Technology

Champions League 2024-25: TV Coverage Review, Formats & Innovations

The 2024-25 Champions League season showcased significant changes in broadcast, with CBS and Prime Video stepping into new roles as key players. CBS’s unique approach to the revamped tournament, including segments like “table time,” resonated well with audiences, achieving high social media engagement and viewership numbers. Meanwhile, Prime Video marked its territory in the UK […]

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The 2024-25 Champions League season showcased significant changes in broadcast, with CBS and Prime Video stepping into new roles as key players. CBS’s unique approach to the revamped tournament, including segments like “table time,” resonated well with audiences, achieving high social media engagement and viewership numbers. Meanwhile, Prime Video marked its territory in the UK market with its exclusive coverage and innovative bilingual interviews. As the season concludes, both broadcasters are reviewing successes and challenges while plotting future strategies for enhanced viewer experiences.

By the Numbers

  • CBS reached more than 1.7 million viewers for its highest-rated non-final Champions League match.
  • Prime Video reported over 13 million total viewers for its Champions League coverage.
  • Over five million viewers watched the second leg of the round-of-16 clash between PSG and Liverpool on Prime Video.

State of Play

  • The new 36-team format generated interest and increased competitive matches.
  • CBS’s social media strategy led to over four billion video views since September.
  • Prime Video has established a foothold in UK sports broadcasting following its successful Champions League coverage.

What’s Next

Going forward, both CBS and Prime Video aim to build on their successes while integrating technology like AI and augmented reality into broadcasts. Plans include enhancing viewer engagement through more interactive elements and unique content offerings. Expect both networks to innovate further as they prepare for the next Champions League season.

Bottom Line

As broadcasters adapt to the shifting landscape of sports media, continuous innovation and audience engagement will be key. CBS and Prime Video have set new standards for Champions League coverage, and their approaches could redefine how football is experienced by fans globally.





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