Dorman Backs Haley & Spire At Pocono

COLMAR, Pa. — On Sunday, June 22, Dorman Products, Inc. will be taking its place on the grid at one of the biggest motorsports events of the year: The NASCAR Cup Series race at Pocono Raceway.

“Our sponsorship with Spire Motorsports is something we put a lot of value in — not just for the exposure, but for what it represents. It’s a connection to a passionate community that shares our love for cars, performance, and problem-solving. Partnering with Spire Motorsports allows us to celebrate that shared spirit and be a part of incredible events like the Pocono race,” said Steve Gisondi, Vice President, Marketing.

The Dorman car will be driven by 26-year-old Justin Haley, who has 234 points after 15 races in the prestigious NASCAR Cup Series Championship standings. Haley is not only a rising star in NASCAR and a key driver for Spire Motorsports — he’s also a strong ambassador for the Dorman brand.

Haley’s car will be emblazoned with Dorman logos over a striking orange and black paint scheme and is the centerpiece of a multi-prong brand marketing campaign directed at fans attending race weekend at Pocono, as well as television and internet audiences around the world.

Director of Marketing Communications Justin Hall noted, “This marks our fifth year partnering with Spire Motorsports and the No. 7 car at Pocono. This race delivers top-tier brand exposure, and we’re excited to  be a part of this year’s event with Spire.”