BRMUD Partners with Flyquest

 BRMUD, a viral Korean skincare brand, has partnered with FlyQuest, an esports organization—for a collaboration that aims to “bring K-beauty into the world of gaming.”

The collab’s online content and events will bring skincare into the gaming space. in community-driven way. FlyQuest says it’s a “bold, new crossover,” according to the press release, between K-beauty and esports.

The partners say they are creating a new culture with this project. It aims to open new markets, spark cultural conversations, and build community.

“Today’s gamers are confident, expressive, and care about how they show up both on and off screen,” explains Donghwan Kim, Head of Marketing US for BRMUD and CEO of KoMa Media. Kim is a former “StarCraft II” champion. KoMa Media is a Los Angeles-based marketing agency.

“Together with FlyQuest, we’re proving that skincare is a skill—and every player deserves a ritual that matches their game,” Kim says in a statement.

BRMUD recently had a viral moment with Cardi B. The K-beauty brand sold over 200,000 units in five months. The skincare products contain mineral-rich mud from Boryeong, Korea. The clean formulas claim to deliver smoother texture, tighter pores, and a visible glow.

What’s next? BRMUD is setting its sights on expanding in the U.S.