. Common indicators of abusive naked short selling include unusually high trading volume, high financing rates to borrow stock, and persistent failures to deliver that culminate in significant downward pressure on a company’s stock price.

On March 31, 2025, the Company’s stock closed at $6.61 and subsequently closed at $1.27 on April 1, 2025, an 80.79% decrease in the Company’s stock price in one trading day. The Company has identified a large trade on April 1, 2025, that the Company believes may have triggered subsequent naked short selling, potentially by certain funds and traders. Moreover, based on settlement data the Company received from DTC, the Company did not see anywhere near the quantity of the settlement of shares that it expected to see based on the large number of shares that traded on April 1, 2025. The Company believes this lack of settlement of shares may be evidence of naked short selling.

On each of April 1, 2, and 3, 2025, the total volume of shares traded nearly equaled the Company’s public float. Specifically, on April 1, 2025, the trading volume was nearly three times the size of the shares of its initial public offering. Because of this unusually high trading activity, there were a total of nine trading halts in the Company’s stock on April 1, 2025. In addition, the Company appeared on Nasdaq’s circuit breaker list on both April 1 and April 2, 2025. Meanwhile, financing rates to borrow Brag House’s stock averaged over 115% in the month of April 2025 making it extremely expensive to borrow the Company’s stock which is often an indicator of a high demand to borrow the stock. Brag House stock was also subject to persistent failures to deliver in the second half of March and the first week of April 2025.

The Company has observed persistent discrepancies between the shares that are reported as beneficially owned by non-objecting beneficial owners (NOBOs) and objecting beneficial owners (OBOs) to Broadridge and other similar institutions and the shares that are reported to the Depository Trust Company. While minor occasional discrepancies can result from reporting delays or clerical errors, persistent discrepancies in beneficial ownership can imply that there may be fictious shares circulating in the market. The presence of fictious shares in the market would artificially increase the supply of shares available for short selling and may help facilitate naked short selling.

Brag House is not aware of any material undisclosed information or corporate developments that contributed to the decline in its stock price or unusually high trading volume. Taken together, the Company believes that the pricing volatility in the Company’s stock, unusual trading volume, high financing rates to borrow the Company’s stock, multiple halts to trading, and persistent failures to deliver form a compelling pattern indicative of artificial selling pressure and suggests the presence of illegal naked short selling.

Despite the turmoil in the Company’s stock price, Brag House is continuing to execute on its strategic initiatives to redefine digital engagement for casual college gamers and the brands that seek to connect with them, including our recent announcement of our partnership with Learfield. The Company continues to focus on scaling its platform, enhancing user experience, and expanding its data-driven brand partnerships to create deeper, more meaningful connections with Gen Z. The Company believes its strategy is working as Brag House is expanding its platform’s capabilities, refining its data-driven insights for brand partners, and fostering a digital community that resonates with casual gamers. Brag House remains confident in its strategic plan and the various initiatives it is executing on to create stockholder value.

A copy of the form of letter sent to the SEC, FINRA, and Nasdaq was filed with the SEC as an exhibit to the Company’s Form 8-K filed on May 14, 2025.

No stockholder action is required at this time.

About Brag House

Brag House is a leading media technology gaming platform dedicated to transforming casual college gaming into a vibrant, community-driven experience. By seamlessly merging gaming, social interaction, and cutting-edge technology, the Company provides an inclusive and engaging environment for casual gamers while enabling brands to authentically connect with the influential Gen Z demographic. The platform offers live-streaming capabilities, gamification features, and custom tournament services, fostering meaningful engagement between users and brands. For more information, please visit www.braghouse.com.

Forward-Looking Statements 
Certain statements in this announcement are forward-looking statements. Investors can identify these forward-looking statements by words or phrases such as “may,” “will,” “expect,” “anticipate,” “aim,” “estimate,” “intend,” “plan,” “believe,” “is/are likely to,” “potential,” “continue” or other similar expressions. These statements are subject to uncertainties and risks including, but not limited to, expectations related to the investigation of potential naked short selling, including the Company’s analysis, its ability to take appropriate corrective action, or any potential investigations by regulators and other risk factors discussed in the “Risk Factors” section of the Company’s filings with the SEC. Although the Company believes that the expectations expressed in these forward-looking statements are reasonable, it cannot assure you that such expectations will turn out to be correct, and the Company cautions investors that actual results may differ materially from the anticipated results and encourages investors to review other factors that may affect its future results discussed in the Company’s filings with the SEC, which are available for review at www.sec.gov. The Company undertakes no obligation to update or revise publicly any forward-looking statements to reflect subsequent occurring events or circumstances, or changes in its expectations that arise after the date hereof, except as may be required by law.

Media Contact:

Fatema Bhabrawala
Director of Media Relations
fbhabrawala@allianceadvisors.com

Investor Relations Contact:

Adele Carey
VP, Investor Relations
ir@thebraghouse.com










FAQ



What caused TBH stock to drop 80.79% on April 1, 2025?


Brag House suspects illegal naked short selling caused the dramatic price drop, with trading volume reaching 3x the IPO share size and multiple trading halts. The company is investigating a large trade on April 1 that may have triggered subsequent naked short selling.


What evidence suggests illegal naked short selling of TBH stock?


Key indicators include unusually high trading volume, 115% financing rates to borrow stock, persistent failures to deliver shares, multiple trading halts, and discrepancies between reported beneficial ownership and DTC records.


What actions is Brag House taking against suspected naked short selling?


Brag House has sent formal letters to the SEC, FINRA, and Nasdaq requesting immediate investigation into the suspicious trading activity, and filed these communications in an 8-K form on May 14, 2025.


How many trading halts did TBH stock experience on April 1, 2025?


TBH stock experienced nine trading halts on April 1, 2025, and appeared on Nasdaq’s circuit breaker list on both April 1 and April 2, 2025.


What is Brag House’s current business strategy despite the stock volatility?


Brag House continues to focus on scaling its Gen Z engagement platform, enhancing user experience, expanding data-driven brand partnerships, and executing strategic initiatives including its partnership with Learfield.








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Chicago Sports Network & Aquimo Bring Mobile Gaming to Live Baseball in RSN First

Chicago Sports Network (CHSN), home to the Chicago Blackhawks, Bulls and White Sox, has partnered with Aquimo Inc., a leader in mobile gaming technology for sports broadcasts and live events, to introduce a new interactive mobile gaming experience designed and tailored specifically for CHSN viewers. The custom-built Chicago Sports Network-branded baseball game, The CHSN Home Run […]

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Chicago Sports Network (CHSN), home to the Chicago Blackhawks, Bulls and White Sox, has partnered with Aquimo Inc., a leader in mobile gaming technology for sports broadcasts and live events, to introduce a new interactive mobile gaming experience designed and tailored specifically for CHSN viewers.

The custom-built Chicago Sports Network-branded baseball game, The CHSN Home Run Challenge, will debut on June 12 during White Sox Countdown Live, CHSN’s pregame show, and will be featured throughout the broadcast of the White Sox game that night against the Houston Astros.

This innovative partnership features a second-screen mobile game experience that allows fans to engage in real-time interactive contests tied to CHSN’s White Sox programming. Viewers can participate by scanning a QR code displayed on-screen during the pregame, in-game, or postgame broadcasts, unlocking a fully interactive game experience and the chance to win exclusive White Sox prizes and memorabilia.

“This partnership provides another exciting step forward in our mission to deliver innovative, interactive viewing experiences to our audience,” says Jason Coyle, President of Chicago Sports Network. “This collaboration aligns perfectly with CHSN’s commitment to fan engagement, helping us build deeper connections among our fans, our brand partners, and the broadcast experience.”

Powered by Aquimo’s advanced mobile gaming platform, the experience will feature structured timed events and challenges throughout the CHSN broadcast window. Prizes include autographed items from current and past White Sox stars as well as unique experiences like game used memorabilia and commemorative apparel celebrating the White Sox’s storied history.

“This exciting new activation with CHSN represents the next frontier of fan engagement for regional sports networks,” says Mark Jeffery, founder and CEO of Aquimo. “We’re proud to collaborate with CHSN to enhance their White Sox broadcasts with an engaging second-screen experience that delivers measurable value for broadcasters and sponsors while creating memorable interactions for fans.”

The promotional schedule officially kicks off June 12 during Sox Countdown Live at 6:00 p.m. CT, with continued activations throughout the MLB season. Fans can expect dynamic integrations such as live reads from talent, in-studio demonstrations, interactive on-screen graphics, and promotional spots throughout each game day broadcast window.

For more details and to join the interactive game, fans can tune into CHSN’s White Sox broadcasts or visit CHSN.com.



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GenCyber camp – GCU News

More than 30 high school students from as far away as Chicago and Atlanta participated in GCU’s GenCyber Camp this week at the Cyber Center of Excellence. They did everything from program robots to compete in games of Capture the Flag to simulating how emails get from one person to another. From left, Kyle Vo […]

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More than 30 high school students from as far away as Chicago and Atlanta participated in GCU’s GenCyber Camp this week at the Cyber Center of Excellence. They did everything from program robots to compete in games of Capture the Flag to simulating how emails get from one person to another.



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B2B iGaming marketing overview: Timeless Tech and Amigo Gaming discuss core industry drivers

See the full article on our website: Learn more The role of industry events in B2B marketing Exhibitions and conferences such as SiGMA, SBC, and ICE remain essential in B2B iGaming marketing. These events provide invaluable opportunities for face-to-face interaction, allowing companies to showcase their products and build lasting relationships. In-person meetings continue to play […]

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See the full article on our website: Learn more

The role of industry events in B2B marketing

Exhibitions and conferences such as SiGMA, SBC, and ICE remain essential in B2B iGaming marketing. These events provide invaluable opportunities for face-to-face interaction, allowing companies to showcase their products and build lasting relationships.

In-person meetings continue to play a crucial role in building trust, even as digital transformation accelerates. Mitja highlighted: “Being present at events like SiGMA is about more than showing up; it’s about building trust and lasting relationships.

See our full event list and upcoming opportunities: Timeless Tech Exhibitions

Optimizing websites for lead generation:

Today, websites are crucial to lead generation. iGaming companies must optimize their sites to attract and engage the right audience.

Website content needs to be clear, compelling, and easy to navigate. Strong calls to action guide visitors to take the next step, whether it’s contacting the company, requesting a demo, or signing up.

Content marketing: Building authority and trust

Content marketing allows companies to demonstrate expertise, share game releases, and showcase industry insights.

For game providers, this approach builds trust and positions them as industry leaders. Rodrigo emphasized: “Content marketing shows we understand player engagement and market needs, which is key to long-term success.”

Public relations and social media

PR helps raise brand visibility and credibility. It’s also important for SEO and backlink generation. As for social media, LinkedIn remains the top platform for B2B marketing in iGaming.

Sharing product news, engaging with decision-makers, and showing the human side of the company helps build deeper connections. “LinkedIn is our most effective platform for relationship-building and lead generation,” Rodrigo noted.

The growing influence of AI in marketing

AI is transforming iGaming marketing by automating tasks, analyzing customer data, and optimizing campaigns.

While AI offers valuable insights, human creativity is still essential for strategic decisions. Mitja concluded, “AI assists with data, but human insight remains key to creating authentic marketing strategies.

Conclusion

B2B marketing in iGaming requires a blend of digital innovation, trust-building, and strategic partnerships. Industry events, optimized websites, and content marketing play a key role in success.

Leveraging AI while maintaining human creativity will help iGaming companies stay competitive in this dynamic space.

Contact us to explore collaboration

Source: GMB





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nubia partners with Twitch Rivals at TwitchCon Europe 2025, igniting competitive passion around “Born to Win”

ROTTERDAM, Netherlands, June 13, 2025 /PRNewswire/ — nubia, a highly personalized and lifestyle smartphone brand, announced its role as the Official Marketing Partner for Twitch Rivals at TwitchCon Europe 2025 held from May 31 to June 1, 2025 in Rotterdam. This partnership, coinciding with TwitchCon’s 10th anniversary celebration, showcased the gaming excellence of nubia Neo 3 […]

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ROTTERDAM, Netherlands, June 13, 2025 /PRNewswire/ — nubia, a highly personalized and lifestyle smartphone brand, announced its role as the Official Marketing Partner for Twitch Rivals at TwitchCon Europe 2025 held from May 31 to June 1, 2025 in Rotterdam. This partnership, coinciding with TwitchCon’s 10th anniversary celebration, showcased the gaming excellence of nubia Neo 3 series, built on its “Born to Win” spirit, to tens of thousands of in-person attendees and millions of livestream viewers, engaging directly with fans, gamers, streamers, and media on this special stage. The nubia brand was prominently featured throughout the Twitch Rivals Arena, where top streamers competed in live tournaments.

“Partnering with Twitch Rivals at TwitchCon Europe 2025 is another exciting milestone for nubia,” said Li Wei, Vice President of ZTE “The ‘Born to Win’ spirit drives everything we do at nubia, inspiring gamers to strive for victory not just in gaming, but in every life moment. Following our successful collaborations with hit mobile games like Mobile Legends: Bang Bang and Garena Free Fire, we are thrilled to present nubia Neo 3 series directly to the global vibrant gaming community. TwitchCon provides a perfect stage to demonstrate how our innovative gaming smartphone can elevate the gaming experience for both enthusiasts and professional players. Through our collaboration with Twitch, we aim to build authentic connections with passionate players and expand our gaming presence in Europe and beyond.”

nubia Neo 3 GT, High-Performance AI Gaming Smartphone Built around Born to Win

At the heart of the partnership is nubia Neo 3 GT, a high-performance gaming smartphone built around its “Born to Win” spirit — a belief in confident self-expression, fearless competition, and the relentless pursuit of victory. Powered by a cutting-edge 6nm octa-core chipset running at 2.7GHz, and paired with up to 24GB dynamic RAM and 256GB storage, the device handles demanding games with ease.

The standout Dual Gaming Shoulder Triggers offer console-like controls with high sampling rate and fast response, a unique feature in its segment. Users can customize button mapping, trigger Game Space instantly with both shoulders, and activate one-touch combos for quick skill execution. The triggers reduce screen interference, enhance accuracy in FPS and MOBA games, and provide vibration feedback for a console-like feel. The integrated Z-axis linear motor adds immersive haptic response to every movement.

An exceptional gaming experience is delivered through a 6.8-inch FHD+ OLED display with 120Hz refresh rate and 1300 nits peak brightness, while a large 4083mm² VC cooling system with a multi-layer structure ensures stable performance during intense gaming sessions.

The gaming excellence extends to its innovative AI features, with the NeoTurbo AI engine and AI Game Space 3.0 working together to optimize performance through real-time scene recognition and behavioral learning. The AI Virtual Companion Demi provides smart gaming assistance with features like Demi Care, Demi Live, and Demi Alarm for enhanced focus and scheduling. For extended gaming sessions, the large battery with Bypass Charging technology enables direct power delivery without overheating. More than a gaming powerhouse, the nubia Neo 3 GT serves as an everyday companion for the young generation, seamlessly integrating professional gaming capabilities with practical features covering AI Photography, AI Translate and more for diverse user needs.

Immersive Experience Zone Takes Center Stage at TwitchCon Europe 2025

At TwitchCon Europe, nubia hosted an extensive program of activities designed to maximize brand exposure and community engagement. Attendees can visit the nubia interactive zone in the Twitch Rivals Arena featuring state-of-the-art gaming stations to get hands-on with nubia Neo 3 GT, experiencing the smartphone’s extraordinary gaming performance with its unique Dual Gaming Shoulder Triggers and AI Game Space. Featured streamers led intense battles, showcasing the exceptional power of nubia Neo 3 GT. Daily competitions let attendees compete using nubia Neo 3 GT for exclusive prizes and merchandise.

nubia Neo 3 series launched in March 2025 globally, with the Free Fire Co-Branded Edition following in May 2025 across Southeast Asia, Latin America, the Middle East, Europe, and other global markets.

MEDIA INQUIRIES:
ZTE Corporation
Communications
Email: [email protected]

SOURCE ZTE Corporation



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Stay22 Partners with Riot Games to Bring Hassle Free Travel to League of Legends Fans

Friday, June 13, 2025 Stay22, a leading Canadian travel tech company, has announced an exciting partnership with Riot Games to elevate the fan experience at the 2025 League of Legends Championship of the Americas (LTA) playoffs. This collaboration aims to streamline the process for esports fans attending the event in Texas, offering a seamless and […]

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Friday, June 13, 2025

Stay22, a leading Canadian travel tech company, has announced an exciting partnership with Riot Games to elevate the fan experience at the 2025 League of Legends Championship of the Americas (LTA) playoffs. This collaboration aims to streamline the process for esports fans attending the event in Texas, offering a seamless and integrated accommodation booking experience.

This partnership comes at a time when esports continues to grow globally, and event organizers like Riot Games are seeking innovative ways to enhance the fan experience. The integration of Stay22’s technology will enable fans to book accommodations at the same time they purchase their tickets for the highly anticipated LTA playoffs, which are scheduled to take place on September 27th and 28th in Texas. The official ticket sales for the 2025 LTA season finale will open on June 14th for pre-sale and June 15th for general sale.

Revolutionizing Esports Event Booking with Stay22’s Innovative Integration

Stay22’s software solution integrates seamlessly with Riot Games’ platform, allowing fans to book hotels and other accommodations without leaving the event page. This integration is powered by Stay22’s MAP (Marketplace Access Points) technology, which is designed to capitalize on high-intent audiences within event, media, and ticketing ecosystems. By displaying location-relevant booking options within Riot’s content, the platform empowers fans to make travel decisions on the spot, further enhancing their event experience.

Malcolm Archer, Head of Sales and Partnerships at Stay22, commented on the partnership, saying, “Stay22’s origin is rooted in esports: Hamed A., one of the co-founders of the company, decided to build the first version of our Map after struggling to book a hotel for a Counter-Strike tournament, so we are thrilled to work with an industry leader like Riot Games and offer a seamless, complete booking experience for video game players and fans. This partnership is a perfect example of how Stay22 helps event organizers provide a better experience for their community while unlocking incremental revenue, too.”

Addressing the Needs of Mobile-First, Fast-Paced Esports Fans

As gaming and esports continue to capture the attention of millions around the world, event organizers are increasingly catering to the growing demand for fast, mobile-friendly booking solutions. Esports fans, often young and tech-savvy, are known for making quick decisions, especially on mobile devices. Recognizing this, Stay22 has designed its platform to meet fans where they are, providing a frictionless experience that allows them to plan their travel and accommodations with minimal hassle.

Jeff Goodman, Enterprise Partnerships at Stay22, emphasized the importance of seamless booking for today’s esports audience: “Eventgoers, especially in gaming and esports, are planning fast and often on mobile. Frictionless booking matters. We’ve built tech that meets fans where they are, at the right moment, and Riot Games shares that user-first mindset.” This collaboration between Stay22 and Riot Games underscores a shared commitment to putting the fan experience at the forefront of event planning and execution.

A Game-Changer for the Esports Industry

This partnership marks just the beginning of a long-term collaboration between Stay22 and Riot Games. The two companies have already expressed their intent to build upon the success of this integration and continue to innovate in the esports event space. Stay22’s technology is set to provide even more performance-based insights and enhancements in the future, further improving the overall experience for attendees at esports events.

The partnership has the potential to change the way fans experience major esports tournaments, offering a more integrated and convenient way to plan their trip. As the esports industry continues to expand, innovations like these could set a new standard for fan engagement and operational efficiency in the events sector.

The Future of Esports Travel and Stay22’s Impact

Stay22 has a proven track record of helping brands create seamless, revenue-generating experiences for travelers, content creators, and event organizers. Founded in 2016 and headquartered in Montreal, Canada, Stay22 has grown rapidly, reaching a Gross Merchandise Value (GMV) of $500 million in 2024, with revenues of $25 million. The company currently boasts over 3,500 active partners and has facilitated over one million trips to 226 countries and regions.

Stay22’s innovative approach to travel technology is a game-changer for the event industry, providing a simple and effective solution to connect travelers with accommodation options. As esports continues to grow in popularity, Stay22’s role in the industry is poised to expand, helping event organizers reach new heights of success.

About Riot Games

Riot Games, the developer and publisher behind some of the world’s most popular video games, is no stranger to the esports industry. Known for its groundbreaking titles like League of Legends and VALORANT, Riot Games has become a leader in the gaming and esports world. The company also produces some of the most-watched esports tournaments globally, with millions of fans tuning in to watch the action unfold.

About Stay22

Stay22 is a Canadian travel tech company that provides innovative solutions to seamlessly connect content creators and media with affiliate marketing opportunities. Its platform uses artificial intelligence and machine learning technology to help content creators generate incremental revenue through travel bookings. In 2024, Stay22 reached new milestones, including $500 million in GMV and $25 million in revenue, while helping to monetize 182,000 pages across the web with 1.5 billion views.

Stay22’s partnership with Riot Games represents a significant step in the company’s continued growth and innovation, offering esports fans a more seamless and enjoyable event experience.

Stay22’s collaboration with Riot Games to enhance the fan experience at the 2025 League of Legends Championship playoffs is a significant development in the esports and travel industries. By enabling fans to book their accommodations while purchasing tickets, Stay22 is revolutionizing the way esports events engage with their audiences. This partnership is just the beginning of what promises to be a long-lasting and impactful relationship between Stay22 and Riot Games, with more innovations to come.

For more information, fans are encouraged to stay up-to-date via Riot Games’ official channels regarding the 2025 LTA playoffs and Stay22’s future collaborations.

Tags: accommodation booking, Canada, esports fan experience, esports travel booking, global esports community, League of Legends Championship, Montreal, riot games, Riot Games partnership, Stay22 partnership, Stay22 technology, Texas, Texas esports event, United States



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Unified Esports League: Helping develop social and emotional skills through gaming | Sports

EL CENTRO — Unified Esports League (UESL) is working to create a safe environment for children and adults aged 8+ with intellectual and developmental disabilities to develop social and emotional skills through gaming and technology. This includes esports, which have been proven to be a powerful tool in helping develop communication skills, teamwork, strategic thinking, […]

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EL CENTRO — Unified Esports League (UESL) is working to create a safe environment for children and adults aged 8+ with intellectual and developmental disabilities to develop social and emotional skills through gaming and technology. This includes esports, which have been proven to be a powerful tool in helping develop communication skills, teamwork, strategic thinking, problem-solving, how to handle a win or lose situation, and more.

“In the modern day, video games and technology serve as the current setting that we are able to help people grow through alongside their passion,” UESL founder and CEO Matthew Iske told the Imperial Valley Press. “We promote significant life skills within our clients.”

UESL, a non-profit vendor of the San Diego Regional Center, has eight locations either operating or preparing to open throughout San Diego County. The rapidly growing program is open year-round and is actively working to expand to more cities. Each location supports 12-18 individuals per day, adding up to 30-40 families per site.

According to UESL’s website, the project is coming to El Centro soon at Booker T. Washington Elementary School’s Unified Gaming and Technology Center at 223 S. First Street, El Centro, CA 92243. The program is currently open for enrollment, the website reads. To reserve a spot, those interested can enter https://www.unifiedesl.com/contact.

“At the moment we’re open for enrollment, but the program has not formally started. We have to hit a certain number of client enrollments before services can begin, so I believe that’s the phase we’re in at the moment,” a UESL representative explained in a message to IVP. “We’re looking for more interested members to kickstart the program as well as spread the word!”

Clients work in a 1:3 ratio with a designated coach throughout the program. In a written plan and concept developed by UESL, known as the Individualized Technology Education Plan, clients also go through a weekly assessment reviewing areas where they feel they may need improvement.

“Supported by their coaches, clients are better suited to accepting change—from winning and losing games, working in teams, and gaining new experiences,” Iske told the press. “We practice growth in these areas with safe, coach-monitored games such as Overcooked, Mario Kart, and Super Smash Bros. Ultimate drone-flying simulators and even immersive VR games.”

The program also promotes healthy habits during gaming, as the clients participate in a gamer workout each day. UESL also reinforces physical health while partaking in game play, including posture, hand-eye coordination, and the ability to recognize when one’s body is asking for a break. The program also has regular discussions and presentations about healthy food.

“A healthy body leads to a healthy mind and thus creates an individual who is ready to explore the world of gaming and what that means for their own growth,” said Iske.

Not only does the program lend a helping hand to families struggling to find nearby special needs resources, but it also provides an opportunity for caretakers to take a break knowing whoever they’re looking after is safe and learning.



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