Something’s cooking in the NASCAR’s bowtie camp, and it might hit the track in 2026.

Rumors are heating up that Chevrolet is working on an updated Camaro body for the NASCAR Cup Series for 2026. According to several sources, including @NASCARRumorNostalgia on Instagram, which has a strong track record for accuracy, the current ZL1 is getting a facelift for 2026, not a full replacement.

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This would be a smart move for Chevy especially since the street Camaro went out of production at the end of 2023. But the Camaro ZL1 lives on in NASCAR — sort of. While the silhouette is the same, Chevy stripped the “Camaro” branding from its Cup cars starting in 2025. For example, William Byron’s №24 ride from Hendrick Motorsports now has “Chevrolet” across the back of the car, no “Camaro” in sight.

Also Read:: NASCAR RUMOR: Spire Motorsports to Field Surprise Entry in Charlotte Race

Motorsports Market

The Global Motorsports Market reached USD 5.2 billion in 2022 and is expected to reach USD 9.29 billion by 2030, growing with a CAGR of 7.8% during the forecast period 2024-2031.

Motorsports Market report, published by DataM Intelligence, provides in-depth insights and analysis on key market trends, growth opportunities, and emerging challenges. Committed to delivering actionable intelligence, DataM Intelligence empowers businesses to make informed decisions and stay ahead of the competition. Through a combination of qualitative and quantitative research methods, it offers comprehensive reports that help clients navigate complex market landscapes, drive strategic growth, and seize new opportunities in an ever-evolving global market.

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Motorsports refers to competitive events where vehicles, typically powered by engines, race against each other, often on closed tracks or designated courses. These events include various categories, such as car racing (Formula 1, NASCAR), motorcycle racing (MotoGP), rallying, and off-road racing. Motorsports are recognized for their high-speed, technical expertise, precision driving, and engineering innovation.

List of the Key Players in the Motorsports Market:

Ferrari S.p.A, Mercedes-Benz GmbH, Red Bull GmbH, McLaren Automotive Limited, Aston Martin Racing, Audi Sport, Dempsey-Proton Racing, e.dams-Renault, Extreme Speed Motorsports and Force India.

Industry Developments:

On April 25, 2022, TVS Motor Company, a leading Indian two-wheeler manufacturer, announced a partnership with PETRONAS, a global energy group, to sponsor TVS Racing, India’s premier factory racing team.

On March 30, 2023, EETech, a global leader in technological data, communities, and eCommerce in the automation and electronics industries, confirmed its partnership with RWR and Team SR2’s #51 Indy car in the NTT INDYCAR SERIES, which is broadcast across 223 markets in 142 countries, featuring 17 events in North America.

On March 3, 2022, BWR Motorsports GmbH introduced advanced technology that enables critical tire Dynamic Mechanical Analysis (DMA) tests on the racetrack. The MOTITE portable tire testing equipment offers race teams in series like Formula One and WEC the ideal solution to assess tire grip and performance on track.

Research Process:

Both primary and secondary data sources have been used in the global Motorsports Market research report. During the research process, a wide range of industry-affecting factors are examined, including governmental regulations, market conditions, competitive levels, historical data, market situation, technological advancements, upcoming developments, in related businesses, as well as market volatility, prospects, potential barriers, and challenges.

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Segment Covered in the Motorsports Market:

By Type: 4-Wheelers, 2-Wheelers

By Channel: Broadcasting, Ticketing, Advertiser/Sponsorship, Race Host Fees, Merchandizing, Others

By Race Series: Formula Racing, Speedway/Sprint Car, Hill climb, Touring Car Racing, Off-Road Racing, Rally Racing, Rallycross, Stock Car Racing, Drag Racing, Kart Racing, Others

Regional Analysis for Motorsports Market:

⇥ North America (U.S., Canada, Mexico)

⇥ Europe (U.K., Italy, Germany, Russia, France, Spain, The Netherlands and Rest of Europe)

⇥ Asia-Pacific (India, Japan, China, South Korea, Australia, Indonesia Rest of Asia Pacific)

⇥ South America (Colombia, Brazil, Argentina, Rest of South America)

⇥ Middle East & Africa (Saudi Arabia, U.A.E., South Africa, Rest of Middle East & Africa)

Benefits of the Report:

A descriptive analysis of demand-supply gap, market size estimation, SWOT analysis, PESTEL Analysis and forecast in the global market.

Top-down and bottom-up approach for regional analysis

Porter’s five forces model gives an in-depth analysis of buyers and suppliers, threats of new entrants & substitutes and competition amongst the key market players.

By understanding the value chain analysis, the stakeholders can get a clear and detailed picture of this Market

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People Also Ask:

➠ What is the global sales, production, consumption, import, and export value of the Motorsports market?

➠ Who are the leading manufacturers in the global Motorsports industry? What is their operational status in terms of capacity, production, sales, pricing, costs, gross margin, and revenue?

➠ What opportunities and challenges do vendors in the global Motorsports industry face?

➠ Which applications, end-users, or product types are expected to see growth? What is the market share for each type and application?

➠ What are the key factors and limitations affecting the growth of the Motorsports market?

➠ What are the various sales, marketing, and distribution channels in the global industry?

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This release was published on openPR.

I think they’re sweeping up the confetti in Daytona’s Victory Lane and here we are, after Sunday, a third of the way through NASCAR’s Cup Series schedule.

The following was what was supposed to be a Power Hour podcast from the show floor at AIMExpo. But no good deed goes unpunished, and the editor forgot how to work his new cordless microphones. Apparently, there’s a little symbol of a speaker with a strike through it that means mute. And this editor didn’t bring his glasses. So we didn’t get decent audio for the podcast. However, the conversation with Rob Greenwald, our resident F&I guru, and Alex Reyes, who is the business manager for Broward Motorsports of Palm Beach, was very insightful, so we were able to transcribe enough of it for this Q&A.

PSB: What does Rob Greenwald bring to Broward Motorsports?

ALEX REYES: Rob’s contributions are truly unique. He has extensive experience as a vendor, but what sets him apart is his ability to transition from a vendor role to that of a manager and coach. That’s what I appreciate about him — he knows how to motivate people and push the right buttons. Over the years, our relationship has evolved into a genuine friendship. He challenges us, and I like that. As someone with a growth mindset, I constantly strive to improve and innovate, and Rob never holds back. He’s a true coach, always pushing people — especially F&I managers — to go the extra mile.

PSB: Rob, you’ve been in this business for 40 years. Did you get a gold watch yet?

ROB GREENWALD: No one gives me anything! (Laughs) Yamaha did give me a watch for winning a championship, though — I’ve got a couple of those. But I do what I do because I love it. My passion lies in training, development, and finance and insurance is my specialty, and I have excelled in the ever-evolving retail world.

The industry has changed dramatically over the past three decades. Those who’ve been around for a while remember the days of floppy disks, green-screen computers, and basic F&I processes. Back then, we had very few products to sell, and our approach was completely different. Watching this industry evolve and being part of that transformation is something I take pride in.

I was there at the beginning when Ed Lemko talked about modeling the F&I department after the car business in the early ’90s. At the time, I was already in the auto industry and excelling as a trainer, but I didn’t love it. I was also pursuing my racing career when I saw an opportunity in the powersports sector. That passion led me here, and 30 years later, I’m still one of the leading voices in training and innovation.

PSB: Fast forward to today — where are we now? What has changed in the F&I segment for powersports in recent years?

GREENWALD: One of the biggest changes has been in technology. The products and services we offer today are leaps ahead of what was available in the ’90s and early 2000s. Consumer behavior has shifted, and the technology we use to deliver these services has created more opportunities to drive revenue and serve our customers effectively. However, not all dealers are capitalizing on these advancements. I still see only a handful of dealerships truly excelling in finance and insurance.

PSB: Alex, what do you see? How long have you been with Broward Motorsports?

ALEX REYES: I’ve been with Broward for 12 years — nowhere near Rob’s 30! (Laughs) When he started, I was still a kid.

We live in an instant-gratification culture, which makes it crucial to lead with knowledge. Historically, the F&I department has struggled with reputation issues. Many customers haven’t had positive experiences, but in a community-driven business like this, it’s vital to build lasting relationships, not just make sales.

I teach F&I managers to sell the ownership experience rather than just a machine. Customers aren’t buying a motorcycle or a boat — they’re investing in fun and lifestyle. The machine is simply the means to achieve that. When we present products that enhance their ownership experience — whether through maintenance plans or extended warranties — it adds real value.

Unfortunately, the automotive industry often pushes unnecessary products into powersports. But when we genuinely prioritize the customer’s needs, we help them save money and maximize their enjoyment. People will gladly spend when they recognize value, but if you focus solely on profits, you risk cutting corners and losing trust.

PSB: Some automotive dealerships take good care of their customers, too — don’t you think?

GREENWALD: I’ll play devil’s advocate here. One of the biggest mistakes I see in powersports is the tendency to overwhelm customers with too many products. Some dealerships take an approach where they just throw a bunch of options at buyers, hoping something sticks. The right strategy is to focus on a core selection of high-quality products — prepaid maintenance plans, extended protections, and warranty programs. Mechanical failure is the top reason for repossessions in powersports. People often can’t afford unexpected repairs, and unlike cars, motorcycles and boats aren’t necessarily essential for getting to work. That’s why I emphasize selling real value, not gimmicks. In the past, we didn’t have many F&I products. GAP coverage didn’t even exist in powersports until the late ’90s or early 2000s. Today, we have incredible offerings, but some dealerships still push unnecessary add-ons like fabric protection, just because that’s common in automotive.

ALEX REYES: I agree — it’s all about understanding the customer. Instead of bombarding them with unnecessary products, dealerships should conduct proper needs assessments. That way, we can tailor recommendations and ensure customers are making informed decisions. The key is to focus on solutions that genuinely enhance their ownership experience, rather than just throwing extras onto the deal.