NIL
Client Alert: NCAA House Settlement Approved | Whiteford
On Friday, June 6, 2025, US District Judge Claudia Wilken of the United States District Court, Northern District of California, Oakland Division, finally approved the $2.8 billion settlement agreement arising from Case No. 4:20-cv-03919-CW In re: College Athlete NIL Litigation (“Settlement Agreement”), a class action lawsuit against the NCAA and the Power Five Conferences challenging their rules restricting payments to student-athletes, including payments related to student-athletes names, images, and likenesses (NIL) for commercial purposes. The Settlement Agreement will reshape college sports by allowing universities to pay student-athletes directly starting July 1, 2025, effectively ending the NCAA’s longstanding argument that student-athletes are amateurs and should, therefore, not be paid.
- Background
This settlement comes on the heels of the landmark decision in In re Athletic Grant-in-Aid Cap Antitrust Litigation (“Alston”) in which the same United States District Court, Northern District of California, Oakland Division, struck down the NCAA’s rules that limited the amount of education-related compensation and benefits that could be paid by colleges to student-athletes; a decision that was later upheld by the Ninth Circuit and affirmed by the Supreme Court.[4]
- Settlement Terms
The terms of the settlement included a release of claims by the class members in exchange for, among other terms, payment of back damages by the NCAA and the Power Five conferences in the amount of $2.8 billion to those class members, revenue sharing by colleges directly with student-athletes, and certain rule changes in the NCAA and the Power Five conferences allowing for payment directly from the universities. More specifically, the terms include:
- Release of Claims
- Change in Payment Rules
In exchange for the release of the claims by the class members, the NCAA and Power Five conferences agreed to change certain rules restricting payments made to college athletes, both from the institutions themselves, and from third parties. The rule changes include:
- Changing the NCAA Division 1 and Power Five conferences’ rules to allow payments to student-athletes, so long as they are consistent with the limitations of the Settlement Agreement.[7]
- Allowing Division 1 colleges and Division 1 student-athletes to enter into licensing and endorsement agreements for the use of that student athlete’s NIL, institutional brand promotion, or other rights, provided that the agreement is not for the right to use a student athlete’s NIL for a broadcast of college games.[8] This licensing or endorsement agreement may not extend for longer than the student-athletes eligibility to participate in NCAA sports.[9]
- Prohibiting the NCAA from having any rules prohibiting student-athletes from receiving payments from third parties for NIL, as long as the student-athletes adhere to the reporting requirements under the Settlement Agreement.[10]
- Requiring Division 1 student-athletes to report to their respective colleges, the NCAA and/or a third-party clearinghouse run by the accounting firm Deloitte any and all third-party NIL contracts or payments with a total value of six hundred dollars ($600) or more.[11] The clearinghouse will be responsible for assessing the fair market value of transaction by using data from past endorsement deals signed by college and professional athletes to determine if the payment should be considered “pay-for-play.”[12]
- Requiring each Power Five conference school, and all non-Power Five schools who choose to provide payments or benefits under this Agreement, to report each NIL contract or payment reported to the college and any agreement between the student-athlete and the college.[13]
- Back Damages
- Revenue Sharing by the Schools
- Roster Limits
- Opposition
Several athletes spoke out against the Settlement Agreement at an approval hearing held on April 7, 2025, before Judge Wilken. The objections included arguments that settlement payments are inaccurate and lack transparency with how they are calculated, challenges to the imposed roster limits, arguing that they would unfairly reduce opportunities for athletes, and concerns over the disproportionate financial distributions to football and basketball over Olympic sports. One notable objection came from Livvy Dunne, a gymnast from Louisiana State University, and one of the most profitable athletes in the NIL era, who argued that some calculations of damages were not accurate based on the value of some of the more profitable athletes lost. Several other athletes argued that the roster limits would create less opportunities for student-athletes who would have otherwise had opportunities on college sports teams.
- Open Questions
Payments made pursuant to this Settlement Agreement could violate Title IX if they are made disproportionately to male athletes over female athletes, but the question still remains whether these payments are subject to Title IX. The Biden Administration’s US Department of Education initially provided guidance to schools that the payments directly from the schools were similar to financial aid and must therefore be proportionately distributed under Title IX.[21] The Trump Administration, however, recently rescinded that guidance, stating that Title IX states nothing “about how revenue generating athletics programs should allocate compensation among student-athletes.”[22] Since there is no legal authority that payments directly from schools to student-athletes are covered under Title IX, it is still unclear whether payments could violate Title IX.
Additionally, the Settlement Agreement does not discuss whether student-athletes should be considered employees. There have been several petitions filed in recent years by student-athletes, including the University of Southern California men’s and women’s basketball teams, and the Northwestern football team, with the National Labor Relations Board, seeking to be classified as employees.[23] Dartmouth men’s basketball, the first successful student-athlete unionization, recently withdrew its petition to unionize after concerns that the new administration would result in a less favorable outcome for the team.[24] Although these athletes have not successfully been classified as employees, the Settlement Agreement does not prohibit student-athletes from continuing to bring these petitions.
There is also a question of whether international student-athletes playing in the United States will violate their visa status by taking payments.[25] Most student-athletes are on Class F class visas that prohibit almost all kinds of work while they are in the United States. It is still unclear whether the income generated by this Settlement Agreement or by NIL deals will violate international student athletes’ visas.
This settlement finally allows colleges to directly pay athletes, there is, however, still ambiguity for the future of the NCAA and the compensation towards its athletes.
- How Can We Help?
Whiteford is here to assist colleges and athletes navigate through this new era of NIL and college sports. Our team has extensive experience in advising clients on regulatory compliance, creating manuals, and providing guidance to ensure both athletes and their institutions are in compliance with the new NCAA rules and regulations. We continue to closely monitor the evolving and dynamic legal landscape affecting college sports.