Technology
Compression-Focused Running Partnerships : Motiv Sports
Performance apparel brand 2XU and race organizer Motiv Sports have recently announced a three-year partnership that promises to enhance runner experiences through innovative gear and community-focused events. This collaboration will position 2XU as the exclusive compression technology partner across Motiv Sports’ 11 premier races, including notable events like the Long Beach Marathon and Bay to […]
The collaboration emphasizes practical athlete support through specialized products like the 2XU Long Run Tee — a durable, performance-oriented alternative to standard race shirts. The two companies also host educational initiatives about compression benefits for those leading active lifestyles.
Phyllis Blanchard, VP of Commercial Partnerships for Motiv Sports, shared about the partnership: “2XU understands what it means to back athletes, not just through words but through design, detail, and credibility. Their presence will enhance the participant experience at every level, and we’re excited to see what we can create together.”
Image Credit: 2XU x Motiv Sports