NIL
Coveted $29 million college football HC emerges as a favorite to be next Michigan coach
Michigan surprisingly fired Sherrone Moore and is now searching for a new head coach. The Wolverines missed the busy season of the college football coaching carousel.
It will be worth watching who Michigan is able to land during a unique hiring window. Several college football coaches have emerged as favorites to be named the next Michigan coach.
Alabama’s Kalen DeBoer has surged to the top of the list of the betting odds with a 29% chance, per Kalshi. Washington’s Jedd Fisch is second at 23% and had previously been linked to other openings like Florida before the Gators hired Jon Sumrall.
One of the more intriguing names is Arizona State’s Kenny Dillingham, who is third in the odds at 17%. Let’s dive into the latest rumors surrounding Michigan’s coaching search.
Potential Michigan target Kenny Dillingham signed a $29 million contract extension with Arizona State in Jan. 2025
Dillingham has been a popular name amid a busy coaching carousel, but so far has not shown an eagerness to leave his alma mater. The coach has helped make Arizona State into a perennial Big 12 contender and led the Sun Devils to a College Football Playoff berth in 2024.
“I was never leaving … I never said I was leaving.”
Kenny Dillingham says ASU is “home,” but it’s his responsibility to push for more for the program otherwise he’s “cheating everybody” involved. pic.twitter.com/onpbWRcTLo
— Arizona Sports (@AZSports) November 15, 2025
Back in January, Dillingham signed a five-year, $29 million contract extension with Arizona State, per ESPN. It will be worth watching to see if Michigan could entice Dillingham to leave home.
Arizona HC Kenny Dillingham on coaching rumors: ‘This is home’
Michigan could offer Dillingham more NIL resources than Arizona State. So far, Dillingham has shown patience despite constant rumors linking him to other jobs.
Kenny Dillingham on whether he took calls about coaching changes on the @travistaketwo podcast:
“My agent did. I made it very clear where I wanted to be to all those people… During our football season, I talked to zero people about any other job.”@DevilsDigest pic.twitter.com/OqM2tTo4lt
— George Lund (@GLundMedia) December 10, 2025
“I never said I was leaving,” Dillingham noted back in November, per Newsweek. “This is home. You do have to continue to push. And my job running the program is to push and push and push until you can’t push anymore.
“And if I didn’t do that, I’d be cheating my players. I’d be cheating my staff. I’d be cheating the fan base. I’d be cheating everybody in the city. I’d be cheating the local businesses that feed off of us winning, and then they sell more beer. I’d be cheating everybody,” Dillingham continued.
“My number one goal always is to do whatever I can to push the envelope for Arizona State football.”
NIL
Gear up for the Texas A&M Aggies in the 2025 College Football Playoff
Updated Dec. 11, 2025, 6:26 p.m. ET
It’s the best time of year to be a college football fan. After another chaotic season, the field for the 12-team College Football Playoff has been set, and in just a few short weeks we’ll be crowning a new national champion.
Indiana, Ohio State, Georgia, Texas A&M, Texas Tech, Alabama, Oklahoma, Tulane, Ole Miss, Miami (Fla.), Oregon and James Madison are the final teams standing. Whether you’re a lifelong Aggies fan, or just jumping on the bandwagon this year, we’ve got plenty of ways to gear up for the postseason. Here’s everything you need to cheer on Texas A&M throughout the College Football Playoff.
Related:How to buy tickets for every College Football Playoffs game
Texas A&M vs. Miami CFP tickets

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NIL
Why College Football Teams Are Turning Down Bowl Game Bids
Teams are increasingly declining bowl bids due to coaching changes, NIL dynamics, transfer portal chaos, and financial losses, reshaping the postseason landscape.
Throughout college football history, the bowl game marked the celebratory conclusion of a successful season, or at least one in which teams finished with at least a .500 record and became bowl-eligible. Teams’ fans travel from far and wide to cheer their team on national television in a festival-like environment. But the new era of college football has threatened the model that has served the sport admirably for more than 80 years.
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Notre Dame declined its invitation to the Pop-Tarts Bowl this week after being omitted from the 12-team College Football Playoff field, but so did 8-4 Iowa State and 6-6 Kansas State. And to replace those teams and complete the full field of 41 bowl games, some teams that went 5-7 were invited. But then, other 5-7 teams declined as well, including Florida State, Auburn, Kansas, Baylor, Rutgers, and UCF.
Why would college football teams decline to play in the postseason, something college teams, players, and fans look forward to all year? There are a few reasons, according to Matt Brown, who writes the excellent Extra Points college sports newsletter on Substack.
“The dirty little secret is these games often lose money for the schools,” Brown told Boardroom. Lower-tier bowl games require schools to buy a certain number of tickets. “If you’re a Power 4 team and you’re 6-6 or 5-7, your fans are not going to be as excited about buying ticket packages to go watch you play Central Michigan. There’s also the fact that the calendar itself has significantly changed.”
The college coaching carousel seemingly started earlier than normal this year, with James Franklin being fired from Penn State and Lane Kiffin famously leaving Ole Miss for LSU. Iowa State head coach Matt Campbell left the Cyclones for the Penn State job, while Kansas State’s Chris Klieman announced his retirement. Those coaching changes, Brown believes, were big contributors to ISU and K-State declining their bowl games. And even though the Big 12 fined each school $500,000 for not participating in bowl season, that fine may have been less than the losses they would’ve incurred had they gone through with their bowl games.
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For those 5-7 schools that declined offers, they had already begun their respective offseason processes. Assistant coaches were scrambling for better opportunities elsewhere. A percentage of rosters were already making moves via the transfer portal. In some of these cases, it may have been difficult to cobble together a roster and a coaching staff to make this bowl appearance happen. The NIL and transfer portal era, as Brown alluded to, makes the calendar more difficult for these schools to be nimble enough to accept an invitation on short notice.
NIL has also made the allure of these smaller bowl games less appealing. Bowl games, even as recently as 5-10 years ago, were known for the gift packages players received, which were big considering players weren’t officially allowed to make money.
“Even if you were going to a lousy bowl game and didn’t have a great season because it was kind of like a mini vacation where you were allowed to receive gifts,” Brown said. “You might get a free PlayStation, a Fossil watch. You typically do a bunch of team-building activities, and the practices aren’t as intense. But if you’re making $145,000 a season to play football, do you give a shit about any of that?”
If this trend of more teams opting out of bowl games becomes more prevalent, no stakeholder has more to potentially lose than ESPN. The network not only holds broadcast rights to all but a few bowl games, but also owns and operates 17 of the games outright under its ESPN Events umbrella. Luckily for the worldwide leader, Brown doesn’t think ESPN needs to be too concerned about the current bowl game model being threatened by some 6-6 or 5-7 teams opting out.
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“For these lower-tier bowl games, the only reason that these games are worth it for ESPN is because of the television rating that it would generate as essentially gambling inventory during a slow time on the sports calendar,” Brown said. “And it doesn’t really matter who plays in the game. The Boca Raton Bowl is going to do about the same rating, given its time slot and date, no matter who you potentially fill in from there. Having to use Appalachian State instead of Auburn or Rutgers doesn’t fundamentally change the value prop for ESPN at all. And for that matter, they could have 15% of both teams opt out to hit the transfer portal, and it won’t change ESPN’s value prop. Roughly the same amount of people are going to watch the game. If those ratings begin to ever dip, that would change the model. But people in this country really like watching football in December. They don’t really care who it is.”
Brown doesn’t think it will be common for a team that expects a bowl invitation to decline. You may still see it for 5-7 teams, especially from power four conferences, since there’s almost always going to be significant turnover on those rosters and coaching staffs. For a blue-blood program like Ohio State, Texas, or Notre Dame, Brown could see them decline bowl invites if they somehow go 6-6 in a given season.
Hypothetically, bowl games could incentivize certain teams and players to participate by offering them more money. But a large majority of these lower-tier games already operate on razor-thin margins, Brown said, and it’s a lot easier to pay an NIT-bound basketball team of 12-15 players than a 6-6 football team of 80-90 players.
So as long as the current model of revenue sharing, NIL, and the transfer portal in college sports remains the same, there will inevitably be major conference .500 teams that feel that going to a bowl game is just not worth it for them. While the tradition and pageantry of the bowl season will live on, along with fans getting their December gambling fix on ESPN, some fan bases looking forward to seeing their mediocre team play one more game will inevitably just have to wait ’til next year.
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NIL
Gear up for the Alabama Crimson Tide in the 2025 College Football Playoff
Updated Dec. 11, 2025, 6:29 p.m. ET
It’s the best time of year to be a college football fan. After another chaotic season, the field for the 12-team College Football Playoff has been set, and in just a few short weeks we’ll be crowning a new national champion.
Indiana, Ohio State, Georgia, Texas A&M, Texas Tech, Alabama, Oklahoma, Tulane, Ole Miss, Miami (Fla.), Oregon and James Madison are the final teams standing. Whether you’re a lifelong Crimson Tide fan, or just jumping on the bandwagon this year, we’ve got plenty of ways to gear up for the postseason. Here’s everything you need to cheer on Alabama throughout the College Football Playoff.
Related:How to buy tickets for every College Football Playoffs game

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NIL
Historic college football program looms as threat to poach Michigan QB Bryce Underwood
As Michigan searches for a new coach, the firing of Sherrone Moore opens the door for top Wolverines like Bryce Underwood to enter the college football transfer portal. Fans may remember that Underwood had a highly competitive recruiting battle that led to a lucrative NIL deal with Michigan.
The Wolverines could benefit from the details of this NIL deal, which may make it more difficult for Underwood to bolt. If Underwood does consider leaving Michigan, one college football program looms above the rest as a potential fit.
Prior to joining Michigan, Underwood was committed to LSU. It just so happens that LSU has a new coach who has a strong track record of working with quarterbacks.
Lane Kiffin is already shooting his shot by recruiting Texas A&M quarterback Marcel Reed on social media. Could LSU make a renewed push to poach Underwood given the uncertainty surrounding Michigan?
#ComeToTheBoot @RGIII Great offense for a QB!!! ♟️ https://t.co/2kUk3MCWbR
— Lane Kiffin (@Lane_Kiffin) December 11, 2025
Let’s revisit Underwood’s recruitment.
Michigan QB Bryce Underwood was originally committed to LSU
Underwood landed a lucrative NIL deal at Michigan. The quarterback’s NIL value is projected at $3 million, one of the highest of any player, per On3. Here is what Underwood had to say about LSU back in June 2024 when the quarterback was committed to the Tigers.
LSU legend Tyrann Mathieu took to social media to recruit Michigan QB Bryce Underwood 👀
(via @Mathieu_Era) pic.twitter.com/oK5UhHzBsh
— Sports Illustrated (@SInow) December 11, 2025
“Honestly, just keeping my name clean [is a priority],” Underwood said at the time, per On3. “Just focusing on what my main goal is [the NFL] and keep everything out of the way. … LSU, honestly, just keeps building and building the process of their players.
“The growth I’ve seen the last couple of years in Jayden Daniels, Garrett Nussmeier and now Colin Hurley now. Just seeing the growth of them is bringing me closer and closer [to LSU].”
Michigan QB Bryce Underwood was recruited by other top college football programs, including LSU, Alabama and Ohio State
It is worth noting that Moore’s firing does not guarantee that Underwood will leave Michigan. Yet, the longer Michigan’s coaching search goes, the more speculation will swirl about Underwood’s future.
Bryce Underwood, ESPN’s No. 1 recruit in 2025 class, has FLIPPED his commitment from LSU to Michigan, per @adamschefter 🤯
Michigan offered Underwood a 4-year, $10.5M NIL deal in an attempt to flip his LSU commitment, per @On3NIL
More here: https://t.co/3yLi7yWFB6
(📸:… pic.twitter.com/LvUprESPWG
— Bleacher Report (@BleacherReport) November 21, 2024
LSU and Michigan were the two heavy hitters in Underwood’s recruitment, but there were additional programs who pursued the touted quarterback. Underwood had offers from nearly every major college football program, including Alabama, Ohio State, Tennessee and Notre Dame.
So far, Underwood has remained quiet since the Wolverines moved on from Moore. It will be interesting to see if Kiffin attempts to make a strong push to bring Underwood to LSU in one of his first major moves. One of the top priorities for Michigan’s next coach will be attempting to keep Underwood in Ann Arbor.
NIL
LSU announces extension, new NIL program with Nike
Updated Dec. 11, 2025, 4:08 p.m. CT
BATON ROUGE — LSU not only announced it is reupping its long-term partnership with Nike ON Thursday but that the school will be at the forefront of a new Name, Image and Likeness venture through the global brand as well.
Nike’s Blue Ribbon Elite NIL program will work with LSU athletes across many different sports.
Among the LSU athletes that have signed with Nike are Casan Evans and Derek Curiel (baseball), ZaKiyah Johnson (women’s basketball), D.J. Pickett and Trey’Dez Green (football), Jurnee Robinson (volleyball), Kailin Chio (gymnastics), Tori Edwards and Jayden Heavener (softball) and Dedan Thomas Jr. (men’s basketball).
“LSU and Nike are two of the top brands in sport and an ideal duo,” LSU athletics director Verge Ausberry said in a school release. “We are both continuously looking to innovate and stay ahead of the game, and that’s what we intend to do in the future with this extended partnership. LSU has always been at the forefront of NIL strategy, and as the launchpad for Nike Blue Ribbon Elite, we look forward to working with Nike to offer our student-athletes unrivaled opportunities to capitalize on their brands.”
The extension between Nike and LSU runs through 2036. The deal already in place between the two entities was set to expire this coming summer.
Cory Diaz covers the LSU Tigers for The Daily Advertiser as part of the USA TODAY Network. Follow his Tigers coverage on Twitter: @ByCoryDiaz. Got questions regarding LSU athletics? Send them to Cory Diaz at bdiaz@gannett.com.
NIL
Would Bryce Underwood join LSU football after Sherrone Moore firing?
Dec. 11, 2025, 11:49 a.m. CT
BATON ROUGE – In one of the wilder stories to come out of seemingly nowhere in college football in some time, Michigan fired head coach Sherrone Moore on Wednesday, Dec. 10.
Michigan claims that Moore’s dismissal was for cause after a university investigation turned up evidence that he had an engaged in an inappropriate relationship with a staffer, which is grounds for termination. Later Wednesday evening, Moore was detained by police in an alleged assault investigation with his arraignment set for Thursday afternoon.
It’s late in the coaching carousel cycle but Michigan is now on the market for a new head coach. And that means that there could be an exodus of players from the Wolverines. Could former five-star quarterback Bryce Underwood be among the players that choose to enter the transfer portal when it opens Jan. 2?
Does Moore’s firing possibly open the door for LSU football and new head coach Lane Kiffin to persuade Underwood to transfer to LSU if a sweepstakes does indeed take place?
Bryce Underwood was once committed to LSU football
Before Underwood ultimately decided to sign with Michigan, the top overall rated recruit in the 2025 class was committed to play at LSU.
It should be mentioned that Underwood was being recruited by former offensive coordinator Joe Sloan, who was fired by LSU back in October and is now in the same role at Kentucky, and former head coach Brian Kelly.
The Detroit native first committed to LSU in January 2024 as a junior in high school, nearly a year before his signing day. He flipped his commitment to the Wolverines in November 2024 and signed with them Dec. 4, 2024.
Bryce Underwood reported NIL deal at Michigan
There were reports regarding Michigan’s pursuit of Underwood with the The Athletic and other outlets saying that the school’s collective put together an aggressive Name, Image and Likeness package that outlined brand deals, immediate and long-term value.
On3’s NIL valuation has Underwood’s profile at roughly $3 million per year and his deal, while not public, is believed to be in the $10 to $12 million range, depending on how long the quarterback stays with the Wolverines.
While there has been significant promise from LSU’s brass to accrue somewhere between $25 million to $30 million in NIL money for Lane Kiffin for roster building, how much LSU would be willing to offer is unknown. How much NIL money would Underwood, if he entered the transfer portal, attract is unknown as well as it may not as much as it was coming out of high school.
Lane Kiffin, LSU need a quarterback
The caveat to all of this is that LSU and Kiffin need a quarterback pretty badly. Senior Garrett Nussmeier is out of eligibility and sophomore Michael Van Buren has only started four games at LSU, going 2-2 in those contests as the offense hasn’t looked much better with him under center.
In the short window of time Kiffin and his new partial staff had to put together a 2026 signing class at LSU, they were not able to find a quarterback in the incoming freshman class.
And Kiffin is known for his offensive play-calling prowess and sort of a quarterback savant, if you will. He’s developed multiple quarterbacks, most recently Jaxson Dart who is now the starting quarterback for the New York Giants. Kiffin came to LSU from Ole Miss, where his quarterback Trinidad Chambliss was a former Division II signal caller at Ferris State but he has guided the Rebels to the College Football Playoff under Kiffin’s tutelage.
Kiffin offered Underwood while at Ole Miss but were never strongly considered by the prospect. How much would Kiffin’s track record matter to Underwood and would it help tip the scales in LSU’s favor?
Bryce Underwood stats at Michigan
Underwood was an early enrollee at Michigan and won the starting quarterback job as a freshman. In his first season starting, Underwood has thrown for 2,229 yards, nine touchdown and six interceptions. He’s also rushed 74 times for 323 yards and five more scores.
Michigan went 0-2 against ranked opponents, losing at Oklahoma and at rival Ohio State. In those two games, the Wolverines managed to score one offensive touchdown.
When does the transfer portal open?
The transfer portal opens Jan. 2 for players to officially enter and the window closes Jan. 16. Players have two weeks to enter their name into the portal. That doesn’t necessarily mean that transfers have to announce their destination by Jan. 16.
This is the only transfer portal window as the NCAA cut back how many times a year players can get into the portal to one time a year, near the end of the college football season.
Cory Diaz covers the LSU Tigers for The Daily Advertiser as part of the USA TODAY Network. Follow his Tigers coverage on Twitter: @ByCoryDiaz. Got questions regarding LSU athletics? Send them to Cory Diaz at bdiaz@gannett.com.
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