The Yerba Madre beverage brand (known until recently as Guayaki Yerba Mate) has signed on as a sponsor of the 2025 Concacaf Gold Cup, which will...
A few weeks ago, as the House settlement was dragging its feet through the final approval process, I was chatting with a power conference athletic director...
Champion has secured the rights to produce licensed apparel for the NFL, adding to its portfolio of league partnerships, which already includes the NHL, MLB (Minor...
No sport has a longer offseason than college football, and it’s nearly inarguable that the sport has as much drama off the field during that eight-month...
For the first time since 2020, coach Patty Gasso and the OU softball team enter the offseason without the title of reigning Women’s College World Series...
AI-assisted summaryBrian O’Connor prefers building a foundation with high school recruits but acknowledges the transfer portal’s role in modern college athletics.O’Connor emphasizes player development and supports...
A seismic shift in the college sports landscape is underway following the final approval of a landmark settlement of three antitrust lawsuits against the NCAA. While...
Ex-Georgia QB Carson Beck’s Massive NIL Deal With Miami Revealed originally appeared on Athlon Sports. In the NIL era of college football, quarterbacks don’t have to...
Gamecocks Athletic Director Hesitates to Reveal NIL Budget for Football vs Basketball, Others originally appeared on Athlon Sports. South Carolina’s Director of Athletics, Jeremiah Donati, gave...
Paul Finebaum gave a stern warning about the implications that the recently approved House vs. NCAA settlement will have on college athletics. It is set to...