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Creww and Real Madrid Next launch Batch 2 of “Real Madrid Next Accelerator for Asia”

TOKYO, JAPAN – Media OutReach Newswire – 25 April 2025 – Creww Inc. (Japan Office: Shibuya-ku, Tokyo, Representative: Sorato Ijichi, hereinafter “Creww”), Japan’s leading open innovation platform provider, and Real Madrid Next are pleased to announce the launch of “Real Madrid Next Accelerator for Asia” Batch 2, an accelerator program which started in 2024, aimed […]

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TOKYO, JAPAN – Media OutReach Newswire – 25 April 2025 – Creww Inc. (Japan Office: Shibuya-ku, Tokyo, Representative: Sorato Ijichi, hereinafter “Creww”), Japan’s leading open innovation platform provider, and Real Madrid Next are pleased to announce the launch of “Real Madrid Next Accelerator for Asia” Batch 2, an accelerator program which started in 2024, aimed to create business partnerships between Real Madrid Next and Asian startups.

For Batch 1, launched in January 2024, we have successfully selected 7 startups out of more than 800 applicants, and the startups are continuing their PoC trials, aiming to achieve innovative collaborations.

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Creww will continue to partner with Real Madrid Next to bring innovative technologies and services from Asian startups to develop projects that aim to improve and advance the sports industry. “Real Madrid Next Accelerator for Asia” is designed not only to boost the growth of Asian startups, but to also create an innovation community for Real Madrid Next, by carrying out continuous programs for Asian startups to innovate the sports industry as a whole in the decades to come.

Applications for the program have opened today, on April 25th.

Please visit https://global.creww.me/global/ja/real-madrid-next-accelerator-for-asia-2 to apply.

Program Theme

The program will focus on Real Madrid Next’s six areas of work.

1. E-Health – technological innovation to help improve the physical and mental abilities of athletes, influencing prevention, diagnosis and sports recovery

2. Performance – tools and methods to improve the ability to evaluate the performance of athletes from data and analysis

3. Audiovisual – innovative content to improve the audiovisual experience with immersive technologies and new multimedia channels

4. Fan Engagement – creation of loyalty products and services that will revolutionize the fans’ online and offline experience, both inside and outside the stadium

5. Cybersecurity & Technology – new tools to protect online data, prevent loss of information, ensure access to the stadium and control its flows

6. Social – supporting the social participation through the Real Madrid Foundation, defining instruments for managing cooperation and improving social tools and environmental sustainability

Program Timeline (as of April 2025)

April 25th – June 20th 2025

Application
Late June – Late September 2025 Selection of startups
October – December 2025 PoC Contract signing
January – May 2026 PoC
June – July 2026 Demo Day

Program Overview

Program Name Real Madrid Next Accelerator for Asia
Target early and middle-stage startups in Asia in the field of sports-tech, health-tech, fan engagement, etc. which aligns with Real Madrid Next’s six areas of work
Expected Outcome business partnerships*
Application Please visit below to apply:

https://global.creww.me/global/ja/real-madrid-next-accelerator-for-asia-2

Organizer Real Madrid Next, Creww Inc.

*There is a possibility that Creww will provide equity investments to the selected startups.

Comment from Real Madrid Next

The first cohort of the Real Madrid Next Accelerator for Asia gave us access to many talented companies. We were able to involve startups from different areas of the Real Madrid ecosystem and benefit from cutting-edge technologies and exceptional know-how. We are now excited to launch the second batch and soon meet this new generation of sports technology entrepreneurs in Asia.

About Real Madrid Next

Real Madrid Next is the brand under which Real Madrid’s innovation projects are developed, with the collaboration of startups and companies looking to improve performance with the support of the Real Madrid ecosystem. Real Madrid Next focuses on six work areas: e-health, performance, fan engagement, audiovisual, cybersecurity & technological infrastructures and social. In all of them we seek excellence and the greatest technological advance possible to allow the club to enhance its digital transformation and keep its leadership in the sports industry. Learn more at https://www.realmadridnext.com/en/next/home.

Hashtag: #creww #realmadrid #realmadridnext #accelerator #asia #startup #sports #technology #sportstech #healthtech

https://creww.in/global/en

https://www.linkedin.com/company/creww-en/

https://x.com/creww_en

https://www.facebook.com/creww.meThe issuer is solely responsible for the content of this announcement.

About Creww

Creww Inc. runs Japan’s largest open innovation platform. With a vision to “build an age of bravery,” Creww supports all startups, entrepreneurs, businesses and individuals that take on new challenges.

Since its founding in 2012, Creww has organized more than 500 open innovation programs between companies, local governments and startups, and has achieved approximately 1,500 collaborations, with over 8,500 startups registered on the platform. Creww aims to contribute to the startup ecosystem in the Asia-Pacific region and beyond, starting with promoting open innovation with Korea, Taiwan and more.

Company Overview

Company: Creww Inc.

Established: 2012/8/13

Address: Daiichi Akatsuki Bldg. 4F 1-19-9, Dogenzaka, Shibuya, Tokyo, Japan

Representative: Sorato Ijichi, CEO

URL: https://creww.in/global/en

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Technology

Wearable Fitness Tracker Concepts : Allai Wearable-1

Kusi Boatend Arthur has designed the Allai Wearable-1 concept, which is a progressive design of a fitness tracker. It seamlessly merges with the practicality of classic smartwatches and merges with the precision of clinical-grade smart rings. The device essentially reimagines the role of wearable trackers by transforming the experience into intuitive health companions. The Allai […]

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Kusi Boatend Arthur has designed the Allai Wearable-1 concept, which is a progressive design of a fitness tracker. It seamlessly merges with the practicality of classic smartwatches and merges with the precision of clinical-grade smart rings. The device essentially reimagines the role of wearable trackers by transforming the experience into intuitive health companions.

The Allai Wearable-1 uses NeuralTrack AI to actively collect information and learn from users’ daily routines. It explores biometrics and creates specific insights that have been tailored to the various lifestyle and health needs of each person. Notably, it is designed to evolve with time, unlike conventional devices that only focus on offering static data feedback — it is made to adapt and alter over time.

Image Credit: Kusi Boateng Arthur



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Lightweight Golf Equipment Technologies : Newton Golf

Newton Golf recently introduced the Fast Motion shaft series, and the launch represents a significant advancement in golf equipment technology. The Fast Motion shaft series combines lightweight design with precision engineering to address the needs of players seeking enhanced swing speed without sacrificing control. Building upon the success of Newton Golf’s Motion shaft line — […]

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Newton Golf recently introduced the Fast Motion shaft series, and the launch represents a significant advancement in golf equipment technology.

The Fast Motion shaft series combines lightweight design with precision engineering to address the needs of players seeking enhanced swing speed without sacrificing control. Building upon the success of Newton Golf’s Motion shaft line — which contributed to the company’s remarkable 887% revenue growth in 2024 — this new offering incorporates four proprietary technologies. These are sn Elongated Bend Profile, Kinetic Energy Storage, Symmetry 360 Construction, and Variable Bend Profile. The weight of the equipment is also reduced by approximately 10 grams through advanced Toray carbon fiber construction.

The Fast Motion shaft series has already gained professional validation, with multiple PGA TOUR Champions and LPGA players adopting it.

Image Credit: Newton Golf



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ISSA Launches First Spanish Strength & Conditioning Trainer Course in the U.S.

The new course adds to ISSA’s growing portfolio of Spanish-language programs, aiming to close access gaps for Spanish-speaking fitness professionals The International Sports Sciences Association (ISSA) has launched Entrenador de Fuerza y Acondicionamiento, its first comprehensive strength and conditioning trainer course in Spanish. The new program is the first of its kind available in the […]

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The new course adds to ISSA’s growing portfolio of Spanish-language programs, aiming to close access gaps for Spanish-speaking fitness professionals

The International Sports Sciences Association (ISSA) has launched Entrenador de Fuerza y Acondicionamiento, its first comprehensive strength and conditioning trainer course in Spanish. The new program is the first of its kind available in the U.S. and represents ISSA’s fifth course offered in Spanish.

The course is the fifth Spanish-language program developed by ISSA and expands access for the country’s large and growing Spanish-speaking population. It is designed to meet rising demand for professional training that aligns with both the cultural and linguistic needs of fitness professionals.

Opening Doors for Spanish-Speaking Trainers

“Offering our strength and conditioning course in Spanish not only expands our catalog but opens doors for thousands of Spanish-speaking fitness professionals who can now access this specialized training in their native language,” said Warren Heffelfinger, CEO of ISSA. “We are committed to removing the language barriers that prevent talented professionals from accessing the training they need to succeed in the fitness industry.”

The Spanish-speaking population now makes up nearly 20% of the U.S. population, according to ISSA, and the organization says demand for linguistically relevant education in fields like fitness has increased significantly. Language remains one of the biggest barriers to certification and career advancement for many aspiring professionals.

Since 2023, ISSA’s Spanish-language programs have seen notable enrollment growth, with students demonstrating a clear preference for learning in their native language. The organization says it continues to adapt course offerings based on student feedback and market needs.

“We regularly engage with our students as they progress through our Spanish courses to understand how we can continue to improve,” said Ana Patricia Lozano, Spanish Product Marketing Manager at ISSA. “As we expand our portfolio of Spanish-language courses, we will continue to look to our students to inform our path forward.”

See Also

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The new course aims to meet demand for specialists in the Spanish-speaking fitness community, allowing professionals to expand their knowledge and better serve their clients.

“Being able to study in Spanish removed the biggest barrier between me and my goals. It wasn’t just a course — it was a turning point. I finally felt understood, empowered, and confident enough to build a real career in fitness here in the U.S.,” said Alejandro Golovco, ISSA Certified Personal Trainer.

To learn more or enroll in Entrenador de Fuerza y Acondicionamiento, visit ISSA.





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Arkansas Tech E-sports president praises collaboration, outreach for club’s growth

Russellville, Ark. (KATV) — The rise of professional gaming is a trend that has spread over the past couple of years, even into institutions. Even as trends come and go, one student has been a part of Arkansas Tech University Esports club since its humble beginnings and is certain that it’s here to stay. “I’ve […]

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The rise of professional gaming is a trend that has spread over the past couple of years, even into institutions.

Even as trends come and go, one student has been a part of Arkansas Tech University Esports club since its humble beginnings and is certain that it’s here to stay.

“I’ve never seen such growth in an organization,” said ATU Esports club president Hayden Eason. “Esports is on the rise, so that makes it a lot easier. We have people come here to Arkansas Tech, make a name for themselves and go on to play professionally. We’ve seen all sorts of things, and I love it. It makes me so happy to see people grow here and go on to do incredible things.”

From 20 member in the beginning to 60 members, Eason has had a first-hand point of view of the organization’s growth since he joined as a freshman.

“I came to ATU knowing one person,” said Eason. “I jumped into a club, didn’t know anyone in it and was thrown into a relative leadership position. It was a phenomenal experience. Everybody was so welcoming. Everybody wanted to know who you were and what do you enjoy doing. I’ve gained some incredible friendships that have made me who I am today. It’s the things you get involved with at Arkansas Tech that make your experience so great.”

The love for gaming that he has is shared with others in the club, ultimately opening doors for friendships along the way.

“Once you get involved, you’ll make friends for a lifetime,” continued Eason. “I want that, and I feel like I have that now because of Arkansas Tech, Esports club and everything else I’ve done. Getting involved has helped me so much,”

As Eason continues to reach for other skillsets, such as those of a leader, his experiences inside and outside of the classroom have fueled him to pour what he has learned back into his team in Esports.

The 2021 ATU Freshman Leadership Experience was where Eason began to embark on that journey towards leadership development on campus, eventually leading him to serving as Secretary of Internal Affairs for ATU Student Government during his senior year.

Eason learned early how important it is to instill trust and chemistry with other team members to keep competitive spirits high.

“I’ve learned how to delegate tasks,” said Eason. “When I became president (of the Esports club), I discovered that you can’t do it on your own. It’s never a solo act,” said Eason. “You’re always on a team of people. I had the best time the last two years working with some incredible officers, from vice presidents to development and engagement to social media to all these other things we’ve done. I couldn’t have done it without every single one of them.”

Eason is set to graduate this coming May with a Bachelor of Science degree in information technology.

He intends to continue studying at ATU, hopefully obtaining his Master of Science degree.

The new Ferguson Student Union, set to open in early 2026 will feature an Esports space, undoubtedly influenced by the impact of Eason and the rest of the team.

This new addition will help continue the expansion of Esports on the campus, as everyone will have the opportunity to be introduced to the program.

“The student body will be able to use the space, play games and hang out,” said Eason. “There will be a console booth with a giant TV where people can play video games on PlayStation, Xbox or Nintendo Switch. There will be another TV that will show Twitch streams and other Esports competitions. There will be a place to hang out, sit and watch our players. Then, there will be two side rooms built specifically with our Esports players in mind. They will have six computers each. We’ll be able to hold campus-wide competitions and tournaments as well as fun Esports club events. We’re really looking forward to it. We’re just extremely excited for what’s in store.”



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The Huawei Watch 5 just leaked in full, revealing the intriguing new health sensor the company has been teasing

Huawei is unveiling a new smartwatch on May 15 The company has teased a brand-new type of health sensor Since the announcement, the device has leaked in full Huawei has confirmed that it will unveil a new smartwatch with an intriguing new health sensor on May 15 – and if you don’t want any spoilers […]

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  • Huawei is unveiling a new smartwatch on May 15
  • The company has teased a brand-new type of health sensor
  • Since the announcement, the device has leaked in full

Huawei has confirmed that it will unveil a new smartwatch with an intriguing new health sensor on May 15 – and if you don’t want any spoilers ahead of time, you won’t want to hear about how the device has since leaked in full.

Huawei confirmed that an “Innovative Product Launch” is scheduled for May 15 in Berlin, with a post on X that reads “Feel the future of digital health at your fingertips.” With Huawei sales limited in the US, the Watch 5 is unlikely to land a spot on our best smartwatch roundup, but it’s an exciting prospect all the same.





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Pvolve Secures Four New Franchise Deals to Fuel Strategic U.S. Expansion

Functional Fitness Brand to Launch New Studios in California, Illinois, Rhode Island and New York as Demand for Smarter Workouts Grows NEW YORK, April 29, 2025 /PRNewswire/ — Pvolve, the clinically-backed fitness franchise that strengthens, stabilizes, and mobilizes your body, continues to grow its national presence with new franchise agreements in four high-demand markets: Orange County, […]

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Functional Fitness Brand to Launch New Studios in California, Illinois, Rhode Island and New York as Demand for Smarter Workouts Grows

NEW YORK, April 29, 2025 /PRNewswire/ — Pvolve, the clinically-backed fitness franchise that strengthens, stabilizes, and mobilizes your body, continues to grow its national presence with new franchise agreements in four high-demand markets: Orange County, California; Lincoln Park, Illinois; Barrington, Rhode Island; and Pleasantville, New York.

The newly signed deals reflect Pvolve’s momentum in the boutique fitness industry and mark a strategic expansion into key regions. Each upcoming studio will be led by entrepreneurs who bring a unique mix of experience and a shared belief in the brand’s smarter approach to fitness:

Orange County, CA: Finance, real estate and consulting expert Lee Raagas is bringing Pvolve to Newport Beach after discovering the method during her recovery from a neurological disorder that affected her balance and auditory processing.

Lincoln Park, IL: Seasoned entrepreneur Allison Randal, driven by a passion for health, self-care and community wellness, will launch Pvolve in the Lincoln Park neighborhood, expanding the brand’s Chicagoland presence.

Barrington, RI: Marketing strategist Ashley Thibodeau is introducing Pvolve to East Bay, with plans to serve the communities of Barrington, Warren and Bristol, addressing a long-standing need for premium fitness options in the area.

Pleasantville, NY: Finance executive Katharine Dailey will bring Pvolve to Westchester County, leveraging the brand’s scalable model to deliver an effective, sustainable fitness solution to her community.

“Pvolve continues to grow with purpose, and we’re proud to welcome franchise partners who bring strong business acumen combined with a deep belief in our method,” said Julie Cartwright, President of Pvolve. “These new studio owners are aligned with our mission to deliver a smarter, more sustainable approach to fitness in communities across the country.”

This expansion builds on the momentum of Pvolve’s Sculpt Anywhere campaign, developed in partnership with longtime member Jennifer Aniston. The campaign highlights the brand’s omnichannel approach with an eight-class challenge designed for busy lifestyles, available both in-studio and on demand. It reflects Pvolve’s ongoing commitment to making high-quality, functional fitness accessible anytime, anywhere.

With franchise opportunities available across the U.S., Pvolve is actively seeking mission-driven partners who are passionate about wellness and eager to bring the brand’s innovative fitness approach to their communities. Specific markets of interest include Texas, Florida, North Carolina and other major metro areas. The brand welcomes both single-unit and multi-unit operators with strong leadership, communication and management skills.

For more information on Pvolve and its franchising opportunities, please visit https://pvolvefranchise.com/.

About Pvolve
Pvolve is a workout method that pairs functional movement with resistance equipment to build strong, mobile bodies, so members can live younger, longer. After being introduced to functional fitness in 2017, founder Rachel Katzman was determined to help others experience an approach that respects the body’s holistic needs while making you look and feel great. The Pvolve Method is supported by a Clinical Advisory Board of doctors, as well as highly credentialed trainers, to offer effective workouts that help you break a sweat, not your body. In June 2023, world-renowned actress, producer, and director, Jennifer Aniston, officially partnered with Pvolve after falling in love with the method as a member. Through its hybrid fitness model, Pvolve can be experienced through a streaming membership that offers over 1,300 on-demand classes, a two-way, live virtual studio, and targeted series, all available via the web and mobile apps. Additionally, Pvolve has physical studio locations in New York, Chicago, Los Angeles, and franchises across the US and Canada, with more than 50 locations in development. For more information, please visit https://www.pvolve.com/, https://pvolvefranchise.com/.

MEDIA CONTACT: Ashlyn Pinkowski, Fishman Public Relations, [email protected]

SOURCE Pvolve



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