NIL
Dark horse title contenders for every college football conference


Winning your conferences is more important than ever, as the five highest-ranked conference champions all receive automatic bids to the 12-team College Football Playoff. So which teams could make a surprise push for a conference title in 2025? Here’s a look at a dark horse conference title contender for every FBS conference.
ACC — North Carolina
North Carolina was picked to finish eighth in the ACC without a single first-place vote. However, the Tar Heels could rise quickly in year one of the Bill Belichick era.
Belichick comes in as the greatest head coach in NFL history with six Super Bowl titles. Yet, he might not be the most important coach on the staff to UNC making a run at the ACC title. That coach would be his son, Steve Belichick.
Steve Belichick was the defensive coordinator at Washington last year, where he led the No. 2 pass defense in all of FBS football. The 166.5 passing yards per game allowed were the fewest in the Big Ten as the Husky defense also led the conference in opposing completion percentage. All signs point to the UNC defense being vastly improved, especially with the No. 3 transfer portal class in the ACC coming in.
On the offensive side of the ball, the addition of South Alabama quarterback Gio Lopez should bolster the group. Lopez led South Alabama to the No. 2 total offense in the Sun Belt last season and brings experience to the Tar Heel locker room.
North Carolina also plays a favorable ACC schedule, avoiding Miami, SMU, Georgia Tech, Louisville, Florida State, Pitt and Virginia Tech. Of the top-11 preseason teams in the ACC, UNC plays only three teams, with Duke at home and NC State not until the end of the season.
The other top-11 team UNC plays is Clemson. However, the Tar Heels play the Tigers at home after a bye week. A favorable schedule could be the reason North Carolina makes a run at the ACC title.
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American — South Florida
South Florida saw its star quarterback Byrum Brown go down with an injury, but the dynamic dual-threat signal caller is back this fall. As he returns, so do USF’s American title hopes. Brown plus weapons Cartevious Norton and Keshaun Singleton give the Bulls a potent offense.
South Florida also avoids playing Tulane — an American conference favorite — this year and gets UTSA at home off of a bye week. That’s a schedule that could see the Bulls make a run at a conference title.
Big 12 — Baylor
The Big 12 decided to stop doing a preseason media poll after Arizona State won the title in 2024 after being selected last in the preseason. That makes it a bit harder to pick a true dark horse in the conference, but Big 12 championship game participants from last year Arizona State and Iowa State are out of the running. As are any Big 12 teams that finished 2024 ranked in the AP or CFP rankings like BYU or Colorado. I’ll also leave out Kansas State as the Wildcats are a Big 12 contender year in and year out.
That said, my dark horse Big 12 title pick is Baylor. Baylor won six straight regular season games to close 2024 and return quarterback Sawyer Robertson and preseason First Team All-Big 12 running back Bryson Washington. Four starters are also back on the offensive line, giving Baylor all of the makings of a title-winning offense. It’ll all come down to the defense for Baylor, but with a talented offense, the Bears could win a shootout.
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Big Ten — Illinois
When I made my way-too-early College Football Playoff predictions back in January, I had four Big Ten teams in the bracket. The fourth highest-seeded team in that bracket was Illinois — and I’m still high on the Fighting Illini entering the year.
Illinois plays Ohio State at home while avoiding Oregon and Penn State in conference play. While back-to-back games in September at Indiana and vs. Southern California won’t be easy, I think the Illini will be the better team.
Illinois won 10 games last year. It returns preseason All-Big Ten quarterback Luke Altmeyer and talent at every level of the defense with Gabe Jacas, Dylan Rosiek and Xavier Scott. The Fighting Illini could make a push for the Big Ten title this fall.
Conference USA — UTEP
UTEP is the dark horse pick in Conference USA. Quarterback remains a question mark for now as the starter could be transfer Malachi Nelson or returnee Skyler Locklear. However, there are weapons surrounding whoever starts.
Wide receiver Kenny Odom had eight touchdowns last year, and running back Hahsaun Wilson transferred in from Charlotte to bolster the ground attack.
On defense, KD Johnson and Derek Burns return up front, while transfers Micah Davey and Ashaad Hall look to carry FCS success into the CUSA.
Another factor to play into the pick here is that UTEP gets Liberty, Jacksonville State and Louisiana Tech (three of the top four preseason CUSA team) all at home.
MAC — Buffalo
Buffalo received zero first place votes after a season where it finished 6-2 in MAC play. Of the three teams voted in front of the Bulls in the MAC preseason poll, Buffalo plays two, getting Miami (Ohio) and Ohio at home to close the season. Bowling Green is the only other team on the schedule for Buffalo from the top half of the preseason poll. The schedule aligns for a conference championship run in Buffalo.
When it comes to the players, the Bulls return plenty of starters on both offense and defense, including running back Al-Jay Henderson. The biggest question facing the Bulls will be at the quarterback position, but with returnees elsewhere, Buffalo can overcome any early season struggles.
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Mountain West — Colorado State
Colorado State was picked to finish fourth in the Mountain West during the preseason. The Rams didn’t have a single player listed on the preseason All-Mountain West team. That doesn’t mean CSU won’t have a chance this fall.
Quarterback Brayden Fowler-Nicolosi is back — as are his 6,450 career passing yards. He helped lead Colorado State to wins in six of their last seven conference games last fall to cary momentum into the season.
With games against UNLV and Boise State not coming until November, Colorado State could build up for a Mountain West title run and peak at the right time.
SEC — Ole Miss
After finishing No. 11 in the final AP Poll and No. 14 in the CFP rankings, Ole Miss came in only seventh in the SEC’s predicted order of finish this year. The Rebels are being slept on entering the year.
While offensive mastermind Lane Kiffin is the head coach at Ole Miss, it’s the defense that intrigues me entering the year. Suntarine Perkins is back after a 10.5-sack season, and he’ll be joined by Da’Shawn Womack on the edge as he transfers in from LSU. Defensive lineman Zxavian Harris and linebacker Princewill Umanmielen joined Perkins as preseason All-SEC honorees.
Ole Miss will be able to get after the quarterback this fall, and a retooled secondary, highlighted by Arkansas transfer and former Freshman All-SEC cornerback Jaylon Braxton, should hold their own.
The offense has the biggest question mark entering the fall with quarterback Austin Simmons replacing Jaxson Dart, but I expect Lane Kiffin to work his magic there.
When it comes to the schedule, the Rebels get LSU, South Carolina and Florida at home this year. Road trips to Georgia and Oklahoma will be tough, but there’s a world where Ole Miss finishes with at most two losses in a parity-filled SEC.
RANKINGS: See the latest college football rankings
Sun Belt — Arkansas State
Continuity is important in college football, and the Sun Belt saw a number of its teams ravaged by the transfer portal. However, Arkansas State retained some of its top talent, which could lead the Red Wolves to a run at a conference title.
Arkansas State was predicted to finish third in the Sun Belt West division, receiving just one first place vote. However, I think Arkansas State has what it takes to win the division.
Quarterback Jaylen Raynor returns, as does preseason all-conference wide receiver Corey Rucker and running back Ja’Quez Cross. That might end up being the best trio in the Sun Belt. While the defense lost a lot of pieces during the offseason, defensive end Bryan Whitehead does return.
It’ll be difficult, but the Red Wolves can challenge for the West division this fall.
NIL
Ohio State QB Julian Sayin Announces NIL News Before College Football Playoff
Julian Sayin is looking to lead the Ohio State Buckeyes to the national title alongside several other stars like wide receiver Jeremiah Smith.
Ohio State heads into the College Football Playoff with one of the best rosters in the country, starring Sayin and Smith along with wide receiver Carnell Tate, safety Caleb Downs and linebacker Arvell Reese.
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They’re heading into the playoffs as the No. 2 seed after losing to Indiana in the Big Ten title game. The Buckeyes will have a bye week to begin the CFP.
Other teams that will benefit from the bye week include Indiana, Texas Tech and Georgia.
During his time off, Sayin shared some exciting news off the field. The Ohio State Buckeyes quarterback has partnered with Wingstop and Dr Pepper in his latest NIL deal.
“Postseason calls for big plays with @drpepper and @wingstop, had to get the play card out,” Sayin posted.
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Sayin committed to Ohio State after spending some time with the Alabama Crimson Tide.
While he was planning his college football career at Alabama, he made the move to the Big Ten and finished his first season as the starting quarterback as a Heisman Trophy finalist.
Sayin was ranked as the No. 1 quarterback and the No. 6 overall player in the 2024 recruiting class, per 247Sports.
Ohio State Buckeyes quarterback Julian Sayin (10) Adam Cairns/Columbus Dispatch / USA TODAY NETWORK via Imagn Images
Before signing his latest NIL deal and sharing the news with fans online, Julian Sayin had inked deals with The Foundation, Dick’s Sporting Goods and JLab Audio.
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Related: Alabama Reacts to Ty Simpson News Before College Football Playoff
Related: SEC Program Fires Coach After College Football Season
This story was originally published by Athlon Sports on Dec 16, 2025, where it first appeared in the College section. Add Athlon Sports as a Preferred Source by clicking here.
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Stars Stay, Others Head to Portal
NIL
Texas A&M’s KC Concepcion has ‘not made a decision’ regarding future
Dec. 16, 2025, 5:06 a.m. CT
Texas A&M’s 2025 offense finished the regular season ranked 19th nationally, while starting quarterback Marcel Reed threw for a career high 2,932 yards and 25 touchdowns, with 13 going to star wide receivers KC Concepcion and Mario Craver, who completely rejuvenated a passing attack that failed to move the needle in key games down the stretch last season.
While Craver is expected to return next season for his all-important junior year, Concepcion has a choice to make regarding his future, choosing between a final year in College Station or declaring for the 2026 NFL Draft, where he is expected to be a first or second-round selection.
Whatever choice he makes is entirely up to him and his family, and while those of us in the media have written numerous articles about his draft standing, returning for his senior season could benefit his NFL future. Still, Concepcion is as mature as they come and is entirely focused on facing the Miami Hurricanes this Saturday during the first round of the College Football Playoff.
On Monday, Concepcion took questions from the media ahead of the game and was asked about his potential return or a draft declaration.
“I have not made a decision yet.”
“Talking with my coaches, talking with my parents. We’re going to put our trust in God. Whatever He has in store for my future, we’re going to go like that.”
In today’s college football landscape, NIL deals have made returning for a final season much more appealing than the old structure, so a return in 2026 is not out of the question. However, Concepcion is viewed as one of the top prospects for his elite versatility as an NFL slot receiver and as a Day 1 punt return specialist.
This decision will be saved for the offseason, because defeating Miami and making it to the CFP Quarterfinals is all that matters right now.
Contact/Follow us @AggiesWire on X (formerly Twitter) and like our page on Facebook to follow ongoing coverage of Texas A&M news, notes and opinions. Follow Cameron on X: @CameronOhnysty.
NIL
Josh Pate defends Joel Klatt amid G5 backlash, proposes second tier to College Football Playoff
FOX Sports analyst Joel Klatt found himself in a social media firestorm after comments he made about the Group of Five on a podcast appearance on Next Round Live. Clips of that interview quickly went viral with short snippets of some of the quotes.
The gist of those snippets suggested that Klatt was anti-G5, to the point of wanting the G5 kicked out of the College Football Playoff. Klatt intimated that the only thing keeping the G5 in the playoff currently is the threat of litigation.
College football analyst Josh Pate had his own thoughts on Joel Klatt’s take. He mostly came to the defense of the suddenly targeted analyst.
Pate first played a couple clips from Klatt’s appearance in their entirety. That offered more full context.
“Some of that was insane, I’m going to grant you that,” Pate said of Klatt’s points. “I just want to say the foundation of it I at least understand. The foundation of it is sound. Not all the parts of it. The foundation of it is sound.
“Couple of quotes there. No. 1, the G5 is in the College Football Playoff to avoid litigation is basically true.”
Pate lambasted the use of quote edits in condensing Joel Klatt’s much larger point into a few soundbites. He tried to explain how that’s misleading to his viewers.
“You know sometimes how you see a snapshot or a small soundbite of something and you get outraged by it and then you go on to learn the context of it two weeks later and you’re like, ‘Wow, I probably shouldn’t have gotten as outraged as I did over that,’ Pate said. “That is what is happening to Klatt. Admittedly he brought a lot of this on himself. …
“Now, what you probably saw was you probably saw quote edits like this or quote graphics like this. And if you’re listening on podcast just imagine scrolling through your social feed and there’s a picture of Klatt, looks like he’s somewhere sunny and happy and there’s a quote at the top, and it says, quote, ‘We don’t want Cinderellas. We want the best teams playing each other at the end. It’s the dumbest tournament and the least fair tournament in all of sports.’”
That part from Joel Klatt, obviously, was what many detractors latched onto. But it doesn’t take away from Klatt’s overall point about the G5, Pate pointed out.
So all the moaning over James Madison being in the playoffs is for naught. That’s just the way the current structure is set up.
“They are present in the playoff, they’re granted an auto bid in the playoff because if they are not then lawsuits will be filed immediately,” Pate said. “So that part’s accurate.
“Now whether or not you think it’s morally sound that they’re included in the playoff, that’s your own opinion. He’s got his, I’ve got mine, you’ve got yours. But he is right. Because in no other merit-based world where we just judged these teams on a static scale of quality, of resources and therefore what you do with the resources, and the results on the field and strength of schedule, in no world would James Madison be in the playoff. But the parameters of the playoff right now are that we take the five highest-ranked conference champs. So by every current rule James Madison is in the playoff and should be in the playoff. I don’t disagree with that. Tulane is in the playoff and should be in the playoff. I don’t disagree with the structure. I don’t disagree with the body of the playoff this year based on the current rules.”
So what’s the solution? Well, Joel Klatt also offered an answer for that. It just didn’t happen to go viral with the other stuff.
Klatt believes the G5 should effectively break off from the power conferences and host its own playoff. It would be a playoff tier between the FCS and the FBS.
“That’s been the same point that’s been made on my show,” Pate said. “So you notice if you really hated the G5 you’d just say, ‘Piss on the G5.’ That’s not what he did, despite the fact that that part didn’t get shared widely and it’s not what I’ve ever done on this show.
“Any time you have a problem with something, you ought to have a solution for it. So if your problem is, ‘Man, it makes little sense that we’ve got 136 teams pretending to play the same caliber of the sport’ you need to have a solution. That solution he just presented is the same one we’ve shared on this show, and that is a G5 playoff.”
NIL
How NIL has transformed Ohio State’s recruiting from star-chasing to strategic roster building
COLUMBUS, Ohio — The days of simply collecting as many five-star talents as possible in college football recruiting are over.
In a revealing Buckeye Talk podcast episode, Ohio State analysts Stephen Means and Andrew Gillis detailed how the program has shifted to a more sophisticated “roster construction” approach that mirrors NFL team building more than traditional college recruiting.
“I think that because the financial aspect has come into this but also just logical roster building that has become more of a focal point than star, star, star, star, stars,” explained Stephen Means. “Because for a long time, college football was like, get as much talent as you humanly can, develop it, cuz you were living in a world where the top 1% of college football had all the talent. And that’s not true anymore.”
This fundamental shift in philosophy is perhaps most evident in how Gillis described Ohio State’s running back recruiting needs for the 2027 class. While five-star David Gabriel Georgees tops their board, the approach is more nuanced than just stacking elite talent.
“If they got three five stars running backs, the odds that we got on this podcast and said that’s actually probably not that good is higher than it might seem because we were saying why is your asset management this? Like because hey, look at your your receiver recruiting was down. You couldn’t have spent some of that money on a receiver,” Gillis explained.
The financial component of recruiting has transformed how Ohio State approaches each position group and recruiting class. It’s no longer just about who’s the best player available, but whether investing heavily in one position might shortchange another.
“It is a math equation. It is a money equation at this point. You’re not going to go get three five stars at running back in a single class,” Gillis emphasized.
Means further elaborated on how NIL money has forced this change: “You can’t pay a fivestar recruit, fivestar recruit money and then have the guy sitting on the bench because there’s another guy with there’s only so much money to go around.”
This strategic approach has Ohio State looking at players through different lenses: “ready to go” immediate contributors (typically five-stars and top-100 recruits), “developmental” prospects (usually ranked 200-350 nationally), and “depth” pieces who might be ranked lower but fill specific roles.
The analysts identified several instances where this approach is evident in Ohio State’s 2027 planning. At quarterback, they’re content with a developmental prospect in Brady Edmonds rather than chasing another five-star. At wide receiver, despite already having five-star Jir Brown committed, they believe Ohio State needs another elite receiver plus two depth pieces to properly structure the room.
“Now we are talking about roster construction,” Means said. “And the reason why we structured it this way is okay, they went and got a devel they have a developmental quarterback in 2027. They probably need a ready to go quarterback in 2028 and they probably need a depth quarterback in 2029. And the cycle continues, right?”
This staggered approach ensures Ohio State will have players at different stages of development at every position, creating a sustainable pipeline of talent ready to contribute when needed.
“Everybody everybody’s running the same race, but they can’t be running it at the same pace or you’re not going to have a team to field every single year,” Means added.
The conversation revealed how Ohio State’s recruiting approach now more closely resembles NFL roster management, with considerations for “salary cap” (NIL budget), positional value, and development timelines all factoring into decisions that previously might have been simply about collecting the highest-ranked players available.
As college football continues to evolve in the NIL era, this strategic roster construction philosophy may become the new standard for elite programs looking to maintain sustainable success.
Here’s the podcast for this week:
NIL
Texas Tech announces football staff contract extensions
LUBBOCK, Texas – Texas Tech announced Tuesday it has come to terms on contract extensions for four key members of its football coaching staff: general manager James Blanchard, offensive coordinator Mack Leftwich, associate head coach and special teams coordinator Kenny Perry and defensive coordinator Shiel Wood.
Texas Tech agreed to the extensions with Blanchard and its three coordinators in recent weeks, pushing each of their contracts through the 2028 season with significant financial investments included as well as a revised buyout structure. McGuire, himself, agreed to a new seven-year contract following the regular season, only days prior to leading the Red Raiders to their first Big 12 Conference title in school history.
“I appreciate Kirby Hocutt and our administration for proactively investing in the future of our football program,” McGuire said. “Our expectation is to compete annually for championships with this staff and the resources we have in place here at Texas Tech. While we still have goals in front of us this season, we’re thankful to have the support of an incredible fan base and administration that believes strongly in the future of this program.”
Texas Tech enters the College Football Playoff Quarterfinal at the Capital One Orange Bowl with a 12-1 record, having already snapped the single-season school record for wins ahead of a potential matchup with either No. 5 Oregon or No. 12 seed James Madison. The Red Raiders are in the College Football Playoff for the first time in program history following a 34-7 rout over previously-No. 11 BYU in the Edward Jones Big 12 Championship.
Texas Tech has dominated opponents this season with all 12 wins coming by at least 20 points. In the process, the Red Raiders joined only Alabama in 2018 as the only teams in the Associated Press era (since 1936) to record 12 or more wins by 20-plus points prior to a bowl game. The 12 wins by that margin are already both a Texas Tech and Big 12 Conference record and are one shy of the FBS record that was set by Clemson in 2018.
The Red Raiders’ success has stemmed from all three sides of the ball with a stingy defense, another high-scoring offense and an aggressive approach on special teams. To date, Texas Tech is the only team in the country to rank in the top five for scoring offense (42.5), scoring defense (10.9), total offense (480.3 yards per game) and total defense (254.4 yards allowed per game). The Red Raiders are also the FBS leaders in both takeaways (31) and rush defense (68.5 yards allowed per game) and rank 10th for passing offense (289.4 yards per game), creating the balance McGuire desired upon his hiring four years ago.
On special teams, the Red Raiders have combined to block five kicks this season, which is tied with Penn State for the most in the FBS. Texas Tech has been among the most-aggressive teams in the country under Perry, blocking a total of 14 kicks during his four seasons, which leads all Big 12 programs during that span and ranks in the top five nationally. Texas Tech is also the only team in the country to rank in the top 20 for both kick return average and kickoff return defense this season, all while boasting a Paul Hornung finalist in running back and returner J’Koby Williams and a Lou Groza semifinalist in kicker Stone Harrington.
Perry was a charter member of McGuire’s staff upon his hiring prior to the 2022 season as he has been part of four-consecutive bowl appearances and 25 wins over Big 12 opponents, the most in the conference during that span. Both Leftwich and Wood are completing their first seasons on staff after arriving this past offseason on three-year contracts.
Kickoff for the Capital One Orange Bowl is set for 11 a.m. CT on New Year’s Day with coverage provided on ESPN and the Texas Tech Sports Network.
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