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BYU’s AJ Dybantsa Leads College Basketball In NIL Valuation

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BYU, AJ Dybantsa, NIL Valuation

As BYU’s first-ever five-star recruit, the expectations for Dybantsa’s freshman season are sky high.


AJ Dybantsa, the number one high school player in the country and arguably the biggest college basketball signing in Brigham Young University’s history, also leads all of college basketball in NIL valuation, logging an estimated $4.1 million value according to Athlon Sports.

According to their reporting, his portfolio, although somewhat selective, like fellow West Coast native Juju Watkins, also contains a fair amount of groundbreaking NIL deals. The 6’9 Dybantsa is reportedly the first male basketball athlete to be sponsored by Red Bull and like Watkins, he is also signed to Nike, his deal is valued at over $4 million.

As BYU’s first ever five star recruit, the expectations for Dybantsa’s freshman season are sky high, and although he has denied rumors that he has a $7 million contract with the school, BYU has been projected to contend with the defending conference champions, the University of Houston, for the Big 12 title due in large part to his presence on the team.

Regardless of how BYU’s season goes, Dybantsa has already indicated that he is going to be a one and done player and will declare for the NBA draft at the end of his freshman year.

According to The Athletic, his rejection of the rumors of a $7 million NIL contract from BYU squares with his distaste over receiving a $1,000 grant which being awarded the Gatorade National Player of the Year entitled him to.

As he told the outlet, “Don’t take anything for granted.” Dybantsa’s father, Ace, is Congolese, and gave him a lesson on the haves and have nots on a visit to Brazzaville, the capital of the Congo. “People are less fortunate and don’t have what we have. If I continue this route, I’m going to get a lot more money than that. So, I might as well just donate (that check) back to the community.”

Dybantsa, if he pans out as the draft prospect that scouts believe he can be, will most assuredly be firmly in the haves camp, per an analysis that an anonymous NBA front office executive provided to The Athletic.

“He’s what the NBA is looking for. Wings with legitimate size that understand the game can create offense and then, in theory, can guard multiple guys,” the executive said.

Dybantsa seemed unconcerned with the exact value of his deals in January when he told the outlet that his deals more or less were executed by his father, and he just wants to hoop.

“People just gonna talk, but I (didn’t) even know how much I’m getting. They just tell my dad all of that. I’m trying to make it to the NBA, so wherever they can get me the fastest there with the best development, there’s a whole lot of pillars that come with it. Money’s going to come if I do the work, so I’m not worried about the money in a year,” Dybantsa said.

An example of his aversion to chasing a bag just to chase a bag is his NIL deal with the prep academy Utah Prep, which he chose to sign a $600,000 deal with to finish his high school career with, despite having a more lucrative offer from Florida’s more prestigious Montverde Academy.

“Montverde, we can use them as an example, I’m trying to show people you don’t have to go to a school like that to accomplish certain things,” Dybantsa said. “They’re a great school, and they’ve got the most league guys from high school. So, there’s no knock going there. But you don’t have to go to a school like that.”

He continued, “You don’t want to just sign with somebody. You want to be partners with them. There’s a lot more to an offer than just money. People only see the money part of it, but it’s not just about money. I’m not gonna change. They might. There are some people I know that become famous and change their whole personality. They want to have this lavish lifestyle, but I just stick to who I am, and I think people mess with that.”

RELATED CONTENT: Why NIL Deals Have More Brands Investing In College Athletes Over Pros, And Women Athletes’ Dominance In The Arena





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Dabo Swinney addresses next steps for Clemson football program after disappointing 2025

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Dabo Swinney might have a long look in the mirror as Clemson hits the offseason. The Tigers lost 22-10 to Penn State in the Pinstripe Bowl to finish the year 7-6.

It was a year where, ironically both PSU and Clemson, were popular preseason national champion picks. Heck, some even predicted these two would square off for college football’s crown.

Swinney chalked these struggles up to big picture issues. If those can get rectified ahead of 2026 remains to be seen.

“It’s really more about just big picture of our issues from the season,” Swinney said postgame. “I know what’s real. I know what’s not. I don’t read what everybody else writes. I know what’s real. I have a good perspective when it comes to things that are in our control and what we’ve got to do better. We’ve got great people. I love all the people on my staff.

“But you evaluate everything. That’s just a part of our business, and it’s a part of the end of a season is you step back and — I don’t make emotional decisions, but first and foremost, it starts with what happened and how do we — is it personnel, is it scheme, is it bad calls, whatever. There’s a lot of things you evaluate as a coach.”

With the talent Clemson had back, such as QB Cade Klubnik and defensive linemen Peter Woods and T.J. Parker, there seemed to be a lot of NFL talent. But it just didn’t click as the Tigers found themselves 1-3 after four games, pretty much out of the CFP picture before even getting started.

Dabo Swinney promises to get it right for 2026

“Again, I know we’ve got seven wins, but we’re a lot closer than people think,” Swinney said. “That’s one of them things, boy, if you say that you get torn up on social media, people rip you I’m sure. But that’s the reality. I know what it is, and I know how close we are. It’s one more catch. It’s one more good throw. It’s a better call. It’s one stop. Next thing you know, you win a couple of those games that we lost early, and now you’ve got confidence and momentum and all those things matter. We just never got that.”

Swinney is 187-53 since 2008 with Clemson, winning nine ACC titles and two national championships. Heck, despite being 10-4 last year, the Tigers won the ACC and made it to the first round of the College Football Playoff.

To get back to that and beyond might take a philosophy or roster overhaul. But Swinney claims he knows what to do to get it right.

“It certainly affected us,” Swinney said. “But again, evaluate everything, make good decisions based on what my perspective is, and I’ll change what I need to change, stay the course on what I believe I need to stay the course on.

“Again, it’s never as good as you think, it’s never as bad as you think. I’ve done this a long time, and this is the second worst season we’ve had in 17 years. There will be something good come from it just like the last one we had in 2010. We had a lot of great things come from it. We’ll have a lot of great come from this one, as well.”



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Kyle Whittingham admits he didn’t know if he was done coaching after stepping down at Utah before Michigan hire

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On Dec. 12, Kyle Whittingham announced he’d be stepping down from his position as head coach at Utah after spending 21 seasons at the helm of the program. At the same time, Michigan fired head coach Sherrone Moore after he was charged with felony third-degree home invasion and two misdemeanors.

Just two weeks later, Michigan hired Whittingham to be its next head coach. During his introductory press conference on Sunday, the 66-year-old HC admitted he wasn’t sure whether he’d ever coach again after he resigned from Utah.

“It’s an honor to be able to be in this position. Twenty-one years at Utah. Stepped down a couple weeks ago. Wasn’t sure if I was finished or not. I still have a lot left in the tank,” Whittingham said. “You can count on one hand, the amount of schools that if they called, I would listen and I would be receptive to what they had to say.

“Michigan was one of those schools, definitely a top five job in the country, without a doubt. So, when the ball started rolling, and the more I learned about Michigan, the more excited I got. And I’m just elated to be here.”

Whittingham signed a five-year contract with Michigan worth an average of $8.2 million per year. Whittingham’s contract is 75% guaranteed. His 2026 salary is expected to be $8 million.

While Whittingham is far older than many of the other coaches who were signed during this hiring cycle, he’s also far more experienced. Whittingham was the head coach at Utah from 2005-25.

During his impressive tenure, he guided the Utes to a 177-88 overall record and three conference championships. Despite his illustrious résumé, Kyle Whittingham said he didn’t expect to hear from Michigan about its job opening.

“I didn’t expect that. Ironically enough, the timing was almost exactly the same from when I stepped down and when this job became open,” Whittingham said. “It was within a day or so of each other. Like I said when I stepped down, I felt like one thing I didn’t want to be is that coach that just stayed too long at one place.

“I just felt that the time was right to exit Utah. But, like I said, I still got a lot of energy, and felt like, ‘Hey, if the right opportunity came, then I would be all in on that.’ So, that’s what Michigan afforded me.”



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‘Cinderella exists in college basketball’ but not college football

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Ed Orgeron on SEC paying players before NIL: ‘We used to walk through the back door with the cash’ – Tar Heel Times

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Few recruiters in college football worked harder than Ed Orgeron. Orgeron did a great job bringing in some great talent. However, most of his work came in the pre-NIL era, meaning he could not, technically, use money in the process. So when talking about how he would adapt with NIL now legal, Orgeron hilariously said there would just be a slight difference.
(On3.com)

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Ed Orgeron on SEC paying players before NIL: 'We used to walk through the back door with the cash'




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What is the projected NIL value of a top DB & DL?

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While transfer portal details are rare and hard to verify, the overall trend is that defensive standouts might be the bargain play over a top offense. Quarterbacks have already made deals like Darrian Mensah’s $4 million reported payday a year ago, with some speculating the market might drive over $5 million now.

But when On3sports provided a recent peak behind the curtain at the values and costs of recruiting portal talent, it was clear that defense remains the value play. On3 provided a few fascinating details.

Defensive linemen can be relatively high priced. For instance, On3 cited the reported deal of David Bailey (which some have valued at over $3 million) as the potential high side of defensive paydays. Elite pass-rushers aren’t cheap, and the $1.5 million high end value quoted by On3 is clearly contemplating that possibility.

Penn State edge Chaz Coleman is one of the players already indicated to be entering the portal who might command the type of value On3 notes. With three years of eligibility, the 6’4″, nearly 250 pound Coleman is an elite prospect. Another name nearly on that level is Oklahoma State transfer Wendell Gregory.

But defensive tackles, despite the relative scarcity of players with the physical attributes to provide lane-clogging snaps, tend to lag a bit lower than pass rushers on the college football food chain. If pass-rushing ends are still a bargain compared to quarterbacks, then defensive tackies will generally land cheaper still, with few likely to break the $1 million barrier by On3’s projection. One name that could be in that company, though, is Wake Forest transfer Mateen Ibirogba.

The massive value of the entire recruiting world, as documented by On3, lies in the secondary. Ranking defensive backs lowest of all the position groups profiled, On3 noted that vast number of defensive backs who join the portal. On3 indicates that an elite safety is probably a slightly higher value than a cornerback.

At the moment, Iowa State’s Jontez Williams is a top corner transfer, while Tennessee’s Boo Carter leads a slightly underwhelming safety class.

But at a projected value of $300,000-$850,000, a school could afford an entire secondary cheaper than an elite quarterback, at least according to the valuation reported by On3. Whatever path to the Playoff the next portal-playing team chooses, defense is clearly the economic option.





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JMU Loses All 11 Starters From College Football Playoff Season

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The transfer portal has radically challenged the college football landscape.

What was once a way for a few players to plead their case for a chance to switch schools has now become one of the most active free agency periods in all of sports.

Instead of needing to recruit high school students and hope the development turns them into future stars, programs can now change their entire outlook in one offseason by signing already-developed talent in the transfer portal.

For many teams like the Indianas and Vanderbilts of the world, backed by strong NIL foundations and donors, it’s been a godsend.

For the James Madison Dukes, the loveable, scrappy underdog story of the 2025 season, making it all the way to the College Football Playoff, the transfer portal is a monster that they can’t fight off.

A week after their loss to the Oregon Ducks on the road in the first round of the CFP, their fearless leader, Bob Chesney, is already drinking mimosas in Los Angeles in his new job at UCLA.

More news: Transfer Portal Prediction: CFP Team Lands 8,000-Yard QB Brendan Sorsby

More news: Transfer Portal Prediction: 5-Star Florida QB DJ Lagway Lands at SEC Rival

Beyond that, their quarterback and on-field captain, Alonza Barnett III, is transferring to join a bigger, more well-funded program in the new year.

He isn’t the only offensive player to leave the Dukes. In fact, all 11 of their starters from the College Football Playoff are either graduating or have entered the transfer portal, leaving James Madison barren.

Overall, it’s expected that over 80% of the players they would have hoped to make some sort of impact with the team in 2026 will be gone in a few short weeks as they try to get a deal to move up the college football hierarchy.

There are rumors that James Madison has built an NIL backend that would put them in good standing alongside other schools of their stature, but what can they do when Barnett III might receive an offer greater than their entire team fund?

The Dukes will do the best they can to rebuild as the new era continues roaring on in college football, and we’ll see where these former underdogs call home amongst the Power Four schools.

The transfer portal officially opens on Jan. 2, 2026.



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