NIL
E.l.f. Partnership Propels National Women's Soccer League To New Heights


The NWSL’s affiliation with another prominent brand is par for the course. The league is thriving, with average club valuations skyrocketing. In 2024, the average NWSL team was worth 4 million, up 57% from the previous year (Sportico).
They plan to debut a “Glow for Glory Contest,” an open tryout in key NWSL markets intended to develop young players’ talents. E.l.f. will also act as the Presenting Partner of the NWSL Challenge Cup through 2027. Together, the brands hope to “inspire the next generation of change-makers.”
At the season’s close, the NWSL reported staggering improvements in viewership. The league reported a “fivefold gain from the 2023 season,” with total viewership across Nielsen-rated platforms reaching 18.7 million. 2024 also saw the highest viewership for an NWSL Championship ever, peaking at 1.1 million viewers, an 18% increase from 2023’s numbers.
Earlier this month, cosmetics mega-brand e.l.f announced its groundbreaking partnership with the National Women’s Soccer League (NWSL). The announcement marks another step towards profitability for the NWSL, which enjoyed impressive growth in 2024.
Revenue had increased concurrently, with the league projected to make 5 million in regular season revenue for 2024, an increase of 91% from the previous season (SportsPro).
League constituents and women’s sports proponents don’t want to stop there. Earlier this month, WBNA Champion Sabrina Ionescu was announced as the latest “investor” and “commercial advisor” for the NWSL’s Bay FC. During the expansion draft, WBNA Rookie of the Year Caitlin Clark partnered with the group lobbying for an expansion team in Cincinnati, Ohio. The future looks bright for women’s soccer.
NIL
Penn State football AD Pat Kraft rips recruiting, NIL in audio leak
Updated Dec. 5, 2025, 5:27 p.m. ET
- Leaked audio allegedly captures Penn State athletic director Pat Kraft criticizing the program’s recruiting and NIL strategy.
- Kraft is heard taking shots at rival programs like Oregon, Ohio State, and Michigan in the profanity-laced recording.
- The athletic director also questioned the effectiveness of NIL spending under former head coach James Franklin.
Athletics director Pat Kraft ripped Penn State football recruiting and NIL procedures under former coach James Franklin in an alleged team meeting.
“We probably need to (expletive) change the way we recruit. Because Alabama ain’t around (expletive). Oregon? Have you all been to Oregon? Ain’t (expletive) going on, it’s a bunch of (expletive) weirdos,” Kraft can be heard saying in audio that became public.
Kraft’s profanity-laced discussion with players before the regular-season finale at Rutgers was part of a purported audio recording of a team meeting that was leaked this week to the Dead Air Sports podcast. Kraft’s passionate discourse touched on a wide-range of topics — from taking shots at Big Ten opponents and his own program’s recruiting, to interim head coach Terry Smith, how NIL is allocated and the future of the program.
The recording, which features unidentified players speaking, was edited and does not feature the entire meeting, according to Dead Air Sports.
Recording and leaking the meeting without proper consent could be a felony under Pennsylvania’s wiretap laws.
Penn State officials did not immediately respond to a request for comment.

Kraft began his recruiting talk in the meeting by commenting on the 11 players in Penn State’s 2026 recruiting class who eventually flipped to Virginia Tech, where Franklin is now the head coach. The Lions, then, stunningly signed only two high school prospects during Wednesday’s early national signing day.
“All the guys that (were) on visits to Virginia Tech, they’re not even top-500 (ranked) kids that can help us win. You need help,” Kraft said, speaking to the players in the room. “You needed a wide receiver, but we couldn’t get a (expletive) dog to help open things up. Am I wrong? Would you have taken (Ohio State’s) Carnell Tate?
“Those are the things we have to get addressed if we are going to actually win a national championship, which is what we will do here. That’s what Ohio State, Michigan, as it pains me to (expletive) say, and Georgia, Bama and Oregon right now, although I think they’re frauds … think they’re not tough. That’s our edge, is the toughness.”

Kraft also made clear that he did not approve of Penn State’s NIL payment plan to players under Franklin — despite increased university investment.
“This is one of the highest-paid rosters in the country. … This roster that’s on the field right now, probably top four (in the nation). Now, how the money is spent is a different story. … it’s the strategy behind it that matters,” he said.
An unidentified player then described what believes is the NIL issue at Penn State: “The NIL with (Franklin) was kind of more like feed everyone and obviously pay the bigger guy. But I think with Terry (Smith), how he’s straight on with us … he’s going to pay who he needs to pay and not be a players’ coach and just pay everybody.”
Frank Bodani covers Penn State football for the York Daily Record and USA Today Network. Contact him at fbodani@ydr.com and follow him on X, formerly known as Twitter, @YDRPennState.
NIL
Wall Street Journal Article on NIL and Phillip Bell
Article is about Phillip Bells High School experience and being shopped to different schools and 7 x 7 teams. Really sad situation.
A few quotes:
“Bell’s mother, who abused drugs, shopped him from school to school, demanding up to $72,000 a year, according to court filings, public records and interviews with relatives and others who knew the family. He also joined a club team that paid thousands of dollars a weekend.’
On his visit to OSU: “The hotel room where Bell’s mother and stepfather were staying was “trashed,” leaving an OSU coach with a bill for broken furniture, his high-school coach later told relatives. A Buckeyes coach subsequently informed Bell’s mother that the team wanted her son, but the “entourage” wasn’t welcome in Columbus, the high-school coach said.
OSU declined to comment.
Before they left Ohio, Barnes’ blood sugar spiked to life-threatening levels, she suffered a heart attack and was hospitalized for several days, according to public records.”
Hoping that with support from OSU that he can break the cycle and achieve great things!
This link is behind a paywall: https://www.wsj.com/us-news/football-high-school-nil-phillip-bell-81270bdf?mod=hp_lead_pos7
Definitely worth a read – there is definitely a downside to the money flowing to these athletes. Kinda makes me wonder about the Legend Bey situation.
NIL
Georgia sues Missouri edge rusher Damon Wilson for nearly $400K over NIL contract he signed with Bulldogs
Georgia is attempting to get edge rusher Damon Wilson to pony up after his transfer to Missouri.
The school’s athletic association has filed a lawsuit against Wilson saying he owes $390,000 from the NIL contract he signed with the school’s collective in December 2024 ahead of Georgia’s College Football Playoff loss to Notre Dame. Wilson transferred after the 2024 season to Missouri and received one payment of $30,000.
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Wilson, a junior, led Missouri with nine sacks and 9.5 tackles for loss this season. He had three sacks and 5.5 tackles for loss as a sophomore for the Bulldogs in 2024.
Georgia is claiming Wilson owes the balance of the base pay the contract stipulated he’d be paid via a liquidated damages claim. According to ESPN, Wilson’s deal with Classic City Collective was for $500,000 spread out over 14 monthly payments with two post-transfer portal bonuses of $40,000 and that he’d owe what was still set to be paid out to him if he left the team.
From ESPN:
“When the University of Georgia Athletic Association enters binding agreements with student-athletes, we honor our commitments and expect student-athletes to do the same,” athletics spokesperson Steven Drummond said in a statement to ESPN.
Georgia is not the first school to file a suit over NIL payments to a player who transferred. But the hard-line tactic is noteworthy, and may ultimately not work out in Georgia’s favor.
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Schools typically do not ask coaches to pay out the balance of their contracts when leaving for another job. For example, Lane Kiffin did not have to pay Ole Miss what the school was scheduled to pay him over the rest of his deal with the school when he left for LSU. Instead, LSU paid Ole Miss $3 million for Kiffin to get out of his contract.
That situation happens all the time when coaches leave for new jobs. Their buyouts to get out of their contracts are far smaller than the buyouts schools owe when a coach is fired without cause.
And coaches are employees. Schools have long resisted that players be classified as employees and continue to do so even as the revenue-sharing era begins. The NCAA and its member schools have long clung to amateurism and that antiquated idea is why it took so long for players to get paid in the first place.
NIL
Georgia seeks $390K in NIL contract damages from Missouri football DE
Dec. 5, 2025, 3:22 p.m. CT
Georgia athletics is taking Missouri football defensive end Damon Wilson II to court in a novel, nearly first-of-its-kind case over an NIL contract dispute.
The news was first reported by ESPN’s Dan Wilson on Friday, Dec. 5. The Tribune confirmed the news through a university source and court documents filed in Georgia by the Bulldogs.
UGA is attempting to take Wilson into arbitration and is seeking $390,000 in liquidated damages from the star edge rusher, who transferred to the Tigers in January 2025, over what the university views as an unfulfilled contract in Athens. The lawsuit is not against the University of Missouri, only Wilson.
According to the ESPN report, Georgia is arguing that Wilson signed a contract — a common practice in the NIL era — with what was then UGA’s main NIL and marketing arm, Classic City Collective, in December 2024.
That collective has since shut down, as UGA has partnered with Learfield to negotiate and facilitate NIL deals in the revenue-sharing era.
The report, citing documents attached to UGA’s legal filings, show that Wilson signed a 14-month deal worth $500,000 with the Bulldogs. He was set to earn monthly payments of $30,000 through the end of the contract, as well as two $40,000 bonus payments.
Before announcing his intention to transfer in January, he reportedly was paid $30,000.
The contract states that if Wilson left the team or transferred, which he ended up doing by transferring to Mizzou, then he would owe the collective issuing the payments a lump sum equal to the amount remaining on his deal.
The bonus payments seemingly were not included, which brings that total to the $390,000 that Georgia is now seeking in court.
Wilson, per the report, was only paid a fraction of that sum, but the university is arguing that he owes the full amount in damages. It’s unclear why Georgia is arguing it is owed the full amount in liquidated damages.
The Tribune has reached out to a Georgia athletics spokesperson for comment. At the time of publishing, UGA had not responded to the request for a statement.
According to documents viewed by the Tribune through the Georgia courts records system, UGA filed an “application to compel arbitration” on Oct. 17 in the Clarke County Superior Court, which includes Athens and the University of Georgia. Wilson was served with a summons to appear in court, according to documents, on Nov. 19, three days before the Tigers faced Oklahoma.
A similar case occurred at Arkansas last spring, when quarterback Madden Iamaleava transferred out of Fayetteville after spring camp. It’s unclear whether or not that case has been resolved.
Wilson spent his freshman and sophomore seasons at Georgia. He transferred to Mizzou ahead of spring camp in 2025 and has emerged as one of the top pass rushers in the SEC.
Per Pro Football Focus, Wilson generated 49 pressures on opposing quarterbacks this season, which was the second-most in the SEC behind only Colin Simmons at Texas. He’s listed at 6 foot 4, 250 pounds and could declare for the 2026 NFL Draft, where he would likely be a Day 1 or 2 pick.

The lawsuit raises a contentious point.
By suing Wilson for allegedly not fulfilling the terms of his contract, the school could be treading close to arguing that Wilson was paid to play. That’s not how NIL deals currently work. The deals and their payments are typically for an athletes’ likeness for brand deals and marketing. Think of it as advertising money, not salaries.
There’s a reason that’s the case. By paying players for play, there’s an argument that they are university employees. University and athletic department leaders are widely against making that distinction, because it would disrupt the amateurism model in place for college athletics.
Wilson’s contract likely includes “liquidated damages” language, which are intended to stop players from transferring.
Missouri currently has multiple players on two-year contracts. Part of that is in the hope that they do not move on after one season.
If Georgia’s arbitration case against Wilson is successful, that would be a groundbreaking ruling in college athletics that could give more weight to liquidated damages clauses in athlete contracts.
NIL
Fired $15.8 million college football coach blames QB’s performance for his dismissal
Fired Auburn football coach Hugh Freeze isn’t going out quietly.
Freeze was outspoken in the weeks before his dismissal, saying he and his staff were still the right fit to lead Auburn into the future, despite going 15-19 over two-plus losing seasons. Auburn athletic director John Cohen disagreed, firing Freeze on Nov. 2, taking on his $15.8 million buyout, and hiring South Florida head coach Alex Golesh last week.
Despite that nice payday on his way out, Freeze is still venting about his dismissal and blames quarterback Jackson Arnold for why he’s no longer Auburn’s head coach.
During an interview this week with AuburnSports’ Justin Hokanson, Freeze said, “Certainly, it didn’t work out to the level that he or I both expected for him and our team. And that’s why I’m sitting here.”
Freeze recruited Arnold out of the transfer portal from Oklahoma, where he passed for 1,421 yards, 12 touchdowns and three interceptions and rushed for 444 yards and three TDs as the Sooners’ starter in 2024. It seemed to be a mutual parting of the ways between Arnold and Oklahoma, which brought in the highly coveted Washington State transfer, John Mateer, at quarterback.
Arnold, who was a five-star prospect and the No. 4-ranked QB recruit in the 2023 class by 247Sports, looked for a fresh start as a junior at Auburn, but it was more of the same for him this fall as he passed for just 1,309 yards, 6 TDs and 2 INTs with 311 rushing yards and 8 TDs before being benched Oct. 25 vs. Arkansas after throwing an interception that was returned 89 yards for a touchdown.
Ashton Daniels, a senior and transfer from Stanford, took over and led Auburn back from an 11-point halftime deficit to a 33-24 win over the Razorbacks and finished the season as the starter.
Freeze tempered his comments on Arnold a bit, saying, “Let’s be clear, this is not a beat-up Jackson deal. It’s never always the quarterback. There are other factors. I mean, he missed a touchdown throw here at Oklahoma to a wide-open Cam Coleman.
“Those plays you’ve got to make to win games. And he would say that too. And there’s also the Missouri game, where we have what, eight drops? Then there’s moments in the Georgia second half where he misses open guys, or the protection is not great, so it’s a combination of all those things.”
Maybe it’s also partly the coaching. Freeze was given a six-year, $49-million contract at Auburn after having previous success at Ole Miss (on the field, at least) and Liberty, but he went 6-7 and 5-7 in his first two seasons before starting 4-5 this year and getting fired. He was 6-16 in SEC play during his tenure.
NIL
Michigan State Just Entered The College Football Arms Race With A Bang
That’s going to buy one hell of a roster in East Lansing!
The arms race in college football continues to heat up.
With the relatively new advent of paying players now considered above board, athletic departments are falling all over themselves to secure funding to help maintain a competitive roster in a Power 4 conference.
You’ve been seeing more and more “non-traditional powers” throwing their hats in the ring to try and fund their way to national relevance, most famously out in Lubbock, where the Texas Tech Red Raiders are on the precipice of a Big 12 championship and a College Football Playoff berth.
Our latest participant in the college football arms race hails from East Lansing, Michigan.
The Spartans of Michigan State are trying their damnedest to get back to where they were in the early to mid 2010s, when head coach Mark Dantonio had the team competing for the Big Ten title year in and year out.
And one of the school’s mega boosters may have just dropped the biggest bomb in the war yet.
Yes, you read that right, some generous fellow donated more than $400 MILLION to the athletic department at Michigan State.
Greg Williams, a Michigan State booster and CEO of Acrisure, along with his wife, Dawn, gifted their hundreds of millions earlier on Friday through the university’s “Uncommon Will, Far Better World” campaign.
Now, to be sure, not all of this money will be going to the football program.
It’s earmarked for the athletic department at MSU, which involves all of their sports programs as well as facilities upgrades. But make no mistake about it, you can rest assured the bulk of this money will go towards funding the NIL apparatus for the Spartans’ football team.
Seeing how the football program at any Power 4 institution is more than likely the clear breadwinner, this would make sense.
Naturally, there were plenty of nerds on X who took exception to this donation and its intended purpose.
Cry me a river!
Trust me, if the football team at a Big Ten or SEC school is rolling, everyone at the university eats.
Just look at how much Alabama has grown since its football program took off after Nick Saban’s arrival.
In the meantime, if you start seeing Michigan State randomly signing top-five recruiting classes and bringing in a bunch of five-stars in the transfer portal, you’ll know why.
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