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Casey Mears Daytona NASCAR Cup Series Notes and Quotes – Speedway Digest

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 With 490 NASCAR Cup Series starts, Casey Mears is just 10 shy of joining the exclusive 500 start club. Just 47 drivers in NASCAR history have eclipsed the mark, with the only active drivers being Kyle Busch, Denny Hamlin, Joey Logano, Brad Keselowski and Michael McDowell. 

●  Mears won the prestigious Coca-Cola 600 at Charlotte Motor Speedway on Memorial Day weekend in 2007. Of the roughly 3,000 drivers who have started NASCAR Cup Series races in the sport’s 77-year history, only 206 have ever won a race, placing Mears in elite company. 

●  Mears’ success at Daytona International Speedway is well-documented. Aside from a host of Top 5 and Top 10 finishes, the Bakersfield, CA, native has completed an impressive 4,234 of 4,528 laps at a track known for its mayhem. He’s widely regarded as one of the top restrictor-plate racers in the business, and his 93.5% lap completion rate at the 2.5-mile, high-banked facility is a testament to his patience, skill and quick reflexes. 

●  Mears and team owner Carl Long are former competitors, with Long experiencing considerable longevity in NASCAR, logging over three decades in the sport as a driver and team owner.

●  Mears heads to Martinsville with primary sponsorship from S.I. Yachts, one of the world’s oldest and largest dealers for both Viking Yachts and Valhalla Boatworks. S.I. Yachts is owned by the Germain Motor Company. After debuting with Mears at Martinsville in March, Acrisure will continue its partnership and is featured as a major associate sponsor.

●  In a sport steeped in history, the Germain family and Casey Mears share their own. Mears wheeled the No. 13 NASCAR Cup Series entry for Germain Racing from 2010 – 2016. He has remained close with his former boss, Bob Germain, making this a natural and nostalgic partnership. 

By the Numbers

● The No. 66 S.I. Yachts Ford Mustang is not the first car Mears has driven with the number 66. He previously wheeled the No. 66 Pioneer-WorldCom Honda-Reynard for Mo Nunn Racing in the CART FedEx Championship Series (now the NTT INDYCAR SERIES), and the No. 66 Phillips 66/Injex Chevrolet for Cicci-Welliver Racing in the NASCAR Xfinity Series. 

Casey Mears, Driver of the No. 66 S.I. Yachts Ford Mustang Dark Horse

What does it mean to have your former boss, Bob Germain, step up to partner with you on your journey to 500 Cup starts?

“It’s really special running with Bob and having his and his family’s support for Daytona. I think when I ended up at Germain Racing in 2010, I needed them and they needed me. I was at a point in my career where I wasn’t sure which direction to take, but I had accumulated a lot of experience and knowledge from working with elite organizations and had the tools to help them grow. When you collectively go through something like that, growing a Cup team from the beginning, it creates close relationships with the people around you. I was with Germain Racing for nearly seven seasons, so working with them to build the program from a part-time effort to a competitive, full-time program was super rewarding. But you navigate a lot of challenges together, which resulted in a special, lifetime relationship between Bob and me. For him to step up now to help me hit the 500 start mark is incredibly generous, and I lack the words to quantify my appreciation. He means a lot to me, and I’m thankful we get to do this together.”

You’ve completed 93.5% of your laps in your 26 starts at Daytona, a restrictor-plate track known for inflicting damage on cars in bulk. What is it that makes you consistent at the high-speed 2.5-mile tri-oval?

“We all know Daytona can be unpredictable, but over time, they’ve constantly changed the rules there, so I think being able to adapt to different packages and the change in the style of racing is beneficial. Early in my career, I got caught up in a lot of incidents, but the longer you’re around it, you’re able to start reading the room better and get a feel for if the drivers around you are getting antsy, and you sense the potential for a crash. You’re able to quickly put yourself in a better situation, and sometimes that’s dropping to the rear of the field, which is often a prevailing strategy at the plate races, and a smarter decision. The key is to make it to the end of the race, make your way to the front and have a shot at it. I haven’t been in the pack for a while, so it’s going to be interesting to see how it plays out this weekend, but hopefully it all comes back to me like it did at Martinsville.”

Do you have any specific goals as you return to Daytona, a track where you’ve experienced past success? 

“It’s really going to depend on how the car feels. I have lofty goals, thanks to my past experience, so if we can get the car halfway decent, we can hopefully get up front and get a really solid finish, or even a win if favorable circumstances present themselves. The caveat is that there will be zero practice this weekend, so my qualifying laps will be the only track time I get before being in the middle of the pack. I will need the opening laps of the race just to get a sense of how my car will draft with the other cars around me. In the past, I’ve taken cars at Daytona that have struggled with single-car speed and got to the front and got a good result, but I’ve also had a really good car and got caught up at the wrong place and wrong time, so you never know, but I’m always optimistic. Carl (Long) was able to get us a good Roush-Yates engine under the hood and a strong pit crew, and the guys in the Garage 66 shop have put together a good car, so I’m excited to get on the track. As long as we do our job and put everything together properly, there’s no reason we can’t run up front and compete for a win.”

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Speedway Motorsports Hands Out Annual Awards

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CHARLOTTE, N.C. — Speedway Motorsports officials, in recognition of exemplary performance and exceptional service on behalf of and its world-class facilities, recognized the 2025 recipients for the company’s O. Bruton Smith Award, Promoter of the Year, Speedway of the Year and the Acceleration Award.

Announcements were made during a company-wide town hall meeting this week as the industry-leading company wraps up a successful year hosting entertainment and motorsports events across the country.

Dover Motor Speedway’s Jim Hosfelt earned the 2025 O. Bruton Smith Award, while Bristol Motor Speedway President and General Manager Jerry Caldwell received Promoter of the Year honors. Las Vegas Motor Speedway was named Speedway of the Year award and Sonoma Raceway earned the fourth annual Acceleration Award.

“At Speedway Motorsports, our goal is to exceed expectations in sports and entertainment by delivering unforgettable moments at every touchpoint,” said Marcus Smith, president and CEO of Speedway Motorsports. “That mission is only possible because of the passion, dedication and effort our teams across the country bring to their work each day. It’s a privilege to celebrate the leaders and teammates across our footprint whose commitment fuels our momentum and helps transform every event into a truly remarkable experience for our fans.”

Dover Motor Speedway Vice President of Safety and Security, Jim Hosfelt, received the 2025 O. Bruton Smith Award.

Established 13 years ago to recognize one employee annually across all of Speedway Motorsports and its subsidiaries, the recipient of this prestigious award is someone who exhibits Speedway Motorsports’ founder O. Bruton Smith’s traits: character, enthusiasm, drive, a heart for helping others, respect and appreciation for team members, vision and determination. It is the company’s highest honor.

Hosfelt joined Dover Motor Speedway in 2014 to oversee the day-to-day security and event-time public safety at the facility. Shortly after Speedway Motorsports acquired Dover in 2021, Hosfelt added the title of Director of Safety and Security for Speedway Motorsports, working as a liaison for NASCAR and federal agencies at events across the company’s portfolio of properties.

Prior to his speedway tenure, the Cumberland, Md. native spent 25 years in law enforcement with the Dover Police Department, where he retired as Chief of Police.

Away from the track, Hosfelt serves as a coordinator for food distribution events conducted by the speedway with the Food Bank of Delaware. An Air Force veteran and graduate of the FBI National Academy, he was elected to seats on Dover City Council (2015-2017) and Kent County Levy Court (2017-2019).

“The contributions Jim makes, the relationships he has across the sport, thankfully it’s a low profile thing, but (public safety) is one of the most important things we do,” said Speedway Motorsports Chief Operating Officer Mike Burch. “We talk about ‘safe, clean and comfortable.’ He’s invaluable to making sure our fans from across the nation are safe when they come to our race tracks.”

“When we finished the transaction to acquire Dover Motorsports, we had no idea what an amazing fit our teams would be,” Smith added. “Jim, specifically, is just remarkable – how he is able to be everywhere and always deliver so professionally. It’s really impressive and he’s made a tremendous impact on our company.”

Recognized for his team’s effort around the Speedway Classic partnership with Major League Baseball and continued success in NASCAR and other secondary events, Bristol Motor Speedway President and General Manager Jerry Caldwell was named H.A. Humpy Wheeler Promoter of the Year for 2025. The annual award, named in honor of the legendary promoter who passed away in August, is chosen by the selection committee and given to the Speedway Motorsports general manager who best displayed the creativity, innovation, leadership and execution that are fundamental to Speedway Motorsports’ way of doing business.

A first-of-its-kind event in baseball, the Speedway Classic saw the highest ticket sales for a single event in the history of Major League Baseball with over 91,000 tickets sold.

“Humpy was known as the PT Barnum of motorsports,” Smith said. “He inspired a lot of people to think outside the box. To name Jerry as this year’s promoter is very fitting as he’s done a great job in leading the team to phenomenal success this year. Bristol has a reputation where people aren’t going to question if something like building a baseball stadium inside a race track can happen – they know it can.”

Las Vegas Motor Speedway received Speedway of the Year recognition, edging out 10 state-of-the-art Speedway Motorsports entertainment complexes to earn top honors 11 of the last 14 years. The award was presented to LVMS President Patrick Lindsay, who replaced the facility’s longtime head Chris Powell upon his retirement earlier this year. The award recognizes the Speedway Motorsports facility with the best overall performance during 2025 in such aspects as fan friendliness, attendance, financial performance, sponsor relations and creativity.

“It’s not easy to grow on an already fantastic performance,” Smith said. “Patrick has carried the torch well and it’s great to have his leadership. It’s a huge effort because everything that happens — from corporate sales to operations and logistics — this team has done a great job and delivered every time.”

For the second year in a row, Sonoma Raceway was honored with the Acceleration Award, which recognizes a Speedway Motorsports subsidiary for significant year-over-year gains across multiple performance measures. The award was accepted by Sonoma Raceway Executive Vice President and General Manager Brian Flynn.

Sonoma Raceway delivered a strong performance in 2025, driven by growing track rental activity in the raceway’s premium Turn 11 facility, along with strategic cost-efficiency initiatives that enhanced operations across the property while maintaining a high-quality fan experience.

“We had multiple speedways that made significant improvements, but we had one that really outdid themselves year-over-year,” Burch said. “They continue to bolster the fan experience, drive down expenses and find new ways to use the speedway to serve their clients.”

 



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Broadcast schedule for 2026 Indy NXT season announced by FOX Sports, IndyCar

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FOX Sports and IndyCar have confirmed the race broadcast start times of the 2026 season for Indy NXT.

For the second consecutive year, the developmental category for the IndyCar Series will have all 17 rounds shown on live television, with 15 scheduled for FS1 and two on FS2. All practice and qualifying sessions will be shown on a combination of FS1, FS2, the FOX Sports App and FOX One.

“Our immersive partnership with FOX Sports has fueled impressive gains across our ecosystem, most especially within Indy NXT by Firestone,” Penske Entertainment Corp. President and CEO Mark Miles said.

“In 2026, we expect that significant growth to continue with additional races providing even more intense on-track action for our development series. The competition will be fierce for the drivers vying to advance to the NTT IndyCar Series, and FOX Sports’ coverage will provide another remarkable showcase.”

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The road to the 2026 championship begins at 10 a.m. (all times Eastern) Sunday, March 1 on FS1 on the Streets of St. Petersburg.

One of the most anticipated rounds takes place two weeks later with the inaugural Streets of Arlington, with the race on the 14-turn, 2.73-mile temporary circuit beginning at 11 a.m. Sunday, March 15 on FS1.

The summer stretch of races at Road America, Mid-Ohio Sports Car Course and Nashville Superspeedway will coincide with FOX Sports’ expansive coverage of the 2026 FIFA World Cup.

The doubleheader in Elkhart Lake, Wisconsin, will take place at 12:30 p.m. Saturday, June 20 at and at noon Sunday, June 21, with both races airing on FS1. Coverage at Mid-Ohio’s doubleheader begins at 1 p.m. Saturday, July 4 and at 10 a.m. Sunday, July 5, with both races scheduled to air on FS1.

The television tune-in time for the Indy NXT race at Nashville will be announced in the coming weeks.

The championship concludes with the final doubleheader of the year at Laguna Seca with a race at 6:30 p.m. Saturday, Sept. 5 on FS2, followed by the season finale and the crowning of the Indy NXT champion at 12:30 p.m. Sunday, Sept. 6 on FS1. It is the 15th time in series history that the legendary and historic track on California’s central coast will play host to the title celebration.

FOX SPORTS 2026 INDY NXT SCHEDULE

Date 

Venue 

Television 

Time (ET)

Sunday, March 1 

Streets of St. Petersburg 

FS1 

10 a.m.

Sunday, March 15 

Streets of Arlington 

FS1 

11 a.m.

Saturday, March 28 

Barber Motorsports Park Race 1 

FS1 

1 p.m.

Sunday, March 29 

Barber Motorsports Park Race 2 

FS1 

11 a.m.

Friday, May 8 

Indianapolis Motor Speedway Road Course Race 1 

FS2 

4 p.m.

Saturday, May 9 

Indianapolis Motor Speedway Road Course Race 2 

FS1 

2:30 p.m.

Sunday, May 31 

Streets of Detroit 

FS1 

10:30 a.m.

Sunday, June 7 

World Wide Technology Raceway 

FS1 

5:30 p.m.

Saturday, June 20 

Road America Race 1 

FS1 

12:30 p.m.

Sunday, June 21 

Road America Race 2 

FS1 

Noon

Saturday, July 4 

Mid-Ohio Sports Car Course Race 1 

FS1 

1 p.m.

Sunday, July 5 

Mid-Ohio Sports Car Course Race 2 

FS1 

10 a.m.

Sunday, July 19 

Nashville Superspeedway 

FS1 

TBA

Sunday, Aug. 9 

Portland International Raceway 

FS1 

2 p.m.

Sunday, Aug. 30 

Milwaukee Mile 

FS1 

11 a.m.

Saturday, Sept. 5 

WeatherTech Raceway Laguna Seca Race 1 

FS2 

6:30 p.m.

Sunday, Sept. 6 

WeatherTech Raceway Laguna Seca Race 2 

FS1 

12:30 p.m.

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Greg Biffle, Wife, and Two Children Among 7 Killed in Thursday Morning Plane Crash

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A plane owned by Greg Biffle crashed at Statesville Regional Airport on Thursday morning.
Tyler Barrick | Autostock

Greg Biffle, a former NASCAR star who was named to the sport’s 75 Greatest Drivers list in 2023, was killed Thursday morning in a plane crash at Statesville Regional Airport in North Carolina. A joint statement from the families confirmed that Biffle died alongside his wife, Cristina, their son Ryder, and his daughter (from a previous marriage) Emma, as well as Dennis Dutton, his son Jack Dutton, and Craig Wadsworth.

The tragedy sent shockwaves through the NASCAR community and beyond throughout Thursday as concern lingered due to the lack of confirmation of the identities of those fatally injured.

The aircraft, a Cessna 550 Citation owned by Biffle’s company, GB Aviation, took off from Statesville on an overcast and misty morning before reporting engine trouble and attempting to return to the airport.

The plane crashed during the attempted landing around 10:15 a.m. ET and burst into flames. The Federal Aviation Administration (FAA) has taken over the investigation, and the airport was temporarily shut down as cleanup and investigative efforts continued.

In a heartfelt joint statement, the families described Biffle and his wife as devoted parents and philanthropists, centered on their children and community. They also paid tribute to Emma and Ryder, as well as to Dennis and Jack Dutton and Craig Wadsworth, all of whom were deeply loved. The families asked for privacy and compassion as they grieve and focus on honoring the lives lost.

NASCAR and longtime team owner Jack Roush both released statements expressing devastation over the loss. Roush called Biffle a dear friend and valued partner whose contributions to the team and the sport were immeasurable. NASCAR remembered Biffle not only as a champion and fierce competitor, but also as a generous humanitarian who notably helped North Carolina residents during the aftermath of Hurricane Helene.

A native of Vancouver, Washington, Biffle enjoyed a distinguished racing career that included 19 NASCAR Cup Series victories and championships in the Xfinity Series and Craftsman Truck Series. He spent the bulk of his Cup career with Roush Fenway Racing, driving the No. 16 Ford, and made occasional starts in later years across several series. His legacy endures both through his accomplishments on the track and his impact off it, within the NASCAR community and beyond.

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NASCAR legend Greg Biffle and family killed in plane crash

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Retired NASCAR star Greg Biffle alongside wife Cristina Grossu Biffle, daughter Emma, son Ryder and three others were killed in an aviation crash on Thursday morning at Statesville Regional Airport north of Charlotte, North Carolina.

First Sergeant Chris Knox of the North Carolina Highway Patrol first confirmed the death of the Biffle family and added it was ‘one of the worst crashes’ he had ever seen.

“We can tell you at this point that seven confirmed occupants on the aircraft are deceased,” Knox said “… The only person we can confirm is a Mr. Greg Biffle was one of those seven deceased occupants.”

However, he also later said the victims ‘include Mr. Greg Biffle and his immediate family,’ which would be confirmed shortly thereafter.

Garrett Mitchell, better known as YouTuber Cleetus McFarland, first stated on his social media channels that the Biffle family was on board the plane and died in the incident.

“Unfortunately, I can confirm Greg Biffle, his wife Cristina, daughter Emma, and son Ryder were on that plane… because they were on their way to spend the afternoon with us. We are devastated. I’m so sorry to share this.”

Biffle and Mitchell had become close friends over the past five years, bonding over natural disaster relief efforts, and the latter’s efforts to become a NASCAR driver himself with sporadic ARCA starts at Daytona, Talladega and Bristol.

A joint statement was issued by the Biffle, Grossu, Dutton and Lunders families confirming those lost in the incident:

“We are devastated by the loss of our loved ones. This tragedy has left all our families heartbroken beyond words. Greg and Cristina were devoted parents and active philanthropists whose lives were centered around their young son Ryder and Greg’s daughter Emma (mother – Nicole Lunders). Emma was a wonderful human being with a kind soul who was loved by many people. Ryder was an active, curious and infinitely joyful child.

“Dennis Dutton and his son Jack were deeply loved as well, and their loss is felt by all who knew them. Craig Wadsworth was beloved by many in the NASCAR community and will be missed by those who knew him. Each of them meant everything to us, and their absence leaves an immeasurable void in our lives.

“We ask for privacy, compassion and understanding as we grieve and begin to process this unimaginable loss. We are gratefyl or the kindness and support that has been extended to our families during this incredibly difficult time. At this moment, our focus is on honoring their lives and supporting one another.”

NASCAR also released a statement on Thursday.

“NASCAR is devastated by the tragic loss of Greg Biffle, his wife Cristina, daughter Emma, son Ryder, Craig Wadsworth and Dennis and Jack Dutton in a fatal plane crash.

“Greg was more than a champion driver, he was a beloved member of the NASCAR community, a fierce competitor, and a friend to so many. His passion for racing, his integrity, and his commitment to fans and fellow competitors alike made a lasting impact on the sport.

“On the track, Greg’s talent and tenacity earned him championships in the NASCAR Xfinity Series and NASCAR Craftsman Truck Series, as well as numerous wins and accolades in the NASCAR Cup Series. Beyond his racing career, he gave of himself for the betterment of our community. Most notably, Greg spent countless hours of his time helping the citizens of North Carolina during the disasters that followed Hurricane Helene. His tireless work saved lives. Our thoughts and deepest condolences go out to Greg’s entire family, friends, and all who were touched by his life.”

 

Biffle spent the entirety of his full-time NASCAR career with Roush Racing, now known as RFK Racing, which also issued a statement mourning the loss.

 

The incident occurred at 10:15 a.m. at the airport located 45 miles north of Charlotte, North Carolina, one of the regional facilities used by a plurality of organizations and individuals within the industry.

Flight tracking data shows the jet departed Statesville at approximately 10:06 a.m. and reached a maximum altitude of 4,300 feet by 10:08 a.m. but began to descend a mile from where it departed.

By time it reached 11 miles from the airport, the plane turned around and made an attempt to return to Statesville Regional. The final data point, which came at 10:15 showed the plane less than a half mile from the airport, in line with its runway and near the Lakewood Golf Club at arout 800 feet and 95 knots (109 mph).

It crashed at the east end of the runway.

Immediately overseeing the incident was the Iredell County Sheriff’s Office but in the hours since the crash, they have been joined on-site by the Federal Aviation Administration and the North Carolina State Patrol. A brief press conference was held shortly after noon with airport manager John Ferguson sharing what little he could at the time.

“Like we said, at approximately 10:15 a.m., we got a report of a jet that crashed off the end of the runway on the east end. By time I came out, it was fully engulfed. We’ve had multiple agencies that have come. The FAA arrived at about 12 o’clock today.

“They are taking over the scene and the investigation. We have no information on the cause. The airport is closed until further notice. It will take time to get the debris off the runway.”

Dan DePodwin, AccuWeather Vice President of Forecasting Operations issued a statement about weather conditions at the time of the incident.  

“Adverse weather conditions were reported in the vicinity of Statesville Regional Airport around the time of the plane crash,” DePodwin said. “Heavy drizzle and a cloud ceiling near 1,200 feet were reported at 10:15 a.m. The cloud ceiling had reportedly lowered to around 400 feet, with heavy rain reducing visibility to less than 2 miles at 10:30 a.m. Weather conditions are often a critical factor that investigators carefully review after a plane crash. It may take months to a year or longer for investigators to determine if the weather conditions contributed to the crash.”

The plane was quickly identified in the moments after the crash as a Cessna C550 with the tail number N257BW, which is owned by Biffle’s GB Aviation Leasing, LLC.

Biffle was the 2002 NASCAR Busch Series champion, the 2000 Craftsman Truck Series champion and was named as one of the sport’s 75 greatest drivers in 2023 due to his 19 wins at the highest level from 2002 through sporadic starts this decade.

In recent years, Biffle became known for philanthropy centering on animal welfare through his Greg Biffle Foundation and his relief efforts in the aftermath of Hurricane Helene in 2024. Biffle is a registered pilot and used his helicopter to take supplies to Western North Carolina in the aftermath of the devastating storm.

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ADA shares condolences following the death of Greg Biffle

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Former NASCAR driver and oral health advocate Greg Biffle died along with his wife, daughter, son and 3 other passengers in a December 18, 2025, plane crash in Stateville, N.C.

Biffle, who was 55, raced in the NASCAR Cup Series over 15 seasons between 2002 and 2022, winning 19 races and finishing in the top 10 a total of 175 times. For many of those seasons, 3M served as the primary sponsor of his number 16 car. Starting in 2011 his car also featured sponsorship from the ADA Foundation’s Give Kids A Smile program along with 3M ESPE Dental and Henry Schein Cares.

“Greg Biffle wasn’t only a champion on the racetrack. He was a champion for children’s oral health and a true humanitarian who impacted countless lives. We extend our deepest condolences to the loved ones of the Biffle family and all who lost their lives in this tragic accident,” said ADA President Richard Rosato, D.M.D.

Biffle’s partnership with GKAS extended beyond his car, as GKAS held events in conjunction with NASCAR multiple races to provide oral health education to children. Biffle made appearances at these events and starred in a 2011 public service announcement for GKAS. Additionally, diecast models of the number 16 car featuring the GKAS sponsorship on the hood were created as a GKAS fundraiser. Along with his work with GKAS, Biffle contributed to other charitable endeavors and he was widely praised for his efforts leading disaster relief in western North Carolina following Hurricane Helene in 2024

“When the ADA and ADA Foundation worked with Greg Biffle, he was a new dad learning about the impact of dental disease on children. Because of this personal connection and his generous spirit, he made a true impact on kids and families as he encouraged them to take good care of their oral health,” said Rita M. Cammarata, D.D.S., ADA Foundation Chair and ADA Board of Trustees Member. “Whether filming a dental health public service announcement or signing autographs for the children at Give Kids A Smile® oral health education events, Greg always went the extra mile. The ADA and ADA Foundation will always be grateful to Greg for giving so many kids a reason to smile during our time together.” 

Biffle’s last first place finish in the NASCAR Cup Series was at the Quicken Loans 400 at Michigan International Speedway on June 16, 2013, with the GKAS logo on the hood of his car.

The ADA and ADA Foundation send condolences to Biffle’s family and loved ones and the families and loved ones of the other people killed in the December 18 crash.

 



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Inside Line | Reminiscing on BMW NA Turning 50

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Celebrating your own 50th birthday is really not much fun; for me it was a black-and-white realization that I’m officially older than dirt. Of course, I really wasn’t that old—but I only realized that when I turned 60.

It’s a completely different story when a company turns 50, and on March 14, 2025, BMW of North America reached that half-century milestone. As an employee, it is an honor to help a company celebrate one of its big anniversaries (25, 50, 75, 100 years old, etc.). I’ve been lucky enough to have been around for BMW NA’s 25th birthday (and still have the engraved Fossil watch to prove it). I led the planning and execution of the 100th anniversary of BMW during Monterey Car Week 2016, and now I’m part of the planning-and-execution team for the 50th anniversary of BMW NA (no Fossil watch this time).

In my role as head of BMW Group Classic USA, I have been working closely with BMW expert and historian Jackie Jouret on a project that we call 50 Stories for 50 Years. The Story of BMW of North America. I hope you have seen these stories. Frankly, this has been a labor of love for both Jackie and me; each week throughout 2025, we publish a chapter both internally to BMW NA associates and to the public. You can find all the stories published here.

Earlier this year, we competed in the 2025 running of the 12 Hours of Sebring. If you are not a race fan (I can’t imagine a BMW CCA member who isn’t), you may be wondering why Sebring is such a big deal for us. Allow me to explain. While BMW AG was negotiating with Max Hoffman to hand over the business in the U.S., the precursor to BMW NA was established in New York to prepare for the day when the BMW subsidiary would take over the importation, parts, and service for BMW automobiles. During this time, a Madison Avenue ad agency was hired to help promote and develop the BMW brand in the U.S. That agency, Ammirati and Puris, coined the tag line “The Ultimate Driving Machine” that has served BMW perfectly for 50 years.

Prior to March 15, 1975, while Hoffman Motor Corporation was still the official U.S. importer, BMW NA was not allowed to advertise. However, participation in motorsports was not part of the agreement with Hoffman; as a result, BMW Motorsport personnel were dispatched with two BMW 3.0CSLs to compete in IMSA endurance racing.

The team’s first race was the 24 Hours of Daytona in January. By the time the team arrived in Sebring for the second round, the termination contract with Hoffman had been so recently signed, sealed, and delivered that when the #25 BMW 3.0CSL driven by Brian Redman and Allan Moffat took the victory at the 12 Hours of Sebring, BMW of North America was only six days old.

Here we are 50 years later, and this year the 12 Hours of Sebring took place exactly on the birthday of BMW of North America. In celebration, our great friend, racer, enthusiast, and BMW M design chief Michael Scully and his team developed a fantastic new livery for the BMW M Hybrid V8 GTP race cars. We had OG BMW M boss Jochen Neerpasch, driver Brian Redman, and the 3.0CSL on-site to tie it all together and cheer on the current team.

Alas, it was not to be. After the race began with such great promise, it ended in bitter disappointment for the entire team.

BMW has only achieved overall victories twice at Sebring in the past 50 years, in 1975 with the CSL and in 1999 with the mighty V12 LMR (both pictured at top during the Monterey Motorsports Reunion). It would have been great to add 2025 with the BMW M Hybrid V8 to that list, but that’s racing.

Nevertheless, the GTP livery will stay on both cars for the remainder of the season. It is full of easter eggs that I’m sure you will all discover over time. Here is a short design description by Michael Scully: “Our 2025 GTP livery is a timeline-based homage to 50 years of BMW of North America. Starting with BMW North America’s March 15, 1975, inception, we’ve profiled some of our most formative continental milestones in chronological order, beginning at the front of the car and moving through time toward the rear.

“March of 1975 is also when BMW won the 12 hours of Sebring for the first time with the BMW 3.0CSL, and we commemorate that important first market impression by combining the Sebring track map with the M colors, which traverse the entire front half of the car. Other notable race victories and important BMW M-specific North American moments are profiled throughout, with sequential text callouts.

“In side view, the timeline aspect is also stylistic, with the iconic M stripes starting low and parallel at the front in the original M colors of light blue, purple, and red, then evolving to light blue, dark blue, and red in the mid-1990s, and finally breaking into more fractal bold shapes toward the rear.

“Additionally, coinciding with the GTP car’s electrified BMW M hybrid powertrain, the color purple reemerges in the livery, together with blue, as a signifier of the natural colors of electricity—thereby completing BMW M’s journey in North America: from purple and back in the Ultimate Driving Machine!”

I couldn’t have said it better myself.





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