Connect with us
https://yoursportsnation.com/wp-content/uploads/2025/07/call-to-1.png

Rec Sports

DoorDash Ties Home Wins to Youth Funding in Northern Super League Partnership

Published

on


Key Takeaways

  • DoorDash donated $60,000 to Big Brothers Big Sisters of Canada, allocating $2,000 for every Northern Super League home win during the inaugural season
  • Funds support 12 Big Brothers Big Sisters chapters across six Canadian regions with NSL clubs
  • Greater Toronto Area received the largest allocation at $20,000, followed by Ottawa at $15,000 and Vancouver at $10,000
  • The donation funds mentorship programs focused on physical activity, nutrition access, and leadership development for youth
  • Partnership connects DoorDash’s role as NSL founding partner with community-level youth programming

Victory-Based Funding Model Connects Professional Soccer to Youth Programs

As the Northern Super League wrapped its historic first regular season, founding partner DoorDash converted on-field success into community impact. The company donated $60,000 to Big Brothers Big Sisters of Canada, structured as $2,000 for every home-club victory during the league’s inaugural season.

The donation supports 12 Big Brothers Big Sisters chapters split equally across six regions where NSL clubs operate. DoorDash serves as the league’s exclusive on-demand delivery platform partner, a role that now extends beyond match-day logistics to fund youth programming focused on nutrition access, mentorship, and athletic participation.

“We’re committed to creating more equal access to opportunity in every community we serve,” said Heather Cameron, Head of Brand and Creative at DoorDash Canada. “Through our partnerships with Northern Super League and Big Brothers Big Sisters of Canada, we’re fuelling youth programs meal by meal, neighbourhood by neighbourhood, in hopes of being a small part of kickstarting the next generation.”

Regional Distribution Reflects League Footprint

The funding allocation mirrors the geographic presence of NSL clubs:

Greater Toronto Area: $20,000 across four chapters
Ottawa: $15,000 across three chapters
Vancouver: $10,000 across two chapters
Halifax: $5,000 to one chapter
Calgary: $5,000 to one chapter
Montreal: $5,000 to one chapter

This structure ties professional women’s soccer directly to youth services in the same markets, creating a regional connection between league activity and community programming.

Three Mentorship Programs Receive Support

The donation funds specific Big Brothers Big Sisters initiatives designed to build confidence and healthy habits through sport:

Go Girls! serves girls aged 11 to 14 through volunteer-driven group mentoring. The program emphasizes physical activity, healthy eating, positive self-esteem, and communication skills.

Game. Set. Match. uses sports as a framework for mentorship connections, combining athletic participation with shared meals and conversations about nutrition and wellness.

G.L.O.W. (Girls Linking Our Worlds) targets elementary students with programming focused on empowerment, leadership development, and confidence building.

“Access to nutritious food is foundational for learning, play, and confidence,” said Jill Zelmanovits, National President and CEO of Big Brothers Big Sisters of Canada. “From Vancouver to Halifax, DoorDash is helping children and families overcome barriers like food insecurity by providing access to mentorship, mental health support, and more.”

Building Long-Term Community Impact

The partnership represents DoorDash’s effort to connect its commercial role in the Northern Super League with tangible community outcomes. By linking corporate sponsorship dollars to youth programming, the structure creates a direct line between professional women’s soccer performance and local mentorship opportunities.

With the NSL playoffs now underway, the first season’s funding model provides a template for how corporate partnerships can extend beyond visibility and marketing to drive programmatic support in communities where leagues operate.

via: DoorDash


YSBR provides this content on an “as is” basis without any warranties, express or implied. We do not assume responsibility for the accuracy, completeness, legality, reliability, or use of the information, including any images, videos, or licenses associated with this article. For any concerns, including copyright issues or complaints, please contact YSBR directly.


About Youth Sports Business Report

Youth Sports Business Report is the largest and most trusted source for youth sports industry news, insights, and analysis covering the $54 billion youth sports market. Trusted by over 50,000 followers including industry executives, investors, youth sports parents and sports business professionals, we are the premier destination for comprehensive youth sports business intelligence.

Our core mission: Make Youth Sports Better. As the leading authority in youth sports business reporting, we deliver unparalleled coverage of sports business trends, youth athletics, and emerging opportunities across the youth sports ecosystem.

Our expert editorial team provides authoritative, in-depth reporting on key youth sports industry verticals including:

  • Sports sponsorship and institutional capital (Private Equity, Venture Capital)
  • Youth Sports events and tournament management
  • NIL (Name, Image, Likeness) developments and compliance
  • Youth sports coaching and sports recruitment strategies
  • Sports technology and data analytics innovation
  • Youth sports facilities development and management
  • Sports content creation and digital media monetization

Whether you’re a sports industry executive, institutional investor, youth sports parent, coach, or sports business enthusiast, Youth Sports Business Report is your most reliable source for the actionable sports business insights you need to stay ahead of youth athletics trends and make informed decisions in the rapidly evolving youth sports landscape.

Join our growing community of 50,000+ industry leaders who depend on our trusted youth sports business analysis to drive success in the youth sports industry.

Stay connected with the pulse of the youth sports business – where industry expertise meets actionable intelligence.

Sign up for the biggest newsletter in Youth Sports – Youth Sports HQ – The best youth sports newsletter in the industry 

Follow us on LinkedIn

Follow Youth Sports Business Report Founder Cameron Korab on LinkedIn



Link

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Rec Sports

Annual Bundle Up Fest & Sports Fair Returning To Pybus Market

Published

on


The Wenatchee Parks, Recreation & Cultural Services Department will host its annual Bundle Up Fest – Youth Sports & Activities Fair at Pybus Public Market later this month.

Once again the event will feature a wide array of activities for people of all ages, including hay rides; a petting zoo, kids carnival; and arts-and-crafts.

This year’s event will also feature 22 local sports and activities organizations offering more information about their services.

NewsRadio 560 KPQ logo

“We’ll have information on everything from dance to soccer to flag football, lacrosse, and baseball,” says Parks & Rec spokesperson, Caryl Andre. “Pretty much anything that your kids might want to participate in, come to the Fair and you can find out more about it and maybe even get signed up.”

Andre adds that event-goers can also sign up to participate in a family-friendly 5k fun run, and says there’ll be a variety of vendors and even a bonfire where folks can gather to stay warm with a hot cup of cocoa and a s’more.

The event will be held on Saturday, Jan. 17 from 11 a.m. to 2 p.m.

For more information, you can see the Wenatchee Parks & Rec Department Facebook page or call 509-888-3284.

5 of the Best Places To Hike During the Winter in Washington State

Here are 5 places to hike during the winter with truly gorgeous views in Washington State.

Gallery Credit: Rik Mikals





Link

Continue Reading

Rec Sports

New Jazz-themed court unveiled at Salt Lake City rec center — and there’s more to come

Published

on


SALT LAKE CITY — It appeared that nothing could erase the pure exuberance from the few dozen children as they ran out onto the new Utah Jazz-themed basketball court at the Northwest Recreation Center to secure a ball.

Soon after, the rambunctious bunch — clad in purple shirts — eagerly dribbled around the court before taking in some instructions during a Junior Jazz hoops clinic. It was a fun way to break in the new surface at the recreation center in Salt Lake City’s Fairpark neighborhood.

This is now the 26th “community court” that the Utah Jazz have sponsored across northern Utah, but the first of eight renovations planned through an initiative partnership with Delta Air Lines to refurbish eight courts over the next seven years, said Chris Barney, president of revenue and commercial strategy at Smith Entertainment Group.

Chris Barney, Utah Jazz revenue and commercial strategy president, speaks during a ribbon-cutting ceremony for a refurbished basketball court, funded by Delta Airlines in partnership with the Utah Jazz, at the Northwest Recreation Center in Salt Lake City on Monday.
Chris Barney, Utah Jazz revenue and commercial strategy president, speaks during a ribbon-cutting ceremony for a refurbished basketball court, funded by Delta Airlines in partnership with the Utah Jazz, at the Northwest Recreation Center in Salt Lake City on Monday. (Photo: Kristin Murphy, Deseret News)

“These community courts matter. They create access, remove barriers and give kids a safe, high-quality place to play, learn and grow through sports,” he said, adding that the project will ultimately improve the “landscape” of youth basketball in the region.

The newly designed court isn’t quite like the Delta Center, but the children took to it as if it were the next best thing. It features a purple baseline with Utah Jazz logos, topped with a J-Note similar to the home court at the Delta Center. A pair of Jazz-themed murals with the “mountain basketball” motif is plastered by the entrance of the gym, adding to the experience.

Jazz Bear made a special appearance to cap the NBA feel, blasting the crowd with confetti after cutting the ribbon to celebrate the new court.

The new design might help kids connect with the county-run recreation center and with their community, said Salt Lake County Mayor Jenny Wilson, who attended the ceremony. The county has partnered with the Junior Jazz program for decades, accounting for some of the 2 million youth who have participated since it was established in 1983, while over 50,000 volunteer coaches have come from the county since the program started.

Malachi Gonzales, 9, dribbles during a Junior Jazz basketball clinic on a refurbished basketball court, funded by Delta Airlines in partnership with the Utah Jazz, at the Northwest Recreation Center in Salt Lake City on Monday.
Malachi Gonzales, 9, dribbles during a Junior Jazz basketball clinic on a refurbished basketball court, funded by Delta Airlines in partnership with the Utah Jazz, at the Northwest Recreation Center in Salt Lake City on Monday. (Photo: Kristin Murphy, Deseret News)

In addition to helping finance the new court, Delta covered the costs for a few hundred Junior Jazz players, which helps families manage spending, she said.

“Basketball … builds identity, of who we are as individuals and what we’re capable of,” added Salt Lake City Mayor Erin Mendenhall, later pointing out the importance Junior Jazz had in her family after her father’s death.

“Our story is actually part of hundreds of thousands of stories, of families who would otherwise couldn’t have afforded or wouldn’t have known how to access a competitive team that cost a lot of money, and was hard to get onto,” she said.

The Key Takeaways for this article were generated with the assistance of large language models and reviewed by our editorial team. The article, itself, is solely human-written.



Link

Continue Reading

Rec Sports

How many kids in Minnesota play hockey?

Published

on


From the frozen ponds and lakes to the packed indoor rinks serving as community hubs, hockey is uniquely celebrated and cherished in Minnesota like no other state in the country.

“It’s something that we play all year round both in the city community organization, but then all the way through AAA hockey as well,” said hockey dad Jimmy Mullen.

Kids often learn to skate not long after learning to walk, fueling a potential passion for the winter sport. 

“My youngest is in mites and my oldest is a squirt,” said hockey mom Kristina Hill of Andover. 

Hockey is the sport Hill grew up in, something many Minnesotans can relate. 

“It’s just kind of woven into the fabric,” said Jeremy Reed, executive director of Minnesota Hockey, the governing body of youth and amateur hockey in the state.

How many kids in Minnesota play hockey? Reed said the latest numbers show 54,921 as of Dec. 17, 2025. The numbers he shared for this year include adults ages 19 and up, of which there are about 8,000. 

For the previous 2024-2025 season, Minnesota Hockey had 50,597 participants ages 18 and under playing for local associations and recreation leagues. 

That’s most of any state in the country by a longshot. Massachusetts comes in second at around 40,120 kids ages 18 and under. New York was third with 36,180, followed by Michigan with 24,391. In Wisconsin, there were 17,986 kids last season.

What’s led to such high participation in Minnesota? 

“Part of that is because the way hockey is delivered in the communities with the community support and the support for the rinks and the public-owned rinks,” said Reed.

There are over 230 indoor ice rinks in Minnesota, according to Rinkside Advertising Network. Come winter, hundreds more form outdoors so long as Mother Nature allows.

“We live just two minutes from our rink, and we’ve got a handful of outdoor rinks in Andover,” said Hill.

“We get a chance to skate with people from Florida, people that come up from Chicago. They always tell us real quick about how close the rinks are [in Minnesota],” said Mullen.

What’s the time commitment parents new to hockey can expect?

“It’s a lot, it’s definitely a labor of love getting the kid to the rink early on the weekends,” said Hill.

“We skate, you know, probably two hours a day at some points, during the weekends we’re twice a day,” said Mullen, admitting his family is on the high side of the spectrum in terms of time commitment.

Reed said how much time a family spends going to rinks for practice and games will depend on the level of competition they’re seeking. The state’s rec league program, which has just one night of practice and one day of games per week, offers an easy entry for families new to the competitive side of the sport.

“The nice part is it’s not a one-size-fits-all approach. You can certainly tailor it to how you want,” said Mullen.

More than 14,000 girls under 18 played local association hockey in Minnesota last year. That ranked number one in the nation.

Minnesota Hockey created a guide for parents new to the sport on what to expect, including budgeting. Click here to learn more.



Link

Continue Reading

Rec Sports

John Brewer Sr. | The Sun-Sentinel

Published

on


GREENVILLE — Funeral services for John Wesley Brewer, Sr., 95, of Greenville, who passed Saturday, Jan. 3, at Bolivar Medical Center, Cleveland, will be held at 10 a.m. Wednesday, Jan. 7, at Emmanuel Baptist Church, Greenville. The family will receive friends from 9 a.m. until the start of the service.

Rev. Chris Vowell will be officiating. Serving as pallbearers are Bogan Anderson Brewer, James Burland Young III, John Brewer Young, Jeffrey Blair Young, Jarrod Brock Young, and Daniel Thomas Morgan and serving as honorary pallbearers are John Austin Brewer and Lee Ellis Brewer, Jr.

A graveside service will be held at 3 p.m. at Stonefield Church of God Cemetery in Cascilla.

John Wesley, as he was known, was born to the late Rev. Luther Harrison and Allie Beatrice Scallion Brewer in Cascilla Dec. 5, 1930. He was raised in a loving and faith-filled home and made his profession of faith in Christ as a boy. John Wesley was educated in the Drew public schools and later at Mississippi Delta Junior College and Delta State University.

He served in the United States Navy aboard the USS Rendova (CVE-114) during the Korean War and later during Operation Ivy before being honorably discharged for his service. He was a 32nd Degree Master Mason and a proud member of the American Legion and the VFW. He has a long service record to Washington County with participation in the Greenville Chamber of Commerce, the Exchange Club, and the Salvation Army. He dearly loved youth sports in the Delta where he coached YMCA football and officiated high school football for 21 years.

John Wesley was a business man who started his career at D. Canale & Co. out of Memphis, and later operated Delta Electronics. He was materials manager for Cleaver Brooks Boiler Manufacturing before buying Dixie Fire Equipment Co. In 1995, he co-founded Advanced Welding and Industrial Supply with his son before retiring in 2022.

He was preceded in death by his wife of 49 years, Frances Lucille Jefcoat Brewer; four brothers, Davis Brewer, Oliver Brewer, Lee Ellis Brewer, and L.H. Brewer, Jr.; and three sisters, Velma Brewer Goss, Rebecca Jo Brewer Cooksey and Betty Sue Brewer Willard; and his son-in-law, Ben Sayle.

He is survived by three children, Jeffrey Sayle of Greenville, John (Terri) Brewer, Jr. of Greenville, and Susan (Jimmy) Young of Cascilla; as well as six siblings, Thelma Staton, Herbert (Margaret) Brewer, Faye Ridgeway, Jim Brewer, Sharon (Richard) Brown, and Bobby (Carol) Brewer; ten grandchildren, Kelly (Dan) Morgan, Liz Sayle, Allie Sayle, John Austin Brewer, Bogan Brewer, Kaylynn Brewer, Burland Young, Brewer Young, Blair Young, and Brock Young; as well as a host of nieces, nephews, and friends.

Donations in his memory can be made to Navy Safe Harbor Foundation and Sacred Space of Greenville.

Register online and express condolences at www.mortimerfh.com



Link

Continue Reading

Rec Sports

Seeger Youth Basketball signup underway | News

Published

on


Seeger Youth Basketball is offered to any student in kindergarten to second grade currently attending Williamsport, Warren Central, and Pine Village Elementary Schools.

According to information provided, each grade will have it’s own co-ed teams, and it will allow every player to get a chance to learn the game! We will emphasize skill development, good sportsmanship, and teamwork. This league will be held on each Sunday in February at the PAC Feb. 1 to Feb. 22. Thirty minutes of practice followed by a 30 minute game will be included. Registration cost is $30 per child helps cover the cost of their jersey and supplies. $15 per child covers participation fee (if you decide to use their jersey from last year) Cash or check labeled and sent in to your school office will be accpeted. There are volunteer options if payment is a concern so organizers say don’t let that stop you from signing up.

Please Click the Google Form for more info and to register a player at https://forms.gle/2aPBgXpgAsXvM1fbA

Follow the Facebook Group Seeger K-2 Basketball for more information. Any questions please contact Bobbie Schmid (765)585-3574 or reach out on the Facebook page.



Link

Continue Reading

Rec Sports

Fredonia hosting youth basketball program | News, Sports, Jobs

Published

on


The Fredonia Recreation Department is hosting its annual Youth Basketball Program for any student(s) who live in the Fredonia Central School District.

The program runs each Saturday from noon-2 p.m. and is free of charge.

This year the program begins Saturday, Jan. 10 and concludes on Saturday, Feb. 14.

Participants do not need to be present each week to be part of the program. Grades 1-4 will take place at Wheelock Elementary School and grades 5-8 will be at the high school gym.

Instruction and games this year will be provided by the Fredonia High School basketball coaching staff and players.



Link

Continue Reading
Motorsports4 weeks ago

SoundGear Named Entitlement Sponsor of Spears CARS Tour Southwest Opener

Motorsports4 weeks ago

Donny Schatz finds new home for 2026, inks full-time deal with CJB Motorsports – InForum

Rec Sports4 weeks ago

David Blitzer, Harris Blitzer Sports & Entertainment

NIL4 weeks ago

DeSantis Talks College Football, Calls for Reforms to NIL and Transfer Portal · The Floridian

Sports4 weeks ago

#11 Volleyball Practices, Then Meets Media Prior to #2 Kentucky Match

Motorsports4 weeks ago

Rick Ware Racing switching to Chevrolet for 2026

Sports3 weeks ago

Maine wraps up Fall Semester with a win in Black Bear Invitational

Motorsports3 weeks ago

Ross Brawn to receive Autosport Gold Medal Award at 2026 Autosport Awards, Honouring a Lifetime Shaping Modern F1

Motorsports4 weeks ago

Nascar legal saga ends as 23XI, Front Row secure settlement

Rec Sports3 weeks ago

Stempien to seek opening for Branch County Circuit Court Judge | WTVB | 1590 AM · 95.5 FM

Motorsports4 weeks ago

Sunoco to sponsor No. 8 Ganassi Honda IndyCar in multi-year deal

Rec Sports3 weeks ago

Princeton Area Community Foundation awards more than $1.3 million to 40 local nonprofits ⋆ Princeton, NJ local news %

Motorsports4 weeks ago

North Florida Motorsports Park led by Indy 500 Champion and motorsports legend Bobby Rahal Nassau County, FL

NIL3 weeks ago

Downtown Athletic Club of Hawaiʻi gives $300K to Boost the ’Bows NIL fund

Rec Sports4 weeks ago

WNBA’s Caitlin Clark, Angel Reese and Paige Bueckers in NC, making debut for national team at USA camp at Duke

Most Viewed Posts

Trending