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City of Frisco, Plug and Play Open New Startup- and VC-Focused Innovation Hub » Dallas Innovates
Origin facility at the Baylor Scott & White Health Sports Therapy & Research building in Frisco. [Photo: Mauricio Rojas/Plug and Play Origin—a new public-private partnership envisioned by the Frisco Economic Development Corp. and implemented by global innovation platform Plug and Play—has opened at the Baylor Scott & White Health Sports Therapy & Research building in […]


Origin facility at the Baylor Scott & White Health Sports Therapy & Research building in Frisco. [Photo: Mauricio Rojas/Plug and Play
Origin—a new public-private partnership envisioned by the Frisco Economic Development Corp. and implemented by global innovation platform Plug and Play—has opened at the Baylor Scott & White Health Sports Therapy & Research building in Frisco.
Origin is designed to bring industry-specific accelerator programming, sports-tech innovation in human potential, and international startup support to the region, the city of Frisco said.

Frisco Mayor Jeff Cheney and other city leaders joined Plug and Play at Origin’s ribbon cutting. [Photo: Frisco EDC]
“This new facility is proof of what’s possible when a city drives with vision, determination and collaborative partnerships,” Frisco Mayor Jeff Cheney said in a statement. “This hub is a starting point for new technologies, businesses and careers in Frisco. I’m excited to see the groundbreaking innovation that will take shape here.”
The city said that Origin has been under development since 2020 and stemmed from the city leadership’s vision to create an open collaboration space for residents to scale their businesses, as well as a networking space for venture capitalists, entrepreneurs, fintech, sportstech, AI, cybersecurity, and other startups.
Plug and Play was selected in 2023 as the facility’s operator due to its “proven ability” to connect startups with large corporations, investors, and industry leaders, the city said.
Inside the Origin innovation hub in Frisco. [Photo: Mauricio Rojas/Plug and Play]
Origin story on Origin
Origin is located on the 10th floor of the Baylor Scott & White Sports Therapy & Research building in Frisco.
Origin and Plug and Play’s innovation hub will anchor a joint 6,000-square-foot space designed to bring together startups, investors, and corporate partners at the center of Frisco’s innovation movement, the city said. The space features a flexible design that includes private offices, meeting rooms, and co-working areas designed to accommodate the thriving startup ecosystem.
“Frisco is home to more than 500 tech companies and many top tier leading brands,” Jason Ford, president of the Frisco EDC, said in a statement. “Origin was a strategic investment in Frisco’s future and marks a major step forward in Frisco’s continued rise as a national innovation leader. With the help of Baylor Scott & White and Plug and Play, we’ve created a one-of-a-kind space where new ideas, industries and startups can flourish here in Frisco, all working side by side.”
Inside the Origin innovation hub in Frisco. [Photo: Mauricio Rojas/Plug and Play]
Plug and Play’s largest space outside California
Plug and Play, a Silicon Valley-based innovation acceleration company with an international presence, said the new facility will be the largest space under its operation outside of the company’s California headquarters.
Plug and Play will operate the hub under a membership-based model, and will host networking events, hackathons, workshops, and special presentations open to the greater community.
Inside the Origin innovation hub in Frisco. [Photo: Mauricio Rojas/Plug and Play]
“This innovation hub is more than just a physical space, it’s a signal to the world that Frisco is serious about shaping the future,” Plug and Play Founder and CEO Saeed Amidi said in a statement. “Frisco is already a national model for how sports, business, and innovation can coexist. We’re honored to bring our global network and proven accelerator model to this remarkable community with values perfectly aligned to our own.”
In addition to hosting carefully designed startup cohorts, the city said the space also will be open to Frisco-based entrepreneurs, service providers, and partner institutions, including the University of North Texas-Frisco, which will sponsor a dedicated sports innovation space within the facility.
More looks at Origin
Inside the Origin innovation hub in Frisco. [Photo: Mauricio Rojas/Plug and Play]
Inside the Origin innovation hub in Frisco. [Photo: Mauricio Rojas/Plug and Play]
Inside the Origin innovation hub in Frisco. [Photo: Mauricio Rojas/Plug and Play]
Inside the Origin innovation hub in Frisco. [Photo: Mauricio Rojas/Plug and Play]
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