Per the Cincinnati Business Courier, the University of Cincinnati’s revenue rose significantly in its first year in the Big 12 conference. Jayden Scudder | Contributor However, because of the expenses also tied to joining a larger conference, the university operated at a loss. Costs rose 15% to 5.3 million, causing an .6 million loss.Cincinnati volleyball […]
Per the Cincinnati Business Courier, the University of Cincinnati’s revenue rose significantly in its first year in the Big 12 conference.
However, because of the expenses also tied to joining a larger conference, the university operated at a loss. Costs rose 15% to 5.3 million, causing an .6 million loss.Cincinnati volleyball net padding with the UC and Big 12 logo during the volleyball match between the Cincinnati Bearcats and West Virginia Mountaineers on Nov. 7, 2024 at Fifth Third Arena.Currently, those expenses are paid by third-party collectives, such as Cincinnati’s “Cincy Reigns”. These groups raise money for their respective school’s athletes and have no direct affiliation with the school.In the AAC, UC received only 6.75 million dollars from the conference. In the Big 12, this figure ballooned to million. Next year, the figure will rise to million, then million in 2026. This is when Cincinnati will lose their status as a “new member” to the conference, hence why the revenue at this early stage has been lower.Per the school’s yearly financial report to the NCAA, UC’s revenue increased 11% to a total of 96.7 million dollars.This cost could rise even higher in the coming years, with more rule-changing that will permit schools to directly pay their students NIL (Name, Image and Likeness). Experts predict the school will pay an extra million to fund this.While the revenue was mostly gained from higher competition and more TV money, the losses mostly originated from higher staff and athletic support costs.
