Chase Elliott Secures Amazon Prime Sponsorship for Three-Race Cup Series Run – Speedway Digest

Amazon Prime Video will serve as the primary sponsor of Chase Elliott’s No. 9 Chevrolet for three NASCAR Cup Series events in 2026, continuing its growing presence in the sport. The partnership extends Prime Video’s involvement with Hendrick Motorsports following its debut on Elliott’s car in 2025.

The sponsorship will feature a refreshed black-and-blue paint scheme, accented with streaks of red and yellow, making its first appearance at Talladega Superspeedway on April 26. Elliott will also carry the Prime Video colors at Texas Motor Speedway on May 3 and in the NASCAR All-Star Race at Dover Motor Speedway on May 17.

Elliott enters the 2026 season with momentum after a strong 2025 campaign that included two victories and a top-10 finish in the championship standings. Over his career, the Georgia native has amassed 21 wins, 115 top-five finishes, and 190 top-10s across 358 starts.

Prime Video’s sponsorship aligns with its broader NASCAR strategy with the streaming platform began a seven-year broadcast deal in 2025, airing five Cup Series races annually. In 2026, its broadcast slate includes marquee events such as the Coca-Cola 600 at Charlotte and the San Diego street race at Naval Base Coronado.