Crimson Champions Club offers tax-deductible way to support WSU athletes via NIL

MANY WASHINGTON STATE FANS have heard of the Cougar Collective but in the world of NIL, a crimson entity called the Crimson Champions Club is on the rise and it’s favorable to your taxes because it’s a 501(c)(3) nonprofit organization.

“NIL Is Not Optional,” the organization said in an executive summary distributed earlier this year. “The Name, Image, and Likeness era has redefined college sports. Success now demands more than performance, it requires brand building, community impact, and professional growth. NIL gives student-athletes the platform to grow, give back, and gain real value.”

The CCC is taking a unique approach to how it supports WSU athletes, writing, “Crimson Champions Club is non-profit reshaping the NIL landscape at WSU. CCC connects Cougar student-athletes with charitable organizations across the Pacific Northwest, blending athletic excellence with meaningful community service.

“We empower athletes to create impact beyond the field, promoting leadership, personal growth, and a culture of giving back. Our mission is rooted in service and lasting community engagement.”

Unlike the Cougar Collective, whose motto — “mighty by the many” — is reflected in its minimum monthly membership fee of $18.90, the Crimson Champions Club begins its solicitations at a $5,000 per year minimum (or $416.67 per month).

The CCC was launched last year by long-time WSU partisan John Glass of Spokane and others. The organization so far has kept a fairly low profile — so much so that repeated attempts by Cougfan.com to land an interview have been unsuccessful.

“WSU doesn’t need to be among the nation’s elite in NIL,” the CCC writes, “But it absolutely must lead the way in NIL for the new Pac-12.”

The organization is bullish on the Cougs. But there is a window and Cougar Nation must act before it closes.

“The path to the College Football Playoff and NCAA Basketball Tournament has never been clearer for Washington State,” reads the executive summary. “With the right resources in place, success isn’t just possible — it’s inevitable. This is WSU’s time to shine. With dedicated alumni support, WSU is in a great position to lead the new Pac-12

“The next few years will determine WSU’s athletic legacy and national standing,” says the CCC.

THE CCC’S GOAL WITH WSU ATHLETES is to build lasting community engagement by connecting them with Pacific Northwest charities.  “We focus on building futures, not buying performance,” the organization says.

In addition, the CCC plans to offer athletes programs in financial literacy, leadership, and business skills, and is partnering with the Carson College of Business in that quest. “We’re building champions on the field and in life,” the CCC says.

THERE ARE SIX donation levels, all named after the stadiums and arenas on WSU’s campus.

• Mooberry – $416.67 per month or $5,000 per year
• Fieldhouse – $833.33 per month or $10,000 per year
• Bohler – $2,083.33 per month or $25,000 per year
• Bailey-Brayton -$4,166.67 per month or $50,000 per year
• Beasley – $6,250 per month or $75,000 per year
• Martin – $8,333.33 per month or $100,00 per year

Donations can be made HERE and also via checks sent to 8030 Bracken Pl SE, Snoqualmie, WA 98065, and also via the 1890 Foundation on Benevity and through a bank deposit via QuickBooks. More information is available on the CCC website HERE.

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