The U.S. President has already considered a commission on college athletics alongside former Alabama football coach Nick Saban and is now said to be actively working on an NIL executive order
U.S. President Donald Trump is said to be actively working on an NIL-related executive order as he ramps up his attempts to help fix college athletics.
The 79-year-old has already put plans for a commission designed to address issues facing a changing college sports landscape on hold, with it instead being decided that the process will follow Trump’s usual steps to dealing with problems: finding a point person to investigate the issue and report back to him.
That would appear to be Texas Tech billionaire businessman Cody Campbell, who was initially chosen to co-chair Trump’s commission alongside former Alabama coach Nick Saban. Despite things not yet going to plan, Campbell insists the president “cares very much about preserving and maintaining college sports”.
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Trump’s true feelings appear to have emerged once more following reports that claim he is in the midst of working on an executive order to reform Name, Image, and Likeness (NIL) and its rules, sources revealed to Front Office Sports.
It comes off the back of a bill governing NIL and other college sports rules called the SCORE Act being passed by a subcommittee markup this week, although it is still said to be multiple steps away from reaching the White House floor.
Nonetheless, it would appear that Trump is springing into action once more. It’s unclear what exactly the president’s order would contain, but it could well establish a commission to investigate the issues posed by NIL and report back best practices.
Last week, Campbell pledged to save college sports and continue providing student athletes with the opportunity of education and character development following a chaotic four-year period of paradigm change.
The Texas Tech chief confirmed to USA TODAY Sports that he has engaged in talks with Trump “for quite some time now” over the eventual next steps to restoring college sports back to what it once was.
“I’ve been in conversations with President Trump for quite some time now, and the one thing I can tell you is he cares very much about preserving and maintaining college sports,” Campbell said.
“Not just football, but women’s sports and Olympic sports, and the opportunities they provide. It’s one of the best things we have culturally in this country. I don’t want to see it die. And we can all see it’s dying.”
Campbell believes the solution to fixing the disparity between conferences such as the Big Ten and SEC and its smaller counterparts is to share the wealth generated by college sports, increase the revenue and watch athletics grow like never before.
Trump believes Campbell is the man to ‘fix’ college sports, having essentially provided the Texas Tech sugar daddy with the chance to assess the problems of the ever changing collegiate landscape.
Campbell is now expected to report directly to Trump, suggesting the politician is set to take a backseat role on the situation. His passion for finding a solution to the college sports landscape, however, remains very much intact.











