NIL
Congress takes steps to regulate revenue sharing, NIL for college athletes
Collegiate sports could be facing another change in how athletes are compensated, following the advancement of a new proposal in the U.S. House of Representatives in late July.
The move comes after the landmark House v. NCAA ruling, which allowed colleges to directly pay athletes a share of their television and marketing revenue. This ruling, which took effect on July 1, gave universities the power to distribute up to $20.5 million to athletes. For decades, the NCAA controlled how money flowed to players, citing the importance of preserving the amateur status of college athletics.
The ruling had weakened the ability of the NCAA to regulate the way colleges pay players and changed the nature of collegiate athletics from a primarily academic institution to professional-level competition, said Joel Lulla, a lawyer and sports advertising guest lecturer at the Moody School of Communication.
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“It is all supposed to be ‘college athletics,’ and so that’s kind of the joke here,” Lulla said. “It’s really become not much to do with college anymore, and not much to do with graduating and getting a degree.”
Now, members of Congress are trying to step in.
House Resolution 4312, or the SCORE Act, which advanced through the U.S. House committees on Energy and Commerce and Education and Workforce, seeks to give the NCAA more power to regulate how colleges distribute revenue to players.
If the bill becomes law, it would remove legal restrictions on the NCAA that have limited its control over college sports payments. These antitrust laws have been the basis for many lawsuits from athletes challenging NCAA policies they consider too restrictive, Lulla said. The NCAA has not said what, if any, new restrictions it would place if the bill passes.
Along with strengthening the NCAA’s regulatory power, the bill would also require universities to provide more support for student athletes. This includes offering academic assistance, legal help for negotiating name, image and likeness deals and health insurance.
Tim Buckley, senior vice president of external affairs for the NCAA, said the NCAA supports these provisions, according to On3Sports. Some small athletic conferences have also said they support the act. The Southeastern Conference, which includes UT, has not commented on the bill.
The proposal faces opposition from attorneys general in states with powerful athletic programs, such as Tennessee, Florida and Ohio. The critics said that giving the NCAA too much power could lead to the unfair treatment of athletes.
“Simply put, the SCORE Act consolidates too much power in the hands of the NCAA,” the attorneys general wrote in a letter to the House. “The NCAA is a cartel that has consistently abused its monopolistic control even in the absence of a legislative blank check to do so.”
Democrats in Congress and professional athlete unions like the National Football League Players Association and the Major League Baseball Players Association also criticized the bill for prohibiting athletes from being considered university employees. They said the bill’s provisions would prevent college athletes from being considered university employees, effectively stripping them of any possible bargaining rights.
Lulla said that criticism will likely sink the bill in Congress. While the bill has gotten support and could pass with only Republican support in the House when it returns from its August recess in September, the bill would require support from Democrats in the U.S. Senate, which Lulla said was “highly unlikely.”
With the Lane Kiffin era on the horizon, LSU’s athletic department is remaining with Nike for the foreseeable future.
LSU and Nike announced Thursday they extended their partnership that dates back five decades through 2036. What’s more, LSU is entering a “first-of-its-kind partnership” as the initial school to institute Nike’s Blue Ribbon Elite NIL program.
“LSU and Nike are two of the top brands in sport and an ideal duo,” athletic director Verge Ausberry said in the announcement. “We are both continuously looking to innovate and stay ahead of the game, and that’s what we intend to do in the future with this extended partnership.
“LSU has always been at the forefront of NIL strategy, and as the launchpad for Nike Blue Ribbon Elite, we look forward to working with Nike to offer our student-athletes unrivaled opportunities to capitalize on their brands.”
The following Tigers are among those joining Nike’s roster of NIL athletes:
This comes at a notable time for the LSU athletic department.
The women’s basketball program has been to the Elite Eight in each of the last three seasons, including when it won the national title in 2023. The baseball team won the College World Series in 2023 and 2025, and the gymnastics team won the national championship in 2024.
And, perhaps most notably, the high-profile football program just made a headline coaching change by hiring Kiffin after firing Brian Kelly.
Each of LSU’s three coaches prior to Kelly won a national title in Nick Saban, Les Miles and Ed Orgeron, and the SEC powerhouse is surely hoping Kiffin can reestablish that tradition of winning on the biggest stage after the program failed to live up to expectations in recent years.
Kiffin just led Ole Miss to the College Football Playoff this season and will look to do the same with the Tigers in 2026 and beyond.
If he does, the players will be wearing Nike on that stage with this extended partnership.
The bombshell news that Michigan has fired coach Sherrone Moore for cause took the college football world by storm on Wednesday afternoon. Michigan stated it had ‘credible evidence’ that Moore engaged in an inappropriate relationship with a staff member.
ESPN insider Adam Schefter joined SportsCenter on Wednesday with the latest. He shed more light on the situation.
“I can tell you having spoken to various members of the football program, the coaches were called in and told that Sherrone Moore was being fired,” Shefter reported on the air. “They then were calling in the team to tell them the same news and then a short time ago, Michigan athletics director Warde Manuel released a statement that you read a part of, where essentially it says that following a university investigation, ‘credible evidence’ was found that coach Moore engaged in an inappropriate relationship with a staff member. The conduct constitutes a clear violation of university policy and Michigan maintains zero tolerance for such behavior.”
Because the firing is for cause, it should allow Michigan to get off the hook for any buyout money potentially owed to the coach. While obviously not ideal to have an unexpected coaching change, that will at least soften the blow some for Michigan.
As the team gets ready to play in the Cheez-It Citrus Bowl against Texas, it will do so without Sherrone Moore and with new leadership. That game is scheduled for Dec. 31, so the team is already in preparation mode.
“Biff Poggi has been appointed head football coach in an interim capacity effective immediately, and obviously there will be a lot more to this story that comes to the forefront in the days and weeks to come,” Schefter said. “But what we do know now is that Michigan becomes the latest school to join a long line of them to make a head coaching change in what has been a tumultuous season in college football.”
Several other high-profile programs have already made their hires this offseason. The Michigan job comes open after Auburn, Florida, LSU, Penn State and UCLA have all already been filled, among others.
The thing that will sting is that this appeared to come relatively out of the blue. Schefter provided more context on the timing.
“Michigan now will have to go find a new football head coach to take over for Sherrone Moore,” he said. “Sherrone Moore obviously will move on from the university. It’s been a difficult situation for everybody, people involved in the program are surprised. One staff member texted me that he’s completely shocked by this particular situation, but Sherrone Moore is the latest big-name college football head coach to now be out.”
Dec. 11, 2025, 10:18 a.m. PT
Coaching turnover has always been part of college football’s rhythm.
Programs chase fresh starts. New faces arrive with promises of new visions. Administrators convince themselves the next hire will be the one to deliver on long-held dreams.
This year, though, the churn has reached a new level.
So far, schools have shelled out a record $185 million in buyouts, per Front Office Sports, as programs rush to beat recruiting deadlines, leverage NIL advantages and stay afloat in the transfer-portal arms race.
Twenty-eight head coaches have been fired or moved this cycle — not an all-time high, but part of a striking pattern. Since NIL arrived in 2021, yearly totals have hovered at unprecedented levels: 28 in 2025, 29 in 2024, 31 in 2023, 24 in 2022 and 28 in 2021.
Before that, from 2008 to 2020, only four seasons exceeded 27 coaching changes, per 247Sports. All other years came in at 24 or fewer, and 24 occurred only once.
The explanation isn’t complicated. College football now operates more like the NFL. Coaches earn massive salaries, players earn real money and boosters and administrators expect results immediately.
Miss the playoff? Miss a championship window? A reset often follows. And on the flip side, coaches see opportunities — bigger checks, better NIL setups, deeper recruiting pockets — and don’t hesitate to move.
So what happens to recruits caught in the middle? What happens to the kid who picked UCLA because of DeShaun Foster, only to see him gone three weeks into the season? Or to the recruit who committed to Stanford and watched Troy Taylor lose his job a month later?
Two of San Joaquin County’s top prospects, Edison’s Langdon Horace and St. Mary’s Kenneth Moore III, know the turbulence firsthand.
As Moore III put it, “It’s like recruiting all over again.”
‘UCLA felt like home for me’
The UCLA recruiting camp was winding down, heading into the one-on-one portion of the day.
Recruits circled the field as coaches called out the top wideout and top defensive back for a showcase rep. Moore III was named the receiver.
Not bad for a kid who wasn’t even planning to be there. The four-star recruit had sworn he was finished with camps after Stanford — his dream school — let him walk away from its camp without an offer.
Then came the rep. One snap. One picture-perfect release. One clean grab. That was all Foster needed.
Before Moore could even catch his breath, the UCLA offer arrived.
“It’s a place I’ve always wanted to go,” Moore III said. “It has outstanding academics, the football speaks for itself, and you’re in Los Angeles — the connections you can make there, the networking, the people you meet. The coaching staff and recruiting staff who are still there continue to show me love to this day.”
Not even six months later, Moore made it official, committing on Nov. 23, 2024.
“My advice to him was, don’t pick a school because of a coach,” his father, Kenneth Moore Jr., said. “Obviously, those are the people you build relationships with, but at the end of the day, the school and campus life matter. I told him that has to be at the forefront of his mind when he’s choosing a school.
“Football season lasts for a quarter of the year. You’re still going to be there six months after that.”
It felt like any other Sunday. St. Mary’s had just faced Oak Ridge two nights earlier, and Moore III was trying to make up for lost sleep. His phone kept buzzing, and he kept silencing it — until he finally checked the screen.
“What are you going to do?” the text read.
Foster, the very coach who offered him, was fired on Sept. 14, 2025.
“I didn’t know how to feel at first, because I’d never really experienced a head coach getting fired,” Moore III said. “I didn’t know what to do.”
He dialed his dad, talked it through and hung up — and right then, it hit. Schools were back in the mix instantly.
“It was hard, because there’s no right answer on what to do when a coach gets fired,” Moore III said. “It put me in a tough spot. UCLA was where I committed, it was where I wanted to be, and then all of a sudden, that happens. It’s like recruiting all over again.”
He even took an official visit to Washington State, his father Kenny Moore Jr.’s alma mater, but ultimately decided UCLA was still where he wanted to be. He signed on Dec. 3.
“The positive in all of this is that UCLA’s recruiting staff never stopped making Kenny a priority,” Moore Jr. said. “From day one, he’s been their guy, and even with all the changes, that hasn’t changed. They call him every single day. They always tell him, ‘Other schools are going to love you, but we’re going to love you harder.’”
Graduating from St. Mary’s this month rather than waiting until spring gives him extra breathing room. It’s time he’ll use to settle in under new UCLA coach Bob Chesney, connect with the staff and get familiar with the place he’s about to call home.
“It was cool to see where my dad went to college, because he always talked about why he chose it,” Moore III said. “He had a bunch of offers in high school, too. It was cool to see what drew him there. It was a great place, but it wasn’t for me. It wasn’t home.
“UCLA felt like home for me.”
‘Never left in the dark’
A Stanford offer is different from most. To even be considered, a recruit must first meet the school’s admissions standards.
So when Edison three-star wide receiver Langdon Horace received his offer on Jan. 31, 2025, the decision came quickly. By Feb. 21, he was committed.
“As soon as the offer came, the love was immediate,” Langdon said. “It just felt different. It felt genuine. The coaches call me pretty much every day. Knowing I’m high on their board, I felt like out of all the schools I had, this one gave me the best chance to be good at my sport.”
Soon after, Stanford fired coach Troy Taylor on March 25.
The news was still breaking when wide receivers coach Tyler Osborne — the coach who’d offered him — was already calling. Whatever uncertainty Langdon felt in those first few seconds vanished instantly.
Osborne checked in at every step: when Frank Reich was appointed interim coach, during the search for a long-term hire and again when Tavita Pritchard officially took over.
“I was never left in the dark,” Horace said. “They were able to keep me updated, and that’s what really helped.”
It doesn’t hurt, either, when the general manager is Andrew Luck, the former No. 1 pick in the NFL Draft.
“He definitely knows what he’s doing,” Horace said. “He was one of the great quarterbacks, and he’s so smart that there was never any worry. When someone who’s already done what you hope to do is running the program, it becomes easy to trust him and want to learn from him.”
He added, “Most of our conversations are about how I play and how excited he is for me to get there. And when I got the news that I’d been admitted into the school, coach Luck was the first to call me.”
Pritchard was officially hired on Nov. 28, and reached out to Horace the following day. Six days after that call, Horace signed.
“He just told me that he’s seeing my film and likes how I play,” Horace said. “Just him as a coach, what I’ve heard and what I’ve seen, you know, I definitely trust him. I think he’s going to be a great addition to the staff, and I put all my trust in Him, and I think we’re going to be great moving forward.”
BATON ROUGE — LSU Athletics and Nike have announced an extension to their five-decade long partnership through 2036, Director of Athletics announced on Thursday.
Alongside the extension, LSU will be leading off Nike’s Blue Ribbon Elite NIL program, a first-of-its-kind partnership, representing a broad portfolio of athletes across disciplines, reimagining the NIL space by providing schools and athletes an unmatched level of collaboration that prioritizes the future of sport and athlete identity.
“LSU and Nike are two of the top brands in sport and an ideal duo,” said Ausberry. “We are both continuously looking to innovate and stay ahead of the game, and that’s what we intend to do in the future with this extended partnership.
“LSU has always been at the forefront of NIL strategy, and as the launchpad for Nike Blue Ribbon Elite, we look forward to working with Nike to offer our student-athletes unrivaled opportunities to capitalize on their brands.”
Nike’s Blue Ribbon Elite program could have started anywhere in the country, but it launches in Baton Rouge, representing another example of LSU leading the way, and remaining at the forefront, in the new collegiate model.
Among the LSU student-athletes joining Nike’s growing roster of elite NIL athletes are:
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- , Softball
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- , Football
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- , Basketball
- , Football
- , Volleyball
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Nike’s partnership with each Blue Ribbon Elite athlete and their universities will go beyond brand representation, inspiring the student body and community to collaborate through brand campaigns, product innovation and creative direction.
Nike’s commitment to listening to the voices of its NIL athletes takes form in individual, personalized support, both in their performance and training and in their most important moments away from the game.
From product and styling to support with media and content, Nike leverages the full weight of the brand to provide a best-in-class partnership to athletes across the brand’s NIL roster — giving them tools for long-term success across sport, business and culture.
“College sport is woven into Nike’s DNA, and we’ve always believed its future should be shaped in lockstep with athletes,” says Ann Miller, EVP, Global Sports Marketing. “Renewing our partnership with LSU and welcoming 10 new NIL athletes is about more than gear.
“It’s about collaboration, creativity and meaningful impact, giving athletes a platform to influence product, innovation, storytelling and culture. LSU and these athletes aren’t just representing Nike – they’re helping us redefine what partnership means in this new era of college sport.”
Since NIL began in 2021, LSU Athletics has been considered a leader in the space. As college athletics has shifted, LSU has remained at the forefront, leveraging the power of its brand and corporate market to provide unrivaled earning opportunity to its student-athletes.
“As we head into 2026, leading in NIL doesn’t just mean money,” said , LSU Deputy AD for External Affairs. “Excelling in today’s competitive NIL space also means offering the best access to and execution of true third-party deals.
“LSU provides elite earning potential to our student-athletes, but our greatest edge is the volume of special opportunities available to them when they put on the purple and gold.”
Nike and LSU, two iconic brands in the world of sport, continue to set the standard in the NIL landscape – together.
What They’re Saying
DJ Pickett, Football, Freshman
“LSU is just one of those places you fall in love with. They care about you as a person and help you build your brand on and off the field. And throughout my recruiting process, I really wanted to go to a Nike school.
“So being in this position now, I don’t take it for granted. This is just the start of my desire to show people that you can make it in your own way and whatever path you choose.
“For me, it’s about stacking good days and learning and competing on every rep. If I can do that and help someone else believe they can too, that means I’m doing something right.”
Tori Edwards, Softball, Redshirt Sophomore
“Nike has been the brand I’ve worn my whole life, so when I got the call about this opportunity, I was like, ‘Can you please repeat that?’ I was like, wait…hold up. And for Nike to launch this new program and NIL approach with LSU, it makes it even more special.”
“In this moment, I am reminded why I chose LSU in the first place. It’s never been just about the sport or championships. LSU cares about us as people, and they’re invested in us to make sure we’re prepared for life. With Nike, it’s the same feeling. It’s exciting to be a part of two powerhouses, and I want little girls to know that if you love something, work hard, and stay determined, you can make it to the stage you want.”
Casan Evans, Baseball, Sophomore
“How would I describe Nike? GOAT. I’m so thankful, and I’m excited to be a part of a special group, a special brand, and a special school.”
Dedan Thomas Jr., Basketball, Junior
“I feel like what’s special about Nike is how well they take care of their athletes. There’s a reason Nike is known for being at the forefront of athlete marketing. It feels really good to be a partner with the brand now, and I’m excited to see what we do with the shared values we have.”
Jayden Heavener, Softball, Sophomore
“It’s really important to me to be able to help build softball and get it recognized more. This partnership will help enable that. I’m also excited to just be able to spread the love of the Swoosh. When I told my mom about this, she freaked out and jokingly already asked for Christmas gifts.”
Zakiyah Johnson, Basketball, Freshman
“The only way is up for women’s basketball. Nike recognizes that and is all about empowering athletes. So, I am thrilled to continue to bring my personality, energy and style to everything I do, on and off the court, and push the game forward.”
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Follow Zack Nagy on Twitter: @znagy20 and LSU Tigers On SI: @LSUTigersSI for all coverage surrounding the LSU Tigers.
The jump from college football to the NFL is a difficult transition for the average college football player. That jump is magnified for the average college football coach.
National champion head coaches such as Lou Holtz, Steve Spurrier and Nick Saban have left prominent college football jobs only to return after unsuccessful stints in the NFL. Coaches such as Pete Carroll and Jim Harbaugh have succeeded in the NFL after many years in the college ranks, but the former is true for most coaches looking to make the jump.
The NFL currently has two head coaching vacancies: the Tennessee Titans and the New York Giants. Among the coaches being floated around for the Giants’ vacancy is Notre Dame head football coach Marcus Freeman.
Since Notre Dame was excluded from the 2025 College Football Playoff field, Freeman’s odds have spiked to become the next head coach of the Giants.
Marcus Freeman now favored for Giants HC job
Full Odds 🔗 https://t.co/BaCltfep4A pic.twitter.com/sHRTkkzMtX
— 104.5 ESPN (@1045espn) December 9, 2025
Freeman joined the Notre Dame staff as the defensive coordinator and linebackers coach in 2021. He had served in the same roles at Cincinnati in the previous four seasons.
Brian Kelly left Notre Dame to take the LSU head coaching vacancy at the conclusion of the 2021 season. Freeman was promoted from defensive coordinator to head coach.
Despite a start with losses at Ohio State (21-10) and against Marshall (26-21), Freeman guided the Fighting Irish to a 10-3 season in 2022 that culminated in a 45-38 victory over South Carolina in the TaxSlayer Gator Bowl. The Fighting Irish suffered losses to Ohio State (17-14), at Louisville (33-20), and at Clemson (31-23) in 2023, but they once again reached 10 wins.
The 2024 season was an upward surge for Freeman at Notre Dame. Despite an early loss to Northern Illinois (16-14), the Fighting Irish won their other 11 games to return to the College Football Playoff for the first time in four seasons. Notre Dame took down Indiana (27-17), Georgia (23-10) and Penn State (27-24) before falling to Ohio State (34-23) in the national championship.
THE OHIO STATE BUCKEYES ARE NATIONAL CHAMPIONS 🏆 pic.twitter.com/hmUfs8cuGw
— The Triple Option (@3xOptionShow) January 21, 2025
Should Freeman leave for the Giants, he will head to an organization that has not had the same head coach for more than four seasons since Tom Coughlin (2004-15). Ben McAdoo (2016-17), Pat Shurmur (2018-19) and Joe Judge (2020-21) each coached the Giants for about two full seasons before their terminations.
Brian Daboll was the last head coach terminated by the Giants on Nov. 10. Despite winning the NFL Coach of the Year in 2022, he finished his tenure with the Giants 20-40-1.
The #Giants are firing coach Brian Daboll, sources say. A promising and frustrating season leads NYG to have an opening. pic.twitter.com/0hB84Yb6s8
— Ian Rapoport (@RapSheet) November 10, 2025
Nike is taking another major step into the NIL space. In the process, the company is also strengthening its relationship with LSU.
Nike announced an extension with the Tigers through 2036, continuing a partnership that spans more than five decades. In addition, the brand launched the new Blue Ribbon Elite NIL program, featuring 10 LSU athletes as its first NIL deals.
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Two LSU football players, DJ Pickett and Trey’Dez Green, are part of the initiative. Gymnastics’ Kailin Chio, baseball players Derek Curiel and Casan Evans, softball players Tori Edwards and Jayden Heavener, volleyball’s Jurnee Robinson, men’s basketball’s Dedan Thomas and women’s basketball’s ZaKiyah Johnson are also on board.
“LSU and Nike are two of the top brands in sport and an ideal duo. We are both continuously looking to innovate and stay ahead of the game, and that’s what we intend to do in the future with this extended partnership,” said LSU athletics director Verge Ausberry in a statement. “LSU has always been at the forefront of NIL strategy, and as the launchpad for Nike Blue Ribbon Elite, we look forward to working with Nike to offer our student-athletes unrivaled opportunities to capitalize on their brands.”
Blue Ribbon Elite makes Nike the latest company to launch an NIL-focused initiative with its partner schools. Adidas has been doing something similar, including NIL components in new agreements at schools such as Tennessee and Penn State.
Through Blue Ribbon Elite, Nike will collaborate with athletes through campaigns with the brand, as well as product innovation and creative direction. Nike has already been active in the NIL space, signing multiple notable deals with college football stars this year, not to mention its growing basketball roster. Now, The Swoosh is taking the next step toward working with athletes in addition to their schools.
“College sport is woven into Nike’s DNA, and we’ve always believed its future should be shaped in lockstep with athletes,” said Ann Miller, Nike executive vice president of global marketing, in a statement. “Renewing our partnership with LSU and welcoming 10 new NIL athletes is about more than gear.
“It’s about collaboration, creativity and meaningful impact, giving athletes a platform to influence product, innovation, storytelling and culture. LSU and these athletes aren’t just representing Nike — they’re helping us redefine what partnership means in this new era of college sport.”
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