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Brag House Holdings, Inc. Files Form 10-K and Reaffirms Strategic Vision for Gen Z Engagement Through Gaming

Brag House Holdings (NASDAQ: TBH) has filed its Annual Report on Form 10-K for FY2024 and reaffirmed its strategic vision focused on Gen Z engagement through gaming. The company is developing a digital platform for casual college gamers to compete and engage in school-spirit-based activities. The company […]

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Brag House Holdings (NASDAQ: TBH) has filed its Annual Report on Form 10-K for FY2024 and reaffirmed its strategic vision focused on Gen Z engagement through gaming. The company is developing a digital platform for casual college gamers to compete and engage in school-spirit-based activities.

The company highlighted its strategic partnership with Learfield, launched in April 2025 with Florida Gators Athletics, marking the first step in a planned expansion across Learfield’s network of over 200 collegiate institutions. The initiative, called Brag Gator Gauntlet, combines gaming, school spirit, and live sports through features including live gaming activations, NIL-integrated content, and branded loyalty tokens.

Brag House’s near-term goals include scaling Learfield-based activations across universities, deploying digital rewards, advancing platform technology, and leveraging data for brand-focused SaaS revenue generation.

Brag House Holdings (NASDAQ: TBH) ha presentato il suo Rapporto Annuale sul Modulo 10-K per l’anno fiscale 2024, riaffermando la sua visione strategica incentrata sul coinvolgimento della Generazione Z attraverso il gaming. L’azienda sta sviluppando una piattaforma digitale per i giocatori universitari casuali, che potranno competere e partecipare ad attività legate allo spirito scolastico.

L’azienda ha evidenziato la sua partnership strategica con Learfield, avviata nell’aprile 2025 con Florida Gators Athletics, rappresentando il primo passo di un’espansione prevista su oltre 200 istituzioni universitarie della rete Learfield. L’iniziativa, denominata Brag Gator Gauntlet, unisce gaming, spirito scolastico e sport dal vivo attraverso funzionalità come attivazioni di gioco in diretta, contenuti integrati con NIL e token fedeltà brandizzati.

Gli obiettivi a breve termine di Brag House includono l’espansione delle attivazioni basate su Learfield nelle università, l’implementazione di ricompense digitali, il miglioramento della tecnologia della piattaforma e l’utilizzo dei dati per generare ricavi SaaS focalizzati sul brand.

Brag House Holdings (NASDAQ: TBH) ha presentado su Informe Anual en el Formulario 10-K para el año fiscal 2024 y reafirmó su visión estratégica centrada en la participación de la Generación Z a través del gaming. La compañía está desarrollando una plataforma digital para jugadores universitarios casuales que compitan y participen en actividades basadas en el espíritu escolar.

La empresa destacó su alianza estratégica con Learfield, iniciada en abril de 2025 con Florida Gators Athletics, marcando el primer paso en una expansión planificada a través de la red de más de 200 instituciones universitarias de Learfield. La iniciativa, llamada Brag Gator Gauntlet, combina gaming, espíritu escolar y deportes en vivo mediante funciones que incluyen activaciones de juego en vivo, contenido integrado con NIL y tokens de fidelidad de marca.

Los objetivos a corto plazo de Brag House incluyen escalar las activaciones basadas en Learfield en universidades, desplegar recompensas digitales, avanzar en la tecnología de la plataforma y aprovechar los datos para generar ingresos SaaS enfocados en la marca.

Brag House Holdings (NASDAQ: TBH)는 2024 회계연도 연례보고서(Form 10-K)를 제출하고 게임을 통한 Z세대 참여에 중점을 둔 전략적 비전을 재확인했습니다. 회사는 대학의 캐주얼 게이머들이 경쟁하고 학교 정신 기반 활동에 참여할 수 있는 디지털 플랫폼을 개발 중입니다.

회사는 2025년 4월 플로리다 게이터스 육상팀과 시작한 Learfield와의 전략적 파트너십을 강조했으며, 이는 Learfield의 200개 이상의 대학 네트워크 전반에 걸친 확장의 첫걸음입니다. Brag Gator Gauntlet라는 이 이니셔티브는 라이브 게임 활성화, NIL 통합 콘텐츠, 브랜드 충성도 토큰 등 게임, 학교 정신, 라이브 스포츠를 결합합니다.

Brag House의 단기 목표는 대학 전역에 Learfield 기반 활성화를 확대하고, 디지털 보상을 배포하며, 플랫폼 기술을 발전시키고, 데이터를 활용해 브랜드 중심 SaaS 수익을 창출하는 것입니다.

Brag House Holdings (NASDAQ: TBH) a déposé son rapport annuel sur le formulaire 10-K pour l’exercice 2024 et a réaffirmé sa vision stratégique axée sur l’engagement de la génération Z via le gaming. L’entreprise développe une plateforme numérique destinée aux joueurs universitaires occasionnels pour qu’ils puissent s’affronter et participer à des activités liées à l’esprit d’école.

La société a mis en avant son partenariat stratégique avec Learfield, lancé en avril 2025 avec Florida Gators Athletics, marquant la première étape d’une expansion prévue à travers le réseau de plus de 200 établissements universitaires de Learfield. L’initiative, appelée Brag Gator Gauntlet, combine gaming, esprit d’école et sports en direct grâce à des fonctionnalités telles que des activations de jeu en direct, du contenu intégré au NIL et des tokens de fidélité de marque.

Les objectifs à court terme de Brag House incluent l’extension des activations basées sur Learfield dans les universités, le déploiement de récompenses numériques, l’amélioration de la technologie de la plateforme et l’exploitation des données pour générer des revenus SaaS axés sur la marque.

Brag House Holdings (NASDAQ: TBH) hat seinen Jahresbericht im Formular 10-K für das Geschäftsjahr 2024 eingereicht und seine strategische Vision bekräftigt, die auf die Einbindung der Generation Z durch Gaming abzielt. Das Unternehmen entwickelt eine digitale Plattform für Gelegenheitsspieler an Hochschulen, um in schulbezogenen Wettbewerben und Aktivitäten teilzunehmen.

Das Unternehmen hob seine strategische Partnerschaft mit Learfield hervor, die im April 2025 mit Florida Gators Athletics gestartet wurde und den ersten Schritt einer geplanten Expansion über das Netzwerk von mehr als 200 Hochschulen von Learfield darstellt. Die Initiative, genannt Brag Gator Gauntlet, vereint Gaming, Schulgeist und Live-Sport durch Funktionen wie Live-Gaming-Aktivierungen, NIL-integrierte Inhalte und gebrandete Treue-Token.

Die kurzfristigen Ziele von Brag House umfassen die Skalierung der Learfield-basierten Aktivierungen an Universitäten, die Einführung digitaler Belohnungen, die Weiterentwicklung der Plattformtechnologie und die Nutzung von Daten zur Generierung von markenfokussierten SaaS-Einnahmen.

Positive


  • Strategic partnership with Learfield provides access to over 200 collegiate institutions

  • Launch of revenue-generating Brag Gator Gauntlet initiative with Florida Gators Athletics

  • Multiple potential revenue streams through advertising, SaaS, and brand partnerships

  • Development of proprietary technology including Bragging Functionality and loyalty tokens

Negative


  • Early stage of platform development with key features still in beta

  • Heavy dependence on successful execution of Learfield partnership

  • No specific revenue figures or financial metrics disclosed












NEW YORK, May 08, 2025 (GLOBE NEWSWIRE) — Brag House Holdings, Inc. (NASDAQ: TBH) (“Brag House” or the “Company”), a media-tech company at the intersection of gaming, college sports, and digital brand engagement, today announced the filing of its Annual Report on Form 10-K for the fiscal year ended December 31, 2024.

The Company reaffirmed its confidence in the execution of its strategic plan to redefine digital engagement for casual college gamers and brands seeking to connect with the Gen Z demographic. As outlined in the Management’s Discussion and Analysis of its Annual Report on Form 10-K, Brag House continues to develop a first-of-its-kind digital platform where casual college gamers can compete, support their schools, engage in spirited banter, and win prizes in a safe, inclusive environment.

“We are creating more than a platform—we are building a new sports medium,” said Lavell Juan Malloy II, CEO and Co-Founder of Brag House. “By merging gameplay with school spirit, our student-led tournaments, proprietary Bragging Functionality, and interactive experiences offer Gen Z an entirely new way to engage with college rivalries.”

The Company highlighted its landmark strategic partnership with Learfield, which launched in April 2025 in collaboration with Florida Gators Athletics. The partnership represents a significant revenue-generating opportunity and marks the first step in a nationwide rollout designed to scale across Learfield’s network of over 200 collegiate institutions.

The Company reaffirmed its strategic focus by highlighting the launch of a landmark initiative with Florida Gators Athletics and Learfield’s Florida Gators Sports Properties, as announced in its April 28, 2025 press release titled “Brag House, Florida Gators Athletics, and Learfield Announce Strategic Partnership to Create New Digital Sports Medium for Gen Z.” This innovative collaboration introduces a new digital sports medium for Gen Z—merging school spirit, gaming, and live sports into immersive experiences, as detailed below.

The debut activation, known as the Brag Gator Gauntlet, kicks off in May 2025 at the University of Florida. This flagship series introduces:

  • Live and digital gaming activations aligned with real-world sporting events;
  • NIL-integrated content featuring student-athletes to amplify authenticity and school pride;
  • Branded loyalty tokens and cross-channel sponsorship opportunities across digital and on-campus platforms.

By uniting Brag House’s gamified platform with Learfield’s nationwide network of collegiate institutions, this initiative redefines how fans and students engage with college sports. It also opens up high-impact, measurable opportunities for brands to reach Gen Z through student-led tournaments, influencer-driven campaigns, and serialized content. The Company believes this model will generate high-ROI advertising opportunities and serve as a foundation for future data-driven insights, enabling brands to engage Gen Z with greater precision, authenticity, and scale.

“Our development and marketing strategy is laser-focused on high-impact, revenue-producing milestones,” added Malloy. “We are investing strategically in infrastructure while maintaining disciplined cost controls expected of a public company.”

The Company’s near-term strategic goals include:

  • Scaling Learfield-based activations across multiple universities;
  • Deploying digital rewards through Loyalty Tokens and Bragging Functionality;
  • Advancing key platform technology modules to operational beta;
  • Leveraging proprietary data for brand-focused SaaS revenue generation.

Brag House remains confident in its long-term growth trajectory and will continue providing shareholders with updates as key milestones are reached.

About Brag House
Brag House is a leading media technology gaming platform dedicated to transforming casual college gaming into a vibrant, community-driven experience. By seamlessly merging gaming, social interaction, and cutting-edge technology, the Company provides an inclusive and engaging environment for casual gamers while enabling brands to authentically connect with the influential Gen Z demographic. The platform offers live-streaming capabilities, gamification features, and custom tournament services, fostering meaningful engagement between users and brands. For more information, please visit www.braghouse.com.

Forward-Looking Statements
This press release contains forward-looking statements as defined within Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Forward-looking statements in this press release, include, but are not limited to statements relating to the ability to generate revenue from strategic partnership with Learfield; the ability to generate any revenue, return on investment, or any specific outcomes related to scheduled or unscheduled activations or immersive experiences; the ability to deliver anticipated platform growth, including through anticipated development roadmap or scalable model; the timeliness of any anticipated beta versions; the ability to generate revenue from anonymized behavioral insights or other proprietary data; the effectiveness of marketing strategies and strategic investments on revenue; the availability or value of any digital rewards and functionality; the feasibility of near-term strategic goals; or the impact on growth of near or long-term trajectories. In some cases, you can identify forward-looking statements because they contain words such as “may,” “will,” “would,” “should,” “expects,” “plans,” “could,” “intends,” “target,” “projects,” “forecasts,” “believes,” “estimates,” “anticipates,” “potential,” “continue,” “assumption” or “judgment” or the negative of these words or other similar terms or expressions that concern our expectations, strategy, plans or intentions. These statements relate to future events or our future financial performance and involve known and unknown risks, uncertainties, and other factors that may cause our actual results, levels of activity, performance, or achievements to be materially different from any future results, levels of activity, performance, or achievements expressed or implied by these forward-looking statements.

Although the Company believes the expectations reflected in the forward-looking statements are reasonable when made, the Company cannot guarantee future results, levels of activity, performance, or achievements. There are a number of important factors that could cause the Company’s actual results to differ materially from the results anticipated by the Company’s forward-looking statements, which include, but are not limited to: the Company’s history of recurring losses and anticipated expenditures raises substantial doubts about its ability to continue as a going concern; the Company’s loss of or a substantial reduction in activity by one or more of its largest clients, vendors and/or sponsors could materially and adversely affect its business, financial condition and results of operations; the Company’s revenue model may not remain effective, and the Company cannot guarantee that its future monetization strategies will be successfully implemented or generate sustainable revenues and profit; technology changes rapidly in the Company’s business and if it fails to anticipate or successfully implement new technologies or adopt new business strategies, technologies or methods, the quality, timeliness and competitiveness of the Company’s amateur tournaments or competitions may suffer; the Company relies on information technology and other systems and platforms, and any failures, errors, defects or disruptions in the Company’s systems or platforms could diminish its brand and reputation, subject it to liability, disrupt its business, affect its ability to scale its technical infrastructure and adversely affect its operating results and growth prospects..

Additional factors include those described in the Company’s Annual Report on Form 10-K for the year ended December 31, 2024, including under the captions “Risk Factors,” “Management’s Discussion and Analysis of Financial Condition and Results of Operations,” and “Business,” in the Company’s subsequent quarterly reports on Form 10-Q, including under the captions “Risk Factors” and “Management’s Discussion and Analysis of Financial Condition and Results of Operations,” and in our subsequent filings with the Securities and Exchange Commission.

A forward-looking statement is neither a prediction nor a guarantee of future events or circumstances. You should not place undue reliance on the forward-looking statements. Unless required by federal securities laws, the Company assumes no obligation to update any of these forward-looking statements, or to update the reasons actual results could differ materially from those anticipated, to reflect circumstances or events that occur after the statements are made.

Investor Relations Contact:
Adele Carey
VP, Investor Relations
ir@thebraghouse.com

Media Contact:
Fatema Bhabrawala
Director of Media Relations
fbhabrawala@allianceadvisors.com










FAQ



What is the strategic partnership between Brag House (TBH) and Learfield?


Brag House partnered with Learfield to create a digital platform combining gaming and college sports, starting with Florida Gators Athletics in April 2025, with plans to expand across Learfield’s network of 200+ collegiate institutions.


What is Brag House’s (TBH) Brag Gator Gauntlet initiative?


Brag Gator Gauntlet is a flagship series launching in May 2025 at the University of Florida, featuring live gaming activations, NIL-integrated content with student-athletes, and branded loyalty tokens.


How does Brag House (TBH) plan to generate revenue?


Brag House plans to generate revenue through high-ROI advertising opportunities, brand partnerships, loyalty tokens, and brand-focused SaaS offerings leveraging proprietary data.


What are Brag House’s (TBH) main strategic goals for 2025?


Brag House aims to scale Learfield-based activations across universities, deploy digital rewards, advance platform technology to operational beta, and leverage proprietary data for SaaS revenue generation.








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Senior Salute – Joshua Leu | Western Iowa Today 96.5 KSOM KS 95.7

Senior Salute – Joshua Leu | Western Iowa Today 96.5 KSOM KS 95.7 – News for Atlantic, Audubon, Harlan, Red Oak and Western Iowa News and Information for Atlantic, Audubon, Harlan and Red Oak | Western Iowa Today […]

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Senior Salute – Joshua Leu | Western Iowa Today 96.5 KSOM KS 95.7 – News for Atlantic, Audubon, Harlan, Red Oak and Western Iowa


































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Esports teens turn up the heat for a Navy screen challenge at LA Fleet Week – Daily Breeze

Students from Franklin High School in Los Angeles man the joysticks during the US Navy’s inaugural Esports Challenge at LA Fleet Week on Saturday, May 24, 2025, in San Pedro. (Photo by Howard Freshman, Contributing Photographer) Students from competing high schools and spectators watch the US Navy’s inaugural Esports Challenge at LA Fleet Week on […]

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Students from Franklin High School in Los Angeles man the joysticks during the US Navy’s inaugural Esports Challenge at LA Fleet Week on Saturday, May 24, 2025, in San Pedro. (Photo by Howard Freshman, Contributing Photographer)

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Think of it as soccer — but with cars rather than a ball.

Welcome to the newest (and maybe the loudest) game that debuted under a tent at the 10th annual LA Fleet Week on Saturday, May 24.

Day 2 of LA Fleet Week kicked off with booths and demonstrations doing brisk business along San Pedro’s waterfront as gates opened at 10 a.m. Ship tours also were ongoing and festivities will continue through Monday, May 26, with details at lafleetweek.com/.

It all came with the usual fanfare — live stage music and performances, patriotic displays, and demonstrations of the latest military equipment rolled out by the U.S. Navy, Marines, Army and Coast Guard.

But it was hard to miss the occasional bursts of deafening shouts deafening cheers coming from the “Goats and Glory” tent where bleachers of enthusiastic coaches, fans and family members cheered on the high school screen warriors competing for scholarship money as they climbed the ranks to compete with the top Navy screen gamers.

The four-member Downey High team exploded in cheers as they triumphed in a first round against Franklin High in Los Angeles, part of the Rocket League.

The experience, said player Fernando Aredalo, a junior who also plays soccer at Downey, was intense as they competed in an early round for the $1,500 per player in scholarship money. But it was only Round One. Navy Esports challenge continues from 11 a.m. to 5 p.m. Sunday, May 24, at LA Fleet Week.

As the teams broke for lunch, Fleet Week continued to ramp up for the day with guests trying their hand at stations that tested their skill at pull-ups and gave others a chance to pose for family photo ops hoisting the latest in military rifles as they also donned military helmets, vests and other gear pulled on over their California T-shirts, shorts and sneakers.

Daniel and Anna Santamaria of Los Angeles — with 2-year-old daughter Elsie — meanwhile had just arrived for what would be their first visit to an LA Fleet Week. Daniel said he wanted to see “where our tax money is going.”



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Abilities in Motion host Super Smash Bros tournament.

For information on submitting an obituary, please contact Reading Eagle by phone at 610-371-5018, or email at obituaries@readingeagle.com or fax at 610-371-5193. Most obituaries published in the Reading Eagle are submitted through funeral homes and cremation services, but we will accept submissions from families. Obituaries can be emailed to obituaries@readingeagle.com. In addition to the text […]

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India Today Gaming

Ample Group and LEGO Group have developed and opened India’s first and South Asia’s largest certified store, the LEGO Store in Ambience Mall Gurugram. This expansive 4,500+ sq. ft. retail space brings the LEGO Group brand to life with bright colors, vibrantly decorated walls, and creative branded experiences. The concept of a LEGO store is designed to offer […]

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Ample Group and LEGO Group have developed and opened India’s first and South Asia’s largest certified store, the LEGO Store in Ambience Mall Gurugram. This expansive 4,500+ sq. ft. retail space brings the LEGO Group brand to life with bright colors, vibrantly decorated walls, and creative branded experiences. The concept of a LEGO store is designed to offer an interactive and immersive experience for customers, sparking creativity, and imagination and leaving a lasting experience and memory for every family in India. 

Through the strategic alliance with LEGO Group, Ample Group, a leading retailer developer and brand story, is taking the forefront of strategic opportunities with global partnerships.

LEGO Store Open in Ambience Mall

The launching of the LEGO Store is timely since India is expected to grow by 6.3% in 2025 and driven by optimistic consumer demand and government backing for growth, India is poised for growth in retail. Talking about this, Rajesh Narang, Founder & CEO of the Ample Group, said, “At Ample, we have always believed in creating meaningful experiences for our customers by bringing some of the world’s most iconic brands closer to Indian customers, be it Apple, Bose, Under Armour,  ASICS, and now LEGO® Group. With the launch of South Asia’s Largest LEGO® Certified Store, we are not just introducing a brand but offering families a space to imagine, play, and create memories together. Our goal is to deliver experiences that go beyond shopping, where every visit feels special and interaction adds value.”

LEGO Group is known for the promotion of creativity, learning and fun, which are important in creating a culture for developing communication and cognitive skills through participation in an active versus passive manner. This will help reduce screen time and to help foster a space for creative, hands-on play that promote imagination and cognitive skill development.   

Ample is committed to providing a premium shopping experience to every Indian in the country by creating partnerships and connections with global brands to enter and develop in the Indian market and aiming for CAGR growth of over 30% over the next five years. Talking about this, Bhavana Mandon, Country Manager, LEGO India, said “We’re thrilled to finally bring the LEGO®️ brand experience to India in close partnership with the Ample Group. We’re laying the foundation for a strong retail presence and aim to help more Indians connect with the joy of play through multiple stores over the next two years. The energy, creativity, and passion we’ve witnessed today show that India’s LEGO®️ moment has truly arrived. As we enter this exciting phase of growth, we look forward to building spaces where people of all ages can build together.”

 



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PCHS Athletic Director wins state’s highest honor after championship year

(One of) the Park City High School sports trophy cases. Photo: Michele Roepke // TownLift PARK CITY, Utah — Jamie Sheetz, who oversees 24 Park City High School Miners sports programs, 58 teams, nine activities and 20 clubs, has been named High School Athletic Director of the Year by the Utah High School Activities Association. […]

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PARK CITY, Utah — Jamie Sheetz, who oversees 24 Park City High School Miners sports programs, 58 teams, nine activities and 20 clubs, has been named High School Athletic Director of the Year by the Utah High School Activities Association.

“We’re all continuously striving at Park City High School Athletics to create the best experience possible alongside these student-athlete’s high school education,” Sheetz told TownLift. “As many opportunities as we can support these kids to enjoy, we want to be here to help families with that.”

Now in his 12th year in this position, Sheetz earned his bachelor’s degree in kinesiology from the University of Michigan, then studied sport behavior and performance at Miami University in Ohio before completing his master’s degree in education at Missouri State University. In addition, Sheetz is currently working on a doctorate in Sports Leadership through Concordia University in Chicago.

His extensive board service includes a three-year term on the National Interscholastic Athletic Administrators Association — “AKA the N triple A” — from 2019-2022, the largest organization for high school athletic directors nationwide. He served 10 years on the Utah Interscholastic Athletic Administrators Association board, including as president in 2017, professional development coordinator and certification coordinator. After scaling back his commitments — “I got rid of everything, except one I was on because it was just time to let somebody else do it” — he now serves only on the UHSAA’s Sports Medicine Advisory Committee.

A former Brighton High School baseball player, Sheetz understands the student-athlete experience firsthand.

Elite Athletics Program

Park City High School has produced Olympians Anders Johnson, Josie Johnson, Ashley Farquharson, Rosie Brennan, Casey Dawson and Haley Batten, who have represented the U.S. in Summer, Winter and Youth Games. Current and former Miners competing at Junior Worlds or World Championships level include Augie Roepke, Hannah Baldwin, Wes Campbell, Maddie Keiserman, Sydney Palmer Ledger and Nate Gendron.

This year, 26 seniors committed to college sports, with eight heading to Division I schools: Abby Hanton (Louisiana Tech, soccer), Finley Weldon (Iowa State, gymnastics), Rawson Hardy (Georgia Tech, golf), Sebastian Bodily (Navy, football), Justin Michaelis (Rice, football), Al Hopkins (Utah Tech, soccer), Gretchen Lane (Vermont, swimming) and Pace Swenson (Jacksonville, rowing).

While the gymnast and rower compete outside Sheetz’s official purview, he remains equally proud of all student achievements.

Championship Success

Six Miners teams reached state championships this year, with four capturing Utah titles: boys golf, boys swimming, girls swimming and girls volleyball (second place). Boys track finished second and girls track took third. Both lacrosse teams advanced to late playoff rounds.

Under Sheetz’s tenure, the Miners have won 55 Utah state championships with 38 second-place finishes. The coaching staff has earned national recognition, with recent Coach of the Year awards going to golf’s George Murphy, lacrosse’s Mickey Clayton, soccer’s Chip Cook and volleyball’s Matt Carlson.

Supporting Student-Athletes

Sheetz suffered a career-ending back injury during a summer baseball tournament in Denver while in high school, giving him unique empathy for student-athletes facing similar challenges.

“It was actually during a game we were playing in a summer tournament in Denver,” he said. “Like many other people, I was run out of the game when I got hurt, so I went right into coaching, something that happens to the vast majority of athletes.”

With numerous high-performing athletes, accommodating their extensive travel schedules requires significant coordination. “I thank the teachers for juggling it all because it’s not necessarily easy for the faculty, perhaps no one more so than Ms. Esquivel who manages the student attendance,” he said. “However I know my colleagues and I are on the same page as far as wanting the best for these kids.

“Any time we can support these teenagers in not just their academics in the building but also educate the whole child out in the world, the better off they might do when they graduate,” Sheetz said.

Despite competition from other Park City schools focused on athletic travel accommodations, Sheetz maintains a collaborative approach. “Whatever’s the best choice for those families for whatever reason, for their schedule, for whatever they’re trying to accomplish in the sports world is what’s most important for every kid in the community, no, there’s no competition there,” he said.

Community Partnerships

Park City’s unique athletic landscape includes numerous specialized organizations that Sheetz embraces rather than competes with. The Park City High Schools Mountain Bike Team draws students from multiple district schools, while external organizations manage state-level mountain bike racing.

“They’ve got that sports scene efficiently locked down, Their events are not small and they’ve got it all figured out with the huge number of registrants, they are big races. The amount of detail that goes into that, I can’t imagine the UHSAA, or, you know, Park City High School trying to manage that, it would be almost impossible, and that outside organization gets the job done, like it’s no problem for them.”

Similarly, Park City’s abundance of winter sport clubs allows elite skiers to train at appropriate levels rather than competing in high school programs. “It’s great that there are so many competitive clubs from which these students can choose. They get so good, so fast that it just makes sense this way. I couldn’t imagine some of these skiers who get to represent their country on the global sports stage one weekend then coming back home and racing at a high school level the next weekend, it would sort of be a waste of their energy.”

Future Additions: Esports and Flag Football

This fall, esports joins the Miners lineup as an official lettered activity, featuring Mario Kart, Super Smash Brothers and Rocket League, with potential additions like League of Legends next year.

“The University of Utah has one of the most successful programs in the country in terms of esports. So its finally begun to bleed out into the high schools. Esports have been talked about for about five years now, since COVID. It’s actually considered an activity similar to like debate or drama or music, and the there was enough interest that the UHSAA has now sanctioned it. They’ll host a state championship and competitions, and everything.”

The format offers unique advantages: “For most of the you have teams of teams of five, so you could have, multiple teams playing at that at that level, probably three or four or five varsity teams,” Sheetz said. “One of the many exciting things about it all is that they don’t really need to travel to away schools. You don’t have to pay for a bus, you don’t have to pay for officials, you don’t have to get out of school. So that’s going to be kind of neat to see how that goes.”

Looking further ahead, girls flag football — making its Olympic debut in Los Angeles 2028 — represents another potential addition. “Girls flag is gaining a lot of traction across the country, I think you’re going to see this fall some schools setting them up as clubs to try to grow it so that it can eventually be considered. The UHSAA has a certain standard for something to be called an ’emerging’ sport before they offer to sanction it. So, they’ve got to get it going first. But, I already know that here in Park City we’ve got girls that are going to begin participating in earnest this fall.”



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MHS Valorant team finishes as state runner-up in Class 2A | News, Sports, Jobs

CONTRIBUTED PHOTO Pictured are Marshalltown High School eSports Valorant team members Thaw Soe (Captain), Chau Thai, Ruben Sala Sosa, Blake Russell, Sam Bennett, Lwin Thu, Caleb Mastin, Dante Montgomery, Matthew Perez Lopez and Rafael Ordonez. They are coached by Ranen Spies. The (Valorant) Bobcats finished the season 6-1 with the only loss coming from Waukee […]

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CONTRIBUTED PHOTO

Pictured are Marshalltown High School eSports Valorant team members Thaw Soe (Captain), Chau Thai, Ruben Sala Sosa, Blake Russell, Sam Bennett, Lwin Thu, Caleb Mastin, Dante Montgomery, Matthew Perez Lopez and Rafael Ordonez. They are coached by Ranen Spies.

The (Valorant) Bobcats finished the season 6-1 with the only loss coming from Waukee NW in week 6 with a match score of 1-2 (3-13, 13-9, 12-14). At state, which was hosted inside the MCSD Orpheum Welcome Center, the Bobcats entered as the three seed and faced off against Waukee in the opening round. They secured a 2-0 match win — (13-4, 13-3).

In the semifinals, the Bobcats faced Waukee NW (number 2 seed) once again and got revenge, taking down the Wolves 2-1 (12-14, 13-10, 13-7) to reach their first ever state championship appearance.

In the championship game, the Bobcats faced off against returning state champions Cedar Rapids Kennedy. Kennedy had yet to lose a game all the way through the season and into the championship game. Marshalltown won game one in overtime 14-12. CR Kennedy fought back in game two and won in overtime 12-14. In game three CR Kennedy defeated Marshalltown 13-2 sealing the deal and the Bobcats lost 2-1.

“From a director standpoint, I could not be more proud of Coach Spies and the Valorant athletes who achieved a state runner up finish. Throughout Coach Spies ran a well organized season. Students not only got better on a competition level, but growth could be seen on an academic and interpersonal level. Each Valorant player displayed teamwork, communication, and a positive attitude day in and day out,” MHS eSports Program Director Logan Wolf said.



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