NIL
Comebacks, Courts & Collabs
Welcome back to the Spotlight! While I appreciate your valiant efforts in coming back to this space, that comeback pales in comparison to the two comebacks the underdog New York Knicks have had against the defending NBA Champion Boston Celtics – somehow clawing back from 20 point deficits in consecutive games to seize a 2-0 […]


Welcome back to the Spotlight! While I appreciate your valiant efforts in coming back to this space, that comeback pales in comparison to the two comebacks the underdog New York Knicks have had against the defending NBA Champion Boston Celtics – somehow clawing back from 20 point deficits in consecutive games to seize a 2-0 lead in the 2nd round of the NBA Playoffs. The games have been nothing short of captivating, yet immensely trying. What started out with questions in my mind about how the Knicks could possibly survive this series has been replaced by questions about whether I can survive the ups and downs of this series. Regardless, these NBA Playoffs have provided some of the most compelling moments in recent memory—the TV ratings have certainly backed up that assertion. So, for all the concerns about who will be the stewards of the league now that LeBron James is reaching the end of his career, it’s clear that the present and the future are bright as ever, with chances for athletes to build their own brands and author their own success stories. Speaking of comebacks, I’ll be out recharging next week but will return the week of 5/19—hopefully you will do the same.
- Country music star Chris Stapleton’s Tennessee whiskey brand, “Traveller” becomes the first official whiskey of Major League Baseball. Given the name, it’s unlikely that the NBA will follow suit.
- Nine-time NBA All-Star guard Russell Westbrook comes aboard as a founder of Eazewell, a startup company that uses artificial intelligence to ease grieving loved ones’ burdens with funeral planning. Humanity will have dodged a bullet if artificial intelligence sticks only to that sense of the words “funeral planning…”
- Rihanna’s multibillion dollar beauty brand Fenty Beauty, becomes the latest such brand to secure sponsorship in the WNBA, partnering with the defending WNBA Champions New York Liberty. As part of the sponsorship, the brand’s logos will be included on the team’s pregame warm-up apparel, while other in-game activations are contemplated. No word on whether the team will be creating a co-branded umbrella…ella…ella
Endorsement Deals, Sponsorships & Investments
Judge Dismisses Most Charges Against FTX’s Celebrity Boosters
May 8, 2025 via Slash Dot
Traveller Whiskey becomes the first official whiskey of MLB
May 8, 2025 via MLB
Rihanna’s Fenty Signs First WNBA Team Deal With New York Liberty
May 7, 2025 via AdWeek
NBA star Russell Westbrook launches AI-enabled funeral planning startup
May 7, 2025 via NBC 10 Philadelphia
Wells Fargo Center will become the Xfinity Mobile Arena on Sept. 1 after new naming rights deal
May 6, 2025 via LancasterOnlin
Unrivaled Sports Gets $120M From Dick’s for Youth Buildout
May 6, 2025 via Sportico
2025 Met Gala Signals The Rise Of Sports In High Fashion
May 5, 2025 via Forbes
Rory McIlroy’s new deal with asset management firm could lead to €1bn of sports investments
May 4, 2025 via Irish Independent
Take-Two Shares Drop on GTA’s ‘Perfect Track Record of Delays’
May 2, 2025 via Sportico
Sports
NCAA, Plaintiffs Revise Roster Limits to Save House Settlement
May 7, 2025 via Sportico
As NIL comes to high school sports, its impact is being hotly debated
May 7, 2025 via Baltimore Sun
Big Ten athletic director teases potential addition of women’s flag football
May 6, 2025 via SB Nation
Soccer Fans Face U.S. Visa Worries as World Cup Tickets Go on Sale
May 6, 2025 via Sportico
How NIL is widening the basketball gap between Power Five schools and mid-majors
May 4, 2025 via The Statesman
With NFL support, NCAA interest and Olympics ahead, a D3 league offers a glimpse into the future of women’s flag football
May 3, 2025 via SB Nation
Trump considering executive order to regulate NIL after meeting with Nick Saban: report
May 2, 2025 via Fox News
Music Biz
Concord Theatricals Acquires Major Competitor Broadway Licensing Global
May 8, 2025 via Deadline
Mainstream & Margins: Why music royalties are still broken — and what might fix them
May 7, 2025 via Stanford Daily
Signed: Andrea Bocelli Inks 5-Year Deal With AEG Presents, Mark Ambor Belongs With Capitol
May 6, 2025 via Billboard
A&R admin platform Connex launches with Universal Music
May 3, 2025 via Music Week
Film & TV
NBA TV Ratings Surge
May 6, 2025 via Front Office Sports
NBA on NBC will use AI to bring back original promo voice Jim Fagan
May 6, 2025 via Awful Announcing
Aspiring screenwriters struggle to break into shrinking industry. ‘It shouldn’t be this hard’
May 5, 2025 via Coastline Pilot News
Trump’s 100 Percent Tariff on Movies: 8 Key Questions the Industry Is Now Pondering and Dreading
May 5, 2025 via HollywoodReporter
Belichick’s CBS Circus Shows Why Celebs Seek Interview Contracts
May 2, 2025 via Sportico
NIL
Evan Stewart releases statement following summer knee injury
Earlier this week, it was reported that rising-senior Oregon football receiver Evan Stewart would miss most of the 2025 football season, if not all of it due to a summer injury. On Saturday evening, Evan Stewart went to social media to confirm the injury and thank fans for their support. He shared this message on […]

Earlier this week, it was reported that rising-senior Oregon football receiver Evan Stewart would miss most of the 2025 football season, if not all of it due to a summer injury. On Saturday evening, Evan Stewart went to social media to confirm the injury and thank fans for their support. He shared this message on Instagram.
“Thank you for all the well wishes. I’m on the road to recovery. Don’t put a timeline on me. Following God’s Plan! Thank you for the Prayers! – 7,” posted Stewart.
There hasn’t been a confirmation from Oregon that states how long Stewart will be out of action, and there isn’t expected to be one from head coach Dan Lanning till likely August when fall camp opens up.

Following the injury, DuckTerritory.com’s Erik Skopil broke down how the Ducks could get by this upcoming season if they have to play without their expected star receiver.
Little details are currently known of the injury, aside from that it was to his knee. The initial report from College Football Headlines suggested it could cost him the entire season.
With Tez Johnson and Traeshon Holden gone, Stewart acted as the team’s leading returning receiver after catching 48 passes for 613 yards and five touchdowns in 2024. Formerly a 5-star recruit who began his career at Texas A&M, he was entering his senior season with the Ducks and had been expected to be among the team’s top targets this fall.
A lower back injury forced him to miss the final game of the 2024 season, a loss to Ohio State in the College Football Playoffs. He did not participate in April’s spring game either.
With Stewart gone, the Ducks will be forced to rely on a less experienced group of wide receivers. Upperclassmen Gary Bryant Jr. and Justiuis Lowe each have recent starting experience, but the pass game’s success will likely come down to the readiness of wide receivers like true freshman Dakorien Moore, redshirt freshmen Jeremiah McClellan and Dillon Gresham and unproven older players like Kyler Kasper, Jurrion Dickey and Florida State transfer Malik Benson.
NIL
Tony Vitello on House settlement: ‘Dumbest thing I’ve ever been involved in my life’
The long-awaited approval of the $2.8 billion House settlement was passed, allowing universities to pay their players directly. This sweeping change took five years to complete and was largely hung up on roster limitations, among other minor details. Tennessee Volunteers baseball coach Tony Vitello provided a brief statement on the House Settlement’s approval. His response, […]

The long-awaited approval of the $2.8 billion House settlement was passed, allowing universities to pay their players directly. This sweeping change took five years to complete and was largely hung up on roster limitations, among other minor details.
Tennessee Volunteers baseball coach Tony Vitello provided a brief statement on the House Settlement’s approval. His response, directly following Saturday’s 4-3 loss to Arkansas in the Fayetteville Super Regionals, may surprise you.
“Yeah, I don’t have anything specific. Tight game, so we’ll look back and see how I can do a better job,” Vitello said during his opening statement. “I know it was good to get to the park today. That deal last night (House settlement) was the dumbest thing I’ve ever been involved in my life. And I lived at the Lake of the Ozarks one summer. So it was just good to get here and play, get the series underway.”
It’s unclear based on Vitello’s initial vague comments whether he’s referring to his involvement in the matter, it’s prolonged outcome, or the contents of the settlement itself. Either way, it appears he’s glad that it’s over.
The overall response to the settlement has been a positive one, as it ushers in a new era with NIL in college athletics. SEC Commissioner Greg Sankey provided a statement of his own on behalf of the entire conference on Friday.
“The approval of the House settlement agreement represents a significant milestone for the meaningful support of our student-athletes and a pivotal step toward establishing long-term sustainability for college sports, two of the Southeastern Conference’s priorities,” Sankey said in a statement following the settlement. “As the journey to modernize collegiate sports continues, we remain focused on identifying and implementing innovative opportunities for our student-athletes across all sports while maintaining the core values that make collegiate athletics uniquely meaningful.”
The fallout from the approval will see schools be able to share $20.5 million with athletes beginning July 1. Football will receive 75% of the allotted amount, followed by men’s basketball (15%), women’s basketball (5%) and the remainder of the institution’s sports (5%). It’s expected that power conference football programs will have between $13 to $16 million to spend on rosters for the upcoming season.
Moreover, the NCAA will have to pay $2.776 billion in back damages over the next decade to former college athletes who had competed after 2016. The aforementioned roster limits and new NIL clearinghouses were all a part of the settlement as well.
NIL
Kansas Basketball Officially Misses Out on Top-50 Transfer Target
There’s been no shortage of chatter about Kansas’ lack of success this offseason. Seeing a perennial blue blood program fall short on multiple top targets (Darrion Williams, Dame Sarr, among others) is a rare sight in college basketball, although it’s becoming less uncommon with each passing year as NIL has evened out the college landscape. […]

There’s been no shortage of chatter about Kansas’ lack of success this offseason.
Seeing a perennial blue blood program fall short on multiple top targets (Darrion Williams, Dame Sarr, among others) is a rare sight in college basketball, although it’s becoming less uncommon with each passing year as NIL has evened out the college landscape.
Even in early June, well over a month after the transfer portal closed, the Jayhawks had an opportunity to save their offseason with a remaining option in the portal – and a high-quality one at that: USC transfer Desmond Claude.
On Sunday though, Claude officially came off the board, committing to a fellow west coast Big Ten squad in Washington.
Last season, as a junior at USC, Claude averaged 15.8 points, 3.5 rebounds, and 4.2 assists. Tabbed as the 31st transfer in the country by 247 Sports, Claude was the final top-100 player to make his transfer decision.
Back in April, the Jayhawks were heavily linked to the 6-foot-6 guard. Kansas made Claude’s final cut, alongside North Carolina, Virginia, and Florida.
Quickly, the defending national champion Gators became the frontrunner, but after landing highly-touted Princeton transfer Xaivian Lee, coach Todd Golden and his crew backed off in their pursuit of Claude.
Since then, the discussions around Claude’s status had been quiet, but Washington ultimately snuck in to land its second top-50 transfer this offseason, as Claude is set to follow his former USC teammate Wesley Yates III (24th transfer) to Seattle.
While Kansas had appeared to be out of the Claude sweepstakes for a few weeks, his commitment all but ensures the Jayhawks don’t make any additional moves through the portal. The two remaining options for coach Bill Self and his staff: international prospects or 2026 reclasses.
NIL
NIL house ruling impact on Colorado athletics
The House settlement has passed, marking a new era of college athletics. Beginning July 1, the University of Colorado will participate in revenue sharing with all of our student-athletes up to the prescribed cap utilizing Athletic Department funds. »… pic.twitter.com/F7uIw0qxOp — Colorado Buffaloes (@CUBuffs) June 7, 2025 The college athletic landscape drastically changed Friday […]

The college athletic landscape drastically changed Friday evening when a United States district judge approved a house settlement that will allow universities to directly compensate student-athletes for their name, image and likeness (NIL) rights.
To increase parity across college athletics, each school’s total student-athlete compensation will be capped at $20.5 million per year. In a message to Colorado fans, Colorado athletic director Rick George announced that the department’s entire allotment would be used to “remain competitive” in recruiting. He also shared that CU will adopt a “revenue-share budget that is proportional to the revenue that sport generates.”
In short, athletes in high-revenue sports like football and men’s basketball will receive higher payouts than those in non-revenue sports.
The ruling does not affect athletes’ ability to earn money through personal NIL deals. However, those deals will be subject to review by a national clearinghouse.
“For the first time ever, we will be able to share our revenue with student-athletes for their name, image and likeness rights to a cap of $20.5 million,” George said in a video posted to the athletic department X account. “In the next month, we’ll also be announcing some exciting new opportunities for student-athletes’ NIL engagement. This will be an incredible opportunity for businesses to work directly with student-athletes to enhance their brand.”
Colorado is significantly more prepared for the changing era of college athletics, with Deion Sanders leading the football program. Under Sanders, interest in Colorado athletics, beyond just football, has grown as more people attend games, generating revenue. With the new ruling, revenue can be distributed across all athletic programs, allowing student-athletes to be compensated, even if most of the revenue and engagement is driven by football.
Follow Charlie Strella on X, Threads and Instagram.
Contact/Follow us @BuffaloesWire on X (formerly Twitter) and like our page on Facebook for ongoing coverage of Colorado news, notes and opinions.
NIL
Tom Izzo responds to critics of NIL, transfer portal usage
College sports will enter a new era of NIL following the approval of the house settlement this past week. Michigan State Spartans head coach Tom Izzo to provide his thoughts on the ever-evolving situation. The house settlement allows the NCAA to implement guardrails on NIL for teams and players. Players will continue to earn money […]

College sports will enter a new era of NIL following the approval of the house settlement this past week. Michigan State Spartans head coach Tom Izzo to provide his thoughts on the ever-evolving situation.
The house settlement allows the NCAA to implement guardrails on NIL for teams and players. Players will continue to earn money for their performance on the court, but there will be a limit on how much universities can spend to land players on their respective teams.
Prior to the settlement’s approval, Izzo provided his thoughts on the NIL situation during Michigan State’s introductory press conference of incoming Athletics Director J Batt on June 4. He has been outspoken on the topic, mentioning it several times throughout the season and NCAA Tournament. This time, he set the record straight on his thoughts despite what some may think.
“People act like I don’t accept it, or I’m old school, and that’s a crock,” Izzo said. “I understand where we are, but I also understand what I think is best for a student athlete. We have not yet seen these guys that are making money and all of a sudden go back to $50,000 jobs. What it’s going to do? … I get sick of people acting like I don’t want to embrace it. But I want to do what’s right for the student athlete.
“I’m all for it, but it’s also going to be right for the program. It’s going to be right for the university, and it’s got to be right for the future.”
What lies ahead for Tom Izzo, Michigan State
Article Continues Below

Tom Izzo has been with the Michigan State Spartans for three decades. As a veteran head coach in college sports, he has witnessed the many changes the NCAA went through in this span. The NIL discussion is no different, as the 2025-26 season will see huge changes on how teams will approach the concept.
Izzo has been successful in adjusting to the original effects of NIL, handling departures of key players by making his efforts in recruiting. While the portal was an area he used occasionally, he proved that he will succeed regardless of the challenges that come his way.
He is coming off a 2024-25 season in which he led the Spartans to a 30-7 overall record, including a strong 17-3 display in Big Ten Play. His efforts helped the squad reach the Elite Eight of the 2025 NCAA Tournament, their best run in the last 10 years since their Final Four appearance in 2019.
Izzo will look to build on that momentum going into next season. Regardless of his thoughts about NIL, he will do what needs to happen to have the Spartans become national championship contenders.
NIL
Colorado athletic director Rick George backs NIL changes after landmark house ruling
AI-assisted summary College athletes can now be compensated directly by universities for their name, image, and likeness (NIL) rights, with a cap of $20.5 million per school. Colorado plans to distribute NIL compensation based on the revenue generated by each sport, favoring high-revenue sports like football and men’s basketball. This ruling allows schools to share […]


- College athletes can now be compensated directly by universities for their name, image, and likeness (NIL) rights, with a cap of $20.5 million per school.
- Colorado plans to distribute NIL compensation based on the revenue generated by each sport, favoring high-revenue sports like football and men’s basketball.
- This ruling allows schools to share revenue with student-athletes while also permitting athletes to pursue personal NIL deals, subject to review.
- Colorado is well-positioned for this change due to increased interest and revenue generated under football coach Deion Sanders.
The college athletic landscape drastically changed Friday evening when a United States district judge approved a house settlement that will allow universities to directly compensate student-athletes for their name, image and likeness (NIL) rights.
To increase parity across college athletics, each school’s total student-athlete compensation will be capped at $20.5 million per year. In a message to Colorado fans, Colorado athletic director Rick George announced that the department’s entire allotment would be used to “remain competitive” in recruiting. He also shared that CU will adopt a “revenue-share budget that is proportional to the revenue that sport generates.”
In short, athletes in high-revenue sports like football and men’s basketball will receive higher payouts than those in non-revenue sports.
The ruling does not affect athletes’ ability to earn money through personal NIL deals. However, those deals will be subject to review by a national clearinghouse.
“For the first time ever, we will be able to share our revenue with student-athletes for their name, image and likeness rights to a cap of $20.5 million,” George said in a video posted to the athletic department X account. “In the next month, we’ll also be announcing some exciting new opportunities for student-athletes’ NIL engagement. This will be an incredible opportunity for businesses to work directly with student-athletes to enhance their brand.”
Colorado is significantly more prepared for the changing era of college athletics, with Deion Sanders leading the football program. Under Sanders, interest in Colorado athletics, beyond just football, has grown as more people attend games, generating revenue. With the new ruling, revenue can be distributed across all athletic programs, allowing student-athletes to be compensated, even if most of the revenue and engagement is driven by football.
Follow Charlie Strella on X, Threads and Instagram.
Contact/Follow us @BuffaloesWire on X (formerly Twitter) and like our page on Facebook for ongoing coverage of Colorado news, notes and opinions.
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