Rob and Lauren Powers have found success as franchisees for basketball training concept Shoot 360. Their skills and passion for the brand led them to mutli-unit expansion in October, and they’re now in the process of turning around two struggling units in Dallas-Fort Worth.
Competition fuels athletes. The same can be said for many franchisees.
Rob and Lauren Powers fit the bill, letting the business model speak for itself when it comes to operating three units with basketball training concept Shoot 360.
“I think it’s important that the way we position ourselves in the market is we are not competition to anybody,” Lauren Powers said. “We never discourage anybody from going to other trainers … but nobody else has the NBA technology that we have to go with the great trainers. Truthfully, people can list themselves as competitors, but there’s really nothing that is direct comparison to what we offer.”
Shoot 360 offers basketball training facilities with high-level coaching and technology to develop players’ fundamentals and skills. The software developed for Shoot 360 is used by 28 NBA teams, and top names in the sport have invested in the concept since franchising began in 2019, including Sue Bird, Breanna Stewart, Trae Young, Zaza Pachulia and Thaddeus Young.
Related: Shoot 360 Digital Training Franchise Gamifies the Basketball Grind
After their children graduated high school, the Powerses signed with Shoot 360 in 2023, opening their first unit in a suburb of St. Louis in April 2024.
The choice to work in youth sports was made easier by the couple’s coaching backgrounds—Lauren Powers with volleyball and Rob Powers with basketball.
“The values they hold as a corporation and what they’re trying to do—positively impacting as many children as possible—really spoke to us. It’s something we’re most proud of in life,” Rob Powers said. “Obviously, we’re proud of our own children, but also we feel like we’ve been able to have a really good impact on hundreds, if not thousands, of other children as well through sports.”
The brand’s focus on player development over the competitive—and often toxic—world of basketball also drove the couple to Shoot 360 versus others in the youth sports segment.
Rob and Lauren Powers (middle) became Shoot 360 franchisees in 2023 and now operate three units outside of St. Louis and the Dallas-Fort Worth metro.
“As players become better, the market gets kind of ruthless. Teams and programs try to steal players from each other and attract kids from other programs to come play for them. It just gets super competitive, and that’s not something we wanted to be a part of,” Rob Powers said. “What’s unique about Shoot 360 is we’re 100 percent focused on individual skill development, so any kid on any part of their journey can find a home where they feel loved and can improve their basketball game.”
The Powerses found early success with their first location, attracting 250 members in the first 90 days of operation. Developing a community presence made the difference; ahead of opening, the couple developed local relationships and hosted a VIP week inviting coaches and influential people in basketball to the facility for a tour and education on the tech-led offerings.
Their first unit has about 500 members today, with a slight variation in membership levels depending on the season.
Success with Shoot 360 led the couple to their next endeavor two months ago: acquiring two underperforming units in Frisco and Grapevine, Texas, suburbs in the Dallas-Fort Worth metro.
Unexpected life circumstances caused the previous owners to be less hands-on than needed, said Lauren Powers.
“There were no clear expectations of what each person needed to do in their job here as far as employees,” her husband added. “The facilities were not up to par either; everything from lighting to cleanliness to overall look and feel of the franchise was under what expectations were from corporate, and there just wasn’t a lot of energy and leadership and focus from the previous owners.”
The Powerses have led turnaround efforts by doing the dirty work—what they refer to as “servant leadership.” Upon acquiring the units, the Powers spent their first few days scraping gum and mopping floors.
Communication has been equally important, initiating one-on-one conversations with every employee to learn about their goals and Shoot 360 experiences so far all while providing clear expectations for the facilities’ next stage.
The Powerses have already established local relationships by partnering with local basketball leagues and those with connections to potential customers. Today, their Grapevine and Frisco units have about 215 and 345 members, respectively.
The couple looks to continue Dallas growth in addition to maintaining success in St. Louis, with the hopes of eventually becoming a training facility for franchisees.
The kids, however, remain first and foremost.
“We’re definitely looking to impact as many kids as we can through this,” Rob Powers said, “so we’re going to continue to ride the wave and look for new opportunities.”





