Image credit: (Photo by Jay Biggerstaff/Getty Images) In May 2020, with the world paused during a global pandemic and college baseball frozen in uncertainty, a group...
Saniyah Hall for Jordan Brand Jordan Brand first entered the NIL space when they signed UCLA star Kiki Rice when she was a senior in high...
What you need to know about this. It codifies the “House” settlement but will also give a partial antitrust exemption which eliminates all the anti-trust legal...
The evolving landscape of college baseball is reshaped by recent NIL regulations and increased scholarships, which will affect recruitment and funding from July 1, 2025. Programs...
The Pulse Newsletter 📣 | This is The Athletic’s daily sports newsletter. Sign up here to receive The Pulse directly in your inbox. Good morning! Time...
Many of the same teams and coaches who consistently won in college basketball before the Name, Image and Likeness (NIL) era — which began July 1,...
Ferrero, known for brands like Nutella and Butterfinger, is taking cereal company WK Kellogg private in a deal valued at approximately $3.1 billion. The Ferrero Group...
Several “junk food” companies operating in Ireland have been named in an investigation into sponsorship deals in professional sports published by the British Medical Journal on...
Brad Pitt became a regular in the Formula One paddock during the 2023 and 2024 seasons as Apple was afforded the kind of access typically reserved...
College athletics currently lives in the same world as a middle aged man with fantastic genetics and horrible habits. The naive optimist in him is quick...