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Closing Bell

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Closing Bell

Fever and youth driving WNBA sponsorship business in 2025…NFL fines players, employees for selling Super Bowl tickets…NFL reportedly nears minority stake in ESPN.

Paige Bueckers
SponsorUnited found that the Fever lead the WNBA in team sponsorship deals, while Paige Bueckers leads in branded engagements on social media. Getty Images

The Fever and Wings G Paige Bueckers are leading the WNBA in team and player-level sponsorship activity this season, according to the SponsorUnited’s just-completed, first-ever WNBA Partnerships Report.

The Fever lead the league with 92 separate sponsorship deals, including a jersey patch deal with Indianapolis-based Eli Lilly and Co. and has partnered with Gainbridge, who also signed G Caitlin Clark to a multipronged brand ambassadorship while she was still in college.

Overall, the financial and healthcare categories brought in the most team-level sponsor revenue, according to the data.

Ally, Gainbridge and Robinhood (whose Washington Mystics’ jersey patch deal began last season), combined to account for over 40% of all financial category spend.

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The NFL is fining about 100 players and two dozen club employees for “violating league policy by selling Super Bowl 59 tickets for above face value.” Super Bowl LIV Lombardi Trophy

The NFL is fining about 100 players and two dozen club employees for “violating league policy by selling Super Bowl 59 tickets for above face value,” according to a source. The source said the players who resold the tickets “will have to pay a fine of 1 1/2 times the face value they paid.” They also “won’t be permitted to buy tickets for the next two Super Bowls unless they are playing in the game.” Club employees who violated the policy will “be fined two times face value.” In a memo sent to teams, NFL Head of Compliance Sabrina Perel said that the league “was still completing its investigation” (AP, 7/25).

An unlimited package on ESPN's new direct-to-consumer product will provide access to 47,000 live events per year.
The NFL is “closing in on a deal to take a minority stake of up to 10% in ESPN,” according to sources. Getty Images

The NFL is “closing in on a deal to take a minority stake of up to 10% in ESPN,” according to sources, who noted the discussions are “ongoing,” and it’s “possible the final deal may arrive at a smaller stake.” ESPN has been talking to the NFL for “at least two years about potentially selling the league a stake in the company.” The sources said that ESPN “wouldn’t take equity ownership in the NFL, like it just did for the Premier Lacrosse League,” under the current structure of a deal. ESPN would “own all of NFL Network and NFL RedZone, rather than just a controlling stake, if the deal moves forward as currently constructed.” ESPN would “only acquire some” of the assets under NFL Media, while “potentially doing partnership deals with others” (CNBC.com, 7/24).

BLACKSBURG, VA - SEPTEMBER 21: A Rutgers Scarlet Knights helmet resting on the field prior to a college football game between the Rutgers Scarlet Knights and the Virginia Tech Hokies on September 21, 2024, at Lane Stadium in Blacksburg, VA. (Photo by Lee Coleman/Icon Sportswire via Getty Images)
Rutgers is parting ways with TurnkeyZRG, which it hired to aid in finding a new AD, days after the top AD pick reportedly withdrew his candidacy. Icon Sportswire via Getty Images

Sources said that Rutgers is “parting ways” with TurnkeyZRG, which it hired 87 days ago to find an athletics director in a move that “represents another twist in a long process to bring new leadership to the struggling department.” The move comes days after Brian Lafemina, a top candidate in the process, “pulled his name out of consideration” for the job. It is “unclear” if Rutgers will “hire a new firm or continue the search without one.” President William Tate, who took over for Jonathan Holloway on July 1, is “expected to play a notable role in the search moving forward” (Newark STAR-LEDGER, 7/25).

Drayton McLane Jim Crane
Astros owner Jim Crane (R) former Astros owner Drayton McLane (l) agreed Friday morning to settle their long-running dispute. Getty Images

Astros owner Jim Crane and former owner Drayton McLane agreed Friday morning to “settle their long-running dispute over the 2012-13 collapse of the Comcast SportsNet Houston,” one day into their trial before a 15-member jury panel in Harris County District Court. Both men “thanked the jurors that had heard a single day of testimony” before state District Judge Sonya Aston. The details of the settlement “were confidential.” One juror said that he was “surprised by the settlement announcement before learning from attorneys that settlement talks had been under way for some time” (HOUSTON CHRONICLE, 7/25).

MIAMI, USA  JUNE 15: Lionel Messi of Inter Miami gestures during the FIFA Club World Cup opening match between Al Ahly SC and Inter Miami CF at Hard Rock Stadium in Miami, United States on June 15, 2025 (Photo by Miguel J. Rodriguez Carrillo/Anadolu via Getty Images)
Lionel Messi and Inter Miami have played more matches over the past month than any other MLS team — nine in 35 days — due to their participation in the FIFA Club World Cup. Anadolu via Getty Images

MLS has decided to enforce its rule penalizing non-injured players for skipping its annual All-Star Game, deeming Inter Miami F Lionel Messi and D Jordi Alba ineligible for Saturday’s home match against FC Cincinnati. Neither Miami player traveled to Austin for Wednesday’s All-Star Game at Q2 Stadium.

Commissioner Don Garber said enforcing the long-standing policy “was a very difficult decision” and that the league would “take a hard look at the policy moving forward.”

“I know Lionel Messi loves this league,” Garber said in a statement. “I don’t think there’s a player — or anyone — who has done more for Major League Soccer than Messi. I fully understand, respect and admire his commitment to Inter Miami, and I respect his decision.”

Garber seemed to lay the rhetorical groundwork for giving Messi and Alba a pass during his midseason press conference on Wednesday. He pointed out that the club had played more matches over the past month than any other MLS team — nine in 35 days — due to its participation in the FIFA Club World Cup and that neither player practiced on Wednesday.

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LONDON, ENGLAND - MAY 14:  A detailed view of the Premier League logo during the U18 Premier League Final between Chelsea FC U18 and Manchester United FC U18 at Stamford Bridge on May 14, 2024 in London, England. (Photo by Crystal Pix/MB Media/Getty Images)
The Premier League Summer Series returns to the U.S. on Saturday, and the league will conduct a series of events and community initiatives. Getty Images

The Premier League Summer Series returns to the U.S. on Saturday, and the league will conduct a series of events and community initiatives with teams, players, executives and partners. There was a VIP kickoff last night at Classic Football Shirts in Soho, N.Y. The Premier League will also host another free fan event today at American Dream Mall featuring interactive activations with the league, clubs and official partners. There will also be a Premier League Community Showcase from 2pm-5:30pm ET today at Washington Elementary School in Kearny, N.J. Four Premier League teams — AFC Bournemouth, Everton, Manchester United and West Ham United — will compete in a preseason round-robin tournament at MetLife Stadium in New Jersey on Saturday, Soldier Field in Chicago on Wednesday and Mercedes-Benz Stadium in Atlanta on Aug. 3 with each day featuring a doubleheader (Premier League).


Speed Reads…

The FIA announced a multiyear extension to its agreement with Formula E Holdings Limited for the continued promotion of the FIA Formula E World Championship within the all-electric single-seater category (FIA).

The City of San Antonio confirmed Thursday that the UFL’s Brahmas “remain slated to return to the Alamodome in 2026″ (SAN ANTONIO EXPRESS-NEWS, 7/24).

‘47 has tapped Phillies 1B Bryce Harper to front its new collaboration with Carhatt (‘47).

WEAR by Erin Andrews and WWE agreed to a multiyear deal to introduce a women’s sportswear collection celebrating WWE Premium Live Events and Superstars (WWE).

Alianza de Futbol has named Rate as the Official Mortgage Lending Partner of the soccer program for the 2025 season (Alianza de Futbol).


Around the World….

The KBO’s NC Dinos said Friday that they “will ‘seriously consider’ an offer from another town” nearly two months after threatening to relocate amid a feud with their home city (YONHAP NEWS AGENCY, 7/25).

The AFL and the Geelong Football Club have “moved to break apart a billion-dollar class action involving more than 90 former players with brain injuries” (THE AUSTRALIAN, 7/25).

A London Stadium naming rights deal looks “as elusive as ever after venue chiefs admitted there was ‘a significant risk’ that no sponsor will be found before 2028″ (London TIMES, 7/25).


Social Scoop….


Daily Download….

The Savannah Bananas joined “Good Morning America” to discuss their style of play, social media fame and growing fanbase.


Daily Digit….

$660,000 — The price a Caitlin Clark 2024 Panini WNBA Rookie Royalty Flawless patch autographed one-of-one rookie card sold for at Fanatics Collect’s July Premier auction, a price that sets the record for the most expensive women’s sports card ever (THE ATHLETIC, 7/25)

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Arizona State volleyball advances to NCAA Tournament second round

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Dec. 5, 2025, 7:31 a.m. MT



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Purdue volleyball vs Baylor NCAA tournament final score, game result, next

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8:25 pm ET December 5, 2025

When is Purdue volleyball’s next game? Purdue volleyball next game in Sweet 16. Who does Purdue volleyball play next?

Aaron Ferguson

Barring an upset, the Boilers are headed to Pittsburgh, the No. 1 seed in their quadrant. Times for next weekend are to be determined, and Purdue will know its opponent late Saturday night. Florida punched its ticket with a sweep of No. 7-seed Rice in an upset, and the Gators will play either No. 2 SMU or Central Arkansas.

It may set up a potential rematch with SMU, which Purdue beat 3-1 on a neutral court.



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Live updates, how to watch

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The Longhorns celebrate after winning the game against Florida A&M during the first round of the NCAA Tournament at Gregory Gymnasium in Austin, Friday, Dec. 5, 2025.

The Longhorns celebrate after winning the game against Florida A&M during the first round of the NCAA Tournament at Gregory Gymnasium in Austin, Friday, Dec. 5, 2025.

Mikala Compton/Austin American-Statesman

Texas volleyball, with its first No. 1 seed in three years, began what coach Jerritt Elliott hopes is a three-week journey through the NCAA Tournament Friday with a resounding sweep over Florida A&M Friday at Gregory Gymnasium.

But the competition will significantly stiffen Saturday when the Longhorns (23-3) face defending national champion Penn State in a second-round meeting. The eighth-seeded Nittany Lions (19-12), which beat South Florida 3-1 in the first game Friday at Gregory Gymnasium, have endured a rocky season that included the September departure of All-American setter Izzy Starck because of mental heath concerns.

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But Penn State still has a championship pedigree that includes eight national titles, and the team still has an All-American attacker in 6-foot-6 Kennedy Martin.

“It’s one of the storied programs we have,” said Texas coach Jerritt Elliott, who’s led the Longhorns to three of their five national titles. “Obviously, two tradition-rich programs in the sport, and that makes it great for TV and great for our fans. We’re excited to be part of it.”

Based on how they played against overmatched Florida A&M (14-17), the Longhorns look primed for the challenge. Rattlers coach Gokhan Yilmaz said a Texas defense powered by a record-setting performance by Emma Halter proved more impressive than the array of Longhorn hitters led by Torrey Stafford (13 kills).

 “I think their defensive effort was great,” he said. “In a match where everybody knows it would be a lopsided, they didn’t just hang around. They were going after every ball. That’s really impressive to see.”

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Halter led that defense with 25 digs, which set a school record for most digs in a 3-set match. 

“Honestly, it felt really good from earlier today in warm-ups,” Halter said. “I was just like, ‘I’m kind of feeling it today.’ It’s tournament time. It’s live or die, and so I’m trying to get every ball.”

Read below for a replay and highlights from the Texas Longhorns’ win over the Florida A&M Rattlers in a NCAA Tournament first-round match. 

MORE: After long journey to Austin, Texas’ Torrey Stafford leads Longhorns into NCAA volleyball tournament

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Torrey Stafford ended with 13 kills, and the Longhorns got contributions from across the lineup in an easy first-round sweep. Up next? Defending champion Penn State.

Stat leaders for Texas: Torrey Stafford with 13 kills, Ella Swindle with 20 assists, Emma Halter with 23 digs and Ayden Ames with seven total blocks. Texas leads 2-0.

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FAMU has more hitting errors than kills in this match as Texas continues to work through its bench and eye the champs in a second-round match Saturday. Whitney Lauenstein, one known as “Big Hit Whit” during her time at Nebraska, has four kills on five swings and three blocks off the bench. Texas leads 2-0.

Too much size, too much talent from Texas, which takes a 2-0 lead. Penn State is in the cheap seats watching, but I’m not sure what the Nittany Lions can glean from this match. Texas leads 2-0.

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Whitney Lauenstein has been getting some run late in the season for Texas, and she fires a pretty ball. Her first kill of the match leads to another Rattler timeout. Texas leads 1-0.

A service ace from Torrey Stafford caps a quick 3-0 spurt by Texas, and FAMU takes a time out. Texas leads 1-0.

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No drama in set one. Torrey Stafford paces Texas with five kills, Ayden Ames has three kills and three blocks, and Emma Halter tallied a whopping 10 digs.

Ayden Ames is having her way at the net for Texas with three kills on three swings and three blocks, but it’s the diving saves from Emma Halter and Rella Binney that really get the crowd going.

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That last post may have jinxed FAMU. Texas keeps swinging away, Abby Vander Wal comes off the bench for three quick kills, and Texas is on a 6-0 run.

FAMU is hanging in there early. The Rattler are making Texas work for its kills, and that’s all you can do as a big underdog.

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Ayden Ames starts it off with a spike for Texas. NCAA Tournament first round. Winner faces Penn State tomorrow.

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Penn State, the defending national champion, shook off a first-set loss and beat South Florida 3-1 and will face either Texas or Florida A&M Saturday at 6:30 p.m. in a second-round matchup. The Nittany Lions (19-12) have endured a rocky season that included the in-season departure of All-American setter Izzy Starck because of mental heath concerns, but they flashed their firepower against South Florida. Texas and Florida A&M will start at 7:08 p.m.  

The matchup between Texas and Florida A&M will likely start after its scheduled time of 7 p.m., based on the current battle between Penn State and South Florida. The Longhorns and Rattlers need their allotted warm-up time, so their match will start approximately 30 minutes after the conclusion of Friday’s first match at Gregory Gymnasium. Penn State just took a 2-1 lead after winning the third set.

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Volleyball Falls at No.4 Pitt in NCAA Tournament

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PITTSBURGH – The America East champion UMBC Volleyball team season came to end as No.4 Pitt swept an NCAA Tournament first round match-up (25-10, 25-17, 25-13) on Friday night. 

Jalynn Brown led the Retrievers with eight kills, while Pittsburgh-area native Hannah Dobbs added seven kills, three digs and a block. 

Hannah Howard tallied a match-best 11 digs and ended the season with 457 digs, the tenth most in a single season in UMBC history.

Laura Fuehrer had four kills and two blocks and finished the season with 114 blocks and 101 assisted blocks, good for sixth and fifth most, respectively, in a single season in program history. 

Claudia Lllamas picked up six kills, Helen Frankovich had four on .500 hitting with two blocks and Izzy Ostvig added a kill with 12 assists and a team-high three blocks

Serin Maden had 13 assists and finished her stellar career in the black and gold with 2,461 assists.

Ella McAllister chipped in with two digs and Ema Djordjevic also saw action in the contest.

This was both the Retrievers fifth America East championship and NCAA Tournament appearance in the past six seasons.

 



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Michigan Sweeps Xavier to Advance to NCAA Tournament Second Round

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» Michigan swept Xavier in the first round of the NCAA Tournament.

» Allison Jacobs tallied a match-leading 19 kills on a .326 hitting percentage.

» Maddi Cuchran recorded four aces, becoming just the fifth Wolverine with four or more aces in a tournament match.

» Serena Nyambio hit .583 with eight kills on 12 swings.

PITTSBURGH, Pa. — The University of Michigan volleyball team swept eighth-seeded Xavier 25-19, 25-15, 25-23 on Friday (Dec. 5) in the opening round of the NCAA Tournament at the Petersen Events Center.

Michigan (22-10) was led by Allison Jacobs, who tallied a match-leading 19 kills on a .326 hitting percentage. She was the only player who recorded double-digit kills in the match. Ella Demetrician had nine kills, including Michigan’s final two and Serena Nyambio hit .583 with eight kills on 12 swings. Maddi Cuchran tallied four service aces to become just the fifth Wolverine in program history with four aces or more in an NCAA Tournament match. Morgan Burke and Camille Edwards led the U-M offense to a .287 hitting percentage, with Burke recording 17 assists and two aces while Edwards had 18 assists and one ace.

A kill from Nyambio opened the match, but Xavier (26-5) responded with a kill. The Wolverines used a kill from Jacobs and an ace from Cuchran to take the lead. Xavier tied the set at five and six, but U-M kept the Musketeers from taking the lead. Michigan followed with a 4-1 run, led by an ace from Burke and a block from Nyambio and Cymarah Gordon. Xavier brought the set to within one at 10-9, but a Nyambio kill ended the threat and jump-started four straight Michigan points. A block from Gordon and Jenna Hanes put Michigan up 15-11 going into the media timeout. The Musketeers took two of the next three points out of the timeout, and Michigan followed with a 5-2 run with kills from three different players and an ace from Burke to go up 21-15. Xavier took four of the next five points to force a Michigan timeout. Out of the timeout, Jacobs recorded a kill followed by a block from Hanes and Gordon to reach set point. The Musketeers called their second timeout of the set, and out of the timeout, Jacobs ended the set with a kill for a 25-19 set one win.

Xavier started the second set with two quick points to take an early lead, but it was all Michigan after that. A 5-0 run led by Cuchran, who recorded her third ace of the match, put the Wolverines ahead 8-3. After the teams traded points midway through the set, U-M went on a 4-0 run to build a 15-7 advantage, but Xavier countered with a 4-0 run of its own. A Nyambio kill and Musketeers attack error forced Xavier’s second timeout of the set, trailing 17-11. After the timeout, Michigan took eight of the final 12 points, with a kill from Demetrician finishing off the set 25-15.

In the third set, the Wolverines jumped out to an early lead, once again 8-3, led by service runs from Edwards and Jacobs. Xavier hung around and tied the match at 11 before taking the lead. A kill from Gordon tied the match at 12 and Cuchran’s fourth ace put Michigan back in front. From there, neither team held a lead bigger than two points the rest of the way, with the final 14 points alternating back and forth. Demetrician tallied the final two Michigan points as U-M took the third set 25-23 to advance to the second round.

The Wolverines will take on either top-seeded and No. 4-ranked Pittsburgh or UMBC on Saturday (Dec. 6) at 7 p.m. in the second round of the NCAA Tournament at the Petersen Events Center. The match will be streamed live on ESPN+.



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Men’s, women’s track & field unveil 2025-26 indoor schedule

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Holy Cross Richard L. Ahern ’51 Director of Cross Country and Track and Field Egetta Alfonso has announced the Crusaders’ 2025-26 indoor track & field schedule for the men’s and women’s programs.

The Crusaders are set to open the season on Saturday, Dec. 6 at the Sharon Colyear-Danville Season Opener hosted by Boston University and the Alden Invitational hosted by Brown. Next weekend, Holy Cross heads to New Hampshire for the Dartmouth December Invitational that will be held on Dec. 12 and 13.

Following a break for the holidays, the team returns to action on Jan. 17 at the URI Invitational and the Suffolk Ice Breaker on Jan. 18. The women’s team will compete on Jan. 30 at the David Thomas Terrier Classic in Boston followed by the men on Jan. 31 with the order of events staying the same for the River Hawk Invitational hosted by UMass Lowell on Feb. 6 and 7.

Holy Cross will then compete in meets at Boston University/URI (Feb. 14) and Brown (Feb. 21) in preparation for the 2026 Patriot League Indoor Track & Field Championships that will be hosted by BU on Feb. 28 and March 1.

The annual New England Indoor Championships are slated to be held on March 7-8 at the Reggie Lewis Center in Boston


FOLLOW THE CRUSADERS

Be sure to follow the Holy Cross track & field and cross country teams — and all things Crusader Athletics — on social media!

X – @HCrossTFXC | @goholycross

Instagram – @hcrossmxctf | @hcrossWXCTF | @goholycross

Facebook – Holy Cross Men’s Track & Field | Holy Cross Women’s Track & Field | Holy Cross Athletics

YouTube – GoHolyCross

 





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