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College Baseball Hit With Reality Check as Industry Expert Reveals Massive Earnings Gap …

There’s never been better a time to be a college athletes than now. The introduction of Name, Image, and Likeness (NIL) rights has revolutionized college athletics, finally allowing athletes to profit from their personal brands. For the first time, players can sign endorsement deals, monetize social media, and build business empires before even turning pro. […]

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College Baseball Hit With Reality Check as Industry Expert Reveals Massive Earnings Gap ...

There’s never been better a time to be a college athletes than now. The introduction of Name, Image, and Likeness (NIL) rights has revolutionized college athletics, finally allowing athletes to profit from their personal brands. For the first time, players can sign endorsement deals, monetize social media, and build business empires before even turning pro. However, while the objective of NIL was to financially benefit all the college athletics across all sports, the reality has fallen short. A recent comparison between college baseball and college football serves as a telling reality check.

While NIL has opened the floodgates of opportunity, the new era hasn’t lifted all boats equally. The spotlight—and the dollars—tend to concentrate in certain sports, primarily football and men’s basketball, leaving athletes in other disciplines fighting for visibility, resources, and fair access to this new financial frontier.

According to Braly Keller’s recent report on NIL economics, baseball earnings cannot be compared with football as they are light years behind. The report states that “average NIL spending per SEC baseball team stands at $820K – $920K annually and the top baseball athletes are earning just over $45,000/year in NIL deals.” If you think this is a moderate amount for the college baseball players, check what the college football players are earning.

Well, everyone knows Shedeur Sanders, right? The Colorado Buffaloes’ outgoing quarterback, who isn’t just making headlines for his arm strength or clutch throws—he’s redefining what it means to be a college athlete in the NIL era. With an estimated NIL valuation of $6.5 million, Sanders has become the face of modern collegiate endorsements. Now, compare the average college baseball NIL earnings of $45,000 with Sanders’ $6.5 million.

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While NIL was designed to reward athletes based on their skills, it thrives on visibility and social influence—two areas where college football holds a commanding lead. Packed stadiums, prime-time TV slots, and viral moments create a high-octane ecosystem that brands crave. That’s why athletes like Sanders don’t just secure endorsement deals—they attract headline-making partnerships with global brands like Nike, Mercedes-Benz, and Gatorade.

Can you name a college baseball player with the same stature as Sanders? Difficult, right? That’s because college baseball  struggles to push player personalities into the spotlight. The sport often fails to lean into viral, behind-the-scenes content that fans crave. Honestly, it’s not just about what happens between the foul lines anymore—it’s about building stars, one moment at a time.

The current figures show that NIL is about more than just on-field skills.

College sports are about skills with marketability 

Guess how many baseball players are in the 2024 top 10 NIL earners in the NCAA? None! However, not all top earners are from the ever-popular basketball or football. Livvy Dunne, one of the top earners from LSU, proves that stars with millions of social media followers—like Caleb Williams, Angel Reese, and herself—can ink deals with major brands and become household names far beyond the college stage. Why? Because they offer a better proposition for sponsoring brands.

College baseball has long been a niche passion, especially in southern states and traditional baseball hotbeds. Programs like LSU, Vanderbilt, Texas, and Ole Miss regularly pack stadiums and generate regional buzz. The College World Series in Omaha remains one of the most electric, underrated postseason events in American sports.

But nationally? It still plays third fiddle behind football and basketball.

Baseball has always been a stat-driven sport, but today’s fans want faces, something college football is offering. Programs need to spotlight players with personality. Think mic’d up practices, Instagram takeovers, TikTok challenges, and player vlogs. There’s a lot more to do for college baseball to do if it wants to catch up to football. The problem that MLB faces with national media rights, compared to the NFL, applies here for college baseball.

Despite having talent and tradition, college baseball now needs modern marketing, digital swagger, and national storytelling to catch up with today’s sports media game. What do you think?

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Winners, losers after college withdrawal deadline

2025 NBA Draft Combine winners: Raynaud, Lendeborg and Byrd These 2025 NBA draft prospects are the biggest winners from the NBA Draft Combine An NBA draft decision had to be made on Wednesday by 11:59 p.m. for college basketball players looking to retain their remaining eligibility, and this year it was tougher than ever before. […]

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An NBA draft decision had to be made on Wednesday by 11:59 p.m. for college basketball players looking to retain their remaining eligibility, and this year it was tougher than ever before.

The deadline to withdraw from the 2025 NBA draft and play college basketball this season came and went, and more of the still-nascent effects from all the money being introduced into the environment are beginning to come into focus. There were still surprising calls made to stay in the NBA draft (or stay in school for another year), and now they came with the additional pressure of millions of dollars in potential name, image and likeness compensation and the expected implementation of revenue sharing looming over everything.

From all this, notable developments and trends appear to be emerging. College leagues and teams brought back or lost potential star players. The NBA, meanwhile, now knows exactly what players are available to be taken in next month’s draft class, and what might be looming in years to come with all the change occurring in college basketball.

There’s a lot to sort through, with the NBA draft looming as another flash point during a landscape-shifting offseason in college basketball. Here’s a breakdown of all the winners and losers coming out of the college withdrawal deadline for the 2025 NBA draft:

Winners: SEC basketball

The SEC is coming off a season in which it got a record 14 teams into the NCAA Tournament and produced the national champion (Florida), and the league is going to be loaded again after some of the decisions made over the past week. The Gators will be threats to repeat after adding Arkansas transfer Boogie Fland and bringing back center Alex Condon from the draft pool. 

Auburn also got guard Tahaad Pettiford back in the fold after he impressed NBA scouts and Kentucky got late word that guard Otega Oweh would be returning to school. Alabama then pulled off a last-minute surprise Wednesday night when guard Labaron Philon elected to return to college for another year despite being a potential first-round pick. 

Loser: Arkansas

Arkansas is about the only SEC team that can complain about how this all went down. John Calipari’s roster took a hit over the past few weeks. Boogie Fland transferred to SEC rival Florida and then Adou Thiero elected to stay in the draft. Calipari’s streak of first-round picks could be in jeopardy of coming to an end, though Thiero’s decision suggests he could go among the first 30 picks. Calipari has produced a player selected in the first round during every NBA draft since Derrick Rose in 2008. Arkansas did get Karter Knox back after he tested the draft waters and should still be an SEC title contender, but the loss of Thiero and Fland are blows to the Razorbacks’ chances in Calipari’s second season.

Winners: Cedric Coward and Yanic Konan Niederhauser

Coward played just six games at Washington State this past season after transferring from Eastern Washington and is still coming back from a shoulder injury. The 6-foot-6 wing transferred to Duke this offseason, only to improve his draft stock so much after an impressive showing in front of NBA scouts that the promise of being a first-round pick was too good to pass up.

Penn State’s Yanic Konan Niederhauser, meanwhile, turned down the chance to be the best player on a Big Ten team to stay in the draft after an impressive showing at the G League Elite Camp led to an invite to the NBA draft combine earlier this month. The 7-foot center from Switzerland began his college career at Northern Illinois before transferring to Penn State and averaging 12.9 points and 6.3 rebounds during his lone season in Happy Valley. He and Coward will both be interesting prospects to monitor given their unorthodox rise up draft boards.

Loser: NBA rookie contracts

The allure of being picked in the NBA draft just isn’t the same in 2025, not when colleges are doling out millions in NIL packages to prospects and revenue sharing is expected to go into effect this fall. Players such as Yaxel Landeborg (Michigan), Darrion Williams (North Carolina State) and PJ Haggerty (Kansas State) all eschewed the NBA for the transfer portal, while potential picks like Tahaad Pettiford (Auburn), guard Milos Uzan (Houston) and Miles Byrd (San Diego State) chose to return to their previous destination with the guaranteed money waiting for them in college. The NBA’s G League rosters will be most affected by this change.

Winners: International prospects

It’s a good time to be an international basketball prospect. More are coming to the United States to play college basketball because of the money associated with NIL deals. And more are likely to be selected in this year’s NBA draft, especially in the second round when the pool of prospects thinned out by the number of veteran college players who decided to stay in college with NIL compensation and revenue sharing set to begin this season. They also have until June 15 to withdraw from the NBA draft and can still go the college route.

Losers: College teams still looking for a transfer portal star

College teams still in search of an impact player for their roster are going to have to look a little harder after this week. St. John’s guard R.J. Luis and Florida State wing Jamir Watkins, considered the two best remaining uncommitted transfer portal options, both elected to stay in the NBA draft late Wednesday night. It means, of the top 50 players on the On3.com transfer portal rankings, just two players are still available.



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Kirby Smart concerned college football teams will ‘buy a championship’

Georgia Bulldogs head coach Kirby Smart believes the biggest issue with college football has to do with the transfer portal. However, he also believes there is a big issue with name, image and likeness deals stating that with the way the NIL is going, teams could “buy a championship” if parity isn’t maintained. “You could […]

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Georgia Bulldogs head coach Kirby Smart believes the biggest issue with college football has to do with the transfer portal. However, he also believes there is a big issue with name, image and likeness deals stating that with the way the NIL is going, teams could “buy a championship” if parity isn’t maintained.

“You could end up with some haves and have-nots out there and ultimately a team could drive prices and go buy a championship, like you’re talking about with super teams,” Smart said when asked about undefeated teams in college football at the SEC spring meetings.

The NIL has affected Kirby Smart and the Georgia Bulldogs in several ways. The most recent example came when five-star offensive tackle recruit Jackson Cantwell, who surprisingly picked the Miami Hurricanes over the Georgia Bulldogs. One of the reasons for Cantwell’s commitment was said to be a massive NIL package worth $2 million a year.

Smart has made it clear that he wouldn’t want a freshman to make more than a senior. However, he believes that if the NIL isn’t regulated, it could be a threat to parity, as teams could sign the best recruits to rapidly increase their team’s success. Unless there’s some sort of cap, then certain schools could continue to have a significant advantage solely from having more NIL funding.

The 2023 Michigan Wolverines were the last undefeated team in college football. Before that, Smart’s Georgia Bulldogs were undefeated in 2022.



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Virginia’s Brian O’Connor emerges as front runner for Mississippi State head baseball coach

Virginia baseball head coach Brian O’Connor has emerged as a frontrunner to be Mississippi State‘s next head coach, per D1Baseball‘s Kendall Rogers. O’Connor has been the head coach at Virginia since 2004. In his 22 seasons at the helm, O’Connor has amassed a stunning 913-392-2 record. He’s led the Cavaliers to two regular season conference […]

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Virginia baseball head coach Brian O’Connor has emerged as a frontrunner to be Mississippi State‘s next head coach, per D1Baseball‘s Kendall Rogers. O’Connor has been the head coach at Virginia since 2004.

In his 22 seasons at the helm, O’Connor has amassed a stunning 913-392-2 record. He’s led the Cavaliers to two regular season conference championships, two ACC Tournament titles and a College World Series championship in 2015, the program’s only national title.

O’Connor has also led Virginia to seven appearances in the CWS (2009, 2011, 2014, 2015, 2021, 2023, 2024). For his efforts, he’s been named the ACC Coach of the Year five times and reeled in multiple national coach of the year awards.

Despite reaching the CWS in the previous two seasons, Virginia failed to reach the NCAA Tournament this season after posting a 31-25 overall record and a 12-18 mark in conference play. O’Connor was understandably disappointed in his team’s exclusion from the tournament.

“They were heartbroken and they should be,” O’Connor said of his team. “They knew we were on the bubble. They knew that this could happen, but they believed; they had hope… We had practice all three days this weekend. We scrimmaged two of the days. We prepared like we were into the tournament. 

“But I wanted them to watch that show, whether we got in or not. If we didn’t get in, I wanted them to know what it felt like.”

O’Connor’s players will be able to use that feeling to motivate themselves in the future but he might not be around to remind them. If O’Connor takes over at Mississippi State, he will be replacing Chris Lemonis, who the school fired on April 28.

Assistant coach Justin Parker has been serving as the team’s interim head coach since Lemonis’ dismissal. The Bulldogs made the Tallahassee Regional and will face off against Northeastern on Friday.

“A change in leadership is what’s best for the future of Mississippi State Baseball,” Mississippi State athletic director Zac Selmon said about the decision to fire Lemonis. “We have not consistently met the standard of success that our university, fans and student-athletes expect and deserve.

“I want to thank Coach Lemonis for his work and the time he gave to our program, including a national championship in 2021. We appreciate his efforts and wish him and his family all the best moving forward.”



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SB’s Govan Named NFCA All-American for Third Time

OKLAHOMA CITY – Baylor Softball’s Shaylon Govan picked up the 16th All-American honor in program history, voted to the National Fastpitch Association (NFCA) All-America third team, announced by the organization on Wednesday afternoon during a press conference at the Women’s College World Series.     Govan is just the second Bear to receive three-time All-American honors, joining Baylor […]

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OKLAHOMA CITY – Baylor Softball’s Shaylon Govan picked up the 16th All-American honor in program history, voted to the National Fastpitch Association (NFCA) All-America third team, announced by the organization on Wednesday afternoon during a press conference at the Women’s College World Series. 
  
Govan is just the second Bear to receive three-time All-American honors, joining Baylor Hall of Famer Brette Reagan as the only two to garner the honor three times. She is one of two honorees this year picking up a third All-American honor, joining Jordy Bahl from Nebraska. Govan adds a third-team at-large nod this year to her first- and second-team selections in 2024 and 2023, respectively.
 
A senior from Katy, Texas, Govan led BU with a .407 batting average, seven home runs and 28 RBIs. She led the Big 12 in batting average this season with a .453 average during conference play, which earned her the Big 12 Batting Champion honor. Govan also led the conference with her .587 on base percentage, marking her second-straight season leading the Big 12 in that statistical category. 
 
Setting a Baylor all-time record in career walks with 143, she also set Baylor career records in batting average (.407) and on base percentage (.558). Govan earned All-Big 12 First Team honors for the third-straight season and was named to the Big 12 All-Defensive Team, honored as the best defensive first-baseman in the conference. 
  
Also taking care of business off the field, Govan earned Big 12 Scholar Athlete of the Year honors for dominating the classroom with a 4.0 GPA earlier this season. 
 
Fifty-four student-athletes from 33 different institutions have been voted to one of three 2025 NFCA Division I All-America teams. Govan is one of 15 repeat All-Americans honored this season.
 

– BaylorBears.com –



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Puerta Signs with Sporting Club Jacksonville

TALLAHASSEE – Florida State soccer player Ashlyn Puerta has signed a professional contract with USL Super League side Sporting Club Jacksonville. Puerta becomes the fourth Seminole to be signed to a professional side from the 2024 team. She was announced as one of the first signings in the expansion franchise’s history alongside Georgia Brown. Puerta […]

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TALLAHASSEE – Florida State soccer player Ashlyn Puerta has signed a professional contract with USL Super League side Sporting Club Jacksonville. Puerta becomes the fourth Seminole to be signed to a professional side from the 2024 team. She was announced as one of the first signings in the expansion franchise’s history alongside Georgia Brown.

Puerta finished her freshman campaign scoring four goals and providing five assists with the Seminoles. The San Diego, California, native appeared in all 21 games in 2024, providing multiple key contributions, including long-range goals against Rice and SMU. Puerta was part of the No. 1 ranked recruiting class in 2024, according to TopDrawerSoccer. The freshman class scored 77 points with five players recording 10+ points.

“These exceptional players [Puerta and Brown] set the tone for the type of team we want to be – competitive, disciplined, and proud to represent Jacksonville,” said Sporting Club Jacksonville head coach Stacey Balaam. “We’re building something special for this club and this community. Each of these players brings leadership, a relentless work ethic, and a genuine commitment to the game.”

Puerta has made numerous appearances at the international level, representing the United States at multiple youth levels. She and Peyton McGovern will represent the U.S. at the 2025 CONCACAF Women’s U-20 Championship in Costa Rica later this month.

Sporting Jacksonville will begin its inaugural season on Saturday, August 23, against DC Power FC at Hodges Stadium in Jacksonville, Florida.

For more information on the Florida State soccer program, check Seminoles.com and follow us on social media at NoleSoccer (IG), FSU Soccer (X), and Florida State Seminoles Soccer (FB).



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NIL is impacting Michigan Football recruiting, but it’s more than that

Michigan is off to a slow start in the 2026 recruiting cycle, with the Wolverines just cracking the top-40 on 247Sports last week when four-star tight end Matt Ludwig joined the class. The picture is a little brighter when it comes to On3’s rankings, where Michigan is at No. 19. Still, the rankings are well […]

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Michigan is off to a slow start in the 2026 recruiting cycle, with the Wolverines just cracking the top-40 on 247Sports last week when four-star tight end Matt Ludwig joined the class. The picture is a little brighter when it comes to On3’s rankings, where Michigan is at No. 19. Still, the rankings are well below Sherrone Moore’s 2025 class.

There’s a lot of information out there about Bryce Underwood’s NIL deal and the money behind his flip from LSU. For many, the transfer portal and NIL deals are cheapening the sport, but it seems like some of those aspects are here to stay. While it’s easy to say kids are just going after the biggest payday, there could be other factors at play for this slow start.

The House Settlement is still pending

It’s tough to speculate when you’re not inside the program, but there’s a settlement pending that many of us have been following for some time — the House Settlement still hasn’t been finalized. The case, among other things, looks at rules for implementing revenue sharing for TV rights. It also includes caps on things like roster sizes, which is the issue that seems to be holding up the judge’s ruling for now.

With the exact amount of money available not immediately known, Michigan — and other programs as well — is in a tough spot and cannot give players all the financial information they need. While it’s nice to have some recruits already committed, there’s a very legitimate chance the coaches are also in a wait and see pattern for some aspects of recruiting until this thing gets resolved.

Michigan didn’t rush the process last season, why would they now?

The Wolverines didn’t move into the top-10 in recruiting rankings until late in the 2025 cycle. While some of that initially seemed tied to Moore’s hiring timeline, maybe the conversations were less about pressuring kids to commit early and more about letting them take in all their options and weigh as much information as they could. It feels like the coaching staff is still focused on finding the right players and culture builders, and they’re okay waiting to get those guys.

The Wolverines hosted a ton of top recruits on official visits last year, and while they did get some commitments during that window, some of the biggest commitments came much later. Bryce Underwood flipped a week before Thanksgiving, and other recruits like Shamari Earls, Jordan Young, Elijah Dotson and Jamar Browder, among others, didn’t choose Michigan until late in the cycle. It’s possible this staff is okay giving players time to make up their mind, instead of seeing them decommit later on after a rushed decision.

There’s less pressure because of the transfer portal

After landing quite the haul this offseason, there’s no doubt Michigan knows how to utilize the transfer portal to fill holes in the roster. Of course, landing top tier players at the high school level will also be valued by the coaching staff, but it’s good to balance things out with the portal, especially in the event they swing and miss on some of their top high school recruiting targets.

We’ll have to wait and see if a similar thing plays out this year when it comes to late-season commitments. NIL deals are certainly changing the game and it’s easy to say people are only in it for the most money. It’s also possible that recruiting is more complex in the changing landscape of football, and it seems unfair to solely blame NIL deals for why programs aren’t getting kids to commit.

What are your thoughts on Michigan’s current recruiting situation? Are you worried about it, or are you okay with waiting things out? Let us know in the comments below!



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