CONCORD, N.C., AND ST. LOUIS – Newly announced Phorm Energy has joined 14-time NASCAR Cup Series champions Hendrick Motorsports in a multi-year partnership that will help launch a new game-changing energy drink. The agreement, which begins immediately and runs through 2027, will feature dynamic marketing integrations, including primary sponsorship of the No. 24 Chevrolet team, branding with pit crew athletes and a presence inside Hendrick Motorsports’ new athletic center.

Phorm Energy is a powerful partner for those committed to unlocking their full potential. Available in four varieties – Screamin’ Freedom, Blue Blitz, Orange Fury and Grape Smash – Phorm Energy boasts natural flavors, natural caffeine from green tea, electrolytes for hydration and a blend of ingredients aimed at supporting mental focus. Built by two American manufacturers with proud St. Louis roots, this energy drink is the first innovation from the partnership of Anheuser-Busch, 1st Phorm and Dana White. 

“Launching Phorm Energy is a huge moment for our team and partnering with Hendrick Motorsports is just another way we can continue to grow and deliver something truly special,” said Sal Frisella, CEO, 1st Phorm. “We have built this brand for people that embrace the grit and grind in their everyday lives and that’s something that Hendrick Motorsports and their drivers inherently know and understand. We know we found the right partner in Hendrick Motorsports and together we have big plans.”

As part of this new partnership, Phorm Energy will become a primary sponsor of the No. 24 Chevrolet for two races during the 2026 Cup Series season and four events in 2027. The team opened 2025 with its second consecutive DAYTONA 500 victory and currently leads the regular season standings.

The Phorm Energy brand will also serve as a full-year associate sponsor of the Nos. 5, 24 and 48 Hendrick Motorsports teams in 2025, 2026 and 2027. The partnership will incorporate the organization’s elite athletes with Phorm Energy logos placed on firesuits and helmets for the Nos. 5, 24 and 48 pit crews. The three race cars will feature Phorm Energy branding around fuel ports and enhanced logo placement on fueler uniforms.

In addition, the collaboration will extend to Hendrick Motorsports’ new 35,000-square-foot athletic center and corporate meeting space, which broke ground in April and is scheduled to open before the 2026 season. Located on the team’s campus in Concord, North Carolina, the state-of-the-art facility will feature Phorm Energy products and branding, while serving as a hub for training, recovery and overall health for Hendrick Motorsports athletes and employees.

“It’s an amazing opportunity to work with a powerhouse like Anheuser-Busch, as they launch Phorm Energy and build something new,” said Jeff Gordon, vice chairman of Hendrick Motorsports. “As a brand grounded in shared values of dedication and hard work, we’re proud that the No. 24 team and our incredible athletes get to be part of their community. We’re making a major investment in our facilities to support our teammates with the best possible resources, and it’s exciting to have Phorm Energy involved from day one. We look forward to collaborating on a distinctive and authentic program.”

Michigan International Speedway will play host to the Cup, Truck and ARCA series this weekend as NASCAR racing on the 2-mile oval returns to June for the first time in six years.

Since dropping to one annual Cup race weekend in 2020, Michigan had held its races in August. The most recent winner of a late spring race at the track was Joey Logano on June 10, 2019.

Good news, bad news ahead of Michigan weekend for NASCAR Cup teams

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The NASCAR Cup Series heads to one of its fastest tracks this weekend with a trip to Michigan International Speedway.

The ARCA, Truck and Cup series will be racing at Michigan this weekend on three consecutive days. Saturday will mark the first Truck race at Michigan since Zane Smith won on Aug. 7, 2020.

Tyler Reddick won last August’s Cup race at Michigan. Connor Zilisch is the defending winner of the ARCA event.

Michigan International Speedway schedule

(All Times Eastern)

Friday, June 6

Garage open

• 12:30 – 5:30 p.m. — Cup Series

• 11 a.m. – 8 p.m. — Truck Series

• 6:30 a.m. – 10 p.m. — ARCA

Track activity

• 1 – 1:50 p.m. — Truck Series practice

• 2 – 2:50 p.m. — ARCA practice

• 3:05 – 3:25 p.m. — ARCA qualifying (FS1)

• 5 p.m. — ARCA race (100 laps, 200 miles; FS2, MRN, SiriusXM NASCAR Radio)

Saturday, June 7

Garage open

• 7:30 a.m. – 12 p.m. — Cup

• 6:30 a.m. – 5:30 p.m. — Truck

Track activity

• 8:05 – 9 a.m. — Truck qualifying (FS1)

• 9:30 – 10:30 a.m. — Cup practice (Prime, MRN, SiriusXM NASCAR Radio)

• 10:40 – 11:30 a.m. — Cup qualifying (Prime, MRN, SiriusXM NASCAR Radio)

• 12 p.m. — Truck race (125 laps, 250 miles, Stage 1 at Lap 30, Stage 2 at Lap 60; Fox, MRN, SiriusXM NASCAR Radio)

Sunday, June 8

Garage open

• 11 a.m. – 8:30 p.m. — Cup

Track activity

• 2 p.m. — Cup race (200 laps, 400 miles, Stage 1 at Lap 45, Stage 2 at Lap 120; Prime, MRN, SiriusXM NASCAR Radio)

Weekend weather

Friday: Cloudy with a high of 76 degrees and winds from the east-northeast at 5 to 10 mph. It’s expected to be 74 degrees with a 6% chance of rain at the start of the ARCA race.

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Saturday: Cloudy with a high of 76 degrees and light winds. It’s expected to be 71 degrees with a 2% chance of rain at the start of the Truck race.

Sunday: Partly cloudy with a chance for a shower or thunderstorm and a high of 77 degrees and winds from the south at 5 to 10 mph. It’s expected to be 74 degrees with a 15% chance of rain at the start of the Cup race.

When marketing is the game, sponsors want to know the score, particularly when it comes to sports.

Genius Sports, which provides enhanced statistical features for sports fans, said it is working with ISpot to measure the reach and impact of its sponsorships.

ISpot, best known for measuring the viewership of commercials on TV, also provides advertisers with information about the effectiveness of their campaigns.

The data from iSpot will show marketers the returns on their advertising spending (ROAS).and return on investment (ROI).

Genius Sports will integrate iSpot’s Unified and Outcomes measurement products and data insights into FanHub, Genius Sports’ omnichannel platform designed to reach sports fans across the web, mobile and streaming. The arrangement will enable Genius Sports clients a new ability to understand deduplicated audiences over these viewing sources, as well as understanding the ROI and the impact their media strategies have on consumer action, the companies said.

“This partnership with iSpot represents a significant advancement in our ability to deliver measurable value to brands in sports,” said Josh Linforth, chief revenue officer at Genius Sports. “By integrating iSpot’s industry-leading measurement capabilities into FANHub, we enable our clients to understand the true impact of their campaigns across the fragmented sports viewing landscape. In an era where fans engage with content across multiple screens and platforms, this unified view of performance and outcomes will transform how brands optimize their sports-adjacent investments.”

Genius Sports works with sports organizations, collecting data and using technologies like computer vision, machine learning and augmented reality to create immersive products for sports fans and bettors–some of which are sponsored.

The NFL, EPL, FIBA, NCAA, NASCAR, AFA and Liga MX are among the leagues and associations working with Genius Sports.

iSpot is a cross-platform TV measurement company. It persistently measures TV-device impressions and second-by-second attention for all TV ads in a unified manner across linear, time-shifted, VOD, streaming environments and out-of-home (OOH) environments in real time. iSpot’s data is used by hundreds of brands, all major TV networks and many ad ad agencies.

“We’re thrilled to partner with Genius Sports in order to help the broader media marketplace capitalize on the clear opportunity that exists with what are often loyal fans,” said Emily Wood, VP business development at iSpot. “Sports programming alongside the growth in sports books have unlocked a great deal of value for marketers over streaming and digital channels and one of iSpot’s key missions is to help brands unlock and harness that value.”

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Michigan International Speedway will play host to the Cup, Truck and ARCA series this weekend as NASCAR racing on the 2-mile oval returns to June for the first time in six years.

Since dropping to one annual Cup race weekend in 2020, Michigan had held its races in August. The most recent winner of a late spring race at the track was Joey Logano on June 10, 2019.

The NASCAR Cup Series heads to one of its fastest tracks this weekend with a trip to Michigan International Speedway.

The ARCA, Truck and Cup series will be racing at Michigan this weekend on three consecutive days. Saturday will mark the first Truck race at Michigan since Zane Smith won on Aug. 7, 2020.

Tyler Reddick won last August’s Cup race at Michigan. Connor Zilisch is the defending winner of the ARCA event.

Michigan International Speedway schedule

(All Times Eastern)

Friday, June 6

Garage open

• 12:30 – 5:30 p.m. — Cup Series
• 11 a.m. – 8 p.m. — Truck Series
• 6:30 a.m. – 10 p.m. — ARCA

Track activity

• 1 – 1:50 p.m. — Truck Series practice
• 2 – 2:50 p.m. — ARCA practice
• 3:05 – 3:25 p.m. — ARCA qualifying (FS1)
• 5 p.m. — ARCA race (100 laps, 200 miles; FS2, MRN, SiriusXM NASCAR Radio)

Saturday, June 7

Garage open

• 7:30 a.m. – 12 p.m. — Cup
• 6:30 a.m. – 5:30 p.m. — Truck

Track activity

• 8:05 – 9 a.m. — Truck qualifying (FS1)
• 9:30 – 10:30 a.m. — Cup practice (Prime, MRN, SiriusXM NASCAR Radio)
• 10:40 – 11:30 a.m. — Cup qualifying (Prime, MRN, SiriusXM NASCAR Radio)
• 12 p.m. — Truck race (125 laps, 250 miles, Stage 1 at Lap 30, Stage 2 at Lap 60; Fox, MRN, SiriusXM NASCAR Radio)

Sunday, June 8

Garage open

• 11 a.m. – 8:30 p.m. — Cup

Track activity

• 2 p.m. — Cup race (200 laps, 400 miles, Stage 1 at Lap 45, Stage 2 at Lap 120; Prime, MRN, SiriusXM NASCAR Radio)

Weekend weather

Friday: Cloudy with a high of 76 degrees and winds from the east-northeast at 5 to 10 mph. It’s expected to be 74 degrees with a 6% chance of rain at the start of the ARCA race.

Saturday: Cloudy with a high of 76 degrees and light winds. It’s expected to be 71 degrees with a 2% chance of rain at the start of the Truck race.

Sunday: Partly cloudy with a chance for a shower or thunderstorm and a high of 77 degrees and winds from the south at 5 to 10 mph. It’s expected to be 74 degrees with a 15% chance of rain at the start of the Cup race.

NASCAR crew chief suspended after Nashville Superspeedway

Over the weekend, Nashville Superspeedway hosted a triple-header race weekend. The 1.33-mile welcomed the NASCAR Cup Series, Xfinity Series and Truck Series.

View the NASCAR penalty report after Nashville below.

After the Xfinity race, Daniel Dye was issued a DQ. NASCAR stated, “The No. 10 car has been disqualified following post-race inspection at Nashville Superspeedway due to failing rear heights.”

Connor Zilisch drove to a 2nd place finish in Saturday’s NASCAR Xfinity Series race. However, after the finish the car was found with two loose lug nuts.

Crew chief Mardy Lindley has been suspended for 1 race. JR Motorsports has also been fined $10,000.

NASCAR Xfinity Series
Penalties

Driver/Team: Connor Zilisch No. 88

Date: 5/31/2025 (race)

Level: Safety

Infraction: Sections 8.8.10.4a: Tires and Wheels Note: Lug nut(s) not properly installed.

Penalty: The team has been fined $10,000. The crew chief has been suspended from the next NASCAR Xfinity Series event. (The crew chief suspension has been deferred. Mardy Lindley will serve the suspension at Pocono.)

Links

Nashville SuperSpeedway | NASCAR