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CookieRun India’s Debut Brand Collab Redefines How FMCG and Gaming Converge

Business Wire India   Limited-edition Orion ChocoPie packs unlock exclusive in-game rewards, including a CookieRun pet, crystals, and a chance to win smartphones. Campaign blends collectible packaging, in-game bonuses, and QR-powered access to connect with India’s mobile-first consumers ​CookieRun India, the popular mobile game developed by Devsisters and published by KRAFTON India, has announced its […]

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  • Limited-edition Orion ChocoPie packs unlock exclusive in-game rewards, including a CookieRun pet, crystals, and a chance to win smartphones.
  • Campaign blends collectible packaging, in-game bonuses, and QR-powered access to connect with India’s mobile-first consumers

​CookieRun India, the popular mobile game developed by Devsisters and published by KRAFTON India, has announced its first-ever brand collaboration, teaming up with the iconic FMCG brand Orion to roll out a nationwide campaign that merges the nostalgic delight of Orion ChocoPie with the vibrant, whimsical world of CookieRun. This strategic collaboration is designed to blend the charm of a timeless treat with the thrill of mobile gameplay, creating an immersive, cross-platform experience for Indian consumers of all ages.

At the heart of this strategic partnership are limited-edition Orion ChocoPie packs, featuring exclusive CookieRun India-themed designs. Created to be collectible and visually vibrant, these packs aim to stand out on shelves and evoke both a sense of childhood nostalgia and modern-day gaming culture.

Starting June 24th in-game, players can participate in a special ChocoPie Pet event, collecting ‘ChocoPie Jelly’ and exchanging it for an exclusive, limited-edition pet. Each special pack also contains a unique redemption code that unlocks free in-game crystals, encouraging consumers to engage across both retail and digital platforms. Adding a competitive twist, CookieRun India is also hosting a smartphone giveaway contest: players who score 15 lakh points or more during the campaign period stand a chance to win one of 35 smartphones, blending fun, skill, and real-world rewards in one high-stakes gaming experience.

Seddharth Merrotra, Head of Business Development and Partnerships, KRAFTON India, said, “This collaboration goes beyond co-branding—it’s about merging cultural nostalgia with today’s mobile-first lifestyle. ChocoPie is an iconic part of growing up for many in India, and CookieRun India brings that emotional memory into an interactive, digital format. These limited-edition packs are aimed at engaging both loyal Orion ChocoPie fans and a new generation of mobile gamers, offering something nostalgic and fresh in one irresistible package. We’re excited to create a playful and rewarding ecosystem where real-world treats unlock virtual adventures.”

Mr. Minwoo Kim, CEO, Orion Nutritionals India, added, “We are delighted to announce our collaboration with CookieRun India, an exciting step that brings Orion ChocoPie into the imaginative world of mobile gaming. Through this partnership, we’re reimagining how fans experience that joy, blending the comforting taste of Orion ChocoPie with the exciting adventure of CookieRun India! It’s exciting to witness ChocoPie as a digital treat in a game loved by millions. We truly hope that this partnership becomes a memorable part of every player’s journey.”

Bringing it all together is a QR code printed on the special-edition Orion ChocoPie packs, enabling direct download or login access to CookieRun India—making it easier than ever for curious snackers to jump into the action. This seamless integration of physical packaging with digital rewards is part of KRAFTON India’s broader effort to create engaging phygital experiences. By turning everyday consumer touchpoints into portals for play, and linking them to a snack that holds deep emotional value, the collaboration taps into both sentiment and curiosity, reshaping how players interact with their favorite titles both online and offline.

By combining collectible packaging, gamified rewards, and QR-powered engagement, the CookieRun India x Orion ChocoPie collaboration stands as a leading example of how brands can connect with India’s digital-first generation, merging sweet nostalgia with the thrill of gameplay in a way that’s fresh, fun, and unforgettable.

About KRAFTON, Inc.

Headquartered in South Korea, KRAFTON, Inc. is dedicated to discovering and publishing captivating games that offer fun and unique experiences. Established in 2007, KRAFTON is home to globally renowned developers that include PUBG STUDIOS, Striking Distance Studios, Unknown Worlds, VECTOR NORTH, Neon Giant, KRAFTON Montréal Studio, Bluehole Studio, RisingWings, 5minlab, Dreamotion, ReLU Games, Flyway Games, Tango Gameworks and inZOI Studio. Each studio strives to continuously take on new challenges and leverage innovative technologies. Their goal is to win over more fans by broadening KRAFTON’s platforms and services. With a passionate and driven team across the globe, KRAFTON is a tech-forward company that possesses world-class capabilities and is set on expanding its business horizons to encompass multimedia entertainment and deep learning. For more information, visit https://www.krafton.com/

About KRAFTON India

In India, KRAFTON is responsible for premier mobile games, including BATTLEGROUNDS MOBILE INDIA (BGMI), which has surpassed 200 million downloads, Bullet Echo India, Road To Valor: Empires, and CookieRun India, among others. Committed to enhancing the start-up ecosystem in India, KRAFTON has invested over $200 million in several Indian startups across interactive entertainment, gaming, Esports, and technology, since 2021. KRAFTON actively supports India’s game development ecosystem through its KRAFTON India Gaming Incubator (KIGI) while strengthening the Esports ecosystem with flagship events like the BATTLEGROUNDS MOBILE INDIA SERIES (BGIS) and BATTLEGROUNDS MOBILE INDIA PRO SERIES (BMPS). For more information, visit https://krafton.in/

About Devsisters

Since its founding in 2007, Devsisters has been providing games and services, centered around the CookieRun IP, that have been loved by more than 200 millions users around the world. Beginning with CookieRun for Kakao, which launched in Korea in 2013, CookieRun stepped up to overseas markets with Line CookieRun in 2014, followed by its sequel CookieRun: OvenBreak in 2016 and mobile RPG CookieRun: Kingdom in 2021. Currently, the cumulative global revenue of the CookieRun IP has reached over KRW 1 trillion. In 2023, Devsisters expanded user experiences with new IPs and serviced platforms through the sandbox city-building game Brixity, trading card game CookieRun: Braverse TCG and VR action-adventure game CookieRun: The Darkest Night. In 2024, Devsisters launched the puzzle adventure game CookieRun: Witch’s Castle and 3D casual co-op action game CookieRun: Tower of Adventures and continues to provide an ageless and memorable experience that can be loved by players all across the world. CookieRun: OvenSmash, a real-time battle action game, is in development for release this year, aiming to provide further creative innovation and diversification. For more information, visit www.devsisters.com/en.

About Orion Nutritionals India

Orion Nutritionals Pvt. Ltd., a subsidiary of South Korea’s Orion Corporation, has rapidly emerged as a key player in the Indian FMCG space with its flagship product, Orion ChocoPie and a growing portfolio of innovative snacks like Snow Dazzle Pie, K-Snack Rings and O’ Rice Crackers. Leveraging its global expertise in domestic operations, Orion delivers high-quality, innovative snacking products tailored to the evolving preferences of Indian consumers. The company remains focused on sustainable growth, brand excellence and delivering consistent value to customers and stakeholders across the country. Backed by robust retail expansion across more than 1, 00, 000 outlets, Orion is blending global quality with local flavours to become a household name in India’s FMCG landscape.



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New gaming space puts LHS on the cutting edge of esports | News

The Logansport High School esports team will be gaming in style this school year. A new gaming space is ready for players to smash, crash and splat their way to victory. Located on the second floor of the high school, the space offers the flair of an NBA locker room with a glowing Felix the […]

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The Logansport High School esports team will be gaming in style this school year.

A new gaming space is ready for players to smash, crash and splat their way to victory. Located on the second floor of the high school, the space offers the flair of an NBA locker room with a glowing Felix the Cat emblem on the back wall, 24 PC gaming computer stations on one end of the room and on the other two rows of recliners positioned in front of two large screen televisions.


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New gaming space puts LHS on the cutting edge of esports

The Logansport High School esports team will be gaming in style this school year. A new gaming space is ready for players to smash, crash and splat their way to victory. Located on the second floor of the high school, the space offers the flair of an NBA locker room with a glowing Felix the […]

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The Logansport High School esports team will be gaming in style this school year.

A new gaming space is ready for players to smash, crash and splat their way to victory. Located on the second floor of the high school, the space offers the flair of an NBA locker room with a glowing Felix the Cat emblem on the back wall, 24 PC gaming computer stations on one end of the room and on the other two rows of recliners positioned in front of two large screen televisions.

Everything in the room from the gaming chairs to the carpet matches the red and black of Logansport High School. There’s still more to come, including a display case where team coaches Dave Packard, Bryan Hole and Kevin Servin hope to add more trophies.

The room came together thanks to the vision of former principal Matt Jones, who was an advocate for esports, and a generous donation from Security Federal Savings Bank.

“We really owe (Matt Jones) a lot,” said Hole. “He led the charge.”

Hole said the space legitimizes the team and sport. Packard said it was like having their own gymnasium.

Esports offer the opportunity for high schools (and colleges) to compete in video games against other schools. The sport has grown popular over recent years with professional leagues and even pro players getting their own trading cards.

Hole said esports bring a diverse group of students together who may not find their place in traditional sports or other school activities. It also helps bring out a different side of students. He recalled students in his art classes who never said a word and then he sees them yelling and cheering while gaming with the esports team.

“It gives them a place to connect with other kids, form friendships,” he said. “It gives them a way to feel a part of the school and hopefully find a path to being successful.”

Packard, who teaches TV/Radio Video Production in the Century Career Center, said he had even seen students grow friendships with players from rival teams.

But esports is more than just a social club. The coaches stressed there are expectations such as doing well in school and showing commitment to the team.

“That’s been a bit of a battle with our students,” Hole said. “They love video games but they don’t see it as an actual commitment, a meaningful thing that they are doing.”

“We tell them early as all teachers do what the expectations are but they don’t remember that,” said Packard, adding that students tend to sacrifice e-sports for other commitments when there is a time conflict.

The team plays in leagues such as the Indiana Esports Network and PlayVS, a national program that offers large money bonuses if a team wins its league and also awards players scholarships.

“There are scholarships, there is a lot of recruiting,” said Hole. “It’s shocking how much esports has grown and all the colleges that are building their own (gaming) labs and programs, recruiting for kids.”

Games played over the years have included “Valorant,” “Super Smash Bros,” “Rocket League,” “Mario Kart,” “Madden Football” and “Marvel Rivals.”

“Fortnite,” the popular battle royal game, was once a staple in esports gaming.

“It seems like over the years I’ve lost a lot of players,” said Servin, a member of the school’s technology team. “A lot of students, instead of seeing “Fortnite” as a competitive game now see it as a social game they may hop on every now and again with friends.”

Packard said the new gaming space puts the high school on the cutting edge.

“Parents can come in and see the space and see this isn’t playing games alone in your room with cereal bowls everywhere,” Packard said. “This is a school event. We are competing against other schools.”

There is more to do on the team than just playing games. They also need students to help with tech and streaming—viewers can watch the team compete on the app Twitch, which is used mostly for video games—and managers. Packard would like to add a commentary team to their Twitch broadcasts at some point.

The team has a pretty good mix of both male and female students, the coaches said, though Servin added that the girls tend to be at a higher skill level.

Packard said students can look for a callout announcement to join the team next week, though a specific day for the announcement has not been decided yet.



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Philly Libraries Partner With Nerd Street for Esports League

Beginning this fall, the library will host Nerd Street esports teams among 10 library branches and offer participation in the Youth League free of charge, said Rachel Hludzinski, library supervisor at the Field Teen Center at the Parkway Central branch. “I see so many teens that come into our teen center that are really passionate […]

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Beginning this fall, the library will host Nerd Street esports teams among 10 library branches and offer participation in the Youth League free of charge, said Rachel Hludzinski, library supervisor at the Field Teen Center at the Parkway Central branch.

“I see so many teens that come into our teen center that are really passionate about gaming,” Hludzinski shared with Technical.ly. “I’m excited to do a program like this, to give them a way to practice what it would be like to truly be on a team.” 

The Free Library will host three teams at 10 branches across the city. Teams will participate in the program from Sept. 22 to Dec. 8. While Nerd Street’s youth leagues had previously been limited to school programs or recreation centers, according to Ben Beaver, the company’s head of programming, beginning this year, they are open to any youth organization in Philadelphia.

Registration for the libraries’ teams is free. Signups are also open to the public and will be held in person at each participating library branch beginning this month. The teams are open to teens ages 12-18. Participants must have a library card and be able to attend weekly competitions in person at their local library branch. Each branch will host three teams of six people.

Participating Free Library branches include the following:

  • Blackwell Regional Library
  • Field Teen Center, Parkway Central Library
  • Fox Chase Library
  • Joseph E. Coleman Regional Library
  • Kingsessing Library
  • Lillian Marrero Library
  • Lovett Memorial Library
  • Philadelphia City Institute (Rittenhouse) Library
  • South Philadelphia Library
  • Tacony Library



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Ken Garff’s Success in Education announces new name – Utah Business

SALT LAKE CITY — After more than two decades of providing pathways to education for Utah students, Ken Garff’s Success in Education announced an exciting evolution – a new name and logo to better reflect the organization’s history, mission and vision. The philanthropic organization will now be known as Ken Garff for Good. “This isn’t […]

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SALT LAKE CITY — After more than two decades of providing pathways to education for Utah students, Ken Garff’s Success in Education announced an exciting evolution – a new name and logo to better reflect the organization’s history, mission and vision. The philanthropic organization will now be known as Ken Garff for Good.

“This isn’t just a name change, it’s a recommitment to Ken D. Garff’s belief in the transformative power of an engaging education and lifelong pledge to invest in young people in the state of Utah,” said John Garff, owner, Ken Garff Enterprises. “We’re building on the strong foundation of Success in Education to better reflect the full scope of our mission and honor our family’s legacy.”

Ken Garff for Good is proud to have connected Utah students to over $100 million in scholarships since its inception. The organization’s programs are currently utilized in all 41 school districts across the state, impacting students in more than 365 high schools, 100 middle schools and junior highs, and 16,000 elementary school classrooms.

Since its founding, Ken Garff for Good has empowered more than 400,000 students through programs including:

  • Keys to Success: A statewide program that motivates students to aspire to higher education, aimed at improving high school graduation and university enrollment rates.
  • Road to Success: An early literacy initiative intended to inspire elementary school students to read daily with a goal to have 90% of Utah children reading at or above grade level.
  • Women Who Succeed: A mentoring and leadership program aimed at empowering girls and young women across Utah through mentorship, skill-building workshops, scholarships, networking and more.
  • Ken Garff Esports: A high school esports league and enrichment program focused on building skills, community and academic pathways through and beyond competitive gaming.

Ken Garff for Good is made possible thanks to the generous support of community-minded organizations that believe in the power of education and are committed to helping Utah students thrive including Ken Garff Auto, Zions Bank, Mountain America Credit Union, Ally Bank, Celtic Bank, Intermountain Community Care Foundation, GBS Benefits, Capita, Precision Contracting, the LDS Foundation, the Beesly Foundation, OC Tanner and the Kahlert Foundation.

About Ken Garff Enterprises

Headquartered in Salt Lake City since 1932, Ken Garff Enterprises is the parent company of Ken Garff Automotive Group and a growing portfolio of businesses that include commercial real estate, insurance, claims administration, sub-prime lending, family office services and treasury management. Through its philanthropic entities, Ken Garff for Good (a public 501c3) and the Robert H. and Katharine B. Garff Foundation, the company is committed to uplifting communities through education, youth support and meaningful local impact. Learn more at KenGarff.com.



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Commerce City Schools opens new STEM/Esports Lab | School

Commerce City Schools has opened its new STEM/Esports Lab, a space designed to inspire innovation and prepare students for future careers. During the school day, Level 3 and Level 4 STEM classes will use the lab’s professional-grade equipment to build skills for careers in science, technology, engineering and mathematics. After school, the space will serve […]

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Commerce City Schools has opened its new STEM/Esports Lab, a space designed to inspire innovation and prepare students for future careers.

During the school day, Level 3 and Level 4 STEM classes will use the lab’s professional-grade equipment to build skills for careers in science, technology, engineering and mathematics. After school, the space will serve as the home of Commerce Esports, where students will practice and compete against teams from other schools.



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Pequot Lakes School Board discusses annual strategic plan updates – Pine and Lakes Echo Journal

PEQUOT LAKES — The Pequot Lakes School Board discussed draft changes to the district strategic plan at a special meeting Monday, Aug. 4. The board touched on changes from the previous year’s plan, including surveying staff on creating a supportive environment, positivity messages to students and achieving a 70% success rate for third-grade reading. The […]

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PEQUOT LAKES

— The Pequot Lakes School Board discussed draft changes to the district strategic plan at a special meeting Monday, Aug. 4.

The board touched on changes from the previous year’s plan, including surveying staff on creating a supportive environment, positivity messages to students and achieving a 70% success rate for third-grade reading.

The board will vote on proposed changes to the district’s strategic plan at its Monday, Aug. 18, regular meeting.

The board approved the resignation of Alison Ross, high school counselor, and the retirement of Glenda Swenson, van driver and cook’s helper.

The board approved the hiring of Marly Simmons, high school math teacher.

In other business Aug. 4, the board:

  • Approved adding the debate program as an ongoing, school-sponsored student activity. The debate program had 12 high school participants during the 2024-2025 school year. The projected interest for the 2025-2026 school year is 10 students.
  • Approved adding the esports program as an ongoing, school-sponsored student activity. Esports was offered for grades 7-12 during the 2024-2025 school year and had 18 participants. The projected interest for the 2025-2026 school year is at least 18 students.
  • Agreed to support moving forward with planning and implementing the Spanish Club trip to Costa Rica in June 2027.
  • Approved a substitute rate change to $160/day for substitute teachers and $17/hour for substitute nonlicensed staff.

The meeting was moved to a closed session to discuss the district’s labor negotiations strategy.

Board member Curt Johnson and student representative Amelia Reynolds were absent from the Aug. 4 meeting.

Tom Fraki

Tom Fraki is a news reporter for the Pineandlakes Echo Journal, covering news in Crosslake, Breezy Point and Pequot Lakes. He reports on Crosslake and Breezy Point city councils, as well as the Pequot Lakes School Board.

He also writes a personal column called Tom’s Take where he writes stories about himself and life in the lakes area.

Contact him at tom.fraki@pineandlakes.com or 218-855-5863 (be sure to leave a message).





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