Sports

Data analytics firm SponsorUnited, one of CT's fastest

Published

8 months ago

April 21, 2025

Data analytics firm SponsorUnited, one of CT's fastest

Stamford native Bob Lynch has created transparency within the sports and entertainment sponsorship industry, having slowly pulled back the curtain on the multibillion-dollar sector with data analytics hub SponsorUnited.

In 2016, the marketing veteran saw a need for easier access to information on sponsors and sports teams, after heading up sponsorship efforts for the Miami Dolphins and Brooklyn Nets.

“I saw a gap in information around how these sponsorships are bought and sold,” he told the Hartford Business Journal. “The sponsorship industry and the endorsement industry were growing like a weed, but it was all very opaque. That’s what kind of planted the seed.”

After five years with the Dolphins and a year with the Nets, Lynch realized the information he sought out was hard to come by in all professional sports.

“I thought there was an opportunity to start a company and bring value to this industry,” said Lynch, who lives in Stamford and works out of his home. “I finally said, … you ought to kill the dream or go for it.”

Lynch founded SponsorUnited in 2018 and has quickly grown the 175-employee company, which provides market intelligence on sports sponsorship deals.

The company’s subscription-based platform offers users access to information on 350,000 sponsors — such as Walmart, Wells Fargo and Dick’s Sporting Goods — and more than 75,000 organizations that generate revenue from sponsorship deals. That includes sports teams and leagues, events, media companies, athletes and influencers.

Lynch said SponsorUnited’s user base includes more than 1,200 organizations ranging from global brands like PepsiCo, Verizon and Anheuser-Busch, to major sports teams and leagues like the Dallas Cowboys, Los Angeles Lakers and the NFL.

“It’s a diverse mix that reflects the full ecosystem of sponsorship buyers, sellers and strategists,” he said.

Subscribers pay anywhere from several thousand dollars to several hundred thousand dollars per year to use SponsorUnited’s platform, Lynch said.

The company’s early growth has attracted investors and other attention.

SponsorUnited in 2022 raised $35 million from Boston-based private equity firm Spectrum Equity. And last year, the company was named the sixth-fastest growing private business in Connecticut, according to Inc.’s annual 5000 list. SponsorUnited grew its revenue 507% over a three-year period ending in 2023, according to Inc.

Recruiting ‘scouts’

To launch his business, Lynch said he used his own funds and learned all he could about data platforms, sales-as-a-service technology and online marketplaces from Boston venture capitalist Chase Garbarino, founder of online real estate experience platform HqO, and one of SponsorUnited’s investors.

Lynch began collecting sponsorship data in 2017 using an innovative approach. He recruited college students from across the country majoring in sports management to take videos and photos of sponsor signage and displays at local stadiums, while also teaching these “scouts” about the industry.

“I had created an infrastructure of kids in every city with smartphones, so I could essentially do this at no cost at scale, getting hundreds of people,” he said. “Buying tickets to the games was probably my biggest expense at the time, and trying to live with a newborn and a 2-year-old and all that stuff that goes along with it.”

Lynch hired a few students to train other scouts and brought on Stamford investor Alain Benzaken as chief operating officer in June 2017, to help SponsorUnited build and test its online platform of sponsorship industry data.

“We had to make sure that the technology actually worked,” Lynch said. “The very first paid client we had was the San Francisco 49ers in January 2018.”

By the end of 2018, SponsorUnited had developed sponsorship data profiles on 28 teams throughout the National Football League, National Basketball Association, Major League Baseball and other professional leagues.

‘Smarter, faster decisions’

SponsorUnited provides users a range of information, including detailed profiles on brand sponsors and the organizations that use them, including key contacts, sponsorship spend estimates, active partnerships and marketing deal structures.

It also creates competitive benchmarking reports on sponsorship deals that track creative and social media performances, he said.

“We provide a comprehensive view of sponsorship and media partnerships across sports, entertainment and lifestyle,” Lynch said. “They can also understand category and industry trends in real time.”

SponsorUnited currently collects its sponsorship data by sending about 500 scouts to stadiums in 150 countries, and using data-scraping technologies to gather information from social and digital media.

The company also gets information from news and media sources, and uses artificial intelligence to process and structure the data it collects.

Lynch would not disclose exact revenue figures, but he said the company has made more than $10 million in annual sales over the past several years.

SponsorUnited hit a milestone in November 2024, when it launched a new tech platform called SPND, which stands for sponsorship prices of negotiated deals.

The AI-backed service provides financial terms for over $13.3 billion in actual sponsorship deals.

“For a long period of time, people said it would be great if we could know how much they pay for the sponsorship,” he said. “It took us four years to learn how to do that.”

Paula Beadle

Paula Beadle, founder and CEO of the Sponsorship Marketing Association, said she believes SponsorUnited is the first company to offer this level of detail on estimated transaction prices of sponsorship deals.

“There are other notable companies in the space that provide valuation models, but I believe the technology and level of data that SponsorUnited can deliver is unique,” Beadle said. “This kind of intelligence empowers smarter, faster decisions. It’s likely SponsorUnited has become the Redfin of the sponsorship industry.”

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Track & Field Open Indoor Season At Bison Opener

Published

4 minutes ago

December 5, 2025

Your Sports Nation

Women’s Track & Field | 12/5/2025 11:00:00 AM

WHAT YOU NEED TO KNOW

>> Saint Francis Track & Field will once again open the 2025-26 indoor season at the Bison Opener at Bucknell University’s Gerhard Fieldhouse on Saturday.
>> The first track event will be the men’s 60m hurdle trials at 8:30 a.m. and the first field event will be men’s pole vault at 9:10 a.m.
>> Forty-two athletes, 28 men and 14 women, will be competing at the meet for the Red Flash.

2025-26 INDOOR SEASON PREVIEW
Head Coach Douglas Hoover is returning for his 14th season at the helm of the Saint Francis University Track & Field program.

The Red Flash are coming off a 2024-25 indoor season where the women finished third and the men took six at the NEC Indoor Track & Field Championships. The Red Flash had eight podium finishes and one event victories. Clark Gulycz, who is competing this weekend, became the NEC Men’s Indoor Shot Put Champion with a mark of 16.75m.

NEC PRESEASON POLL

Saint Francis women’s track & field was picked fifth in the NEC Preseason Poll. Wagner earned five first-place votes and earned the distinction of being the preseason favorite. Stonehill and CCSU both gained two first-place nods to finish in second and third place. Chicago State gained the last vote for first-place, finishing in fourth. After the Red Flash in fifth place, FDU, LIU, New Haven, Mercyhurst, and Le Moyne round out the ten-team poll.

Saint Francis men’s track & field was picked seventh in the NEC Preseason Poll. CCSU earned eight first-place votes and earned the distinction of being the preseason favorite. Wagner gained one first-place vote to finish in second. Stonehill and Chicago State were picked to finish in third and fourth. FDU and LIU were both tied in fifth place, however, LIU earned the last vote for first-place. After the Red Flash in seventh place, New Haven, Le Moyne, and Mercyhurst round out the ten-team poll.

RED FLASH AT BISON OPENER HISTORY

It will be the 15th time since the 2008-09 season that Saint Francis will be opening the season at the Bison Opener. At last year’s event, there were 14 top-5 finishes, including two first place finishes. Olivia Renk took first in the women’s 200m (25.60) and Julian Saunders took the men’s 200m (22.12).

NEXT UP FOR RED FLASH

The Red Flash will travel to the Ocean Breeze Track & Field Athletic Complex in Staten Island, N.Y. to compete in the Wagner College Seahawk Shootout hosted by Wagner College on Dec. 12.

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Sports

Track Season Begins Saturday – Syracuse University Athletics

Published

19 minutes ago

December 5, 2025

Your Sports Nation

The Syracuse track and field team kicks off its 2025-26 season on Saturday at the Cornell Greg Page Relays.

MEET INFO:

Date: Saturday, Dec. 6

Location: Barton Hall | Ithaca, N.Y.

Live Results: Here

ORANGE ENTRIES:

‘Cuse will start the day in the 60-meter hurdles at 11 a.m. Tawakal Omar and Jamir Brown will make their Orange debuts for the men. Twenty minutes later, Billie Frazier, Emeline Clark, Ivana Richards, Peyton Rollins and Marissa Saunders will race for the women.

The 60-meter dash will kickoff at 11:35 a.m., with Syracuse’s participants coming from a host of Orange men entered. At 11:50 a.m., Bianca Williams, Indie Wallace-Persaud, Jada Williams and Esther Granda will all race in the women’s event.

Samantha Bloch, Kayla Harding, Lizzie Bigelow, Blake Parker and Hailey Schuemann will take on the mile at 12:10 p.m., before the finals of the 60-meter hurdles and 60-meter dash events begin starting at 12:40 p.m.

Grace Finnegan and Luise Hiltzbleck will run in the 3,000-meter run at 1:55 p.m.

Elijah Mallard will represent the men in the 300-meters, followed b Nylah Robinson, Leah Bellow, Mia Hernandez and Andrea Pomales at 3:20 p.m. to close the meet for ‘Cuse.

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No. 4 Gophers Host Fairfield to Open NCAA Tournament

Published

23 minutes ago

December 5, 2025

Your Sports Nation

MINNEAPOLIS — The No. 4 seeded Minnesota Golden Gophers are getting set to host the NCAA Tournament as they take on the Fairfield Stags (25-5, 17-1 MAAC) on Friday night at Maturi Pavilion. The first match of the day between No. 5 Iowa State (22-7, 12-6 Big 12) and St. Thomas (21-9, 11-5 Summit) will begin at 4:30 p.m. CT and ESPN+ will televise. Minnesota’s match will begin approximately 30 minutes following the conclusion of the first match. The winners of each of Friday’s matches will compete on Saturday night at 7 p.m. inside Maturi Pavilion for the right to go to the Sweet 16.

This season marks Minnesota’s 30th all-time NCAA Tournament appearance, including their 11th straight. The ‘U’ is 28-1 all-time in first round matchups.

GAME 1 INFORMATION

No. 5 Iowa State vs. St. Thomas

Friday, Dec. 5

4:30 p.m. CT (30 minutes after game one ends)

Maturi Pavilion

Minneapolis, Minn.

TV: ESPN+ – Sam Konstan (Play-By-Play) and Meredith Nelson Uram (Analyst)

Radio: GopherSports.com – Tanner Hoops (Play-By-Play)

Live Stats

GAME 2 INFORMATION

No. 4 Minnesota vs. Fairfield

Friday, Dec. 5

Approximately 6:30 p.m. CT (30 minutes after game one ends)

Maturi Pavilion

Minneapolis, Minn.

TV: ESPN+ – Sam Konstan (Play-By-Play) and Meredith Nelson Uram (Analyst)

Radio: GopherSports.com – Tanner Hoops (Play-By-Play)

Live Stats

GAME 3 INFORMATION

Winner of Game 1 vs. Winner of Game 2

Saturday, Dec. 6

7 p.m. CT (30 minutes after game one ends)

Maturi Pavilion

Minneapolis, Minn.

TV: ESPN+ – Andrew Cornelius (Play-By-Play) and Meredith Nelson Uram (Analyst)

Radio: GopherSports.com – Tanner Hoops (Play-By-Play)

Live Stats

TICKETS

Fans can buy tickets for the first and second round matches here.

HEADING INTO THE MATCH

Minnesota leads Fairfield, 1-0, ISU, 25-7, and UST, 3-0

First Meeting: 2019 (Fairfield), 1975 (ISU), 2021 (UST)

Last Meeting: 2019 (Fairfield), 2021 (IST), 2025 (UST)

NOTES TO KNOW

997 — Career kills for Julia Hanson.

258 — Keegan Cook won his 250th career match as a head coach Oct. 12 vs. Ohio St. He’s at 258 for his career.

40 — Minnesota is 40-4 all-time in NCAA Tournament matches at Maturi Pavilion. The last loss was in 2018 vs. Oregon (Sweet 16).

34 — Minnesota ranks 34th nationally (2nd B1G) with 274 blocks.

30 — This year is Minnesota’s 30th ever NCAA Tournament appearance. That is the 11th most of any program in the country.

24 — Julia Hanson has 24 matches with 10+ kills this year in 30 chances (missed Loyola Chicago match).

23 — The ‘U’ ranks 23rd nationally and third in the Big Ten with 2.61 blocks per set.

19 — Minnesota ranks 19th nationally (5th B1G) in hitting % (.278).

14 — Sweeps in 29 matches for the Golden Gophers. They’ve won seven matches in four sets (1-2 in five).

13 — Times this season Minnesota posted 10+ blocks as a team. They’re 10-3 when going for 10-or-more blocks (losses at Oregon, Purdue, Wisconsin).

12 — Minnesota is 12-4 at home this season. Only losses were to UCLA, USC, Nebraska and Wisconsin.

11 — 2025 is Minnesota’s 11th straight NCAA Tournament. They’ve made 26 of the last 27 (missed 2014). They’ve made three Final Fours, four Sweet 16s and an Elite Eight since 2015.

7 — Jordan Taylor ranks seventh in the Big Ten with 1.21 blocks per set, a team-best. That mark leads all Big Ten freshmen.

7 — During Big Ten play, Julia Hanson ranks seventh in the Big Ten with 23 aces. Gilk and Swenson rank ninth with 22.

7 — Gophers head coach Keegan Cook is 7-26 against AVCA Top-25 ranked opponents in three seasons. (Wins vs. No. 15 Baylor, No. 5 Oregon, No. 1 Texas, No. 7 Wisconsin, No. 11 Purdue, No. 23 Indiana and No. 24 Penn St.).

5 — Minnesota ranks 5th in attendance at 4,558 per match (avg.).

5 — Minnesota ranked fifth in the Big Ten with 183 service aces.

5 — During Big Ten play, Julia Hanson ranks fifth in the league in kills per set with 4.02.

5 — Julia Hanson is fifth in the B1G with 4.69 points per set.

4 — Julia Hanson is fourth in the Big Ten with 4.02 kills per set.

4 — Minnesota lost four starters to season-ending injuries in OH Alex Acevedo and Mckenna Wucherer, MB Calissa Minatee and L Zeynep Palabiyik.

3 — Gophers earned All-B1G honors in 2025. Julia Hanson (1st), Stella Swenson (2nd, Freshmen) and Carly Gilk (All-Freshmen).

3 — Straight 20+ kill matches for Julia Hanson in the Illinois, USC and Wisconsin matches. She’s the first Gopher to do so since Stephanie Samedy (’21). She’s hit 10+ in 11 of the last 13 matches.

2 — The Gophers rank second in the B1G in total blocks with 287.

2 — During league play, the Gophers ranked second with 1.77 aces per set. They hold 129 aces (2nd in B1G).

LAST TIME OUT

• The then No. 18 Minnesota volleyball team split its final home weekend, defeating No. 11 Purdue in four sets and falling to No. 10 Wisconsin in three sets. Julia Hanson had 19 kills while Stella Swenson went for 40 assists in the win over Purdue, the Gophers lone top-15 win this season. No Gopher reached 10 kills on Friday vs. Wisconsin as the team was held to just .132 hitting.

GOPHERS IN THE NCAA TOURNAMENT

• The 2025 season marked the 30th year the Gophers advanced to the NCAA tournament. With an at-large bid, the Gophers advanced to the tournament for the 11th straight season and 26th in the last 27 seasons.

• In the first round of NCAA Tournaments, Minnesota is 28-1 all-time. In round two, Minnesota is 21-7.

• The Gophers all-time record in NCAA Tournaments is 62-29. Minnesota has made the Final Four six times (2003, 2004, 2009, 2015, 2016, 2019), national title game once (2004).

• The program has had 31 straight winning seasons, dating back to 1995. The ‘U’ has won 10-or-more Big Ten games in every season except for one dating back to 1999. The program has finished in the top six of the B1G standings every year since 2015.

GOPHERS IN THE RANKINGS

• The ‘U’ entered the 2025 season with a No. 11 ranking in the Preseason AVCA poll (finished 18th in 2024).

• At the end of regular season, the ‘U’ moved up to No. 17 on Monday, going up one spot from last week.

COACH COOK IN THE NCAA TOURNAMENT

• Keegan Cook is 19-10 as a head coach in the NCAA Tournament. He led his Washington teams to one Final Four, three Elite Eights and two Sweet 16s. Both years at Minnesota, the ‘U’ has gone to the Round of 32.

HOSTING NCAA’S AT THE PAV

• All-time in NCAA Tournament matches at Maturi Pavilion, Minnesota is 40-4. Two of the losses came to Iowa State, in the 2008 (second round) and 2011 (Sweet 16) NCAA Tournaments. The other losses were in 2018 to Oregon (Sweet 16) and 1993 to Notre Dame (Sweet 16). Minnesota has won six straight NCAA matches at Maturi Pavilion.

SCOUTING FAIRFIELD

• Fairfield (25-5, 17-1 MAAC) is led by third-year head coach Nancy Somera. In her three seasons at Fairfield, the team has posted a 69-24 record, including a 50-4 mark in league play. They’ve won three straight league titles.

• Fairfield is 0-1 against Power 4 Conference opponents this year, losing 3-2 to West Virginia early on in the season. They have not lost a match since Oct. 24 at Quinnipiac. Offensively, they’re led by Marnie Krubally (2.93 kps) and Allie Elliott (2.69 kps). All-time, they’re 0-14 in the NCAA Tournament. In 2000, they became the first MAAC team to win a set in the NCAA Tournament (3-1 loss at #15 Pepperdine).

SCOUTING IOWA ST.

• No. 23 Iowa State (22-7, 12-6 Big 12) is led by 21st-year head coach Christy Johnson-Lynch. ISU has made the NCAA Tournament in 17 of her 21 years at the helm. This year, ISU holds key wins over No. 18 Baylor, No. 6 Arizona State and No. 16 TCU. ISU will be making it’s 18th trip to the NCAA Tournament in 2025.

• Alea Goolsby (3.26 kps) and Morgan Brandt (9.52 aps) pace the offense while libero Rachel Van Gorp (4.83 dps) leads the defense. Van Gorp was the unanimous selection for Big 12 Libero of the Year while Brandt became the second Cyclone ever to win Big 12 Setter of the Year. Five total Cyclones made the all-league teams.

SCOUTING ST. THOMAS

• St. Thomas (21-9, 11-5 Summit) is led by 23rd-year head coach Thanh Pham. After finishing third in the Summit League in 2024, the Tommies took second this year before they took down top-seeded South Dakota State to win the Summit League tournament title and make their first Division I NCAA Tournament.

• The Tommies set Division I program records with 21 overall wins and 11 Summit League wins, and rank among the top 25 nationally in aces per set (9th), kills per set (12th), assists per set (14th), and attacks per set (22nd).

• Morgan Kealy won her second straight Summitt League Setter of the Year award while Tezra Rudzitis and Megan Wetter joined her on the first team. Anya Schmidt was named the league’s Freshman of the Year.

MINNESOTA’S HISTORY VS. FAIRFIELD, IOWA ST. AND ST. THOMAS

• Minnesota is 1-0 all-time vs. Fairfield. They last met in the 2019 NCAA Tournament, a 3-0 sweep for the Gophers.

• The ‘U’ is 25-7 all-time against Iowa State. The two teams last met in the 2021 season, a swep at the Diet Coke Classic for Minnesota. In the NCAA Tournament, they have met two times, with the Cyclones holding a 2-0 advantage. ISU defeated Minnesota in 2011, 3-1, at Maturi Pavilion. The match was a Sweet 16 game. In 2008, ISU beat Minnesota in four sets in the second round of the NCAA Tournament at the Pav.

• The Gophers are 3-0 all-time vs. UST since the Tommies became a Division I team in 2021. The first two matchups were sweeps in 2021 and 2024. The third was a four-set win for Minnesota this fall (25-22, 25-20, 23-25, 25-18). Julia Hanson had 18 kills and 10 digs to lead the ‘U’ in the match.

STRONG SCHEDULE PREPS ‘U’ FOR POSTSEASON

• The Gophers went 3-6 vs. ranked opponents in 2025. Minnesota was one of nine Big Ten teams to make the 2025 NCAA tournament. Of the Gophers 11 non-conference opponents, seven made the NCAA Tournament.

• The ‘U’ enters the postseason with a top-15 RPI and earned the No. 13 overall seed in the NCAA Tournament.

• In all, the Gophers faced 15 teams that make up the field of 64. Against teams that made the postseason, Minnesota posted a 9-8 record this season.

THREE GOPHERS EARN ALL-BIG TEN HONORS

• Freshman opposite Carly Gilk, senior outside Julia Hanson and redshirt freshman Stella Swenson all earned all-league honors. Hanson was named a unanimous First Team All-Big Ten selection while Swenson made the second team and the all-freshman team. Gilk joined Swenson as a Big Ten All-Freshman Team honoree. Lauren Crowl garnered Minnesota’s Sportsmanship Award.

• Hanson earned her second straight First Team All-Big Ten honor while Swenson and Gilk earned their first honors from the Big Ten.

UP NEXT

If they are victorious, Minnesota take on the winner of No. 5 Iowa State and St. Thomas on Saturday, Dec. 5 at 7 p.m. CT. ESPN+ will televise again.

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Sports

Creighton volleyball defeats Northern Colorado

Published

39 minutes ago

December 5, 2025

Your Sports Nation

Creighton volleyball is back in the NCAA Tournament for the 14th-straight season. The Bluejays have their sights set on making it to the Final Four, and that pursuit started on Thursday at the CHI Health Center.This is the fifth straight season that the Jays are hosting the tournament. Check out this fire block from the Jays.Creighton dominated in the first set 25-12.Things were pretty close in set 2, but a 3-0 Bluejay run gave them the 15-12 lead over the Bears.With a slam, the Jays were up 18-15.Northern Colorado got to 25 first, winning set 2, 25-23.The Bears were off to an early lead in set 3.A 5-0 run for CU tied things at 14 apiece.The Bears won set 2, 25-23.The Jays were putting it all out on the court after dropping two sets.A 4-0 run pushed the Jays up 12-4.Creighton won set 4, 25-17.Creighton took the lead in set 5.The Jays defeated the Bears 15-8 in the fifth set to win the match 3-2.Creighton will play Northern Iowa at 6:30 p.m. on Friday at the CHI Health Center.Make sure you can always see the latest news, weather, sports and more from KETV NewsWatch 7 on Google search.NAVIGATE: Home | Weather | Local News | National | Sports | Newscasts on demand |

Creighton volleyball is back in the NCAA Tournament for the 14th-straight season.

The Bluejays have their sights set on making it to the Final Four, and that pursuit started on Thursday at the CHI Health Center.

This is the fifth straight season that the Jays are hosting the tournament.

Check out this fire block from the Jays.