Jeffrey Kessler is known as one of the top antitrust attorneys in the U.S., and on Wednesday, he lived up to that title. He took NASCAR’s own witnesses and used their testimony to tear apart the defense.

It was a masterclass. Like peak-era Michael Jordan, Kessler didn’t just win exchanges; he controlled every move. He set traps, and NASCAR’s witnesses stepped right into them.

How 23XI Used NASCAR’s Own Witnesses to Make Its Case

NASCAR has leaned on one argument again and again: losing this case could destroy the sport financially. They’ve tried to make NASCAR seem fragile, saying big changes or large damages could threaten its survival.

It’s a classic corporate defense strategy. Make the jury scared of what their verdict might do to thousands of jobs, to a beloved American sport, to the France family legacy. But Kessler saw through it. And more importantly, he had the receipts to prove it was nonsense.

As Adam Stern noted on X, Kessler has been subtly weaving a brilliant counter-narrative throughout his cross-examinations.

“A theme that Jeffrey Kessler has subtly tried to get NASCAR’s own witnesses to testify to is how Covid showed it could adjust. Kessler is signaling to the jury that NASCAR’s own actions show it would adjust if it had to pay damages or change its model, not go out of business,” the Sports Business Journal reporter wrote.

NASCAR didn’t break during the pandemic years. Like any other sporting discipline, NASCAR experienced a significant decline in revenues at the time. But the organization weathered the storm.

It rewrote schedules, built safety systems from scratch, and found smart ways to keep racing on track. All this proves that NASCAR is stable enough to survive large financial shocks. And now Kessler is using that very resilience as part of his attack.

The reason Kessler’s strategy hits so hard is that it cuts straight into NASCAR’s main defense. Monopolies and dominant companies always fall back on the same claim: antitrust action will hurt them. It’s a familiar script.

Kessler is making it clear that NASCAR isn’t looking for protection because the sport is weak. They’re really asking the jury to let them hold onto their monopoly, even though they’ve proved over and over that they can adjust when needed.

The COVID example works because it’s recent and undeniable. Everyone saw sports leagues rebuild themselves in 2020, and NASCAR was one of the ones that made it work.

So when they now say they can’t adjust their business model or handle possible damages without falling apart, it doesn’t sound believable. The jury has seen evidence, from NASCAR’s own witnesses, that they can.

• 23XI and FRM sought US$365m in damages
• Both teams will have their charters returned from next season
• Nascar will issue updated charter agreement to all teams soon

Nascar has reached a settlement with 23XI Racing and Front Row Motorsports, bringing its long-running legal battle with two of its teams to a close.

While the details of the settlement have not been confirmed, a key outcome from this compromise will be the creation of permanent charters. It is known from the trial that 23XI and FRM sought US$365 million in damages from Nascar if they won the case, but financial details were not disclosed. 23XI and FRM will also have their charters returned to them for the 2026 season.

‘Nascar, 23XI Racing, and Front Row Motorsports are pleased to announce a mutually agreed-upon resolution that delivers long-term stability and creates the conditions for meaningful growth for all teams in a more competitive environment,’ a joint statement released by all parties read.

‘This resolution reflects our shared commitment to maintaining a fair and equitable framework for long-term participation in America’s premier motorsport, one that supports teams, partners, and stakeholders while ensuring fans enjoy uninterrupted access to the best racing in the world.

‘The agreement allows all parties to move forward with a unified focus on advancing stock car racing and delivering exceptional competition for our fans.

Related posts

‘With this matter now resolved, all parties look forward to working together, alongside all chartered race teams, to deliver world-class events, dynamic sponsorship and partner activation opportunities, and continued growth for generations to come.

‘As a condition of the settlement agreement, Nascar will issue an amendment to existing charter holders detailing the updated terms for signature, which will include a form of “evergreen” charters, subject to mutual agreement. The financial terms of the settlement are confidential and will not be released.

‘What all parties have always agreed on is a deep love for the sport and a desire to see it fulfill its full potential. This is a landmark moment, one that ensures Nascar’s foundation is stronger, its future is brighter, and its possibilities are greater. We extend our sincere thanks to Judge Kenneth Bell and mediator Jeffrey Mishkin for their professionalism, and guidance throughout this process and to their jury for their time.’

23XI and FRM filed a lawsuit last year after being offered a take-it-or-leave-it contract by Nascar for the current cycle of charter agreements. At the time, 13 of the 15 teams decided to sign the agreement, but 23XI and FRM held firm in their belief that the series’ approach represented monopolistic practices.

23XI and FRM raced for most of the 2025 season unchartered in pursuit of their goal, which now looks to have paid off handsomely.

BlackBook says…

Finally, the shadow of this year-long feud no longer looms over the future of Nascar.

It is not an exaggeration to say that if Nascar had not relented, a victory for the teams would have proved catastrophic for the championship. Indeed, Judge Bell had previously hinted that he felt the charter system itself could be verging on monopolistic, so this appears to be the best outcome for both sides.

It became increasingly clear over the eight days of testimony that Nascar was fighting a losing battle, especially as the defence began to shift its argument to prove that the series did not owe as much as the teams claimed, rather than fighting against the claim entirely.

What this case does for the positions of commissioner Steve Phelps and president Steve O’Donnell remains to be seen, but Nascar chief executive Jim France noticeably struggled on the witness stand.

The focus now will be on repairing strained relationships and convincing the teams that the current leadership structure is the right one to move Nascar in the right direction.

Champion Racing Association (CRA) announced today that the long-running CRA JEGS All Stars Tour will undergo a major rebranding ahead of the 2026 season. Beginning next year, the series will compete under its new official name: the Turn One CRA Pro Series on a multi year deal. The rebrand reflects an elevated level of industry support and a renewed commitment to advancing Pro Late Model competition across the region.

The transition marks a significant milestone for the series, which has served as one of the premier Pro Late Model Series since its inception. By aligning with Turn One as its new title sponsor the series strengthens both its competitive framework and its long-term strategic foundation.

Series Owner Marty Melo emphasized the significance of the rebrand and the partnership supporting it. “This is an important and exciting step forward for the series,” said Melo. “Turn One brings tremendous credibility and commitment to short-track racing. Their involvement will help strengthen our operations, expand our reach, and provide long-term stability for the Series. We look forward to building a strong future together under this new banner.”

Turn One Owner Junior Roethlisberger expressed enthusiasm for the partnership and its potential impact. “We’re proud to take on this role as the title sponsor of the Turn One CRA Pro Series,” said Roethlisberger. “CRA has a long and respected history in short-track racing, and we believe deeply in the importance of supporting this level of competition. Our goal is to help elevate the series, provide meaningful value to the teams, and contribute to the continued growth of Pro Late Model racing.”

Turn One Performance, a respected name in motorsports manufacturing and technology, enters the partnership with a strong commitment to supporting short-track racing. The newly rebranded Turn One CRA Pro Series will release its full 2026 schedule and additional details in the coming weeks.

CRA PR

All three will have a new look for the 2026 NASCAR Cup Series season

Chase Elliott, William Byron and Alex Bowman will all have a new look for 2026. On Wednesday, Hendrick Motorsports released new paint schemes for the 2026 season.

View the paint schemes below.

Hendrick Motorsports is the defending championship winning team. Kyle Larson won the series title following the 2025 season. Larson’s 2026 scheme has already leaked an it appears to be near identical to the 2025 car.

Earlier this month, Hendrick Motorsports also released the NAPA and UniFirst paint scheme for Chase Elliott in the upcoming NASCAR seasons.

Chase Elliott reveals 2026 NASCAR paint schemes

New 2026 NASCAR paint scheme for Hendrick Motorsports

Hendrick Motorsports lost $20M despite 2 NASCAR championships

Links

NASCAR | Hendrick Motorsports | Chase Elliott | William Byron | Alex Bowman

NASCAR CEO and Chairman Jim France has spoken out after an antitrust lawsuit involving 23XI Racing and Front Row Motorsports was settled on Thursday.

After over a year of legal battles between the Cup Series teams and NASCAR, a “positive settlement” was reached, according to Judge Bell. Action was taken against NASCAR as the teams disputed the current charter system, while also alleging that monopoly powers were used to restrict race team revenues and independence.

Speaking moments after the settlement was reached, France said: “This outcome gives all parties the flexibility and confidence to continue delivering unforgettable racing moments for our fans, which has always been our highest priority since the sport was founded in 1948.

“We worked closely with race teams and tracks to create the NASCAR charter system in 2016, and it has proven invaluable to their operations and to the quality of racing across the Cup Series. Today‘s agreement reaffirms our commitment to preserving and enhancing that value, ensuring our fans continue to enjoy the very best of stock car racing for generations to come.

“We are excited to return the collective focus of our sport, teams and race tracks toward an incredible 78th season that begins with the Daytona 500 on Sunday, Feb. 15, 2026.”

Though the financial details of the settlement will remain confidential, a joint statement from 23XI Racing and Front Row Motorsports sheds light on the upcoming changes. Despite initial hesitation from France to make any changes to the charter system, amendments will be made.

“NASCAR, 23XI Racing, and Front Row Motorsports are pleased to announce a mutually agreed-upon resolution that delivers long-term stability and creates the conditions for meaningful growth for all teams in a more competitive environment,” a joint statement from 23XI and FRM said.

“This resolution reflects our shared commitment to maintaining a fair and equitable framework for long-term participation in America’s premier motorsport, one that supports teams, partners, and stakeholders while ensuring fans enjoy uninterrupted access to the best racing in the world. The agreement allows all parties to move forward with a unified focus on advancing stock car racing and delivering exceptional competition for our fans.

“With this matter now resolved, all parties look forward to working together, alongside all chartered race teams, to deliver world-class events, dynamic sponsorship and partner activation opportunities, and continued growth for generations to come. As a condition of the settlement agreement, NASCAR will issue an amendment to existing charter holders detailing the updated terms for signature, which will include a form of ‘evergreen’ charters, subject to mutual agreement.

The financial terms of the settlement are confidential and will not be released. What all parties have always agreed on is a deep love for the sport and a desire to see it fulfill its full potential.

“This is a landmark moment, one that ensures NASCAR’s foundation is stronger, its future is brighter, and its possibilities are greater. We extend our sincere thanks to Judge Kenneth Bell and mediator Jeffrey Mishkin for their professionalism and guidance throughout this process and to their jury for their time.”