NIL
Draft Dollars, Digital Nostalgia & Data
Welcome back to the Spotlight! I write this week with a heavy heart, as I was not selected by a team in the NBA Draft for the 37th straight year. To the naysayers out there who would try to tear me down by pointing out that those who are drafted are generally taller and better […]


Welcome back to the Spotlight! I write this week with a heavy heart, as I was not selected by a team in the NBA Draft for the 37th straight year. To the naysayers out there who would try to tear me down by pointing out that those who are drafted are generally taller and better than me at basketball, I say that I never completed the paperwork to be eligible for the NBA Draft. So there! Jokes aside, this happens to be the last Draft taking place before the July 1, 2025 date House settlement comes into effect, allowing colleges to directly pay their athletes a portion of revenue derived from the use of their athletes’ name, image and likeness. In the NIL era, athletes have already performed the calculus of determining whether it would be more lucrative to stay in school and get more experience under their belts rather than playing in the pros under a cut-rate rookie contract. That will only come into sharper focus with more money being available to college athletes and it will be interesting to see how the earning capacity for college athletes affects the talent pool for future professional drafts to come. Whatever the outcome, it is clear that college athletes are finally able to achieve financial independence much earlier in their careers. Speaking of independence, in observance of Independence Day for these United States, the Spotlight will be replaced by fireworks next week but will return the following week. Until then, hopefully this will tide you over.
- Steve Burns, who played the role of…well…“Steve” on the original Blue’s Clues children’s television show is debuting a grown-up podcast tailored to adults who grew up watching the show. I have to say, I’m intrigued, though mail time stopped making me wag my tail when bills started rolling in.
- Kim Kardashian is rumored to be cast in a starring role in a film based on the popular “Bratz” dolls. The working title of the film? You guessed it: “Keeping Up With the Kardashians.”
- Following a debut at the X Games, AI-powered sports tech firm The Owl raises $10M as it looks to leverage artificial intelligence to displace human judges and officials in competitive sports. That all sounds very impressive, but I am still waiting for The Owl to give a credible answer as to how many licks it takes to get to the center of a Tootsie Pop.
Endorsement Deals, Sponsorships & Investments
LSU Will Pay Athletes $20.5 Million Over the Next Year. Here’s How the Tigers Plan To Do It
June 27, 2025 via Advocate
How Cooper Flagg and AT&T Schooled Brands on NBA Draft Values
June 26, 2025 via AdWeek
On and FKA Twigs Co-Design Limited-Edition Capsule, Including a Signature Pair of Cloud Shoes
June 26, 2025 via HollywoodReporter
Kalshi, Polymarket Crack $1B Valuations, Ride Political Wave
June 25, 2025 via Sportico
ESPN Gains Premier Lacrosse League Equity in New Rights Deal
June 25, 2025 via Sportico
Women’s Tennis Association Extends Media Rights Deal with Tennis Channel Through 2032
June 25, 2025 via NBC News
Calum Worthy’s AI Company 2wai Launches Video Chat App, Aiming to Put ‘Control Back in the Hands of the Artists’
June 25, 2025 via Variety
The Party’s Over for Kate’s Clean Living Brand — Here’s Why
June 25, 2025 via The Times
NBA Draft: How College NIL Money is Reshaping the Landscape
June 24, 2025 via Los Angeles Daily News
Minnesota Timberwolves, Lynx Sale to A-Rod, Lore Approved by NBA
June 24, 2025 via Sportico
A Guide to NIL Taxes
June 23, 2025 via Newswise
Jets Owner Woody Johnson Buying John Textor’s Crystal Palace Stake
June 23, 2025 via Sportico
Lakers Sale Agreement Follows UAE Investment in Walter’s TWG Global
June 21, 2025 via Sportico
Fanatics Fest Prioritizes Building Brand ‘Evangelists’ Over Profit
June 20, 2025 via Sportico
Wisconsin Sues Miami Over Transfer as College Sports Turns Pro
June 20, 2025 via Sportico
Sports
NCAA Considering Proposal to Allow College Athletes, Staff to Bet on Professional Sports
June 26, 2025 via Lancaster Online
Mavs Take Flagg at No. 1: ‘A Dream Come True’
June 26, 2025 via ESPN
House v. NCAA: Era of Revenue Sharing in College Sports Begins
June 25, 2025 via Wisconsin State Bar
The U.S. Revoked Visas from a Top Basketball Player’s Country. How the NBA Kept his Dream Alive
June 25, 2025 via NBC News
‘Caitlin Clark Effect’ Hits Seattle: Storm Ticket Prices, Attendance Soar for Tuesday’s Game
June 24, 2025 via KIRO 7
Team Physicians in College Sports Wary of Greater Liability Risk with Athletes Now Making Big Money
June 24, 2025 via ABC News
Heir Ball: How the Cost of Youth Sports Is Changing the N.B.A.
June 23, 2025 via New Yorker
WNBA Players Make Public Push for New CBA Ahead of All-Star Break
June 22, 2025 via Chicago Sun Times
NFL Tries to Build Flag Football Pipeline, With Girls Leagues Spreading Rapidly
June 20, 2025 via Sports Business Journal
Music Biz
Cam’ron Announces Six-Figure Book Deal to Write His Memoir: ‘I’m Happy to Have This Deal Done’
June 26, 2025 via Billboard
Sabrina Carpenter Unveils Alternate ‘Man’s Best Friend’ Album Art That’s ‘Approved by God’ Amid Controversy
June 25, 2025 via Variety
The Music Industry is Building the Tech to Hunt Down AI Songs
June 23, 2025 via Techmeme.com
Senators Urge FTC Probe Into Spotify’s Subscription Bundling
June 22, 2025 via Radio Ink Magazine
Film & TV
Ben Affleck, Matt Damon & Gerry Cardinale’s Artists Equity Inks Theatrical Pact With Sony Pictures
June 26, 2025 via Deadline
Amazon MGM Studios Developing Animated Comedy ‘No Sleep’ From Writer Brian Schacter; Blake Griffin & Ryan Kalil’s Mortal Media Producing
June 26, 2025 via Deadline
Kim Kardashian And Picturestart Team On ‘Bratz’ Movie At Amazon MGM Studios
June 25, 2025 via Deadline
Steve Burns, Original ‘Blue’s Clues’ Host, Is Launching a Podcast for Grown-Ups That’s a ‘Continuation’ of the Beloved Kids’ Show
June 25, 2025 via Variety
‘Social Network’ Sequel in the Works With Aaron Sorkin Writing, Directing for Sony
June 25, 2025 via HollywoodReporter
Byron Allen’s Freestyle Digital Media Acquires ‘One But Many,’ Documentary On Human-Wildlife Conflict, Ahead Of Dances With Films Premiere
June 20, 2025 via Deadline
Emerging Sports
Emerging Sports Firm The Owl AI Raises $11M Seed Round, Taps Google Vet Josh Gwythe As CEO
June 25, 2025 via Deadline
Cirque du Soleil Collaborates With The Sandbox to Bring Its Signature Spectacle Into the Metaverse
June 25, 2025 via Business Wire
NIL
Trump signs order to clarify college athletes’ employment status
By WILL WEISSERT, Associated Press WASHINGTON (AP) — President Donald Trump on Thursday signed an executive order mandating that federal authorities clarify whether college athletes can be considered employees of the schools they play for in an attempt to create clearer national standards in the NCAA’s name, image and likeness era. Trump directed the secretary of labor and the […]

By WILL WEISSERT, Associated Press
WASHINGTON (AP) — President Donald Trump on Thursday signed an executive order mandating that federal authorities clarify whether college athletes can be considered employees of the schools they play for in an attempt to create clearer national standards in the NCAA’s name, image and likeness era.
Trump directed the secretary of labor and the National Labor Relations Board to clarify the status of collegiate athletes through guidance or rules “that will maximize the educational benefits and opportunities provided by higher education institutions through athletics.” The order does not provide or suggest specifics on the controversial topic of college athlete employment.
The move comes after months of speculation about whether Trump will establish a college sports commission to tackle some of the thorny issues facing what is now a multibillion-dollar industry. He instead issued an order intended to add some controls to “an out-of-control, rudderless system in which competing university donors engage in bidding wars for the best players, who can change teams each season.”
NIL
The Clemson Insider
CHARLOTTE — After a career year a season ago, Antonio Williams seriously considered forgoing his senior season at Clemson and making the move to the NFL. Williams was a catalyst for the resurgent Tigers’ offense last season, recording 75 receptions for 904 yards with 11 touchdown catches, leading the team in all three categories. After […]

CHARLOTTE — After a career year a season ago, Antonio Williams seriously considered forgoing his senior season at Clemson and making the move to the NFL.
Williams was a catalyst for the resurgent Tigers’ offense last season, recording 75 receptions for 904 yards with 11 touchdown catches, leading the team in all three categories. After that kind of season, it would have been understandable had he decided to enter the NFL Draft.
However, Williams wasn’t pleased with some of the feedback he was getting and ultimately decided to return for one more go around at Clemson.
“I had to really sit down and think about what was best for my future,” Williams told The Clemson Insider. “I didn’t like some of the grades I was getting back from the draft. I didn’t want to settle and just go be a draft pick just because I could. I have a level of expectation for myself of where I want to go and what type of player I think I am. That was the biggest thing coming back.”
There is a risk/reward involved with coming back due to the ever-existent possibility of an injury. After missing most of his sophomore campaign for that very reason, it’s something Williams is more than familiar with.
At the end of the day, Williams decided the risk was worth the reward because he feels that he has unfinished business with the Tigers.
“Wanting to be remembered and build a great legacy here,” Williams added. “I want to leave the receiver room better than I found it.”
Then there is the money factor. With the advent of NIL and a new revenue-sharing model that took effect on July 1, Williams is going to be well compensated for his final season at Clemson, and depending on where he might have been picked, possibly being paid even more than he would have next season had he decided to enter the draft.
“For sure. When you look at the numbers and things like that, if we couldn’t make any money in college, then obviously, if you are in it for money, then there would be no question of going to the NFL,” Williams said. “You can actually profit off your NIL in college and that is great.”
NIL
Cumberland partners with Opendorse to launch NIL program
Cumberland is partnering with Opendorse to enhance its efforts surrounding name, image and likeness (NIL), providing Phoenix student-athletes the tools and resources needed to build their personal brand and capitalize on new opportunities. Opendorse is a leading NIL platform and marketplace in college athletics, helping student-athletes connect with brands, fans and donors to monetize their […]


Cumberland is partnering with Opendorse to enhance its efforts surrounding name, image and likeness (NIL), providing Phoenix student-athletes the tools and resources needed to build their personal brand and capitalize on new opportunities.
Opendorse is a leading NIL platform and marketplace in college athletics, helping student-athletes connect with brands, fans and donors to monetize their name, image and likeness. With this partnership, Cumberland student-athletes will gain access to a suite of tools through the Opendorse platform including education, compliance resources and marketing opportunities to support NIL growth.
NIL
What to know about Donald Trump's executive order on NIL and college sports
President Donald Trump on Thursday issued an executive order titled “SAVING COLLEGE SPORTS,” a directive aimed at regulating the rapidly shifting landscape in college sports. Since 2021, college athletes have been able to profit off their name, image and likeness after a Supreme Court ruling on antitrust laws went in favor of the athletes. In […]


President Donald Trump on Thursday issued an executive order titled “SAVING COLLEGE SPORTS,” a directive aimed at regulating the rapidly shifting landscape in college sports.
Since 2021, college athletes have been able to profit off their name, image and likeness after a Supreme Court ruling on antitrust laws went in favor of the athletes. In the ensuing years, players have been able to get paid legally via third parties, and after a separate lawsuit was settled in June, athletes can now also be paid directly by their schools.
The NIL era, however, has raised a variety of concerns for both schools and athletes, with issues ranging from maintaining equality in women’s sports to a potential push for collective bargaining between athletes and their respective colleges.
Trump’s order, which is not itself a law, essentially calls for an implementation of policies that are widely viewed as NCAA (as opposed to athlete) friendly.
Here’s what to know.
What exactly does Trump’s order call for?
Trump’s order said that, in the wake of legislation that allows athletes to be compensated and transfer freely between schools, “the future of college sports is under unprecedented threat.”
The EO goes on to say that the recent rulings have unleashed “a sea change that threatens the viability of college sports” and more guardrails are needed to ensure a fairer system.
So, what would Trump like to see? The order calls for the following:
- Prohibiting third parties from engaging in direct “pay-for-play” payments to athletes, which the order deems improper. Currently, school boosters can sign players to multimillion-dollar NIL deals that are widely viewed as a workaround to directly paying players to attend a certain university. Trump’s order says players should only earn “fair market value” for a legitimate service to a third party, such as a brand endorsement. Advocates for athletes say this would impose a cap on their earnings.
- Protections on scholarships for nonrevenue sports, requiring schools to maintain or increase scholarships for such sports, depending on the revenue of their athletic departments. This would be a measure largely to protect Olympic sports and women’s sports from potential decreases in funding as more money goes to revenue-generating athletes in football and basketball.
- A clarification from the National Labor Relations Board on the employment status of athletes “that will maximize the educational benefits and opportunities provided by higher education institutions through athletics.” During the Biden administration, the NLRB issued a memo stating that certain college athletes should be considered employees. That memo was rescinded earlier this year, and now Trump is seeking to codify athletes as non-employees, which would almost certainly take away any opportunity they have to collectively bargain with schools.
- Protections for the NCAA from lawsuits by athletes. The NCAA has been lobbying for these protections for many years, as many of the big changes in college athletics have come as the result of antitrust lawsuits. Protections against further court cases would allow the NCAA to enforce its rules on issues such as transfers and third-party payments without fear of them being upended by another court ruling.
What does this all mean for the immediate future?
Nothing immediately.
Trump cannot unilaterally impose rules in this scenario. His executive order also comes as the House tries to push through the SCORE Act, a bipartisan piece of legislation that is aligned with much of Trump’s executive order. The SCORE Act has moved through committee and can be debated on the House floor when representatives return from recess in September.
Meanwhile, there has been a bipartisan push in the Senate to introduce its version of legislation regarding college athletes, with Sen. Ted Cruz, R-Texas, and Sen. Cory Booker, D-N.J., among those involved.
“The many challenges facing college sports are important and complex,” Sen. Maria Cantwell, D-Wash., said in a statement to NBC News. “The Executive Order recognizes the importance of preserving Olympic sports, women’s sports, and maintaining competitiveness for big and small schools alike. I’m disappointed that the President abandoned his earlier plan for a commission to examine all the issues facing college sports. We need a sustainable future for college sports, not a future dominated by the biggest and wealthiest schools who can write their own rules without accountability.”
NIL
Saban praises Trump order on college sports, pay-to-play restrictions
NEWYou can now listen to Fox News articles! Former Alabama head football coach Nick Saban gave kudos to President Donald Trump for signing an executive order that set new restrictions on payments to college athletes on Thursday. The order prohibits athletes from receiving pay-to-play payments from third-party sources. However, the order does not impose any […]

NEWYou can now listen to Fox News articles!
Former Alabama head football coach Nick Saban gave kudos to President Donald Trump for signing an executive order that set new restrictions on payments to college athletes on Thursday.
The order prohibits athletes from receiving pay-to-play payments from third-party sources. However, the order does not impose any restrictions on NIL payments to college athletes by third-party sources.
“I think President Trump’s executive order takes a huge step in providing the educational model, which is what we’ve always tried to promote to create opportunities for players, male and female, revenue and non-revenue, so they can have development as people, students, and develop careers and develop professionally if that’s what they choose to do,” Saban told “Fox & Friends” on Friday.
CLICK HERE FOR MORE SPORTS COVERAGE ON FOXNEWS.COM

President Donald Trump shakes hands with legendary Alabama football coach Nick Saban before delivering a special commencement address to University of Alabama graduates at Coleman Coliseum. Graduation occurs over the weekend. (Gary Cosby Jr.-Tuscaloosa News)
“I think we sort of need to make a decision here relative to do we want to have an education-based model, which I think the president made a huge step toward doing that, or do we want to have universities sponsor professional teams? And I think most people would choose the former.”
The order states that “any revenue-sharing permitted between universities and collegiate athletes should be implemented in a manner that protects women’s and non-revenue sports.”
“The Order requires the preservation and, where possible, expansion of opportunities for scholarships and collegiate athletic competition in women’s and non-revenue sports.”
No clear guidelines for how those sports would be accounted for were provided in the initial announcement. However, Saban seemed confident that college sports are safe.

President Donald Trump poses with Alabama Crimson Tide head coach Nick Saban and members of the Crimson Tide ceremony honoring the college football playoff champion Crimson Tide on the South Lawn at the White House on April 10, 2018. (Geoff Burke-USA TODAY Sports)
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“I think the clearing house is there to authenticate name, image and likeness. In other words, is your marketing value relative to what you’re getting paid to do a marketing opportunity? When you cross that line, that’s when it becomes pay for play,” he said. “So you have collectives that raise money that pay players, and they really don’t do a relative marketing job to earn that money, and that’s where this whole thing has kind of gotten sideways. I think this whole clearing house is there to sort of protect the collective affecting competitive balance in college sports.”
“I’m for keeping all the sports that we have as many as we can have, but there are financial concerns relative to how many sports can you promote that don’t create revenue,” Saban added. “I think one of the things people need to understand about college sports, they say it’s a business, but it’s really not a business. It’s revenue-producing, and two sports have created the revenue to have 20 other sports. And I think that’s why it’s important we have a system in place. I think President Trump’s made the first step…that would protect the opportunities that we’ve been able to provide male and female non-revenue sports. I think it’s everybody’s goal to keep all those opportunities intact.”

FILE – President Donald Trump gestures as Alabama Crimson Tide head coach Nick Saban (L) smiles at a ceremony honoring the college football playoff champion Crimson Tide on the South Lawn at the White House on April 10, 2018. (Geoff Burke-USA Today Sports)
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Saban and Trump met back in May to discuss the current state of college athletes and NIL deals. Saban retired in 2024, largely due to the new culture.
Fox News’ Jackson Thompson contributed to this report.
Follow Fox News Digital’s sports coverage on X, and subscribe to the Fox News Sports Huddle newsletter.
NIL
Florida AD Scott Stricklin issues statement regarding executive order on NIL
President Donald Trump issued an executive order Thursday designed to improve the state of name, image and likeness, specifically to prohibit third-party payments. The order, titled “Saving College Sports”, is in lockstep with the goals established by the College Sports Commission’s name, image and likeness clearinghouse and is widely supported by athletic directors around the country. The College […]

President Donald Trump issued an executive order Thursday designed to improve the state of name, image and likeness, specifically to prohibit third-party payments. The order, titled “Saving College Sports”, is in lockstep with the goals established by the College Sports Commission’s name, image and likeness clearinghouse and is widely supported by athletic directors around the country.
The College Sports Commission, or CSC, was established to govern financial issues in the revenue-sharing era, and it was created in partnership with financial consulting firm Deloitte, . The CSC established an “NIL Go” portal designed to ensure fair market value and valid business purpose based on an actual endorsement. The NIL Go portal provides student-athletes an avenue to report third-party NIL deals to be evaluated for rules compliance; an athlete can do this before accepting any deal, ensuring their eligibility won’t be jeopardized.
The executive order also has the support of the NCAA, which released a statement late Thursday after the executive order was issued.
“The NCAA is making positive changes for student-athletes and confronting many challenges facing college sports by mandating health and wellness benefits and guaranteeing scholarships, but there are some threats to college sports that federal legislation can effectively address and the Association is advocating with student-athletes and their schools for a bipartisan solution with Congress and the Administration,” NCAA President Charlie Baker wrote in a statement. “The Association appreciates the Trump Administration’s focus on the life-changing opportunities college sports provides millions of young people and we look forward to working with student-athletes, a bipartisan coalition in Congress and the Trump Administration to enhance college sports for years to come.”
In the 24 hours since, athletic directors around the country have chimed in on the order, including from the Southeastern Conference; Alabama’s Greg Byrne praised the order, for example, Thursday night.
“The University of Alabama applauds this executive order from President Trump to help ensure a long-term, sustainable model of intercollegiate athletics,” Byrne wrote. “We are proud of our broad-based athletics programs and strongly support future regulatory and congressional action that will preserve these opportunities for student-athletes.”
Now, Florida’s athletic director, Scott Stricklin, has followed suit, praising the order and its intention to improve the current state of collegiate athletics in the era of NIL and, most recently, revenue sharing.
“The attention President Trump and congressional leaders are giving to the future of college athletics is welcomed and appreciated. Yesterday’s executive order underscores the growing recognition in Washington of the need to modernize the collegiate model while preserving the educational and competitive opportunities it provides to student-athletes nationwide,” Stricklin wrote. “At the University of Florida, we remain committed to supporting our student-athletes in every aspect of their development. We’re encouraged by the White House’s and Congress’s engagement and look forward to working with policymakers, the SEC, and our peers across college sports to shape thoughtful solutions that ensure the long-term strength and sustainability of college athletics.”
Unsurprisingly, the current state of collegiate athletics was a consistent talking point at SEC Media Days, with coaches in attendance discussing the impact of NIL and revenue sharing following the House v. NCAA settlement.
“Right now, I would say that there’s a ton of different interpretations of the market,” Florida football head coach Billy Napier said at SEC Media Days in Atlanta. “We need clarity on: what is the role of a collective? What is going to be approved from a third-party NIL deal? What is legal relative to high school players, pre-enrollment? And then, you know, we have no idea what this market – where’s the dust gonna settle for a veteran player on the team when it comes to marketing, corporate sponsorship, true NIL. We don’t know.”
Less than a week after Napier’s comments, the immediate future of the roles collectives looked a bit clearer. Ross Dellenger of Yahoo! Sports reported attorneys for the House plaintiffs reached an agreement with NCAA officials and the power conferences to allow booster-backed collectives or any “school-associated entity” to operate as traditional businesses do in handing out NIL deals and sponsorships.
If there’s any guarantees regarding NIL and the state of collegiate athletics, President Donald Trump’s executive order won’t be the final action taken at the federal level – it’s simply the latest implementation.
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