(TheNewswire)
Calgary, AB, Canada – TheNewswire – May 29, 2025 –Vitalist Inc. (TSX-V: VITA) (“Vitalist”), a dynamic global smartwatchcompany known for its strategic partnerships with world-class brands,today announced a landmark 5-year exclusive brand licensing agreementwith Authentic Brands Group (“Authentic”), a global brand development andlicensing platform, for the iconic and irreverent sports culturebrand, Reebok. This partnership empowersVitalist™ to create,produce and deliver cutting-edge Reebok branded smartwatchesthroughout the Americas, spanning the United States, Canada and LatinAmerica, excluding Mexico.
By uniting Reebok’s
iconic brand status with Vitalist’s expansive distribution network
reaching across 20+ countries, including leading technology retailers,
this strategic alliance is positioned to capture substantial market
share in the rapidly expanding smartwatch sector.
“Our partnership with
Authentic for Reebok represents a defining moment for Vitalist as we
accelerate our expansion in consumer electronics,” said Kalvie
Legat, Vitalist’s CEO. “Reebok’s commitment to fitness and
lifestyle excellence perfectly complements our mission to deliver
intelligent, accessible, premium wearable technology. We’re
confident that Reebok smartwatches, powered by our upcoming VitalOS™
and leveraging our robust distribution channels, will create an
immediate connection with consumers.”
“This strategic
collaboration with Vitalist enables us to connect with our community
in a powerful new way, offering innovative wearable technology that
not only enhances their active lifestyles but truly embodies
Reebok’s commitment to fitness and sport,” said Steve Robaire,
EVP, Reebok at Authentic. “By integrating our performance heritage
with Vitalist’s technological expertise, we are creating smart
devices that do not just track fitness, they inspire it.”
Vitalist anticipates the
Reebok smartwatch collection will benefit from Vitalist’s commitment
to technological innovation, featuring its highly anticipated VitalOS
platform scheduled for release in the second half of 2025. While
specific product features remain under wraps until launch, consumers
can anticipate a sophisticated lineup of smartwatches integrating
advanced fitness tracking capabilities, seamless connectivity, and the
distinctive design excellence synonymous with the Reebok legacy. This
strategic alliance reinforces Vitalist dedication to delivering
compelling and innovative products to consumers while aiming to
significantly enhance Reebok’s footprint in the digital fitness and
lifestyle ecosystem.
Neither the TSX
Venture Exchange nor its Regulation Services Provider (as that term is
defined in the policies of the TSX Venture Exchange) accepts
responsibility for the adequacy or accuracy of this release.
For more information about Vitalist Inc., please visit
www.vitalist.co.
To be added to the Vitalist distribution list, please
register at www.vitalist.co/investors.
About
Vitalist Inc. Vitalist™ is an innovative
technology provider that helps brands build better products. Through
VitalOS™, brands create seamlessly connected devices and
applications that adapt to each user. By uniting hardware and software
with intelligent analytics, we’re building an
ecosystem of personalized solutions that enhance human
potential.
Forward-Looking Information
This press release contains forward-looking information
within the meaning of applicable securities laws. In general,
forward-looking information refers to disclosure about future
conditions, courses of action, and events. The use of any of the words
“anticipates”, “believes”, “expects”, “intends”,
“plans”, “will”, “would”, and similar expressions are
intended to identify forward-looking information. More particularly
and without limitation, this press release includes forward-looking
information with respect to timing of the launch of the VitalOS
operating system, the ability to capture substantial market share, the
expectation that products will create immediate connections with
consumers, and related comments on product features and
capabilities.
Although Vitalist
believes that the expectations and assumptions on which such
forward-looking information is based are reasonable, undue reliance
should not be placed on the forward-looking information because
Vitalist cannot give any assurance that it will prove to be accurate.
By its nature, forward-looking information is subject to various risks
and uncertainties, which could cause the actual results and
expectations to differ materially from the anticipated results or
expectations expressed in this press release. A detailed description
of risk factors that may cause actual results to differ materially
from forward-looking information can be found in Vitalist’s most
recent annual information form and management’s discussion and
analysis on the SEDAR website at www.sedarplus.ca. Although Vitalist has
attempted to identify in its public disclosure important factors that
could cause actual results to differ materially from those
contained in forward-looking information, there may be other factors
that cause results not to be as anticipated, estimated or intended.
Readers are cautioned that the risk factors in its public disclosure
may not be exhaustive. Readers are further cautioned not to place
undue reliance on forward-looking information as there can be no
assurance that the plans, intentions or expectations upon which they
are placed will occur. Forward-looking information contained in
this press release is expressly qualified by this cautionary
statement. The forward-looking information contained in this press
release represents the expectations of Vitalist as of the date of this
press release and, accordingly, is subject to change after such
date. However, Vitalist expressly disclaims any intention or
obligation to update or revise any forward-looking information,
whether as a result of new information, future events or otherwise,
except as expressly required by applicable securities law.
About Authentic Brands Group
Authentic Brands Group (Authentic) is the world’s
leading owner of sports, lifestyle and entertainment intellectual
property. It acquires and owns iconic brands, repositions them for
long-term growth and partners with top-tier operators to scale
globally, all while delivering bold storytelling and marketing that
brings each brand to life.
Authentic owns more than 50 global brands, generating
approximately $32 billion in annual systemwide retail sales. These
brands have a significant presence in 150 countries, with more than
29,000 freestanding stores and shop-in-shops, as well as 400,000
points of sale worldwide. Authentic’s portfolio of globally
recognized brands includes Shaquille O’Neal, David Beckham, Reebok,
Champion, Nautica, Elvis Presley, Marilyn Monroe, Sports Illustrated,
Eddie Bauer, Aéropostale, Lucky Brand, Nine West, Brooks Brothers,
Juicy Couture, Vince Camuto, Quiksilver, Billabong, Sperry, Hunter and
Ted Baker. Through its joint venture with Saks
Global, Authentic Luxury Group (ALG), it drives growth for luxury and
accessible luxury brands, including Barneys New York, Judith Leiber,
Hervé Léger, Vince, Neiman Marcus, Saks Fifth Avenue and Saks OFF
5TH.
For more information, visit authentic.com.
Follow Authentic on LinkedIn, Instagram and WeChat.
About Reebok
Reebok is an iconic and irreverent sports culture brandwith a rich and storied fitness heritage dating back to 1895. Foundedon athletic footwear that changed the direction of sport, Reebokcontinues to introduce innovations that propel the industry forward.Today, Reebok sits at the intersection of active, lifestyle and sport,offering high quality and modern styles that are adaptable for everyoccasion. The brand strives to deliver every athlete, fromprofessionals to enthusiasts, with the opportunity, products andinspiration to reach their full potential. Reebok currently operatesin 80 countries with approximately 400 freestanding stores around theworld.
For more information, visit
Reebok.com or for the latest newsat News.Reebok.com. Discover Reebokon Instagram,Xand Youtube.
Further Information
For further information about Vitalist Inc. pleasecontact:
KalvieLegat
Chief ExecutiveOfficer
+1 403 560-9635
ir@vitalist.co
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