Brings “Winner Winner Chicken Dinner” Energy to Every Battle

SINGAPORE, Nov. 24, 2025 /PRNewswire/ — Anker Innovations, a global leader in charging technology, today announced an exciting collaboration with PUBG MOBILE, one of the world’s most popular mobile games. The collaboration brings together Anker’s industry-leading Smart Fast Charging solutions with the fast-paced world of mobile esports, featuring the Anker 25K Powerbank (A1695) and Anker 140W Charger (A2697), empowering gamers to stay fully charged for every move, every match, and every victory.

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Spotlight on Gaming-Ready Chargers

As part of this collaboration, Anker’s Smart Fast Charging lineup takes center stage, led by the Anker 25K Powerbank (A1695), which serves as the official tournament powerbank for the 2025 PUBG MOBILE Global Championship (PMGC) and is engineered for performance and stability to ensure smooth gameplay and rapid device recovery between matches. The Anker 140W Charger (A2697)is a multi-port GaN charger capable of powering laptops, tablets, and phones simultaneously, making it ideal for gamers. All three models feature multiple ports and fast-charging capabilities, keeping devices cool, stable, and fully powered under heavy gaming demands.

Top-Ranked Charging Solutions

Both the Anker 25K Powerbank (A1695) and Anker 140W Charger (A2697) have achieved the Top 1[1] sales in related charger and power bank categories, in Shopee and Ladaza in Singapore, highlighting their popularity among gamers and tech enthusiasts. The A1695 also serves as the official tournament sponsorship powerbank, delivering proven performance and stability trusted by esports professionals during high-stakes gameplay. Together, these products showcase Anker’s commitment to providing reliable, high-performance charging solutions for every type of gamer.

Keeping Players Powered at PUBG MOBILE

Attention now turns to the 2025 PUBG MOBILE Global Championship (2025 PMGC), the pinnacle of the annual PUBG MOBILE Esports circuit. Taking place from November 24 to December 14 in Bangkok, Thailand, 2025 PMGC will see the world’s best teams battle it out through intense stages, beginning with the first-ever PUBG MOBILE Gauntlet Stage, for a share of the USD 3 million prize pool and the coveted title of World Champion. This year also marks a historic milestone for PUBG MOBILE fans, as PMGC will be held alongside the PUBG Global Championship for the first-ever PUBG United celebration. Anker Smart Fast Charging, including the 25K Powerbank (A1695), will provide essential power support for players during training sessions, ensuring they stay charged and ready for optimal performance anytime, anywhere.

Leon Wu, General Manager of Southeast Asia at Anker Innovations, noted that PUBG MOBILE demands precision, strategy, and endurance – and charging technology should keep pace with that passion for performance. “At Anker, we believe great technology powers confidence,” he said. “With our multi-port fast chargers, gamers stay cool, steady, and immersed, ready for every battle and every triumph.”

He added, “Our collaboration with PUBG MOBILE reflects Anker Innovations’ mission to ignite possibilities through ultimate innovation, empowering users through smart, purposeful hardware. Guided by our values – First Principle, Seek Ultimate, and Grow Together – we continue to create reliable charging solutions that inspire energy and connection.”

Through the Anker x PUBG MOBILE collaboration, gamers can experience the same trusted charging technology used by esports professionals. Anker Smart Fast Charging Lineup, the 25K Powerbank (A1695) and 140W Charger (A2697), are now available through regional online stores and retail partners across Southeast Asia.

About Anker

Anker is the world’s #1 mobile charging brand and a developer of high-speed charging technologies for the home, car, and on the go. This includes wall plugs, wireless chargers, car chargers, power banks, cables, and more. Find out more about Anker social channels on Facebook, Instagram, TikTok and YouTube.

About PUBG MOBILE

PUBG MOBILE is based on PUBG: BATTLEGROUNDS, the phenomenon that took the world of interactive entertainment by storm in 2017. Up to 100 players parachute onto a remote island to battle in a winner-takes-all showdown. Players must locate and scavenge their own weapons, vehicles, and supplies, and defeat every player in a visually and tactically rich battleground that forces players into a shrinking play zone. PUBG MOBILE is co-developed by LIGHTSPEED STUDIOS of Tencent Games and KRAFTON, Inc.

For more information, please visit the official PUBG MOBILE social channels on Facebook, Instagram, X and YouTube.

Report Overview

The Global Esports Content Licensing Market size is expected to be worth around USD 3,898.7 million by 2034, from USD 374.5 million in 2024, growing at a CAGR of 26.4% during the forecast period from 2025 to 2034. In 2024, North America held a dominant market position, capturing more than a 42.5% share, holding USD 159.1 million in revenue.

The esports content licensing market has expanded as publishers, tournament organisers and media platforms monetise competitive gaming content through structured licensing agreements. Growth reflects rising global viewership, increasing commercial value of esports broadcasts and stronger interest from digital streaming platforms. The market now covers rights for live matches, highlights, player content, archival footage and exclusive broadcasting packages.

Top driving factors include rising global esports popularity, the growing number of esports viewers and participants, and the increasing presence of esports in mainstream culture. The youth demographic, who engage heavily in digital platforms, is a key audience fueling this demand. Advancements in technology like high-speed internet, augmented reality, and virtual reality create fresh opportunities for licensed esports content.

According to Market.us analysis, The global esports market is projected to reach USD 16.7 billion by 2033, rising from USD 2.3 billion in 2023 with a 21.9% CAGR from 2024 to 2033. In 2023, North America held the lead with more than 36.3% share, generating about USD 0.83 billion in revenue. This strong regional position reflected high audience engagement, strong sponsorship activity, and advanced digital infrastructure.

Demand analysis reveals strong interest in licensed esports content spanning live event broadcasts, player and team branding, in-game assets, and merchandise rights. Streaming platforms such as Twitch, YouTube, and Facebook Gaming dominate the content distribution channels with over 50% market share for esports broadcasting. The licensing of player likeness and tournament footage are growing segments as audiences seek exclusive and personalized experiences.

For instance, in November 2025, Epic Games announced a major partnership with Unity to enable Unity games publishing within Fortnite, expanding the Fortnite ecosystem. This move creates new licensing and content monetization avenues by integrating diverse game engines and communities under the Fortnite metaverse economy.

Key Takeaway

• In 2024, the Live Broadcast Rights segment held 62.3%, showing strong demand for real time esports coverage.
• In 2024, the Exclusive Rights segment reached 54.8%, reflecting the rise of controlled and unique content access.
• In 2024, the Broadcast Networks segment captured 45.6%, indicating steady reliance on established media channels.
• In 2024, the Television Networks segment achieved 63.1%, confirming the continued strength of linear TV in esports distribution.
• In 2024, North America maintained 42.5%, showing its firm position as a leading region in esports content licensing.

Adoption and Usage Statistics

• The global esports audience continues to expand, supported by rising digital engagement and stronger mobile penetration in emerging markets.
• The total audience in 2025 is estimated at 641 million, including around 320 million core fans who engage deeply with esports content.
• The total esports user base is projected to reach 896 million in 2025, reflecting strong mainstream adoption.
• Live-streaming remains the primary consumption format, with platforms such as Twitch and YouTube Gaming leading global viewership.
• Co-streaming by influencers significantly contributes to audience growth, helping expand reach and diversify content.
• Mobile esports is the fastest-growing segment, particularly in Asia-Pacific, Latin America, and South Asia.

Esports Demographics

• The esports audience shows a strong concentration among younger age groups, with about 65% of viewers aged 18 to 34.
• Male viewers account for roughly 72% of the global esports audience, while female viewership represents approximately 28% and is rising steadily.
• Asia-Pacific accounts for more than 55% of global esports fans, making it the primary hub of global audience growth.
• Key esports cities in 2025 include Shanghai, Los Angeles, and Seoul, reflecting their strong infrastructure, events, and community ecosystems.

Role of Generative AI

Generative AI is playing an important role in esports content licensing by dramatically changing how content is created and personalized. It helps automate the generation of game assets, narratives, and visuals, which speeds up production and enhances the viewer experience.

Around 64% of media and entertainment companies have already moved generative AI applications into production, showing their widespread adoption. AI-driven tools also improve fan engagement by increasing watch times by approximately 35% and boosting merchandising sales by 15%, which adds significant value to esports content licensing.​

The use of generative AI also presents challenges around intellectual property, especially concerning ownership and licensing rights for AI-created assets. This has created a need for clearer contracts and licensing agreements that clarify who owns the rights to AI-generated content within games. Despite these legal complexities, generative AI offers esports content creators a new level of creativity while making licensing deals more dynamic and tailored to audience preferences.

U.S. Market Size

The market for Esports Content Licensing within the U.S. is growing tremendously and is currently valued at USD 143.2 million, the market has a projected CAGR of 24.1%. This growth is driven by increasing consumer demand for live esports broadcasts and exclusive content across various platforms.

Major investments from broadcasters and digital streaming services are also fueling market expansion. Additionally, the rise of professional esports leagues, sponsorship deals, and partnerships with traditional media companies is contributing to the market’s strong momentum, making the U.S. a key hub for esports content licensing innovation and revenue growth.

For instance, in November 2025, Riot Games announced a three-year licensing deal granting the Esports World Cup Foundation rights to League of Legends, Teamfight Tactics, and VALORANT, enhancing their global esports presence with sponsored events and integrated advertising during major tournaments. This move underlines Riot’s strategic approach to expand licensed esports content and fan engagement worldwide, reinforcing U.S. dominance in esports content licensing.

In 2024, North America held a dominant market position in the Global Esports Content Licensing Market, capturing more than a 42.5% share, holding USD 159.1 million in revenue. This leadership is mainly driven by the United States, which accounts for most of the region’s market due to its large population of online gamers and strong esports infrastructure. The presence of major esports leagues and events also contributes to this dominance.

The market growth in North America benefits from advanced internet infrastructure, increased investments in esports media rights, and the involvement of key industry players like Activision Blizzard and Riot Games. Strategic partnerships, sponsorships, and broad adoption of esports across multiple platforms further boost content licensing demand, making North America a vital hub in the global esports landscape.

For instance, in June 2025, the Esports World Cup Foundation partnered with Amazon Ads to broadcast tournaments across Twitch, Prime Video, Alexa, and Wondery podcasts, leveraging Amazon’s vast streaming platforms to bring esports entertainment to mainstream audiences and deepen North American influence in esports content creation and licensing.

Content Type Analysis

In 2024, The Live Broadcast Rights segment held a dominant market position, capturing a 62.3% share of the Global Esports Content Licensing Market. This segment reflects the growing importance of live streaming and broadcasting of esports events, which draws in vast audiences and creates an essential revenue stream for stakeholders.

The demand for live content is rising, driven by the fact that fans prefer real-time coverage of tournaments, competitions, and league events, which enhances viewer engagement and excitement. This segment’s dominance highlights the central role of media rights in esports, where securing live broadcasting permissions is crucial for platforms and networks aiming to capture and retain audiences.

For Instance, in June 2025, the Esports World Cup Foundation (EWCF) partnered with Amazon to broadcast tournaments live across platforms like Twitch and Prime Video, exemplifying the growing value of live broadcast rights in esports, focused on major event coverage with wide-reaching digital and traditional distribution.

License Type Segment Analysis

In 2024, the Exclusive Rights segment held a dominant market position, capturing a 54.8% share of the Global Esports Content Licensing Market. Exclusive rights give license holders the ability to be the sole distributors of premier esports content, which attracts a dedicated and loyal audience base. This exclusivity often translates to premium pricing, making it highly profitable for both licensors and buyers.

This model also drives healthy competition among broadcasters and streaming platforms, intensifying efforts to secure valuable content. Exclusive rights can help platforms build strong brand identities and user communities by providing unique access to sought-after esports events and content. The increased demand for exclusivity reflects how central it is to the business strategies of content distributors in esports.

For instance, in August 2025, the Global Gaming League secured multiple exclusive licensing deals with publishers, including Activision Blizzard and Electronic Arts, showcasing the importance of exclusive content rights, enabling them to operate and stream competitions featuring popular games.

End-User Analysis

In 2024, the Broadcast Networks segment held a dominant market position, capturing a 45.6% share of the Global Esports Content Licensing Market. These networks benefit from their established broadcast infrastructure and widespread reach, allowing them to extend esports into traditional media channels alongside digital platforms. Their involvement brings a mix of professional production techniques and accessibility that enriches the viewing experience.

The participation of broadcast networks also reflects esports’ growing mainstream acceptance and integration into conventional entertainment. By tapping into esports, broadcast networks can attract younger, tech-savvy demographics while retaining their existing audience. This hybrid approach is expanding the market reach of esports content licensing beyond digital-native viewers alone.

For Instance, in October 2025, Disney expanded its esports presence by airing major esports tournament finals on its channels, including Disney XD and ESPN, demonstrating the significant role of traditional broadcast networks in delivering esports to broad audiences.

Distribution Platform Analysis

In 2024, The Television Networks segment held a dominant market position, capturing a 63.1% share of the Global Esports Content Licensing Market. Even with the rise of online streaming, television remains a preferred medium for many viewers, especially those who consume esports as part of broader entertainment habits.

TV networks provide a stable, familiar platform that helps esports content reach more diverse and less digitally-focused audiences. The strong positioning of television as a distribution channel emphasizes esports’ evolution into mainstream media.

Television networks actively secure broadcasting rights to esports content and develop complementary programming such as event highlights and analysis shows. This ensures steady visibility of esports and broadens its demographic footprint across various viewer segments.

For Instance, in October 2025, Disney’s move to air esports tournaments live on television networks highlighted television’s strong share in esports content distribution, especially for reaching viewers beyond the typical digital audience.

Investment and Business Benefits

Investment opportunities in esports content licensing are varied and promising. Investors are interested in supporting emerging streaming platforms, esports tournaments, and merchandise licensing operations that capitalize on audience growth. The rise of subscription models for exclusive esports content creates steady revenue flows attractive to investors.

Startups focusing on VR/AR experiences, data-driven licensing, and blockchain-based digital collectibles are also drawing significant capital. Furthermore, sponsoring esports teams and leagues offers additional returns through brand visibility, fan loyalty, and media rights exploitation.

Business benefits from esports content licensing include diversified revenue streams through merchandise, media rights, sponsorships, and digital content sales. Licensed content helps build strong brand identities for teams and players while ensuring legal protection of intellectual property.

It allows esports organizations and publishers to control content distribution and quality, enhancing fan experience and engagement. Proper licensing also reduces infringement risks and supports professionalization of the esports industry, making it attractive for mainstream advertisers and sponsors.

Emerging trends

Among emerging trends in esports content licensing, the rise of mobile gaming stands out as a driving factor. Mobile esports titles are expanding the audience base and increasing content licensing demand across streaming and broadcasting platforms. Integration of AR and VR technologies is also gaining ground, creating more immersive viewing experiences and opening new revenue channels in content licensing.​

Another trend is the shift to cross-platform licensing, where esports content is licensed for use in streaming services, social media, and traditional television. This diversification broadens the reach and monetization potential of esports content. Additionally, local content production is growing, targeting regional audiences and aligning with cultural preferences, which helps expand the licensing market globally.

Growth Factors

Growth in esports content licensing is fueled by several factors. The increasing global popularity of esports boosts demand for licensed products across multiple formats, including live broadcasts, merchandise, and digital content.

The younger, tech-savvy audience attracts brands eager to partner with esports, leading to lucrative licensing deals and brand collaborations. Enhancements in streaming technology and high-speed internet availability have also made esports content more accessible, encouraging greater consumption and licensing opportunities.​

Technological innovation continues to support growth, with blockchain and AI advancing digital rights management and content personalization. These tools improve content security and fan engagement, encouraging licensors and rights holders to invest more heavily in esports content. Strategic partnerships between game publishers, esports teams, and brands further contribute to expanding licensing revenues.

Key Market Segments

By Content Type

• Live Broadcast Rights
• Video-on-Demand (VOD)
• Highlight Clips
• Others

By License Type

• Exclusive Rights
• Non-Exclusive Rights
• Territorial Rights
• Platform-Specific Rights

By End-User

• Streaming Platforms
• Broadcast Networks
• Media Companies
• Content Creators

By Distribution Platform

• Television Networks
• Social Media
• Others

Regional Analysis and Coverage

• North America
• Europe
  • Germany
  • France
  • The UK
  • Spain
  • Italy
  • Russia
  • Netherlands
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • South Korea
  • India
  • Australia
  • Singapore
  • Thailand
  • Vietnam
  • Rest of Latin America
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Rest of MEA

Drivers

Rising Popularity of Esports Globally

The global surge in esports popularity is a key driver directly boosting demand for content licensing. More viewers and participants worldwide are engaging with esports through tournaments, live streams, and competitive gaming. This popularity encourages game developers and esports organizations to license content such as media rights, merchandise, player likenesses, and event branding to monetize this expanding audience.

The involvement of streaming platforms like Twitch and YouTube makes esports content highly accessible, driving further engagement and licensing potential. Moreover, increased brand interest in targeting the young, tech-savvy esports demographic is propelling licensing deals. Strategic partnerships between esports entities and brands create diverse licensing streams, fueling market expansion.

For instance, in November 2025, Riot Games announced a major policy shift by allowing its partnered esports teams in VALORANT and League of Legends to partner with betting sponsors, unlocking new revenue streams for organizations. These sponsorships come with strict guidelines to maintain competitive integrity and protect the viewing experience, reflecting Riot’s strategic effort to grow the esports ecosystem through additional licensing channels while balancing ethical concerns.

Restraint

Intellectual Property Rights Complexity

One major restraint in the esports content licensing market is the complexity and challenges linked to intellectual property (IP) rights. The ownership of game titles, player likenesses, tournament footage, and other content forms is often fragmented among multiple stakeholders. This fragmented ownership complicates licensing agreements, requiring intensive negotiations and stringent IP management.

Violations and unauthorized use of licensed content, such as piracy, further restrict market potential and revenue security. Additionally, the lack of standardized regulations across global jurisdictions hinders smooth licensing transactions. These regulatory uncertainties and enforcement difficulties can slow market growth, as rights holders remain cautious.

For instance, In July 2025, Valve Corporation introduced new transparency rules for AI generated content on its Steam platform, which increased oversight on ownership and asset origin. These requirements added more complexity to licensing agreements for esports content that uses AI created materials. The shift showed how intellectual property control and content authenticity are becoming difficult issues for the esports ecosystem.

Opportunities

Expansion into Emerging Markets and New Technologies

Expanding esports content licensing into emerging regions like Latin America, Africa, and parts of Asia offers significant growth opportunities. These markets have rising internet penetration, growing esports communities, and increasing disposable incomes, which create new audiences hungry for licensed esports content. Catering to these diverse regions with localized content can unlock fresh revenue streams and broaden the esports ecosystem.

On the technology front, innovations such as virtual and augmented reality (VR/AR) and blockchain offer creative licensing formats. These technologies enable interactive fan experiences, new merchandise models via digital assets or NFTs, and improved rights management. Leveraging these technological advances alongside geographic expansion can drive long-term market growth and diversification.

For instance, In June 2025, Amazon Ads entered a three year collaboration with the Esports World Cup Foundation to promote tournaments across platforms such as Twitch and Prime Video. This move introduced major investment and strengthened the global visibility of esports content through advanced fan engagement features. The partnership demonstrated how alliances with large digital platforms can support the expansion of esports content licensing into new international markets.

Challenges

Market Fragmentation and Licensing Complexity

A key challenge inhibiting esports content licensing is the market’s fragmented and siloed nature. Different game publishers maintain exclusive control over their titles’ broadcast and licensing rights, limiting cross-title collaborations or bundled content offerings. This fragmentation creates a complex landscape for sponsors, broadcasters, and content distributors, hampering scalability and cohesive market development.

Furthermore, the varied competitive formats, schedules, and licensing terms lead to audience fatigue and inconsistent revenue flows for licensees. Without unified licensing frameworks or collective bargaining mechanisms, consolidating licensing deals and maximizing audience reach remains difficult. Addressing this market fragmentation through regulatory or industry-standard initiatives is crucial for unlocking the full potential of esports content licensing.

For instance, In August 2025, Global Gaming League secured licensing agreements with several publishers, including Activision Blizzard and Electronic Arts, to run competitive events. The need for individual contracts with each publisher reflected a fragmented structure where IP control remains tightly held. This fragmentation limited unified content distribution and created barriers for scalable growth in esports content licensing.

Future Outlook

New opportunities in Esports Content Licensing lie in:

• Expanding partnerships between game developers and streaming platforms to offer exclusive esports content rights
• Licensing deals for virtual and augmented reality esports experiences to enhance viewer engagement
• Monetization through regional broadcasting rights tailored for growing international esports markets
• Use of AI-driven content customization to license personalized highlights and replays for fans and teams
• Collaborations with brands and advertisers to create co-branded licensed content for targeted marketing
• Development of licensed esports archives and historical content for subscription-based services
• Licensing of original esports documentaries, player stories, and behind-the-scenes footage to new media outlets
• Growth in mobile esports content licensing to capture the expanding mobile gamer base globally

Key Players Analysis

Riot Games, Valve, Activision Blizzard, Epic Games, and Electronic Arts lead the esports content licensing market through ownership of major competitive titles and large-scale event rights. Their control over game IP, tournament formats, and media distribution enables strong negotiation power with broadcasters and digital platforms. These companies focus on structured leagues, exclusive streaming partnerships, and global audience expansion.

Amazon, Google, Disney, and Warner Bros. Discovery strengthen the competitive landscape with large distribution networks and streaming ecosystems. Their platforms secure broadcasting rights for major esports events, offering live coverage, highlights, and monetization through subscriptions and advertising. These companies invest in enhancing viewer engagement with personalized recommendations and interactive features.

BLAST, ESL FACEIT Group, Esports Engine, Pandora TV, Caffeine, Huya, and other participants expand the market by managing tournament production, regional leagues, and localized content rights. Their services support publishers, teams, and broadcasters with high-quality event operations and tailored licensing agreements. These organizations focus on scalable production, audience engagement, and cross-platform distribution.

Top Key Players in the Market

• Riot Games
• Valve Corporation
• Activision Blizzard
• Epic Games
• Electronic Arts
• Amazon
• Google
• Disney
• Warner Bros. Discovery
• BLAST
• ESL FACEIT Group
• Esports Engine
• Pandora TV
• Caffeine
• Huya
• Others

 Recent Developments

• In August 2025, Riot Games launched its First Impact program, sponsoring 22 community tournaments for the year. The company’s League of Legends Worlds 2025 event secured a broad lineup of commercial partners, with enhanced media rights and direct-to-consumer retail strategies expected to diversify revenue streams significantly. This demonstrates Riot’s strong focus on integrating licensing with fan engagement and merchandising.
• In August 2025, Amazon collaborated with the Esports World Cup Foundation to launch advanced tech at the Riyadh event. The “Hero’s Corner” livestream and on-ground activations in Saudi Arabia and the UAE showcased Amazon’s blend of e-commerce, cloud tech (AWS), and esports content, enhancing streaming and retail licensing integration.​

Report Scope

Advancing tech in esports prediction platforms makes tech drive in other industries. These platforms are not betting services; instead, they allow users to make predictions in esports events. By leveraging new tech, esports platforms can process and visualize data, creating knowledge and insights available to a global community of esports enthusiasts.

How Is Artificial Intelligence Used in Prediction Games

In the field of esports, prediction platforms are personalized using artificial intelligence, leveraging vast data from matches, player rosters, and stats. Advanced machine learning models analyze these datasets to uncover hidden patterns in team dynamics, player performance trends, and meta shifts, delivering tailored insights and probability forecasts for each user. With AI, MelBet Pick ’em lets users simulate different strategies and make real-time choices during a game, developed over time to predict outcomes based on the strategy of specific players and teams. Real-time esports tournaments are dynamic events where strategies can shift in seconds.

Apart from the initial analysis, AI also has some other benefits for e-sports prediction platforms:

• Assists in tailoring custom user interfaces.
• Engages users by suggesting prediction challenges based on previous activity.
• AI enables content localization, supporting the growth of esports in new markets, such as Central Asia, especially with the rising esports talent.

Blockchain for Secure and Transparent Operations

Blockchain technology has the potential to safeguard sensitive data in line with customers’ confidentiality and data protection requirements on Esports platforms. Data about users’ predictions and leaderboard rankings on Esports platforms can be recorded on an immutable blockchain, and this data can never be changed. Moreover, blockchain technology can be used to form a DLT (Distributed Ledger Technology) to record and verify participation in community events, during which community members can offer their predictions.

Also, Esports prediction markets have been offering operationalized prediction marketplaces. In this community, users can predict the outcomes of events and place bets on games or other events, as well as in other prediction markets. Accurate predictions of game outcomes have rewarded users in-game, which can be managed as digital assets. In-game items, users predict outcomes; game outcomes are managed as digital assets on the blockchain—predictive outcomes of games. However, most users of blockchain technology reside in the decentralized digital assets sector, as it has the least dependence on central servers, which are more prone to cyberattacks. In the Esports sector, the use of blockchain technology is expected to be more widespread by 2025, with a 23.2% compound annual growth rate anticipated as a result of these secure systems.

The benefits of transparency are particularly relevant in resolving disputes, as all gameplay and entered predictions can be analyzed. In prediction contests, participants can confidently trust that their submitted predictions will be automatically rewarded via smart contracts that trigger payments when the game results are published by recognized, verified referees.

Mobile Technologies and Network Enhancements

Recent innovations in mobile technology and Industry 5.0 transformation will facilitate the rapid growth of esports prediction platforms, expected to reach a global audience in a few years. The allied industries of esports prediction platforms will benefit significantly from 5G technology, which enhances mobile data streaming, improves data speeds, enables users to place predictions, and delivers game events in real time.

Mongolia’s digital games market was valued at $248,400 in 2025, with annual growth of 10.6%. The country’s mobile technology encourages participation in esports. Mongolian users employ applications to track and predict outcomes for local teams. Increased connectivity improves predictive capabilities, enabling virtual augmented overlays over live game streams.

Mobile technology and cloud services provide access to large volumes of predictive data. The cloud’s flexibility manages effective predictive metrics for large esports tournaments. The devices used to access services and predictive metrics can range from entry-level to high-tier phones, making it easier for more users to access them.

Technological Innovations in Esports: Applications and Benefits

Trends in Virtual and Augmented Reality

Competitors must forecast results in virtual tournaments while attending esports events in virtual reality and game prediction arenas. Virtual reality headsets and gaming hardware, usually associated with game tournaments, make the technology espoused accessible. Adoption trends in technology for competitive gaming are tied to the rise in esports events.

Augmented reality products assist stream users with prediction models and display real-time player statistics. Technologies stream real-time player statistics to mobile devices. Users stream real-time events more frequently. Platforms use minimal advertised AR for collaborative prediction models in shared digital workspaces.

• AI predicts user challenges over time.
• User rewards with asset value obtainable with blockchain over different platforms.
• Mobile integration facilitates tournaments based on users’ geolocation.
• Cloud computing analytics serves large datasets to identify trends.
• Users train to forecast trends with VR strategically.

Innovations in Mongolia’s Virtual Reality are facilitating the extension of the eSports community and activity in all of Central Asia. As platforms improve their features and eSports analytics technology becomes more sophisticated, the focus shifts to maintaining the relevance of prediction programs in a growing eSports ecosystem.

The decision reinforces Cactus’s commitment to strengthening its corporate governance, accelerating the evolution of its portfolio of technological solutions, and consolidating its position as a national reference in B2B solutions for the sports betting and online gaming sector.

With more than 25 years of experience in leadership roles across the automotive, financial, energy, and technology sectors, Gustavo brings a strong background in financial management, business development, strategic planning, and organizational transformation.

His career includes positions at companies such as Nexia, Arthur Andersen, Deloitte, and Stellantis (Fiat Chrysler), as well as work as a financial advisor and, more recently, as CFO of SUGOI Construtora, where he led financial planning projects, fundraising, and investor relations.

Since joining Cactus four months ago, the executive has played a central role in the company’s financial reorganization, structuring processes, implementing governance measures, and directly contributing to the foundations that support the company’s current accelerated pace of expansion.

With his promotion to Chief Business Officer (CBO), Cactus strengthens its growth strategy in Brazil and internationally, prioritizing innovation, operational solidity, and stronger relationships with clients, partners, and providers.

“Gustavo’s appointment as CBO marks an important step in Cactus’s strategic evolution. His extensive experience, business vision, and proven leadership capabilities will be essential for consolidating our presence in Brazil and advancing our international projects,” says Robson Luiz, the company’s Chief Staff Officer.

“It is a great honor to take on the role of Cactus’s Business Director at such an important moment for the company. Cactus has a highly qualified team, demanding clients, and a differentiated technological portfolio. I am committed to strengthening our presence in the market, expanding our commercial relationships, and supporting our clients with excellence,” celebrates Gustavo Coelho.

Cactus Gaming

Cactus Gaming is a Brazilian technology company specializing in the development of innovative solutions for the sports betting and online gaming market, offering a complete ecosystem of services for operators seeking high-performance, high-conversion technological solutions.

Awarded Best Platform of the Year for three consecutive years—winning “Best White Label” at the SiGMA Awards 2024 and “Best Platform” at the BiS Awards 2024 and 2025—the company offers a complete and intuitive platform for iGaming operators, including sportsbook, casino, integrations with providers, a full back office, and 24/7 support.

With a presence at major global industry events such as ICE, SiGMA Americas, SBC Summit, SiGMA Europe, and iGB, among others, and in the midst of international expansion, Cactus Gaming continues to strengthen its leadership, consolidating itself as a reference in the global iGaming market.

Source: GMB

Report Overview

The Global eSports Betting Software Market generated USD 2.7 billion in 2024 and is predicted to register growth from USD 3.2 billion in 2025 to about USD 17.4 billion by 2034, recording a CAGR of 20.60% throughout the forecast span. In 2024, North America held a dominan market position, capturing more than a 36.8% share, holding USD 0.98 Billion revenue.

The esports betting software market has expanded as global esports viewership grows and audiences seek digital platforms for interactive wagering. The market has shifted from niche online betting to full scale software ecosystems that support real time odds, live streaming integration and automated risk management. Growth reflects the rising professionalisation of esports and increased acceptance of regulated online betting platforms.

The growth of the market can be attributed to increasing esports tournaments, rising engagement among younger audiences and greater interest in real time wagering. Improved streaming quality, higher internet penetration and the global reach of competitive gaming support strong demand. Regulatory acceptance in several regions and the shift toward digital entertainment also encourage market growth.

According to Market.us, The broader global esports market is also expanding, expected to reach USD 16.7 billion by 2033, up from USD 2.3 billion in 2023 with a 21.9% CAGR. In 2023, North America again dominated with a 36.3% share and revenue of USD 0.83 billion, showing its strong influence across both mobile and traditional esports segments.

Demand is rising across online betting operators, gaming communities, fantasy sports platforms and digital entertainment networks. Users seek seamless betting experiences that combine live match viewing with dynamic odds and instant settlement. The popularity of major esports titles drives sustained interest, while casual viewers increasingly explore betting as part of the overall viewing experience.

Top Market Takeaways

• By component, software dominates the market with a 75.8% share. This includes platforms and applications offering comprehensive betting solutions with real-time analytics, odds management, and secure payment processing.​
• By device type, desktop is the leading platform with 56.3% share, preferred by serious bettors for stable connections, better user interfaces, and advanced features. However, mobile platforms are growing rapidly as well.​
• By end-user, commercial operators constitute 70.2% of the market, including sportsbooks, betting platforms, casinos, and enterprises leveraging eSports betting for monetization.​
• By game type, first-person shooter (FPS) games lead with 45.6% market share, driven by the popularity of titles like Counter-Strike, Valorant, and Call of Duty that attract large betting audiences known for high engagement.​
• Regionally, North America commands about 36.8% share of the global market.
• The U.S. market size is approximately USD 0.84 billion in 2025.
• The market is growing at a CAGR of 17.2%, fueled by the legalization of eSports betting in several states, technological advances in betting software, and increased viewership of eSports events.
• Growth drivers include partnerships between betting operators and eSports leagues, adoption of AI and blockchain for secure betting and fair play, and expanding user bases shifting from traditional sports betting to eSports.

Revenue and Usage Statistics

• Active Bettors: The global online eSports betting audience increased from 21.9 million users in 2017 to more than 74.3 million in 2024, showing rapid expansion.
• ARPU Levels: Average revenue per user reached USD 33.59 in 2024 and is projected to rise to USD 34.90 in 2025, indicating steady monetization growth.
• Wager Size: The typical eSports wager averaged EUR 29, significantly higher than the EUR 5 average for football bets in late 2024.
• Usage Frequency: About 32% of global online bettors participate in eSports tournaments at least once each month.
• Mobile Usage: Close to 58% of eSports wagers in 2024 were placed through mobile applications, highlighting the strong shift toward mobile-centric platforms.
• Engagement Growth: For DATA.BET, the third quarter of 2025 recorded a 126% increase in active players and a 33% rise in the number of placed bets, reflecting strong market engagement.

By Component

In 2024, the software segment leads the eSports betting software market with a dominant 75.8% share. These platforms serve as the backbone for all betting operations, hosting functionalities such as live betting, real-time odds updates, player account management, and transaction processing.

Software providers invest heavily in incorporating AI and machine learning to offer personalized experiences, fraud detection, and risk management. The evolving landscape emphasizes mobile compatibility and seamless integration with streaming services to keep users engaged.

The continual innovation in software features – ranging from virtual reality environments to blockchain-based security – is designed to enhance user trust and enjoyment. Software reliability and scalability have become pivotal as betting volume increases, making software the strategic focus for market players aiming to capture and retain users.

By Device Type

In 2024, Desktop devices hold 56% of usage share in eSports betting software, favored for their powerful processing and large display sizes. Serious bettors and professional players prefer desktop platforms for in-depth analysis, multi-window setups, and real-time interaction with game streams and betting interfaces. Desktops provide complex visualization tools that help users monitor multiple games or bets simultaneously, which is critical in high-volume wagering contexts.

Despite the rise of mobile betting driven by convenience and portability, desktops remain preferred among users who demand precision and comprehensive engagement. The desktop platform sustains its relevance through continuous improvements in user interface and interactive features tailored for committed bettors.

By End-User

In 2024, Commercial operators are the major end users with a 70.2% market share, including regulated sportsbooks, online betting companies, and casino operators offering eSports wagering. These entities drive market innovation by adopting sophisticated software solutions that emphasize security, compliance with regulatory frameworks, and user retention through gamification and loyalty programs.

Commercial operators benefit from partnerships with eSports leagues and gaming platforms, broadening their market reach and driving revenue growth. They face competitive pressure to continuously enhance their offerings with features like AI-powered odds adjustment, live data analytics, and immersive betting experiences, integrating augmented and virtual reality to attract younger demographics.

By Game Type

In 2024, First-person shooter (FPS) games account for 45.6% of eSports betting volumes, reflecting the genre’s massive popularity and dynamic gameplay that appeals to viewers and bettors. Titles like Counter-Strike and Call of Duty attract large, passionate audiences and frequent tournaments, creating regular betting opportunities with diverse markets for in-play and futures bets.

The intense, skill-based nature of FPS games creates engaging betting scenarios ideal for live streaming and dynamic odds systems. FPS betting’s growth is reinforced by strong community support, game developer collaborations, and the constant introduction of new competitions and leagues. This genre’s ability to drive betting liquidity and user engagement positions it as a critical pillar of the eSports betting ecosystem.

Adoption Rate

The adoption rate of eSports betting software is estimated to be around 35% globally, with North America leading this figure due to high engagement in online gaming and well-established betting frameworks. The Asia-Pacific region is also rapidly expanding in adoption, driven by increasing internet penetration and a vibrant gaming culture.

Europe follows with a significant share, reflecting growing interest and regulatory acceptance in the region. Mobile platforms and live betting features are key drivers behind this increasing adoption, especially popular among younger audiences aged 18-30 who prefer quick, interactive betting experiences.​

This adoption rate highlights the growing acceptance and integration of eSports betting in the broader digital entertainment landscape, reflecting technological advancements and changing consumer behaviors favoring online and mobile gambling formats.

Business Benefits

The business benefits of implementing eSports betting software are significant. Operators can expand their market reach by catering to a younger, tech-savvy demographic that favors mobile and online gaming. The software provides advanced analytics and real-time data feeds, enabling more accurate odds setting and risk management, which helps maximize profitability.

Additionally, features like targeted promotions, multi-language support, and cross-selling opportunities with traditional sports betting increase player retention and lifetime value. Enhanced security protocols and fraud prevention measures also build player confidence, aiding in sustainable growth. Altogether, these benefits help operators increase turnover while maintaining operational efficiency and compliance.

Emerging Trends

Growth Factors

Key Market Segments

By Component

By Device Type

By End-User

• Individual Bettors
• Commercial Operators

By Game Type

• First-Person Shooter
• Multiplayer Online Battle Arena
• Real-Time Strategy
• Sports Games
• Others

Regional Analysis

North America held a dominant position in the eSports betting software market, capturing approximately 36.8% of the global share. The region’s growth is fueled by widespread internet penetration, growing popularity of eSports, and the increasing legalization of online betting across various states.

Advancements in technology, including mobile platforms, real-time betting analytics, and secure payment solutions, have significantly enhanced user experience and market reach. North America boasts a mature digital ecosystem backed by leading software providers continuously innovating with AI-driven personalization and gamification features that resonate well with younger demographics, driving sustained market expansion.

The U.S. emerges as the largest market within North America, with a valuation near USD 0.84 billion in 2024 and a robust CAGR of 17.2%. This high growth can be attributed to the increasing number of licensed online sports betting operators, expanding eSports viewership, and strategic partnerships between betting firms and eSports organizations.

Legal reforms in multiple states facilitate safer and more regulated betting environments, attracting more users. Furthermore, the integration of immersive technologies such as augmented reality (AR) and virtual reality (VR) in betting platforms is gaining traction in the U.S., further boosting engagement and revenue generation.

Key Regions and Countries

• North America
• Europe
  • Germany
  • France
  • The UK
  • Spain
  • Italy
  • Russia
  • Netherlands
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • South Korea
  • India
  • Australia
  • Singapore
  • Thailand
  • Vietnam
  • Rest of APAC
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Rest of MEA

Driver

Rapid Growth of eSports Viewership and Engagement

The eSports betting software market is driven by the explosive growth in eSports viewership, with over 532 million fans watching competitive gaming worldwide. This growing audience fuels demand for immersive and interactive betting platforms that allow fans to wager on live events in real time.

Integration of live streaming with in-play betting options enhances user engagement, making the betting experience more dynamic and entertaining. Traditional gambling companies’ investments in eSports platforms signal increasing mainstream acceptance, attracting younger, tech-savvy demographics familiar with online gaming.

Restraint

Regulatory Uncertainties and Fragmented Legal Frameworks

The market faces significant restraints from fragmented and evolving regulatory environments. Many countries have unclear or restrictive laws on eSports betting, forcing operators to navigate complex licensing and compliance processes. For example, only a limited number of U.S. states allow eSports-specific betting, while many regions worldwide have partial bans or no specific policies.

These regulatory uncertainties increase operational costs and hinder market expansion, especially for international operators seeking to scale uniformly. Concerns about underage gambling and match-fixing urge regulators to impose stringent controls, adding challenges for platform operators.​

Opportunity

Blockchain Integration and AI-Powered Personalization

Emerging technologies like blockchain and AI offer exciting opportunities to reshape eSports betting platforms. Blockchain facilitates transparent, secure, and instant transactions with smart contracts reducing fraud risks and boosting user trust. The rise of decentralized betting ecosystems is attracting investments and growing user adoption.

AI-driven algorithms enable personalized betting recommendations, dynamic odds calculation, and enhanced fraud detection, improving user experience and platform reliability. Expansion into virtual reality and augmented reality betting also promises immersive and innovative engagement models that could further catalyze market growth.​

Challenge

High Operational Costs and Licensing Fees

One of the major challenges in the eSports betting software market is managing high operational costs, including complex server infrastructure, cybersecurity, and real-time data processing capabilities. Maintaining fast, uninterrupted services demands substantial technology investment, often exceeding $2.5 million yearly for mid-sized operators.

Additionally, negotiating streaming rights and licensing with game publishers can be expensive, with fees reaching hundreds of thousands of dollars per region per title. These rising costs have driven some smaller platforms out of business. Balancing cost management with innovation and scalability remains critical for long-term success.​

Competitive Analysis

Bet365, Betway, Pinnacle, and Unikrn lead the eSports betting software market with advanced platforms that support real-time odds, automated risk management, and seamless wagering experiences. Their systems integrate live match data, predictive analytics, and secure payment frameworks to enhance user engagement. These companies benefit from strong brand reach and high-volume betting activity across major eSports titles.

Rivalry, GG.BET, Buff.bet, Loot.bet, Betfair, William Hill, and 888sport strengthen the competitive landscape with specialized eSports-focused betting interfaces. Their platforms offer in-play betting, match statistics, and dynamic odds adjustments tailored for fast-paced gaming events. These providers invest in player behavior monitoring and anti-fraud tools to maintain platform integrity.

Betsson, Parimatch, Betfred, BetVictor, Sky Bet, LeoVegas, Mr Green, 10Bet, Intertops, and other players expand the market with localized betting solutions and mobile-first platforms. Their systems emphasize user-friendly dashboards, responsible gaming tools, and multi-currency support. These companies help diversify the betting ecosystem through niche markets and region-specific offerings.

Top Key Players in the Market

• Bet365
• Betway
• Pinnacle
• Unikrn
• Rivalry
• GG.BET
• Buff.bet
• Loot.bet
• Betfair
• William Hill
• 888sport
• Betsson
• Parimatch
• Betfred
• BetVictor
• Sky Bet
• LeoVegas
• Mr Green
• 10Bet
• Intertops
• Other Major Players

Future Outlook

The future outlook for the eSports betting software market is very positive, marked by strong growth driven by advancements in technology and wider market acceptance. Innovations like AI, blockchain, and mobile platforms will enhance user experience and security, while regulatory clarity across key regions will encourage market expansion. The increasing popularity of esports and mobile accessibility will further boost demand, making the market more diverse and dynamic in the coming years.

Recent Developments

• October, 2025, Bet365 announced the launch of a dedicated eSports betting platform in partnership with major game publishers, offering live betting, in-play options, and esports-specific features. They also expanded their market reach into Asia-Pacific, with localized platforms going live in November 2025.
• September, 2025, Betway introduced a suite of AI-driven personalized betting experiences for esports fans, including live odds customization and real-time betting suggestions based on gameplay analytics. The company also secured new sponsorship deals with leading esports teams in North America and Europe.

Report Scope

Taking place in October next year, the games will be delivered by British Esports through the UK Cyber and Specialist Operations Command (CSOC). 

Over one weekend, the top eight countries will compete for titles in four games, after qualifying online, bringing together senior military representatives from more than 40 countries. 

British Esports will provide expert advice, guidance and support for the event. 

“The Strategic Defence Review has shown us clearly that the nature of war is changing, and we must change with it. The Government’s Plan for Change demands forces ready for digital battlegrounds, where our personnel must be as skilled in cybersecurity and with controllers as they are in traditional combat,” says Louise Sandher-Jones, the UK’s Minister for Veterans and People. 

“Lessons from Ukraine have shown how gaming technology can train drone operators and develop the rapid decision-making skills essential for modern warfare. The International Defence Esports Games (IDEG) positions Britain at the forefront of this transformation, ensuring our armed forces are prepared for the conflicts of tomorrow.”

Entries will open in January 2026, with online qualifying heats taking place ahead of the live finals in October.

British Esports President, Chester King, adds: “The launch of the IDEG is a historic occasion for British Esports and military personnel worldwide. We are honoured to host the inaugural finals at our National Esports Performance Campus in Sunderland, which will showcase our world-class facilities and the city and region’s emerging status as a digital innovation cluster.

“With international interest already coming from cities in the USA and Australia to host IDEG27, we are focused on making this first event a phenomenal success.”