Buckeyes captain launches special Ohio State Beats by Dre headphones in ‘Beats Elite’ campaign

Buckeyes captain launches special Ohio State Beats by Dre headphones in ‘Beats Elite’ campaign originally appeared on A to Z Sports.

Ohio State Buckeyes fans will have the chance to get some of the coolest school-branded headphones on the market as the 2025 college football season arrives. On Tuesday, Beats by Dre announced that nine athletes have partnered with the brand to represent their Beats Elite class. At the forefront of the marketing is Buckeyes safety Caleb Downs.

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It includes some of the best players in the sport ahead of their upcoming seasons with Alabama WR Ryan Williams, Michigan QB Bryce Underwood, Georgia RB Nate Frazier, Texas LB Colin Simmons, Oregon QB Dante Moore, Florida QB DJ Lagway, Oklahoma QB John Mateer, and South Carolina QB LaNorris Sellers.

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For the third consecutive year, Beats by Dre has rolled out its name, image, and likeness (NIL) campaign, showcasing some of college football’s brightest stars. Each year’s group has featured standout athletes who dominate on the field, including Downs, now a two-time member of the prestigious ‘Beats Elite’ after earning the honor in 2024.

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This year’s class includes seven of the most marketable figures in college sports, extending beyond just football. The lineup boasts impressive NIL valuations: Sellers ($3.7M), Lagway ($3.7M), Underwood ($3M), Mateer ($2.7M), Williams ($2.7M), Downs ($2.4M), and Simmons ($1.5M), all ranking among the Top-50 overall and Top-30 in college football. Frazier ($827K) and Moore ($640K) also command significant valuations, cementing their influence.

These athletes are not only marketable but also among the top talents projected for the upcoming season, representing some of the sport’s elite programs. Sellers, Lagway, Moore, Mateer, Williams, and Underwood rank in the top 12 for Heisman Trophy odds, according to BetMGM.

They’ve also earned widespread preseason accolades, with Williams, Downs, and Simmons named AP Preseason All-Americans, while Sellers and Frazier joined them as preseason all-conference picks in the SEC and Big Ten. Additionally, their nine programs are all among the top 12 in BetMGM’s odds to claim the College Football Playoff national title.

This story was originally reported by A to Z Sports on Aug 19, 2025, where it first appeared.