MARION, Ind.— Paige Erhardt, Ashton Judge, and Dawson Sedivec will represent the University of Jamestown track and field team at the NAIA Outdoor Track and Field Championships May 21-23 at Indiana Wesleyan University.

LIVE VIDEO | LIVE RESULTS | MEET SCHEDULE (MEN) | MEET SCHEDULE (WOMEN)

 

Erhardt, a senior from Hazen, N.D., will be competing in the high jump on Friday at 1 p.m Central. She qualified with a height of 1.66 meters (5 feet, 5 1/4 inches). Erhardt was a third-place finisher at the NSAA Outdoor Championships and also finished third in the 100 hurdles and ran a leg on the Jimmies’ third-place 4×100 meter relay.

Judge, a sophomore from Harrington Park, Australia, qualifed for the long jump with a mark of 7.32 meters (24 feet, 1/4 inches). He was the NSAA Outdoor conference champion and was second at the NSAA Indoor Championships (6.46 meters; 21 feet, 2 1/2 inches). Judge will compete on Thursday at 1:30 p.m. Central. 

Sedivec, a senior from Cummings, N.D., qualified for the hammer throw for the second time. He earned All-American honors with a sixth-place finish last year, throwing 58.13 meters (190 feet, 8 inches). Sedivec was the NSAA conference champion with a throw of 59.70 meters (195 feet, 10 inches), setting a new UJ record. Sedivec was named NSAA Outdoor Field Athlete of the Year and will compete on Wednesday at 10 a.m. Central. 

 

Berkshire’s Achilles’ heel this season has been the third set, and Villa Angela-St. Joseph ran ahead early in a May 20 regional semifinal. But the Badgers had a different mindset. For the seven seniors, this was all they have, already having graduated. Might as well go for broke in the third. The Badgers rallied from […]

Originally Published: May 20, 2025 at 8:40 PM EDT

CIF Tennis: Poly, Wilson Both Fall In Semifinals

A historic and memorable girls’ tennis season came to an end in Long Beach on Wednesday, at least in part. Long Beach Poly and Wilson, the city’s top two high school teams, were both defeated in the CIF Southern Section semifinals after memorable playoff runs. League champion Poly picked up their first loss to end […]

ViewLift has launched two new AI-powered solutions designed to enhance business intelligence and customer support operations for media companies, sports organisations, and content owners distributing their content worldwide.

ViewLift Data Insights Pro is ViewLift’s new conversational AI analytics tool that delivers personalised, real-time insights via text to content owners’ executives. Designed to function as a virtual data analyst, ViewLift Data Insights Pro provides summaries of the past day’s key metrics, and interprets texted follow-up questions from executives, providing actionable business intelligence on streaming trends, viewer behaviour, content performance, and monetisation metrics. It acts as an always on 24/7/365 business, saving time and enabling quick decision-making.

“ViewLift Data Insights Pro reflects our commitment to democratising data and making it instantly actionable for our partners,” said Rick Allen, CEO of ViewLift. “Whether you’re tracking live event viewership, revenue, or other key metrics, this tool delivers clarity in minutes, not days.”

Also new is ViewLift FanAssist AI an AI-powered automated support platform enhancing customer support and reducing customer service response time. ViewLift FanAssist AI integrates with each client’s customer inquiries ticketing system, resolving questions across multiple languages and channels. It intelligently categorises tickets, suggests optimal responses using a 3+3+1 AI decision engine, and executes automated tasks to help customers solve their problems across a range of questions and issues. It utilises AI to detect the problem; craft a response from the internal knowledge management system and AI LLM; and respond to the customer within minutes. Additionally, ViewLift FanAssist AI enables rapid scaling for large events, eliminating the need for human intervention, making it cost-effective and always available, and providing responses in the language initially used by the inquiring customer.

ViewLift FanAssist AI is already successful in the field: a top sports streaming platform successfully reduced its customer support ticket volume by nearly 90% during high-traffic live events. With millions of concurrent users tuning in for marquee football matchups, ViewLift FanAssist AI handled complex multilingual inquiries in real-time, freeing up support teams and ensuring uninterrupted fan engagement.

To optimise viewer engagement further, ViewLift has integrated Google Vertex AI into its platform to power an advanced recommendations engine. By combining machine learning models trained on rich behavioural and content metadata, ViewLift’s advanced recommendations engine empowers its clients with personalised content suggestions across all devices.

Vertex AI-powered real-time personalisation helps clients increase viewer retention, extend watch times, and grow revenue, providing a dynamic, tailored streaming experience that adapts to each viewer’s unique interests and keeps audiences coming back for more.

Athletic Socks Market Potential: Investment Trends and Challenges

Athletic Socks Market Outlook & Investment Analysis
The global Athletic Socks market is set to experience steady growth from 2024 to 2030, driven by rising awareness around fitness, increasing participation in sports, and the growing popularity of athleisure wear. Consumers are demanding performance-oriented socks that offer breathability, moisture-wicking capabilities, arch support, and compression features. Major brands are capitalizing on this trend by launching innovative products made from sustainable and high-tech materials. The market is gaining traction across North America, Europe, and Asia-Pacific, especially among millennials and Gen Z consumers focused on both performance and fashion.

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Q1: What factors are driving the growth of the Athletic Socks market?

The Athletic Socks market is being driven by increasing health consciousness, a surge in gym memberships, and the global rise in outdoor activities such as running, hiking, and team sports. The integration of smart textiles, antimicrobial fabrics, and ergonomic designs enhances product appeal. The growing trend of athleisure has blurred the lines between sportswear and casual fashion, further expanding the consumer base. E-commerce platforms have significantly increased product accessibility and consumer reach, while endorsements by fitness influencers and athletes have elevated brand visibility and market demand globally.

Q2: What investment opportunities and challenges exist in this market?

Investment opportunities lie in product innovation, sustainability-focused collections, and collaborations with fitness brands or sports personalities. Brands that can differentiate through advanced materials or custom-fit options are likely to capture premium market segments. However, challenges include intense competition, price sensitivity in emerging markets, and fluctuating raw material costs. Supply chain disruptions and the need to maintain consistent quality across regions may also hinder scaling. Strategic investments in R&D, eco-friendly production, and omnichannel retail can help investors build resilience and tap into the growing demand for high-performance socks.

Q3: Who are the key players and how is the competitive landscape evolving?

Leading players include Nike, Adidas, Puma, Under Armour, and ASICS, all of which focus on high-performance, durable, and stylish athletic socks. These companies leverage advanced textile technologies and branding strategies to maintain market leadership. Emerging players and DTC (direct-to-consumer) brands like Bombas and Stance are disrupting traditional retail models by offering unique designs and sustainability-driven products. The market is moderately fragmented, with private label brands gaining ground. Companies that combine innovation, comfort, and responsible sourcing will gain long-term traction in this highly competitive landscape.

Who are the largest Global manufacturers in the Athletic Socks Market?

Nike

Adidas

PUMA

New Balance

Skechers

ASICS Corporation

VF Corporation (VFC)

Anta

Under Armour

Wolverine Worldwide

Hanesbrands

p Ning

Lululemon Athletica

Xtep

361°

By the year 2030, the scale for growth in the market research industry is reported to be above 120 billion which further indicates its projected compound annual growth rate (CAGR), of more than 5.8% from 2023 to 2030. There have also been disruptions in the industry due to advancements in machine learning, artificial intelligence and data analytics There is predictive analysis and real-time information about consumers which such technologies provide to the companies enabling them to make better and precise decisions. In addition, new innovative techniques such as mobile surveys, social listening, and online panels, which emphasize speed, precision, and customization, are also transforming this particular sector.

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What are the factors driving the growth of the Global Athletic Socks Market?

Growing demand for below applications around the world has had a direct impact on the growth of the Global Athletic Socks Market

By Product Type

Ankle Socks

Crew Socks

Compression Socks

Thermal Socks

Low-Cut Socks

By Material

Cotton

Nylon

Polyester

Wool

Bamboo Fiber

By Gender

Men

Women

Unisex

By End-User Activity

Running

Training and Fitness

Hiking

Basketball

Cycbrng

By Price Range

Budget-Friendly

Mid-Range

Premium

Luxury

Which regions are leading the Global Athletic Socks Market?

US (United States, US and Mexico)

Europe (Germany, UK, France, Italy, Russia, Turkey, etc.)

Asia-Pacific (China, Japan, Korea, India, Australia, Indonesia, Thailand, Philippines, Malaysia and Vietnam)

South America (Brazil, Argentina, Columbia, etc.)

Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)

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Detailed TOC of Global Global Athletic Socks Market Research Report, 2026-2033

1. Introduction of the Global Athletic Socks Market

Overview of the Market

Scope of Report

Assumptions

2. Executive Summary

3. Research Methodology of Verified Market Research

Data Minin

Validation

Primary Interview

List of Data Sources

4. Global Athletic Socks Market Outlook

Overview

Market Dynamics

Drivers

Restraints

Opportunities

Porters Five Force Model

Value Chain Analysis

5. Global Athletic Socks Market, By Product

6. Global Athletic Socks Market, By Application

7. Global Athletic Socks Market, By Geography

North America

Europe

Asia Pacific

Rest of the World

8. Global Athletic Socks Market Competitive Landscape

Overview

Company Market Ranking

Key Development Strategies

9. Company Profiles

10. Appendix

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