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South Carolina football star LaNorris Sellers is gearing up for his sophomore season in Columbia. The quarterback is hoping to build upon a phenomenal debut as the Gamecocks’ starter under center.

That production as a redshirt freshman has him in Heisman trophy conversations ahead of the 2025 college football season. It’s also resulted in a notable boost in NIL income.

Last year, Sellers guided the Gamecocks to a 9-3 output with wins over the likes of Clemson, Missouri, and Oklahoma. He threw for 2,500 yards and 18 scores while adding another 674 yards on the ground.

He hopes to build on his success this fall. Excitement surrounding his expected growth has those in the area eager to watch.

The LaNorris Sellers hype is real.

The signal caller burst onto the scene as a relative unknown in 2024. He’s now being mentioned as a potential top 10 NFL Draft pick in the 2026 selection process.

“When you see him at his best, he’s unstoppable. He’s a great runner when he takes off. Strong arm. Built well. Can handle the physical beating he’s going to take at quarterback and shake off sacks. Moves around really well.”

-Steve Muench via The McShay Show

Sellers can sling it. He can run, too. At 6-foot-3 and 240 pounds, he’s impossible to bring down. His dual threat abilities gave opposing defenses nightmares last year.

Sellers is considered a top Heisman trophy contender this preseason and a future pro prospect. He’s now cashing in on his newfound fame.

The football star will have a new car on the South Carolina campus this fall.

Sellers will renew an NIL partnership with Dick Dyer & Associates. He posted a comical ad on social media to announce the agreement.

In that commercial, he flaunted the perks of his deal by showing off his new ride. He’ll drive a 2025 Mercedes-Benz G63 this season, valued at $186,100.

LaNorris Sellers spoke on NIL poachers this offseason. He and his father said they turned down millions to stick around in Columbia.

The passer stayed loyal to the Gamecocks. He believes he can have everything he needs at South Carolina.

This new deal certainly supports that outlook, as does his $3.7 million NIL valuation. Sellers will be riding in style on campus this year.

After a decade with Nike, Tennessee is preparing to return to its former apparel partner. The school agreed to a lucrative 10-year deal with adidas this week, starting in 2026, which will make the Vols the company’s flagship university.

Josh Heupel shared his reaction to that news this week and acknowledged the impact the agreement will have on UT. Yahoo! Sports’ Ross Dellenger reported the deal includes a multi-million dollar NIL component. Adidas is even working quickly to secure deals with Vols athletes this school year. The new contract doesn’t officially start until next school year.

Heupel said Tennessee is “fortunate” to have such a lucrative opportunity. He also agreed with the excitement around the deal and the long-term effects both on and off the field.

“We’re fortunate,” Heupel said. “Had a partner that wanted to make us their flagship school. That’s going to happen in a lot of different ways and going to be a benefit to our football program, but this athletic department as a whole, too. They had an opportunity to come talk to some of our guys.

“I think everybody’s really excited that, again, we’re going to be the flagship school for them. It’s going to provide a lot of unique opportunities for our players on and off the field.”

How Tennessee’s adidas deal impacts NIL

The NIL component of Tennessee’s deal with adidas – which could be worth at least $10 million, according to Dellenger – is especially important in the post-House v. NCAA settlement landscape. Under the agreement, schools can share up to $20.5 million directly with athletes through revenue-sharing. However, there isn’t a cap on third-party NIL deals, meaning adidas can effectively help with “over-the-cap” opportunities.

“The arms race was originally about facilities,” said Chris McGuire, adidas Vice President of Sports Marketing for North America, while speaking with Yahoo! Sports. “Now it’s gone to rev-share and NIL. We want to make sure we provide opportunities to our partners that are competitive in the marketplace so they’ll have competitive teams on the field.”

If Tennessee athletes sign an NIL deal with adidas, they would be able to wear the company’s products in games once the new agreement gets in place. This year, though, those athletes would have to wear Nike apparel until that deal expires.

Tennessee left adidas in 2014 to sign with Nike, and the amended deal runs through 2026. Through the partnership, the university is due to receive $1.2 million in base compensation in 2025-26 and $4.5 million in annual product allotment.

Caitlin Clark has been out with a groin injury since July 15. On Sunday, Indiana Fever head coach Stephanie White provided an update on Clark’s recovery when asked if the two-time WNBA All-Star will return before the end of the regular season.

“That’s the hope. The hope is that she’s back,” White said, per ESPN.

In total, Clark has missed 21 games for the Fever this season. The team has posted an 8-5 record with Clark and a 10-11 record without her this season.

It’s been a roller coaster season without Caitlin Clark leading the way. The Fever have looked competent without their leader at times, only to appear clueless the very next game.

From late July to early August, the Fever won five consecutive games and seemed to finally be finding their rhythm. However, that sentiment quickly fell apart when Indiana lost four of its next five contests.

If the season ended today, the Fever would be the No. 3 seed in the Eastern Conference. Alas, it certainly wouldn’t hurt for Clark to ramp up to the playoffs with a few regular-season showings. After all, rust has been an obvious issue for the former Iowa standout this season when she’s attempted to return from injury.

Clark is averaging 16.5 points, 5.0 rebounds and 8.8 assists per game. However, she’s shooting just 36.7% from the field and 27.9% from beyond the arc. While Clark initially felt like she needed to return to the hardwood as quickly as possible, advice from her mom has led to her taking a more careful approach.

“Early on with the first couple injuries, I was like, ‘I need to get back,’” Clark said during an appearance on the Bird’s Eye View with Sue Bird podcast. “But I think my mom texted after this last injury, and they know how hard it’s been on me, but my mom was like, ‘You’ve taken so much time for everybody else, you have to take time for yourself now.’ So I’m just trying to do that the best I can, too.

“… ”But you do want to play, you want to give people something to cheer about or scream about. People spend so much time, and money, and resources to come and watch you play. And it’s been cool to see people continue to show up for my teammates, whether they’re fans of the Fever just fans of myself, they’re continuing to show up and support.”

The Fever have 10 games left in their regular season. The last game of the regular season is on Sept. 9.

On Sunday night, activewear company Rhoback and South Carolina quarterback LaNorris Sellers announced a NIL apparel deal.

Sellers, a redshirt sophomore from Florence, S.C., is the latest college football player to partner with Rhoback, joining Ohio State defensive back Caleb Downs, Texas A&M quarterback Marcel Reed and Penn State running back Nick Singleton.

Support LaNorris Sellers’ partnership with Rhoback

“LaNorris brings a unique spark to everything he touches, and we knew from the start he’d be a perfect fit for Rhoback,” Rhoback spokesperson Shalen Moore said in a statement announcing the deal with Sellers. “He’s a natural leader, a competitor, and someone who’s building momentum fast. We’re excited to welcome him to the family and to help bring his story and style to life through this partnership.”

Last season, Sellers was named SEC Freshman of the Year after finishing with a pair of 300-yard passing games and two 100-yard rushing performances. He was voted as a Rex Enright team captain, the first freshman in school history to earn that award.

Sellers was the Steve Wadiak Team MVP and shared the Steve Spurrier MVP (offense) with running back Raheim Sanders.

“Joining Rhoback is a big-time move for me. The energy around the brand is real, and it’s something I’ve noticed for a while,” Sellers said. “Their gear is next level — whether it’s training, game day, or just everyday comfort. I’m hyped to be part of what they’re building and to rep it with pride. We’ve got some creative stuff coming that I think my people are going to really mess with. This isn’t just a collab — it’s a full partnership.”

In 12 games last season, Sellers completed 196-of-299 passes for 2,534 yards with 18 touchdowns. He finished second on the team in rushing with 166 carries for 674 yards and seven touchdowns.

Rhoback offers a variety of apparel for both men and women, including polos, quarter-zips, hoodies, t-shirts, vests, shorts, joggers, and hats. South Carolina fans can support Sellers and Rhoback U right here by placing an order through Rhoback.

SEATTLE, Wash. – Idaho Vandal soccer fell to the University of Washington 4-0 Sunday afternoon at Husky Soccer Stadium in Seattle.
 
The Vandals battled early with scoring chances in the first half. UW took the lead on a goal in the 20th minute, but the Vandals tallied three shots on goal in the first half.
 
Washington notched three goals in the second half to extend the lead to 4-0 and close out the shutout win.
 
The Vandals are now 1-1 on the year. Idaho continues its road swing next week with an East Coast trip. The Vandals play UMass Lowell on Thursday, Aug. 21, and Stonehill College (Mass.) Aug. 23.