Tennis remains at the forefront of high earnings in women’s sports, with nine out of the fifteen top earners originating from this sport, according to analysts at Sportico. Among the notable mentions, WNBA newcomer and potential league figure Caitlin Clark, alongside Team USA Olympic champion Simone Biles, are significantly benefitting from substantial endorsement contracts, while […]
Tennis remains at the forefront of high earnings in women’s sports, with nine out of the fifteen top earners originating from this sport, according to analysts at Sportico.
Among the notable mentions, WNBA newcomer and potential league figure Caitlin Clark, alongside Team USA Olympic champion Simone Biles, are significantly benefitting from substantial endorsement contracts, while four of the top five athletes on this list hail from tennis, combining prize earnings and sponsorships to achieve their ranking.
Below is the ranking of the five highest earners in women’s sports for 2024.
5. Aryna Sabalenka: $17.7 million
Sabalenka, hailing from Belarus, has seen her earnings boosted by two Grand Slam titles in Australia and the US Open, along with her year-end top ranking, resulting in various bonuses. With a prize money total of $9.7 million from tournaments alone, she leads in prize money earnings.
4. Qinwen Zheng: $20.6 million
Chinese tennis sensation Qinwen Zheng is evolving rapidly, securing $15 million through endorsements at just 22 years old. Her visibility as the gold medallist in women’s singles at the Paris Olympics adds to her impressive profile, ensuring her earnings are on an upward trajectory.
3. Iga Swiatek: $21.4 million
Despite a challenging conclusion to 2024 with a month-long suspension related to doping allegations, Swiatek maintains her place on the list, significantly aided by her role as the face of On, the athletic wear company backed by Roger Federer.
2. Eileen Gu: $22.1 million
Eileen Gu, a phenomenal skier and Winter Olympics gold medallist, stands out as the only non-tennis athlete in the top five, with a staggering $22 million from endorsements alone. Representing China while being based in the USA, Gu enjoys a diverse range of sponsorships. Additionally, her modeling contract with IMG enhances her profile, adorning the pages of major fashion magazines since achieving fame in her teens.
1. Coco Gauff: $30.4 million
Coco Gauff, an American tennis player, amassed over $30 million in 2024, earning nearly as much in prize money as Sabalenka and matching Gu in endorsements. Celebrated for winning the WTA Finals and serving as Team USA’s flagbearer alongside LeBron James at the Paris Olympics, she is recognized as one of the world’s top three tennis players and is poised for a run at the number one spot in 2025, all at just 20 years of age.
Additionally, a new partnership with Tony Godsick, the former agent of the highly marketable Roger Federer, combined with a lucrative contract renewal with New Balance, ensures Gauff continues to reap substantial financial rewards.
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