India has always been a nation of sports lovers. From cricket grounds that double as neighbourhood hangouts to school fields echoing with cheers, sports have long been woven into our daily rhythm. But something remarkable is happening now: sports in India are no longer just a passion; they’re becoming a serious business. And at the heart of this transformation lies one of the country’s most overlooked goldmines: sports infrastructure.

As someone who has spent years building world-class sports facilities across India, I can say with confidence, this sector is ripe for disruption and innovation, especially by young entrepreneurs.

Here’s why.

A nation awakening to fitness and sport

Post-pandemic India is more health-conscious than ever. Gyms, running clubs, and local tournaments are thriving. But while interest has surged, infrastructure hasn’t kept pace.

Government and private institutions are realizing the need for quality playgrounds, synthetic turf, indoor arenas, and high-performance centers. Schools, universities, real estate developers, and even corporates are seeking solutions that combine design, durability, and digital integration.

This presents a massive opening for young entrepreneurs to step in with agile, tech-savvy, and scalable business models.

The Khelo India effect

The Indian government’s Khelo India program is not just about nurturing athletes; it’s an infrastructure revolution. From revamping existing sports grounds to building new facilities in Tier 2 and Tier 3 cities, public sector investment is creating momentum.

But the government cannot do it alone. They need partners. Startups that can offer innovation in modular design, climate-adaptive surfaces, sustainable materials, IoT-based facility management, and more.

If there ever was a time to be an enabler in the sports infrastructure ecosystem, it’s now.

Urbanization and real estate integration

Today’s urban families want more than just clubhouses; they want active living environments. Gated communities and townships are adding football turfs, skating rinks, multipurpose courts, and fitness zones as part of their offering.

This is where startups with design thinking, cost-effective execution models, and maintenance tech can thrive. Sports infrastructure is no longer about concrete and grass; it’s about experience design.

Ed-tech, meet sport-tech

The education sector is transforming. NEP 2020 has emphasized physical education, and schools are under pressure to go beyond token PT classes.

Imagine platforms that combine sports curriculum with physical infrastructure, tracking progress, offering virtual coaching, and gamifying physical fitness. There’s a massive white space for entrepreneurs who can blend hardware (infrastructure) with software (training & analytics).

India’s global sporting ambitions

India isn’t just competing – we’re aiming to host. Be it the Olympic dream, the surge of ISL, IPL, Pro Kabaddi, or grassroots leagues, India is building its sporting identity on the global stage.

But no athlete can succeed without a solid training ground. And no world-class tournament can be hosted without elite infrastructure.

This is a long-term play, and those who start now will be the industry leaders when India becomes a global sporting powerhouse.

What young entrepreneurs should focus on

If you’re a founder looking at this space, here’s where you can start:

• Modular & Smart Infrastructure: Portable courts, quick-setup turfs, or sensor-equipped facilities.
• Sustainable Materials: Eco-friendly surfaces, water-saving turf cooling, solar lighting.
• Maintenance Tech: Drones, sensors, and AI-based tools to manage wear, usage, and upkeep.
• Community Models: Subscription-based play zones, hyperlocal sports hubs.
• Integration with Ed-Tech & Wellness: Curriculum-aligned infra + gamified training.

Across India, we’ve witnessed how quality infrastructure transforms not just games but entire communities — from school kids playing their first match on a synthetic field to professional academies shaping future champions. But India is a vast nation. We need thousands more such facilities, and we need smart, driven people to build them. If you’re an entrepreneur passionate about sports, fitness, design, or technology, this is your moment.

The sports infrastructure sector is not just India’s next big business – it’s India’s next big movement.

Disclaimer: The views expressed in this article are those of the author/authors and do not necessarily reflect the views of ET Edge Insights, its management, or its members

The Virginia Tech Helmet Lab’s research is on shelves of sporting goods stores across the United States.

In collaboration with Dick’s Sporting Goods, the lab’s peer-reviewed and published STAR helmet rating system is now available in all the store’s retail locations.

“At Dick’s Sporting Goods, we are all about the athlete. When they shop with us in-store, online, or through our mobile app, we want to make sure we are providing them with the best possible experience and gear,” said Mark Daniels, Dick’s vice president of team sports and fitness merchandising. “Part of that is equipping them with the information they need to make their purchase decision. By using the Virginia Tech helmet ratings, we are able to do just that.”

Helmet Lab researchers calculate a helmet’s STAR, or Summation of Tests for the Analysis of Risk, score based on its performance in a series of impact tests. A higher score on a scale of one to five means the helmet offers better protection from concussions, with five stars being the best rating.

The ratings can now be found on Dick’s store signage, which includes information about the Helmet Lab and tips on how to find a properly fitting helmet. Helmets labeled with the Helmet Lab’s safety rating are available for purchase online and in store at all Dick’s Sporting Goods locations.

“Sports safety is extremely important, especially in a high-contact sport like football. We’ve used the Virginia Tech helmet ratings for over three years now and find our athletes respond really well to it,” Daniels said.

In a surprising turn of events, Joseph Chalom, a digital asset veteran from BlackRock, has officially joined SharpLink Gaming Ltd. as Co-CEO. The news reported by Cointelegraph, is making waves in both the crypto and sports betting world. Chalom’s move is seen as a major win for SharpLink—and a signal that traditional finance leaders are now stepping into the tech and gaming space.

Who is Joseph Chalom?

If you’re not familiar with him, Joseph Chalom held a big role at BlackRock. He was in charge of building important partnerships for BlackRock’s digital finance team. Simply put, he helped the company connect with the right people in the crypto and tech world.

He worked with crypto and tech companies and helped BlackRock get started with things like Bitcoin and other digital money.

 Chalom was part of the team driving their move into crypto, tokenization, and other next-gen finance tools.

Now, he’s stepping away from Wall Street to lead a growing company in sports tech. That’s a bold move—and a very interesting one.

What Does SharpLink Do?

SharpLink is a company that helps sports fans feel more connected to the games they watch. They use smart tech to make it easier and more fun for fans to place bets if they choose to.

 SharpLink is more like a friendly guide. While you’re watching a match, it quietly shows you things like live stats, special offers, or betting options that match your interests. Nothing pushy—just smart suggestions at the right time.

In the background, SharpLink also helps sports websites and betting apps bring in more fans and keep them interested. So it makes the whole experience better for both fans and companies. With someone like Chalom on board, the company may be aiming for something much bigger.

A New Leadership Style

Chalom won’t be running the company alone. He’s joining Rob Phythian, the founder and current CEO, as part of a co-CEO model.

Rob will continue focusing on SharpLink’s products and operations. Chalom, on the other hand, will handle strategy, growth, and partnerships. It’s a smart move—bringing two skillsets together to push the company forward faster.

In a statement, Chalom said he’s excited to enter “a fast-moving space where tech, finance, and sports all meet.”

What This Could Mean

This move says a lot about where the industry is going. Big finance experts are no longer staying in their comfort zones. They’re entering gaming, sports, and entertainment tech.

It also raises some big questions. Could SharpLink explore blockchain betting, crypto rewards, or fan tokens in the future? With Chalom’s background in digital assets, the answer could be yes.

Final Thoughts

Joseph Chalom joining SharpLink isn’t just a new job—it’s a sign of change. The lines between finance, gaming, and technology are blurring. And this could be the start of a powerful new chapter for SharpLink and the industry as a whole.

The PGA Tour and USGA are enhancing their social media engagement strategies, with both organizations launching innovative content formats. The PGA Tour introduced “Rapid Rounds,” showcasing swift highlights of tournament play, inspired by Augusta National’s earlier innovations. Concurrently, the USGA unveiled a social video that mirrors popular YouTube formats, capturing the thrilling moments of the U.S. Junior Amateur. These initiatives aim to make golf content more accessible and engaging for casual fans, reflecting a growing recognition of the power of short-form media.

By the Numbers

• The PGA Tour’s “Rapid Rounds” allows fans to view entire tournament rounds in a few minutes.
• The USGA’s new video format captures highlights from the U.S. Junior Amateur, expanding its reach beyond traditional broadcasts.

State of Play

• Both organizations are testing short-form content to engage audiences that prefer quick consumption of information.
• Increased camera coverage and tech enhancements are enabling the PGA Tour to offer more dynamic content.

What’s Next

Expect both the PGA Tour and USGA to refine and expand their social media content strategies based on audience feedback and engagement metrics. As golf continues to embrace technology, more innovative formats could emerge to cater to evolving viewer preferences.

Bottom Line

The shift towards short-form content by the PGA Tour and USGA underscores the necessity of adapting to changing consumption habits, suggesting that golf can successfully modernize its appeal by embracing these innovative approaches.

Discover how Spinbara Casino Online is revolutionizing the combat sports experience with unique offerings that captivate enthusiasts and gamblers alike.

In the dynamic world of combat sports, innovation is key to keeping fans engaged and excited. Spinbara Casino Online is at the forefront of this movement, integrating thrilling elements of combat sports into their gaming platform. This approach not only enhances the experience for sports enthusiasts but also attracts a broader audience eager to explore the adrenaline-pumping world of online casinos.

The Rise of Combat Sports-Themed Games

Spinbara Casino Online has tapped into the growing popularity of combat sports by developing themed games that resonate with fans. These games capture the essence of martial arts, boxing, and wrestling, providing players with an immersive experience that mirrors the intensity and excitement of live events. By incorporating realistic graphics and sound effects, Spinbara Casino Online ensures that players feel as though they are part of the action.

Moreover, the casino’s focus on combat sports is not just about entertainment; it also offers educational insights into the sports themselves. Players can learn about different fighting styles, famous athletes, and historical matches, enriching their understanding and appreciation of the sport. This educational aspect sets Spinbara Casino Online apart from other platforms, as it combines gaming with learning in a seamless manner.

Engaging the Combat Sports Community

The platform has successfully engaged the combat sports community by offering exclusive promotions and events that cater specifically to this audience. These initiatives include virtual tournaments, live-streamed matches, and interactive betting opportunities that allow fans to participate in the action in real-time. By fostering a sense of community, it has created a loyal following among combat sports enthusiasts who appreciate the blend of gaming and sports entertainment.

Furthermore, the platform’s commitment to innovation is evident in its use of cutting-edge technology to enhance the user experience. From virtual reality simulations to augmented reality features, the platform continually pushes the boundaries of what is possible in online gaming. This dedication to technological advancement ensures that it remains a leader in the industry, offering unparalleled experiences for its users.

Future Trends in Combat Sports and Online Gaming

As the landscape of combat sports continues to evolve, the platform is poised to adapt and thrive. The integration of esports and traditional combat sports is one area where the platform sees significant potential for growth. By bridging the gap between these two worlds, it can attract a diverse audience that spans both gaming and sports fandoms.

Additionally, the platform is exploring new ways to incorporate social interaction into its offerings. Features such as live chat, community forums, and collaborative gameplay are being developed to enhance the social aspect of the gaming experience. This focus on community-building is expected to drive further engagement and loyalty among users, solidifying the platform’s position as a leader in the industry.

The platform is at the forefront of innovation in the realm of combat sports entertainment. By offering unique gaming experiences that captivate and educate, the platform continues to attract a wide audience of enthusiasts and gamblers alike. As technology and trends evolve, it remains committed to pushing the boundaries of what is possible, ensuring its place as a pioneer in the world of online gaming.

By Kurt Wagner, Bloomberg

Meta Platforms Inc. will stop selling political and issue-focused advertising in the European Union, citing new regulations that the company believes creates “an untenable level of complexity and legal uncertainty.”

The Facebook and Instagram parent will disband its political advertising business in the EU beginning in early October, according to a blog post released Friday. The company cited new rules on transparency and targeting of political advertising, which take effect in October and limit the data that can be used to aim political messages at individuals.

Meta wrote in its blog post that it had “extensive engagement with policymakers” about this issue before the regulation was finalized, but the rules will “effectively remove popular products and services from the market, reducing choice and competition.” Alphabet Inc.’s Google also announced late last year that it will stop selling political ads in the EU.

The decision on political ads marks the latest in a series of conflicts between Meta and European regulators, who are working to rein in the power and data collection of big tech companies. EU regulators have challenged Meta’s plans to offer an ad-free version of its social networking services, and have fined the company almost €1 billion in the past 12 months. They also challenged Meta’s artificial intelligence features, leading the company to pause their rollout in the bloc, and earlier this month Meta said it won’t sign the code of practice for Europe’s new set of laws governing AI.