This season, the BYU basketball program will likely have more eyes on it than usual thanks to the presence of star freshman AJ Dybantsa. Dybantsa is widely expected to be one of the, if not the first name off of the board in next June’s NBA Draft, but not before a college season at BYU that will be filled with anticipation.

Although he is set to cash in big-time once he gets to the NBA, Dybantsa is already able to make some serious bread at the college level thanks to the sport’s new NIL (name, image, and likeness) rules, and recently, some new information was unearthed on some commitments that Dybantsa has already made in that department.

“Dybantsa has signed a multi-year partnership with Fanatics and Fanatics Collectibles,” reported Nick Schultz of On3 Sports.

“We’re excited to announce that we’ve signed BYU star AJ Dybantsa to an exclusive trading card & memorabilia deal,” said the company in a statement on their account on X, formerly Twitter.

Schultz also reported that the partnership will be “focused on trading cards and memorabilia, (and) will also continue beyond his college career once he eventually heads to the NBA.”

Dybantsa’s current NIL valuation is at $4.1 million.

Dybantsa essentially checks every box of what teams are looking for in the modern NBA. At 6’9″, he has an NBA-ready frame to be an elite wing at the next level, and has all of the tools to be an elite defender the second he gets to the league.

He also has immense athleticism, a solid handle, and a silky-smooth jumper that have garnered comparisons to players like Paul George and other NBA stars.

Before all of that, though, Dybantsa will have a chance to push his draft stock even higher (if that’s possible) during this year with BYU, where the team will have the national spotlight thanks to his arrival.

Jackson Stone is a sports journalist for ClutchPoints with expertise in covering the NBA, NFL, and CAA Football. The Mercer University senior from Atlanta is on track to graduate with a BA in communications, and he has bylines at FanSided and USA Today Sports’ Georgia athletics website.

Are you one of the millions confused about most aspects of the college sports compensation conversation in the wake of the House v. NCAA court settlement?

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I’ve found that writing about a topic is a good way to learn more about it and so I hope this lengthy write-up helps you get a little bit clearer picture on what’s going happening in college sports at the current moment. But even with this data, there remains widespread uncertainty.

This is not a “why Texas is struggling on the recruiting trail” article. But there are some aspects of the current news story that point toward factors that have become relevant in recruitments Texas is involved in and recruitments without any burnt orange influence.

As you’re reading this article, make sure to have this piece from On3’s Pete Nakos opened up along with this from Yahoo’s Ross Dellenger to look through after you’re done. There are a lot of different angles and aspects of this story, and this piece will reference those articles, but one thing is certain: confusion is rampant.

When they say the schools can pay players now…

The House vs. NCAA settlement, which the NCAA and the Power Five conferences agreed to instead of engaging in litigation that would have made the final $2.8 billion in back damages look like chump-change, allows for schools to share revenue up to a cap of $20.5 million per year with athletes. House refers to former Arizona State swimmer Grant House, not the U.S. House of Representatives.

The schools settled for this and agreed to this provision instead of facing the possibility of paying almost $20 billion in back damages. Billion with a B.

That $20.5 million cap looks different school to school in Division I. In the Southeastern Conference, the league is requiring its institutions to dedicate $2 million of its cap to “Alston payments.” What those are don’t matter all that much, just know it’s from another court case where the NCAA essentially was told “you aren’t doing things right.”

So that leaves $18.5 million to share. Most schools are dedicating around 75% of that cap to football.

This is where any concerns about the actual schools themselves and not the ecosystems surrounding them going over the cap ring hollow. Schools don’t want to add a $20.5 million line item to their budget. Texas Athletics brought in $331 million in the 2024 fiscal year. So by percentage points, the Longhorns can share up to 16% of their revenue. Not doing so would put UT athletics at a competitive disadvantage.

That’s a HUGE number. And don’t forget: football is the only revenue producer for many athletic departments.

The percentage points look considerably higher for other schools. There are a number of FBS schools that don’t even bring in $100 million, let alone $200 million. In an era where athletic departments not only have to fully fund scholarships but also pay their players, spending more money than what’s allowed isn’t on their minds.

When you hear the term “publicity rights” or “revenue sharing” or “schools paying players,” proper references are talking about paying players against the $20.5 million cap direct from the institution. This does fit under the overall umbrella of Name, Image, and Likeness, or NIL, but the more specific terms help describe what part of NIL schools provide.

More math to find more money

Last year, it was reported that Ohio State’s “collectives have combined to raise an estimated $20 million to support this year’s football roster.”

So here are a few equations.

20,500,000 (the revenue sharing cap) – 2,000,000 (Alston payments) = 18,500,000

18,500,000 x 0.75 (75% for football) = 13,875,000

That’s a lot less than $20 million. So for championship caliber rosters, ones like Texas’ that are expensive but don’t cost near as much as one report’s projected $35-40 million, where do they find the additional money needed?

This is where what’s now being called noninstitutional NIL payments come into play. Previously, collectives such as the Texas One Fund could pool money from Texas Longhorns fans and reimburse players for their appearances in support of charitable organizations. They have to operate under different rules now in the wake of the House settlement, but the end goal of the Texas One Fund remains the same: putting money in Longhorns’ pockets.

Of course, businesses are able to provide NIL reimbursement to players. This “corporate NIL” is pretty uncontroversial. Think Bijan Mustardson. Think Arch Manning and Red Bull.

Collectives are still around, but they have to operate under the settlement’s regulations and their ability to pay players is more scrutinized than ever considering every noninstitutional NIL deal of $600 or more has to go through a clearinghouse. And that part of the process, along with other aspects of the House settlement, has put college football in its current confusing position.

No one knows what’s really going on

Dellenger is at Big 12 Media Days and gave the conference’s head coaches a chance to sound off about the current landscape, one where prospects like Felix Ojo have agents announcing the details of guaranteed revenue sharing contracts agreed to in exchange for a commitment and an eventual signing day signature.

But are those even allowed? Based off the settlement, you’d think no.

The NCAA released a 36-page Q&A for member schools in June on House and revenue sharing specifically. It included this tidbit.

That sounds all well and good, but we already know about Ojo and his deal with Texas Tech. Everybody knows this is being ignored. It’s obviously not August 1, and yet we know Ojo’s contract details?

There are a few things that make this NCAA guidance as currently feckless as other NCAA guidance, at least as far as bold and well-funded super-boosters or booster corps are concerned.

The first is that obviously, as mentioned, entities like schools and noninstitutional collectives and businesses aren’t waiting on the calendar in the House era.

The second is that there are states passing laws that essentially say schools can do what’s necessary to abide by House regulations and that anything in the legislation signed by their governor supersedes anything passed down by the NCAA. Tennessee did this in May. Michigan has a similar bill on its house floor.

Texas recently passed a bill that doesn’t appear to go as far as Tennessee’s, but it does allow for 17-year old high schoolers in the Lone Star State to receive NIL payments. This pertains to both revenue sharing and NIL and noninstitutional NIL. These laws also fly in the face of NCAA calendar regulations considering many are like Texas’ and permit high schoolers to seek and obtain NIL. In fact, language in these laws say the NCAA and Deloitte have no real say in the matter.

The third… wait… did that say Deloitte? Yes, they’re involved and their involvement adds additional confusion.

As part of the settlement, the NCAA and its member institutions started the College Sports Commission. The CSC created “NIL Go,” which is run by Deloitte and functions as a clearinghouse for third-party NIL deals such as those with collectives or car dealerships or law firms or natural gas companies. They evaluate deals based on payor association, valid business purpose, and range of compensation.

From their website…

Ignore 2026 recruiting for a second. Football teams have rosters full of players that they have to deal with. Then they have men’s basketball players. They have women’s basketball players. They have baseball players. They have softball players. They have entire athletic departments, and many of them likely have some sort of deal in place.

From Dellenger’s article, Arizona State head coach Kenny Dillingham said it best.

“We don’t know the rules,” the Arizona State head coach says. “The settlement passed, but who knows what Deloitte is going to clear. Until there is clarity, you’re living in limbo.”

And there’s something else.

“You are seeing a lot of people lie and promise fake things,” he says.

A parting shot from Nakos’ article that explains where we are…

Recruiting staffers have said some top prospects are making anywhere from $20,000 to $25,000 monthly.

“It doesn’t matter who did it first,” a Power Four general manager recently said. “It doesn’t matter who did it after. It’s the world we live in right now.”

Aug. 1 marks the official offer date for when institutions can begin offering revenue-sharing contracts to recruits. But that has not stopped schools from making verbal offers or informally sending contract numbers. Recruits are not able to sign rev-share deals until National Signing Day.

NIL collectives and schools have changed tactics, too. Some schools are having NIL collectives work as marketing firms, striking deals with recruits that expire before they set foot on a college campus. Signing high school recruits to pure name, image and likeness deals is legal, depending on state rules.

But at the college level, the wait continues for the NIL clearinghouse to rule on highly valued booster-driven contracts.

Confused about which law is the one institutions and collectives have to follow?

And which regulations institutions are ignoring?

And which states permit one thing and which states prohibit another thing?

And which deals work and which deals don’t?

Everyone is. What’s that old Genesis song, Land of Confusion? That’s where college sports and college football are at, and that land of confusion has brought about a waiting game for real answers as to what enforcement is actually going to look like.

And in the meantime while waiting for that enforcement, if it even shows up at all, monetary offers have flowed to recruits and current players without consequence. And if the enforcement pops up? Well, back to the courts we likely go.

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There are so many layers to this story, but hopefully this explains where the sport is on July 9. Until there’s teeth enforcement, there’s no enforcement.

Who knows what July 10 will bring.

AJ Dybantsa hasn’t even stepped on the court for BYU yet, but he’s already changing the game. The 18-year-old phenom just wrapped up an MVP performance at the FIBA U19 World Cup, and now he’s landed another massive deal that puts him in the same conversation as some of the biggest names in sports.

What Makes AJ Dybantsa’s New NIL Deal So Significant for College Basketball?

The No. 1 basketball recruit in the 2025 class just took another huge step in his off-court career. BYU freshman AJ Dybantsa signed an exclusive trading card and memorabilia deal with Topps, a sports collectibles company valued at $1.2 billion.

This partnership puts Dybantsa alongside global superstars like Lionel Messi and Shohei Ohtani. Before he’s even played a single college game, the small forward from Brockton, Massachusetts, has secured his place among the elite athletes in Topps’ portfolio.

Topps announced the signing on Instagram, posting, “JUST IN: We’re excited to announce that we’ve signed BYU star AJ Dybantsa to an exclusive trading card & memorabilia deal Welcome to the family, AJ!”

The agreement covers autographed trading cards, game-used memorabilia, inscriptions, and limited-edition collectibles. Dybantsa will appear in Bowman University products and future NBA releases once Topps officially takes over NBA licensing in October 2025.

How Does This Add to Dybantsa’s Already Massive NIL Portfolio?

The Topps deal is just the latest addition to an already loaded NIL portfolio. Dybantsa currently holds a $7 million NIL agreement with BYU, a $4 million endorsement with Nike, and a major partnership with Red Bull.

These deals combined place him among the most marketable athletes in all of college sports. On3’s Pete Nakos tweeted, “Dybantsa’s deal with Fanatics stretches into his NBA career. Rumored to be one of Fanatics’ top NIL deals to date.”

Dybantsa’s deal with Fanatics stretches into his NBA career. Rumored to be one of Fanatics’ top NIL deals to date. https://t.co/TWDp0zDxO5

— Pete Nakos (@PeteNakos_) July 9, 2025

The timing of the Topps announcement couldn’t be better. Just days earlier, Dybantsa led Team USA to a gold medal at the FIBA U19 World Cup in Switzerland. He earned tournament MVP honors after averaging 14.3 points, 4.1 rebounds, 2.3 assists, and 1.1 steals per game.

Team USA also set a new scoring record with 114.6 points per game, breaking the mark set by Yugoslavia in 1987. Dybantsa’s performance on the international stage only added to his growing reputation as the clear No. 1 pick in the 2026 NBA Draft.

MVP AJ @AJ_Dybantsa is the 2025 #FIBAU19 World Cup Most Valuable Player!

#USABMU19 pic.twitter.com/GnImMYYCAE

— USABJNT (@usabjnt) July 6, 2025

Meanwhile, Topps continues building its roster of future stars. The company has also signed recent NBA Draftees Cooper Flagg and Dylan Harper and USC women’s star JuJu Watkins.

RELATED: BYU’s AJ Dybantsa Set Lofty 2027 Goal That Could Include Cooper Flagg

With Dybantsa now on board, Topps is clearly betting big on the next generation of basketball icons. For Dybantsa, this represents another step in what’s already shaping up to be a revolutionary college career.

AJ Dybantsa, the potential No. 1 overall NBA draft pick in 2026, has become a multimillionaire before setting foot on a college basketball court, signing a multiyear deal with Fanatics Collectibles.

The agreement with Fanatics’ memorabilia arm is worth eight figures, according to a source familiar with the deal, and is one of the sports e-commerce giant’s most significant name, image and likeness contracts ever. The exclusive partnership, announced in an embargoed media release Wednesday, starts immediately and will be centered around Fanatics-owned Topps trading cards and other items.

The news comes just a few days after the Dybantsa led Team USA to a gold medal victory at the FIBA U19 World Cup. The 6-9 forward secured the World Cup MVP award and scored 100 points over seven games, showing why he’s one of the most heralded NBA prospects of the last decade. His professional trajectory has grabbed the attention of multiple brands and companies vying for his services.

As part of the Fanatics deal, the 18-year-old native of Brockton, Mass., will provide autographs, inscriptions and game-used jerseys and will be included in various brand marketing campaigns. He’s already slated to be featured in several products from the company’s Bowman University line, according to the company.

Fanatics has exclusive collectible partnerships with dozens of athletes and welcomed Dybantsa as its newest ambassador in a video clip released on Wednesday.

Fanatics, which bought trading card brand Topps in 2022, continues to spend big on relationships with future NBA lottery picks. The company has deals with the first two picks in last month’s NBA Draft, Cooper Flagg (Dallas Mavericks) and Dylan Harper (San Antonio Spurs). On the women’s side, it inked USC star JuJu Watkins to a multiyear pact—notable since rival Panini is the exclusive WNBA trading card licensee.

Dybantsa was already part of Fanatics’ McDonald’s All-American Game one-off deal. His endorsement portfolio includes Red Bull and Nike. The first BYU pledge to make the All-American game is considered one of college basketball’s top earners as he reportedly received more than $6 million to play for the Cougars.

Dybantsa is one of the last high school star athletes of the pre-House settlement era, which saw college standouts enter unregulated NIL deals. Now, all NIL deals over $600 must be reported by athletes and go through Deloitte’s national clearinghouse for review.

This latest deal with Fanatics will span beyond Dybantsa’s expected one season in Provo before he declares for the draft. The sides are likely hoping the relationship has a smoother transition from college to pro than Marvin Harrison Jr. had. The former Ohio State star and his father were sued by Fanatics in 2024 for breach of contract after the younger Harrison was drafted by the Arizona Cardinals. The convoluted dispute left Harrison as the only 2024 first-round pick not to have his jersey available for sale. The 10-month legal saga settled in March.