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College basketball is benefiting a lot from new NIL landscape

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7 months ago

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College basketball is benefiting a lot from new NIL landscape

Remember the 2025 NCAA Tournament? Not even two months have passed since it ended with Florida beating Houston in a thriller. During that basketball bonanza, a lot of people spent a lot of energy emphasizing how bad the product of college hoops was becoming. NIL was tilting the playing field instead of leveling it. The new reality of college sports economics was creating more imbalances, enabling the SEC to put 14 of its 16 teams into March Madness. This was supposedly awful for college hoops. Is it? Is this the way to view the new landscape?

One could be highly skeptical of the direction college basketball is taking in the new NIL era. One conference getting 14 teams into March Madness and having seven of them in the Sweet 16 does reflect an imbalance of power. Yet, we have to wonder if the SEC being great was less a product of NIL, and more a product of the SEC being really smart in its investments, coaching hires, and rebuilding a basketball brand which wasn’t in good shape several years ago.

It could be that the new NIL environment is actually a net positive for college basketball. We don’t have to be hyperbolic and say it’s the best thing ever for the sport — that would oversell the positives of this reality — but we can say something substantially beneficial is coming from the NIL architecture created in recent years. Let’s go through this discussion.

Alex Condon back at Florida

Florida retained one of its elite big men from its 2025 national championship roster. Florida will reload instead of rebuild this coming season and will field a very strong roster with Alex Condon in the middle.

Milos Uzan back to Houston

Kelvin Sampson and Houston are getting one more season from Milos Uzan, which means the Cougars should once again be a Final Four contender and a top-10 team.

Tahaad Pettiford comes back to Auburn

Pettiford eschewing the NBA draft to return to Bruce Pearl makes Auburn a serious national player for yet another season.

Labaron Philon returns to Alabama

Otega Oweh back to Kentucky

You can see the pattern

The point being made is obvious: With NIL funding in place, players who might have been late-first round or early-second round NBA draft picks have an incentive to come back to school, make very good money playing a 35-game season (instead of an 82-game pro season), and improve their draft stock for next year. Roster retention is a very good thing for college basketball. Having teams which bring back prime players obviously improves the quality of the product, instead of having players bolt for the NBA at the first opportunity.

Worrying about the big dogs versus the mid-majors

Power conference strength compared to weakening mid-majors is the best and most relevant argument from anyone who thinks the overall quality and charm of college basketball will suffer under the current NIL reality. It is true that mid-majors will struggle to compete to acquire elite talent in this environment. We won’t ignore this point, and it’s certainly something everyone in the industry needs to think about when considering reforms to the current system, such as it is.

Blue-blood programs aren’t the ones ruling the world

Though Power Four conferences are thriving in the NIL landscape of college basketball, it’s not as though this is a small and exclusive club of blue-blood schools.

This is not a world in which Kentucky and Kansas, North Carolina and Duke, UCLA and Michigan State, are the teams dominating everyone else.

Florida wasn’t elite a few years ago. Houston was in the AAC not that long ago, trying to make its way up the food chain. Auburn is an outsider, not an insider, in the larger workings of college basketball history. Iowa State, BYU, Texas Tech, Arkansas, St. John’s, and a bunch of other schools which aren’t regularly seen at the Final Four are making forward strides.

In other words, this is not college football a decade ago, in which we knew at the start of every season that Alabama and Clemson were going to meet in the championship game or a playoff semifinal. There is still balance and parity in college basketball, with the usual suspects not necessarily being the schools that benefit.

North Carolina has actually struggled. Kentucky has had its ups and downs. Bill Self and Kansas had their worst season in two decades. There’s a lot of competitive balance in the new NIL world. It’s not perfect, but it’s substantially robust.

There are problems with the current NIL setup, but let’s not pretend college basketball is going to hell in a handbasket. There’s a lot to like about the new reality.

Contact/Follow @College_Wire on X and like us our page on Facebook to follow ongoing coverage of college sports news, notes, and opinions.

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The NCAA further fails high schoolers with G League Rulings

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15 minutes ago

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January 5, 2026

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If the road to college basketball scholarships was not already difficult for high school players, the NCAA’s decision to allow NBA G League athletes to enter or re-enter college basketball has created another obstacle. One of the most impactful rulings of 2025, the policy arrives at a moment when NIL and the transfer portal have already reduced access to scholarships and roster spots. By granting G League players immediate eligibility, the NCAA further dilutes opportunities for first-time college athletes.

G League to College: The Precedent Is Already Set

The first notable example of this shift was Thierry Darlan. Darlan spent two seasons in the G League, appearing in 58 games. He suited up for Ignite during the 2023–2024 season and later joined the Delaware Blue Coats in 2024–2025. He was not on the fringe of the league. Instead, he emerged as a legitimate contributor and started roughly half of his games.

Despite that professional experience, Santa Clara granted Darlan eligibility for the West Coast Conference. Because Santa Clara carries a limited national profile, his return to college basketball drew little attention.

That changed when the NCAA restored eligibility for London Johnson at a true “blue blood,” the University of Louisville. Johnson’s case sparked national outrage and forced the college basketball world to confront a new reality. Players could now return to NCAA competition after playing in the NBA G League. The trend continued in November when BYU signed Abdullah Ahmed, a former player for the G League’s Westchester Knicks.

James Nnaji Pushes the Boundary Even Further

Baylor’s signing of James Nnaji brought the issue into sharper focus. Nnaji was selected 31st overall in the 2023 NBA Draft and later became part of an NBA trade in 2025. His move back to college basketball showed just how far the boundaries had shifted.

NCAA Responds as Backlash Grows

As concerns mounted, NCAA President Charlie Baker addressed the issue publicly.

“The NCAA has not and will not grant eligibility to any prospective or returning student-athletes who have signed an NBA contract,” Baker said. “As schools increasingly recruit individuals with international league experience, the NCAA is exercising discretion in applying the actual and necessary expenses bylaw. This ensures that prospective student-athletes with experience in American basketball leagues are not at a disadvantage compared to their international counterparts. Rules have long permitted schools to enroll and play individuals with no prior collegiate experience midyear.”

High School Players Were Already Losing Ground

Even before these rulings, opportunities for high school athletes were shrinking. The transfer portal now functions like free agency. As a result, Division I coaches-including those at HBCUs-often prioritize experienced transfers over developing high school talent. A brief review of HBCU Division I rosters highlights the impact.

FAMU shooting guard Jaquan Sanders
FAMU shooting guard Jaquan Sanders

Transfer Numbers Tell the Story

According to Real GM, a basketball tracking service, 99 MEAC players transferred from other institutions. In the SWAC, that number rises to 161. Together, those 260 roster spots no longer exist for high school athletes. Football numbers paint an even starker picture.

NIL Is the Driving Force

So what draws these players back to college? NIL.

The financial landscape has changed dramatically. In many cases, college athletes now earn more through NIL than NBA G League players earn through salaries. High-profile exceptions exist, such as Bronny James, whose endorsement portfolio-often linked to his father, NBA legend LeBron James-sets him apart.

BYU star AJ Dybantsa reportedly earns $4 million this season. Texas Tech’s JT Toppin is also positioned for a $4 million payday. When combined with what Duke’s Cooper Flagg earned last season, NIL compensation now exceeds typical NBA rookie salaries and far surpasses G League pay.

The Illusion of a Safety Net

NIL rumors have also fueled speculation about college athletics as a financial safety net. One widely circulated but unconfirmed report suggested Ohio State supporters planned to offer wide receiver Marvin Harrison Jr. more money than he would earn as a first-year NFL player. The goal was to keep him in school.

Harrison ultimately declared for the 2023 NFL Draft and was selected fourth overall by the Arizona Cardinals in 2024.

HBCUs Feel the Same Pressure

HBCUs face the same challenges and must “keep up with the Joneses.” The first nationally televised SWAC matchup of the season illustrated that reality. Bethune-Cookman defeated Florida A&M 87–83 in a high-level contest loaded with transfers.

Bethune-Cookman’s Arterio Morris, a transfer from Texas, scored 20 points. Florida A&M’s Jaquan Sanders, a transfer from Hofstra, led all scorers with 22. Most key contributors in the game came from the transfer portal.

Of the 28 total players on both rosters, only eight came directly from high school. That number even includes prep school players, who are not always truly straight out of high school. Florida A&M’s roster consists of roughly one-third high school players. Bethune-Cookman’s roster sits closer to one-quarter.

A Broader Concern Across College Sports

Across all sports, coaches increasingly worry that athletes prioritize NIL opportunities over skill development. Many cite this shift as a factor in the retirement of one of college football’s greatest coaches, Nick Saban.

After a historic run at Alabama, Saban stepped away from the program. During a roundtable discussion in Washington, D.C., led by U.S. Senator Ted Cruz, Saban explained his frustration.

“All the things that I believed in for all these years, 50 years of coaching, no longer exist in college athletics,” Saban said. “It was always about developing players. It was always about helping people be more successful in life.”

What Comes Next?

Baker closed by emphasizing that while the NCAA has lost control in several legal battles, it does not plan to concede this one.

“I will be working with DI leaders in the weeks ahead to protect college basketball from these misguided attempts to destroy this American institution.”

So what’s next? Perhaps LeBron James-who never played college basketball-and Bronny James-who left early and spent time in the G League-will enroll at the University of Arizona to play alongside Bryce.

At this point, what would stop them?

The post The NCAA further fails high schoolers with G League Rulings appeared first on HBCU Gameday.

HBCU Gameday

This story was originally published January 4, 2026 at 12:08 PM.



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Player of the Year Star QB Bolts College Football Playoff Team for Big 12

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1 hour ago

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January 5, 2026

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college football news


Getty

The college football transfer portal is heating up with a wave of early moves.

One star quarterback from the College Football Playoff has already found a new home after entering the transfer portal. As the final four teams battle for the national championship, the rest of the country is focused on the college football transfer portal.

Fresh off a career season, former James Madison quarterback Alonza Barnett entered the portal and found a new team in a matter of days. Barnett is headed to the Big 12 announcing his decision to join UCF where the dual-threat signal-caller is the early favorite to be the Knights starter. The quarterback is expected to replace Tayven Jackson.

Barnett threw for 2,806 yards, 23 touchdowns and eight interceptions while completing 58.4% of his passes in 14 appearances for JMU in 2025. The quarterback also added 589 rushing yards and 15 touchdowns on the ground as well.

Beyond impressive stats, Barnett led James Madison to a Sun Belt championship as JMU crashed the College Football Playoff party. Barnett was named the Sun Belt Player of the Year in 2025.

Here’s what you need to know about the latest college football news.

New UCF QB Alonza Barnett Is Projected to Have a $321,000 NIL Value

NIL deals are not made public, but Barnett’s value is projected at $321,000, per On3. During Scott Frost’s first season in his second stint at UCF, the Knights struggled with volatility at quarterback. After transferring from Indiana, Jackson failed to provide consistent play at the position in 2025.

“Quarterback is no different than other positions,” Frost said on December 10, 2025, per On3’s Brandon Helwig. “In a perfect world, we’re developing them all in-house. We didn’t have the opportunity to do that much last year because I got here after Signing Day. So this is really our first step in trying to recruit some building blocks at several positions, quarterback certainly being one.

“If you were experiencing this every day and seeing the drama and the price tags that go along with transfer quarterbacks, it’d certainly benefit us to have a homegrown one. I love the two guys that we got. We’re going to pour into them and try to build somebody that we can keep for a while.”

Transfer Portal Rumors: Arizona State’s Sam Leavitt & Cincinnati’s Brendan Sorsby Among the Top QBs Searching for New Teams

Amid star quarterbacks like Arizona State’s Sam Leavitt and Cincinnati Brendan Sorsby in the portal generating buzz, Barnett has flown a bit under the radar. Barnett gives UCF a dynamic dual-threat quarterback that Frost covets in addition to having College Football Playoff experience, even if James Madison’s CFP game against Oregon did not go as planned.

The quarterback may not have consistently played elite competition at James Madison, but the signal-caller performed well against the best team’s on JMU’s schedule. Barnett threw for 273 yards and two touchdowns against Oregon in the College Football Playoff. The dual-threat quarterback also added 45 rushing yards and TD on the ground.

Jonathan Adams is a veteran sports contributor covering the NFL, NBA and golf for Heavy.com. His work has been prominently featured on NFL.com, Yahoo Sports, Pro Football Talk, CBS Sports, Bleacher Report and Sports Illustrated. More about Jonathan Adams





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Notre Dame’s Joey O’Brien Joins Under Armour’s First NIL Squad

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2 hours ago

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January 5, 2026

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Notre Dame safety signee Joey O’Brien is one of six members of Under Armour’s first NIL squad, the athletic apparel brand announced on Instagram on Sunday. 

O’Brien represents one of four players in the incoming Fighting Irish class who earned five-star status, according to the 247Sports Composite rankings. The 6-foot-4, 185-pound defensive back will arrive in South Bend, Ind., as the No. 31 overall prospect and No. 2 safety in the country. 

Last fall, he suited up for La Salle College High School in Wyndmoor, Penn., where he dominated on both sides of the ball. He had snagged 86 receptions for 1,247 yards and 18 receiving touchdowns and a 2-point conversion.

On defense, O’Brien had registered 49 tackles (1.0 for a loss), four interceptions, including a 94-yard pick-six, 11 passes defended, two forced fumbles and a fumble recovery. Additionally, he blocked a punt on special teams.

“We’ve continued to add size at the defensive back position,” Notre Dame general manager Mike Martin said about the position group. “We talked about some [like] Joey O’Brien’s just long, rangy, unique ability to sort of get his hands on the ball and take the ball away…

“Not to backtrack, but Joey O’Brien [played] receiver and setting records on the offensive side. I think [he] recently broke Marvin Harrison’s receiving record, something crazy like that.”

Notre Dame has had its own partnership with UA since 2014, which will continue at least until the 2030s. The University finalized a 10-year contract extension with the brand in August 2023.

“10 more years of partnering with the Fighting Irish and supporting student-athletes both on AND off the field,” Under Armour wrote on social media at the time.

O’Brien isn’t the only Fighting Irish football player whose had his own apparel deal. 

In 2025, Notre Dame Heisman Trophy finalist Jeremiyah Love signed a deal with New Balance. Recently, Jordan Faison, Kyle Hamilton, Michael Mayer, Audric Estimè, Benjamin Morrison and Riley Leonard have all inked contracts with Rhoback.

UA signed five other players to its first NIL squad:

  • Ryder Lyons, BYU QB Signee
  • Zion Lee, Maryland EDGE Signee
  • Jireh Edwards, Alabama S Signee
  • Easton Royal, 2027 Texas Tech WR Commit
  • Eric McFarland, 2027 Four-Star WR Prospect





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Nebraska predicted to land defensive player from transfer portal

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3 hours ago

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January 5, 2026

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Former San Diego State linebacker Owen Chambliss visited Nebraska on Saturday and it sounds like that could be the only trip he takes. 

I mentioned on Friday that there was a good chance Chambliss would be one and done and could commit to the Huskers shortly after his visit. 

I continue to hear that’s the case and went ahead and put in a commit prediction for Nebraska to land the talented linebacker. Texas is one school to watch for but in talking to a source close to his recruitment, a commitment to the Huskers is now imminent. 

Chambliss is one of the top linebackers available in the transfer portal. He’s currently rated the No. 130 player overall and the No. 6 linebacker in the transfer portal rating. 

Chambliss is coming off a big year for the Aztecs where he totaled 109 tackles, 10 for loss, four sacks, one interception and five passes defended. 

He has developed in to the, ‘jack of all trades,’ kind of player we saw in high school where he routinely lined up as an edge rusher, outside linebacker, inside linebacker and safety and was recruited all three positions.

Chambliss has his former defensive coordinator from San Diego State, Rob Aurich, now at Nebraska and thats huge for him. 

He has a strong comfort level with Aurich, knows the defense and feels he’s the coach who can continue to develop him and get him to the NFL. 



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Two Truths and a Lie: LSU and the transfer portal

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4 hours ago

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January 5, 2026

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By Chris Marler

In the chaos of the transfer portal, NIL and coaching carousel drama, it’s becoming clear that some long held truths in college football no longer apply.

Truth No. 1 – Don’t get caught up in rankings and “big” names. 

Star rankings and blue chip recruits have been the name of the game for a long time in college football. The highest ranked recruits generate the most buzz, and it’s human nature to love the shiny, expensive things, especially in college football. 

Racking up five-star studded class after five-star studded class for your depth chart worked beautifully in the pre-portal era. We are no longer in a time where waves of elite recruits are waiting their turn on the depth chart, though. 

While it’s awesome to sign the top prospects available out of high school or the portal, losing out on a player like Sam Leavitt or a former five-star isn’t the end of the world. So, as rumors about the No. 1 overall player in the country potentially going to Kentucky continue to swirl, there is no reason to worry if you’re LSU. 

In fact, there is no better example of why that isn’t the end of the world than LSU. Look no further than Lane Kiffin’s success with a DII quarterback, and LSU going 7-6 with an $18 million roster. 

Truth No. 2 – The drama isn’t over yet.

The day that college football season ends is usually the most depressing day of the year, besides that first Sunday where it gets dark at like 4:30 p.m.. I dread the end of the season every year, but I cannot wait for this drama with the LSU-Ole Miss coaching staffs to end. 

What is happening now isn’t sustainable. Offensive coordinator Charlie Weis Jr. has traveled to New Orleans for the Sugar Bowl, back to Baton Rouge for recruiting and meetings and back to Oxford for Fiesta Bowl prep. That’s all in a 72 hour window.

At this point, I can only imagine they’re just meeting every other Tuesday in a McDonald’s parking lot like my parents did. Nothing says resentment and contentious agreement like a Happy Meal and McFlurry, coach! 

The Lie – Lane Kiffin is just hoping for the best for everyone. 

Can we just stop with this charade that Lane Kiffin is actively hoping for the best for everyone. This whole “I just hope both sides have fun” schtick is ridiculous. I am not blaming Kiffin, and I genuinely don’t even disagree with most of the decisions he’s made throughout this process, regardless of the theatrics involved.

Divorce is messy, and this is no different. 

I firmly believe that Lane Kiffin wanted Ole Miss to win against Tulane and Georgia. I also believed he wanted them to win up until the point that he realized they may actually do it. It’s really simple to pretend you have genuine goodwill towards something, someone or some team (you used to coach), when deep down you never thought they’d succeed without you in the first place. 

Maybe that’s just me overreacting and reading too much into it. I’m not inside Kiffin’s head and maybe my assessment of the situation is completely off base. If it is, fine. Either way, I think the general feeling from everyone at this point is wishing that both sides would completely part ways and stop making this somehow even messier at every turn. 

I’m not sure what the exact therapy buzzword is for that level of disingenuous gaslighting, but I’ll let you know when I meet with Dr. Frankie on Tuesday. 





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College football quarterback with 6,600 career passing yards enters transfer portal

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5 hours ago

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January 5, 2026

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A quarterback with nearly 7,000 career passing yards has elected to enter the college football transfer portal in search of what will be his fifth school heading into the 2026 season.

North Texas quarterback Reese Poffenbarger has entered his name into the NCAA transfer portal looking for a new school next year, according to CBS Sports.

Over the last four seasons, the quarterback has been on three different rosters after redshirting his first year at Old Dominion in 2021.

His best performance to date

Poffenbarger had his two best overall outings in the 2022 and 2023 seasons when suited up for Albany, where he transferred to the FCS ranks.

He was named the starter at Albany after competing with two other candidates for the position and established a school record with 412 passing yards in a game against Fordham.

That year, Poffenbarger finished with one yard shy of 3,000 yards with 24 touchdowns and was named the Colonial Athletic Conference Offensive Rookie of the Year.

He led Albany to the FCS playoff semifinal round the following season, and elected to transfer away after leading the FCS with 36 passing touchdowns and 3,603 passing yards.

The quarterback finished as the school’s touchdown passing record-holder in his time with the program.

Where he’s been lately

Poffenbarger transferred to Miami ahead of the 2024 season, ultimately serving as the backup to Cam Ward, himself a transfer to the school who went on to lead college football’s top-ranked passing attack that year.

From there, Poffenbarger transferred to the Group of Five ranks, landing at North Texas, where he competed for and ultimately lost the starting quarterback job to eventual NCAA passing leader Drew Mestemaker.

What he’s done on the field

In his career, Poffenbarger boasts a 14-12 overall record in 26 starts across 32 total games, passing for 6,669 yards with 60 touchdowns and 17 interceptions.

He rushed for an additional 342 yards and eight more touchdowns.

Poffenbarger’s best outing came with Albany in the 2023 season, going 11-4 overall with 3,614 yards with 36 touchdowns and 13 interceptions, rushing for 6 touchdowns.

How the college football transfer portal works

The new 15-day transfer portal window from Jan. 2-16 and the elimination of the spring transfer period has condensed the timeline for players and programs to make their moves.

The NCAA Transfer Portal is a private database that includes the names of student-athletes in every sport at the Division I, II, and III levels. The full list of names is not available to the public.

(CBS)

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