Candy Dynamics renews partnership with NASCAR

Candy Dynamics, owner of the Toxic Waste Hazardously Sour Candy brand and Slime Licker, has announced the renewal of its partnership with NASCAR driver Brennan Poole for the 2025 season. Having worked with Poole the last two seasons, the company is eager to see even more success from this sponsorship, and is partnering for three races this year, it says:

As a sour candy fanatic, and fan of the brand in his youth, Brennan Poole will be representing the Toxic Waste brand at three races in 2025:

• The Loop 110 in Chicago, IL (July 5,)
• Pennzoil 250 in Indianapolis, IN (July 26)
• NASCAR Xfinity Series Playoff Race in Martinsville, VA (October 25)

“This is the biggest partnership with Toxic Waste yet,” says Poole who sleeps with a Toxic Waste Drum in his bedside table. “To me, it’s more than a sponsorship. I feel so close to the Toxic Waste brand.”

With the company headquartered in the suburbs of Indianapolis, racing has always been part of its DNA. 

“We have always dreamed of seeing a Toxic Waste car on track at the Indianapolis Motor Speedway,” says Laura King, president of Candy Dynamics. This dream became a reality in 2023 when the brand partnered with Poole for a single NASCAR race in Indianapolis. In 2024, Candy Dynamics sponsored Poole for The Loop 110 as part of the Chicago Street Race. “The atmosphere at this race was electric, and we knew we needed to pursue it further,” continues King.

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