Technology

CBS Sports Adds Innovative AR to Massive PGA Championship Coverage

(Editor’s note: CBS Sports coverage of the PGA Championship began May 15 and wraps up May 18. Interviews for this story were conducted on-site May 14.) CHARLOTTE, N.C.—To fans and golfers at the 14th hole here at Quail Hollow, nothing appears to be out of the ordinary for one of the four majors. Not so […]

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May 16, 2025

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(Editor’s note: CBS Sports coverage of the PGA Championship began May 15 and wraps up May 18. Interviews for this story were conducted on-site May 14.)

CHARLOTTE, N.C.—To fans and golfers at the 14th hole here at Quail Hollow, nothing appears to be out of the ordinary for one of the four majors.

Not so for the viewers at home enjoying CBS Sports coverage of the PGA Championship.

The broadcaster, working with a handful of technology vendors, has created “an immersive tee box of the future,” leveraging artificial intelligence (AI), augmented reality (AR) graphics, 5G wireless connectivity, a remotely controlled robotic camera and tracking data system, Jason Cohen, senior vice president of remote technical operations for CBS Sports and CBS Sports Network, said.

“We are bringing the tee box to life in a more immersive virtual manner so we can show headshots of the group that’s about to hit,” Cohen said. “We can do a virtual display of the hole with a trail of the ball in this virtual map, and we can use the shot link data to create other metrics and information about how the golfer has been playing that course or how the hole has been played in general by other golfers in the field.”

The immersive tee box isn’t the only innovative technology the broadcaster is bringing to the tournament. Ball tracing from drones, first deployed last summer, is making its PGA Championship debut. Two new miniature POV 4K cameras embedded in the bunker at the 18th hole will enable CBS to zoom in to capture “nice, tight shots” showing the grains of sand as the ball is being hit without losing any resolution for the 1080p HDR production, Cohen said.

Other familiar technologies, including three FlyCams suspended overhead from two wires over different parts of the course and practice range, two drones, the blimp and the jibs, are contributing their unique perspectives to the overall production. “These other camera technologies are not just eye candy,” he said. “They really help with coverage.”

AR Deep Dive
What set the immersive tee box in motion was a desire to use all available data in a new, more effective way. “There’s a lot of information, a lot of data and a lot of analytics at our disposal that always don’t make the screen at the same time,” Cohen said.

Forming a technology partnership with T-Mobile, Cohen’s team began to reimagine coverage from the tee box that would be more futuristic and innovative.

The setup relies on a combination of technologies from a variety of vendors. All video and tracking data for the immersive experience is being transported via a T-Mobile 5G wireless network, which “goes into the private network cores located on premise,” said Scott Jacka, senior director of technology development strategy at T-Mobile. From the core, a fiber connection transmits the video and data to the CBS broadcast compound.

“The signal is lightning-quick,” Cohen said. “It’s almost as fast as the fiber, which is almost mathematically hard to believe.”

A CBS camera operator uses a roaming Steadicam to follow the golfers at the 2025 PGA Championship.

A CBS camera operator uses a roaming Steadicam to follow the golfers. (Image credit: Phil Kurz)

High above the tee box in a trace tower, a Robovision robotic camera, with a Mo-Sys Sony P50 robotic camera alongside it, is capturing the video and tracking data needed for the virtual presentation. Alston Elliot (AE) Live, which acquired Silver Spoon Animation in 2023, is providing the augmented reality engine, including hardware, software and personnel, in the broadcast compound.

Finally, a virtual window adjacent to the golfer in the tee box is displaying a virtual representation of the 14th hole created by Animation Research Labs (ARL) to show viewers how that golfer is playing that hole as he tees off.

CBS is deploying a roaming Steadicam-mounted Sony camera tech stack, including the Sony PDT-FP1 portable data transmitter, which transmits footage of the golfers as they leave the 13th hole and enter the 14th. T-Mobile 5G is used to transport the HEVC-encoded video from the rig at 25Mbps.

“It’s a full end-to-end 5G experience from the moment the golfers release 13 to the moment that ball lands wherever the drivable ball goes on the 14th hole,” Cohen said.

When not capturing players leaving the 13th on their way to the 14th hole, the roaming camera is also being used for “a walk and talk” with players as they walk from the 14th to the 18th holes, Grant Castle, senior vice president of systems realization at T-Mobile, said.

Size, Scope and Storms
The PGA Championship is a massive remote production. CBS has assembled 24 mobile production trucks, including units from NEP, Game Creek and F&F Productions, six trucks playing supporting roles and some 700 technicians and engineers, production personnel, managers and vendor partners for its coverage.

More than 125 cameras are strategically placed to capture every shot over the four-day tournament. “We try to anticipate and think about what the course is offering us that’s unique from year to year because we’re going to a different location each year.

“We take every hole and dissect it from the tee to the green, thinking about which angle we can shoot from and what different types of camera technologies allow us to capture all those unique angles,” Cohen said.

FlyCam between the 14th and 18th holes at 2025 PGA Championship

CBS Sports is using a wire-guided FlyCam to follow golfers from the 14th to the 18th hole. (Image credit: Phil Kurz)

He points to the FlyCams as an example. One travels along the two-wire system across the large lake on the back nine from the 14th green to nearly the 18th green. “That’s an exciting camera technology,” Cohen said. “It’s got a fluctuating line where it can dip down to almost skim the water and then come back up.”

Another, the Sparrow FlyCam, is a miniature version that travels on the wire system from a tower on the 18th through a grandstand window. “These are not just bells and whistles,” he said. “They really help out with our coverage as players tap out on those various greens.”

Setup for the coverage began in mid-April with early work on the broadcast compound. Production trucks were on-site and parked by May 7. In the days leading up to the championship, severe thunderstorms struck the Charlotte area.

“A lot of the cameras were bagged and covered,” Cohen said. “A lot of them were not even deployed. But that schedule that we built takes into account an unforeseen situation. It allows us to still be in a position where today, which is an enormous day before air, we are doing a full rehearsal of every camera and every technology. The production teams are in their trucks right now getting set for the first golfers from tomorrow morning.”

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Lingopal Showcases Real-Time AI Translation at Sports Loft Summit in London

Deven Orie at Sports Loft Summit Lingopal’s CEO Deven Orie joins top sports tech leaders at Sports Loft Summit to unveil sub-200ms real-time AI translation. LONDON, UNITED KINGDOM, June 6, 2025 /EINPresswire.com/ — Lingopal, the first truly context-aware, real-time speech-to-speech translation platform, presented its breakthrough AI technology this week at the Sports Loft Summit in […]

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June 6, 2025

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Deven Orie at Sports Loft Summit

Lingopal’s CEO Deven Orie joins top sports tech leaders at Sports Loft Summit to unveil sub-200ms real-time AI translation.

LONDON, UNITED KINGDOM, June 6, 2025 /EINPresswire.com/ — Lingopal, the first truly context-aware, real-time speech-to-speech translation platform, presented its breakthrough AI technology this week at the Sports Loft Summit in London. CEO Deven Orie, former product manager at StubHub and Microsoft, addressed an exclusive audience of sports leagues, rights holders, and investors to demonstrate how Lingopal is redefining accessibility and fan engagement across global sports.

Held annually, the Sports Loft Summit brings together top minds shaping the future of sports, media, and technology. In an extremely selective process, Sports Loft vets hundreds of companies around the world to find the best technology in each category to present at their summit. LingoPal stands at the gold standard for real-time speech-to-speech translation and, with a plug-and-play solution, allows any broadcast to be in any language in seconds.

In his session, Orie explored how Lingopal’s proprietary engine, which blends LLMs, audio signal modeling, and live contextual inference, can deliver emotionally accurate, streaming-ready translations in under 200 milliseconds, enabling multi-language experiences without relying on post-dub or clunky subtitles.

“Live sports should feel live for everyone, regardless of the language you speak,” said Orie during his presentation. “The future of fan engagement is borderless, and real-time translation is no longer a dream…it’s deployable today.”

Already used by major sports networks, streaming giants, and global financial institutions, Lingopal’s platform is unlocking new markets for partners by enabling audiences to hear play-by-play commentary, interviews, and analyst insights in their native languages with tone, pace, and emotion preserved.

The London presentation marked an important moment in Lingopal’s global momentum, following a series of closed-door demos across Europe and North America. The company is set to appear next at InfoComm, SPORTEL Monaco, and IBC, where it will continue showcasing real-world applications of real-time AI translation in media, entertainment, and live events.

About Lingopal
Lingopal is redefining multilingual communication through cutting-edge AI innovation. Its core platform delivers emotionally intelligent, real-time speech-to-speech translation across 120+ languages, making live sports commentary, earnings calls, and global content accessible like never before. Designed for instant integration and built with adaptive language models, Lingopal’s technology preserves tone, emotion, and cultural nuance. The company recently raised a $14M Series A round led by DCM Ventures to accelerate global expansion across sports, finance, and media sectors. Founded by Deven Orie (a Dartmouth graduate and former Microsoft AI leader) Lingopal is powering a more inclusive, linguistically connected world.

Nima Olumi
Lightyear Strategies
+1 617-990-4271
email us here

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Technology

Fitness Apps: A $31+ Billion Revenue Opportunity by 2032

Company Logo Dublin, June 06, 2025 (GLOBE NEWSWIRE) — The “Fitness App Market – Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2032 – By Product, Technology, Grade, Application, End-user, Region: (North America, Europe, Asia Pacific, Latin America and Middle East and Africa)” report has been added to ResearchAndMarkets.com’s offering. The global fitness app […]

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Company Logo

Dublin, June 06, 2025 (GLOBE NEWSWIRE) — The “Fitness App Market – Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2032 – By Product, Technology, Grade, Application, End-user, Region: (North America, Europe, Asia Pacific, Latin America and Middle East and Africa)” report has been added to ResearchAndMarkets.com’s offering.

The global fitness app market is undergoing a remarkable transformation, fueled by growing health consciousness, technological innovation, and a shift in consumer preferences towards virtual fitness solutions. According to recent industry analysis, the market is projected to reach a valuation of US$ 11.78 billion in 2025 and soar to US$ 31.2 billion by 2032, expanding at a robust CAGR of 14.92% during the forecast period. This dynamic growth trajectory underscores the market’s resilience and its adaptability to emerging digital trends.

Market Insights

Fitness applications have become an integral part of modern wellness lifestyles, enabling users to access personalized workout routines, track progress, and engage with health professionals remotely. The increasing use of smartphones, wearable devices, and smartwatches has further expanded the user base for fitness apps.

The evolution of fitness apps from simple step counters to comprehensive health monitoring platforms reflects a broader transformation in the wellness sector. With the integration of artificial intelligence and machine learning, apps now offer real-time recommendations and adaptive workout plans, enhancing user engagement and experience.

Key Market Drivers

Rising Health Awareness

The surge in global awareness about physical and mental well-being is driving the demand for fitness apps. Consumers are increasingly proactive about managing their health and are seeking platforms that support their fitness goals and lifestyle changes.

Technological Advancements

The integration of AI, ML, and wearable technologies into fitness apps has significantly enhanced user functionality. Features like real-time tracking, personalized coaching, and interactive dashboards are now commonplace, attracting a broader audience.

Post-COVID Lifestyle Shifts

The global pandemic played a pivotal role in reshaping consumer behavior. With gyms closed and mobility restricted, millions turned to mobile applications for virtual workouts and home-based fitness regimens. This behavioral shift continues to influence long-term market trends.

Increased Smartphone and Internet Penetration

As smartphones become more affordable and internet access widens, particularly in emerging markets, the potential user base for fitness apps continues to grow. This trend is particularly notable in regions like Asia Pacific, where health app downloads have seen a steep rise.

Business Opportunity Analysis

Corporate Wellness Integration

Businesses are increasingly incorporating fitness applications into their employee wellness programs. These initiatives aim to boost employee morale, productivity, and overall well-being, thereby opening new B2B opportunities for app developers and service providers.

Wearable Technology Collaboration

The seamless integration between fitness apps and wearable devices presents a promising opportunity for innovation. Companies can offer comprehensive health tracking solutions by leveraging data collected from fitness bands, smartwatches, and health monitors.

Shift Towards Holistic Health

There is a noticeable trend towards apps offering not just physical fitness solutions, but also tools for mental well-being, sleep monitoring, and stress management. This broadened scope allows developers to cater to a wider audience seeking holistic health management.

Region-wise Analysis

North America

North America leads the global fitness app market, driven by high smartphone penetration, advanced healthcare infrastructure, and a growing culture of self-care. The United States, in particular, witnessed a massive surge in fitness app usage during and after the COVID-19 lockdowns, with many users substituting gyms for digital solutions.

Asia Pacific

Asia Pacific is expected to exhibit the fastest growth rate over the forecast period. Countries like India and China are experiencing a fitness revolution, with increasing smartphone use, rising healthcare awareness, and affordable data services contributing to this trend. India’s fitness app downloads surged by over 150% in a single year, highlighting immense market potential.

Europe

Europe’s fitness app market is growing steadily, with countries like the UK and Germany leading in adoption. The region benefits from robust tech infrastructure and a strong focus on health and wellness. Increased interest in walking, running, and home workouts supports continued app usage growth.

Key Players in the Global Fitness App Market

The market is characterized by intense competition and innovation, with key players consistently upgrading their offerings. Major companies, which are profiled in the report include:

Fitbit
MyFitnessPal
Under Armour
Nike
Adidas
ASICS
Azumio
FatSecret
FitnessKeeper
HealthifyMe
Jefit
Keelo
Lose It!
MapMyFitness
Runtastic
Samsung Electronics
Sports Tracker
Strava
Sworkit
Withings

These companies are leveraging data analytics, AI, and user feedback to refine their platforms, ensuring better engagement and improved outcomes.

Challenges and Market Restraints

Data Security and Privacy Concerns

With the growing amount of personal and health data being collected, data protection has become a significant concern. Users are increasingly cautious about sharing sensitive information, making it essential for developers to implement strong security protocols.

Technical Limitations and App Performance

Bugs, crashes, and slow performance can severely impact user experience. Consistent app quality and responsiveness are critical for user retention, and any lapse can hinder market growth.

High Costs of Premium Features

Many fitness apps operate on a freemium model, offering basic services for free but charging for premium content, coaching, or customization. The high cost of these features can deter users, especially in price-sensitive markets.

Future Outlook

The outlook for the fitness app market remains highly optimistic. Continued technological innovation, increasing interest in health and wellness, and a shifting digital analysis will continue to drive market growth. Developers who prioritize user experience, security, and holistic health will be well-positioned for long-term success.

Key Topics Covered

1. Executive Summary
1.1. Global Fitness App Market Snapshot
1.2. Future Projections
1.3. Key Market Trends
1.4. Regional Snapshot, by Value, 2025
1.5. Analyst Recommendations

2. Market Overview
2.1. Market Definitions and Segmentations
2.2. Market Dynamics
2.2.1. Drivers
2.2.2. Restraints
2.2.3. Market Opportunities
2.3. Value Chain Analysis
2.4. Porter’s Five Forces Analysis
2.5. COVID-19 Impact Analysis
2.5.1. Supply
2.5.2. Demand
2.6. Economic Overview
2.6.1. World Economic Projections
2.7. PESTLE Analysis

3. Global Fitness App Market Outlook, 2019-2032
3.1. Global Fitness App Market Outlook, by Type, Value (US$ Bn), 2019-2032
3.2. Global Fitness App Market Outlook, by Application, Value (US$ Bn), 2019-2032
3.3. Global Fitness App Market Outlook, by Platform, Value (US$ Bn), 2019-2032
3.4. Global Fitness App Market Outlook, by Region, Value (US$ Bn), 2019-2032

4. North America Fitness App Market Outlook, 2019-2032

5. Europe Fitness App Market Outlook, 2019-2032

6. Asia Pacific Fitness App Market Outlook, 2019-2032

7. Latin America Fitness App Market Outlook, 2019-2032

8. Middle East & Africa Fitness App Market Outlook, 2019-2032

9. Competitive Landscape
9.1. Company Market Share Analysis, 2025
9.2. Competitive Dashboard
9.3. Company Profiles
9.3.1. Fitbit
9.3.2. MyFitnessPal
9.3.3. Under Armour
9.3.4. Nike
9.3.5. Adidas
9.3.6. ASICS
9.3.7. Azumio
9.3.8. FatSecret
9.3.9. FitnessKeeper
9.3.10. HealthifyMe
9.3.11. Jefit
9.3.12. Keelo
9.3.13. Lose It!
9.3.14. MapMyFitness
9.3.15. Runtastic
9.3.16. Samsung Electronics
9.3.17. Sports Tracker
9.3.18. Strava
9.3.19. Sworkit
9.3.20. Withings

10. Appendix
10.1. Research Methodology
10.2. Report Assumptions
10.3. Acronyms and Abbreviations

For more information about this report visit https://www.researchandmarkets.com/r/dgxbxb

About ResearchAndMarkets.com
ResearchAndMarkets.com is the world’s leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends.

CONTACT: CONTACT: ResearchAndMarkets.com Laura Wood,Senior Press Manager press@researchandmarkets.com For E.S.T Office Hours Call 1-917-300-0470 For U.S./ CAN Toll Free Call 1-800-526-8630 For GMT Office Hours Call +353-1-416-8900

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Translucent Glowing eSports Accessories : Razer Phantom Collection

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20 minutes ago

June 6, 2025

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The Razer Phantom Collection has been announced by the eSports-focused tech brand as its latest lineup of products that are engineered to capture the spotlight thanks to their glowing design. The product range includes the Razer BlackWidow V4 75% Keyboard, the Razer Basilisk V3 Pro 35K wireless mouse, Barracuda X Chroma wireless headphones and Firefly V2 Pro mouse mat. Each device is constructed with a translucent Phantom Green casing that will allow the brand’s signature Chroma RGB lighting to shine through for a ghostly albeit ultra-modern aesthetic.

Global Head of Design Charlie Bolton spoke on the Razer Phantom Collection saying, “By revealing the inner workings of our devices, we’re not just showcasing our engineering — we’re turning each product into a statement piece that reflects the soul of innovation.”

Image Credit: Razer

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How AFC Bournemouth is featuring tech, player data at The Soccer Tournament

AFC Bournemouth entered this week’s The Soccer Tournament (TST) to elevate its U.S. presence ahead of the Premier League Summer Series next month, and one of its minority investors, Ryan Sports Ventures, saw an opportunity to highlight some of its other investments at the same time. All AFC Bournemouth’s players for the seven-a-side competition wore […]

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1 hour ago

June 6, 2025

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All AFC Bournemouth’s players for the seven-a-side competition wore Playermaker sensors on their cleats to track passing, shooting, possession and running data. Some of that data was then presented on the ESPN broadcast via another RSV portfolio company, Tagboard. A shoppable QR code was included in the graphics, leading to a few purchases.

There was an activation in which fans could face off against the players in a fastest shot competition using PlayerMaker. Also, the hosts of the Men in Blazers-operated channel Give N Go were on site to capture social content and take their own kicks.

“We’ve been trying to grow the U.S. fan base for the club, and so we just thought this was a perfect vehicle to do that, and then as we were bringing it, I thought, ‘What better way than to get our other portfolio companies involved?’” said Paul Hourigan, a partner at Ryan Sports Ventures and assistant coach for AFC Bournemouth’s TST team.

The plan to show the goal-scoring shot speed fizzled when AFC Bournemouth’s only goal in its ESPN-televised opener was a chip shot traveling only 31 miles per hour, “but that’s live TV,” joked Hourigan.

One of AFC Bournemouth’s other assistant coaches for TST is Jozy Altidore, the longtime USMNT striker who now owns a tech-forward training facility Sogility and brought some of his company’s tools to the tournament. Altidore was connected to the club through his friendship with Hollywood star Michael B. Jordan, a co-investor in AFC Bournemouth through the Black Knight Football Club holding company.

AFC Bournemouth lost its first two matches of the TST to Pat McAfee’s The CONCAFA Soccer Club and the Wrexham Red Dragons. Its third and likely final match is this evening against Real Athletico.

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Get $40 off the Fitbit Charge 6 for a limited time

All products featured here are independently selected by our editors and writers. If you buy something through links on our site, Mashable may earn an affiliate commission. Mashable Photo Composite/Fitbit SAVE $40: As of June 6, the Fitbit Charge 6 is on sale for $119.95 at Amazon. That’s 25% off its list price of $159.95. […]

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All products featured here are independently selected by our editors and writers. If you buy something through links on our site, Mashable may earn an affiliate commission.

fitbit charge 6 fitness tracker against a pink patterned background — Mashable Photo Composite/Fitbit

SAVE $40: As of June 6, the Fitbit Charge 6 is on sale for $119.95 at Amazon. That’s 25% off its list price of $159.95.

fitbit charge 6 fitness tracker against a white background

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Credit: Fitbit

Fitbit Charge 6

$119.95 at Amazon
$159.95 Save $40.00

Amazon has offered a number of impressive Fitbit deals lately, including a very nice discount on the Fitbit Charge 6.

The Fitbit Charge 6 is currently listed for $119.95. That’s a 25% discount from its list price of $159.95 and as a sweet little bonus, your purchase also comes with a two-month Audible Premium Plus free trial. Keep in mind that this only applies to new customers.

SEE ALSO: The Samsung Galaxy Watch FE is back to its best-ever price at Amazon

Fitbit Charge 6 boasts a wide variety of features to help you out throughout the day. Some of them include all-day activity tracking, 24/7 heart rate tracking, automatic exercise tracking, calorie tracking, Active Zone Minutes, and more. It even boasts up to seven days of battery life to keep you updated all week.

In our comparison of Fitbit vs. Apple Watch, writer RJ Andersen said the Fitbit Charge 6 “packs a powerful punch into a tiny device — including health and fitness tracking, sleep tracking, built-in GPS, and more — while boasting a great battery life and a solid price tag.”

Don’t miss out on this limited-time deal on the Fitbit Charge 6 at Amazon.

Amazon has quite a few Fitbit models on sale right now. To see all of the available discounted models, check out our breakdown of Fitbit deals.