Eight is great! Metro Conference teams hit grand slam to conclude CIF spring playoffs
The Eastlake High School Lady Titans celebrate their San Diego Section Division I championship game victory. Photo by Phillip Brents Eight Metro Conference teams walked off the playing field with San Diego Section championships this spring. If it isn’t already a record, it has to be now. Regardless, the honor roll is special. Eastlake High […]
The Eastlake High School Lady Titans celebrate their San Diego Section Division I championship game victory. Photo by Phillip Brents
Eight Metro Conference teams walked off the playing field with San Diego Section championships this spring. If it isn’t already a record, it has to be now.
Regardless, the honor roll is special.
Eastlake High School’s top-seeded girls beach volleyball team (15-9) started off the monster showing by winning the Division II championship on May 10 with a 4-1 decision over seventh-seeded Canyon Crest Academy (9-8).
San Ysidro High School’s second-seeded boys volleyball team (24-10) slayed top-seeded Monte Vista (23-13) by a count of 3-1 to win the Division V title on May 15.
Mater Dei Catholic High School’s top-seeded boys volleyball team (33-10) defeated sixth-seeded Maranatha Christian (26-6) by a count of 3-1 to capture the Division III championship on May 16.
Olympian High School’s second-seeded girls lacrosse team (13-10) quickly followed by claiming the Division III title on May 17 with a 9-7 victory over top-seeded Tri-City Christian (14-3).
Mater Dei Catholic High School’s third-seeded boys lacrosse team (15-5) followed suit by claiming the Division III banner that same day by a score of 10-9 over top-seeded Classical Academy (17-4).
Three softball finals took care of the rest.
No. 2 Eastlake (20-11-1) opened the floodgates with a 9-0 win over eighth-seeded Rancho Bernardo (13-14-1) in last Friday’s Division I championship contest.
No. 7 Olympian (19-12-1) fired a no-hitter at No. 4 El Centro Southwest (19-9) on Saturday to capture the Division III title by a score of 7-0.
That left No. 1 Mater Dei Catholic (25-7) and No. 3 Bonita Vista (25-7) to duke it out for Saturday night’s primetime Open Division encounter that went to the Lady Crusaders by a 6-1 score.
That’s eight. That’s great!
Photo series by Andy Bartotto
Incredibly, there’s more.
Mater Dei Catholic’s boys volleyball team went on to sweep through the Southern California Division IV regional bracket to claim a berth in Saturday’s inaugural state boys volleyball championship game. The SoCal champion Crusaders defeated NorCal champion Livingston, 3-1, to emerge with the Golden State’s first gold medal in the division.
Both Mater Dei Catholic and Bonita Vista qualified for the Southern California regional softball playoffs. Quarterfinals were scheduled to start Tuesday, with the championship game slated for Saturday at the remaining highest-seeded team.
The Lady Crusaders received the No. 2 seed and the Lady Barons the No. 3 seed in the Division I bracket behind top-seeded El Modena (22-9).
Overall, the Metro Conference populated five division finals last weekend: three in softball and two in baseball.
On the hardball side, both seventh-seeded San Ysidro (Division II) and top-seeded Otay Ranch (Division IV) held leads in their championship game matchups but were unable to hold them.
San Ysidro (21-13) dropped a 7-3 decision to the fifth-seeded Mt. Carmel Sundevils (21-12) last Friday after coughing up a 3-2 lead while Otay Ranch (23-11) zipped in front of second-seeded Ramona (23-7) by a score of 5-1 but ended up on the short end of an 8-6 score on Saturday that featured a disheartening ending.
Parade of champions Of the Metro’s three softball champions, Eastlake was the first to celebrate with the banner, the school’s first since garnering runner-up finishes in 2018 (Division I) and 2024 (Division II).
“It couldn’t have been any more amazing,” first-year coach Jandi Diego said. “
Eastlake took control from the beginning of the game with a 4-0 lead through the opening two frames. The Lady Titans distanced themselves from their North County opponent with four more runs in the fifth inning for an 8-0 lead.
Eastlake out-hit Rancho Bernardo 12-2. The Lady Broncos committed five errors.
Senior Rachel Del Busto and junior Bryn Grayson each had three RBI while junior Mia Vasquez and senior Deziree Gomez each drove in one run.
Grayson and senior Bri Ayap each had three hits while Vasquez and senior Mackenzie Olshenskie each scored two runs.
Meanwhile, junior Addison Suriano tamed the Lady Broncos with a one-hitter with six strikeouts.
The Lady Titans came full circle after a 11-2 loss to Imperial in last year’s championship game.
“We knew how good we were last year (21-12 record) and fell a little short,” Del Busto said. “This year we played every game as if it was our last. They (my teammates) deserve this.”
The Lady Titans went undefeated through their four section playoff games. They opened with a 3-2 win over seventh-seeded Steele Canyon, defeated sixth-seeded El Capitan, 7-2, in their second game and eliminated Steele Canyon, 10-1, in the division semifinal.
Eastlake High players dogpile after the last out is recorded in their 9-0 championship game victory. Photo by Phillip BrentsThe banner is unfurled for the Lady Titans. Photos by Phillip Brents
Suriano pitched all four games. She fanned 10 batters in the second win over the Lady Cougars (18-14-1).
Vasquez picked up three RBI in that game with three hits including a double. Ayap had three RBI in the win over El Capitan (16-16) while Olshenskie (double) had two RBI. Grayson and Vasquez (home run) each had one RBI in the playoff opener against Steele Canyon.
“Last year we made it to the championship game in Division II, and this year we were moved up to Division I,” Diego said. “We had a strong schedule. We played in the toughest league in the Metro Conference (Metro-Mesa League). It helped us be competitive in Division I.
“The girls responded. They put the team first. It was a testament to all the seniors. The success to the season started with hard work at practice, the girls knowing their role and playing as a team.”
Eastlake battery mates Addison Suriano, left, and Rachel Del Busto. Photo by Phillip Brents
Team leaders for Eastlake included Olshenskie with a 0.457 hitting average to go with 30 RBI, 10 doubles, one triple and seven home runs, Ayap with a 0.368 average, senior Ryan Pham with a 0.339 average to go with 10 RBI, Grayson with a 0.339 average, junior Kaili Balajadia with a 0.333 average and Del Busto with a 0.326 average, 14 RBI and two home runs. Gomez (0.312 average) chalked up 13 RBI and two home runs while Vasquez (0.282 average0 tallied 10 RBI and two homers.
Suriano finished 9-7 in the pitching circle with a 2.66 earned-run average and 110 strikeouts in 136.2 innings in 25 logged appearances while Balajadia was 4-1 with a 2.51 ERA and 45 strikeouts in 47.1 innings through 10 appearances.
Olympian High School with 2025 San Diego Section Division III championship banner. Photo by Final Score Photography
On wings of an Eagle Seventh seeds aren’t supposed to do much in a championship bracket. But don’t tell that to the Olympian Lady Eagles, who proceeded to reel off five consecutive wins, in the process upsetting the No. 2, No. 3 and No. 4 seeds, to unequivocally stamp their names as the 2025 San Diego Section Division III softball champions.
Sophomore Alexandra Perez made the ride even more memorable by pitching a no-hitter in the championship game against the fourth-seeded El Centro Southwest Eagles.
It’s the second CIF championship title for Olympian, which previously captured the Division II title in 2018.
Let the celebration begin! Photo by Mike Morales
The Lady Eagles (19-12-1) faced off the division playoffs with a 3-0 win over the 10th-seeded Coronado Lady Islanders (11-14) on May 20 to advance to meet second-seeded Coastal Academy (18-6). The Chula Vista team made its first upset in the bracket look easy with a 7-1 victory.
Seniors Daniella Mendoza and Sophia G. Aquino, each with a double, supplied one RBI apiece in the win over Coronado while freshman Gabriella Mendiola scored twice. Perez pitched a complete game three-hitter with 10 strikeouts.
Mendoza led the way with four RBI and a home run in the victory against Coastal Academy while senior Kaitlynn Robeson knocked in three runs. Perez pitched six innings with three hits, one run allowed and nine strikeouts to pick up her second consecutive playoff win.
The third-seeded San Dieguito Academy Lady Mustangs (18-8-1) were a much different story, however, as Olympian managed to squeeze out a 4-3 win to keep its championship hopes alive. The teams would meet again after the Lady Mustangs eliminated Coastal Academy, 9-0, to force a double-elimination game against the Lady Eagles.
Olympian was up to the task again with a 6-4 victory to secure a berth in the division championship game at SDSU.
Freshman Isabella Zamora had two RBI in the first win over SDA while Robeson and sophomore NiKayla Flowers each drove in one run. Perez once again was in the pitching circle, turning in a complete game effort with seven strikeouts.
The Lady Eagles appeared on the brink of disaster after trailing the Lady Mustangs, 4-1, through five innings in the teams’ rematch. But a five-run rally in the top of the sixth inning carried the Metro-South Bay League champions to the come-from-behind win. Olympian rapped out 12 hits in the game while SDA committed four errors.
The Olympian Lady Eagles wasted little time in jumping in front of their championship opponent. Photo by Phillip Brents
The Lady Eagles wasted little time in spreading their wings by scoring two runs in each of the opening two frames of the championship game for a 4-0 advantage on the scoreboard. Three more runs in the bottom of the fifth inning rounded out the final score.
Olympian out-hit El Centro Southwest 12-0 as each team committed one error.
Robeson and senior Jacqui De Murguia (double, triple) each had two RBI. De Murguia had three hits in the game while Robeson, Zamora and Mendoza (double) each had two hits.
Alexandra Perez made history for the Lady Olympians with a no-hitter in the division championship game. Photos by Phillip Brents
Perez faced 25 batters in the game with two walks and two strikeouts. She threw 84 pitches to complete the no-hitter.
It was the fifth pitching win for Perez in the section playoffs. She improved to 12-7 with 132 strikeouts in 139.1 innings.
Southwest (19-10) was making its first CIF finals appearance since 2018.
Team leaders for Olympian included De Murguia with a 0.487 hitting average to go with 15 RBI, 19 doubles and four triples, Flowers with a 0.479 hitting average to go with seven RBI, Robeson with a 0.447 hitting average to go with 31 RBI and 18 doubles, Zamora with a 0.349 average to go with nine RBI, senior Jaiden Liera with a 0.345 hitting average to go with 19 RBI ang three home runs.
Aquino logged 15 RBI while senior Samantha Becerra and Mendoza each collected 10 RBI.
The CIF championship title nudged Olympian into the No. 4 seed in the Division III Southern California regional playoffs.
Primetime showdown The Mater Dei Lady Crusaders and Bonita Vista Lady Barons remained the teams to beat in the Metro Conference this season. Bonita Vista one-upped Mater Dei Catholic by winning the Metro-Mesa League title while the Lady Crusaders topped the Lady Barons, 6-1, to win this year’s Open Division championship game.
Played at Helix High School because of a power outage and rain delay at UC San Diego, Saturday’s Open Division final was predictably close — a bunch of zeroes — until Mater Dei Catholic broke through with five runs in the bottom of the fifth inning. The Lady Crusaders added another run in the sixth inning after yielding a run to the Lady Barons in the top of the frame.
Sophomore Arri Romero pitched a complete game for Mater Dei Catholic, though she gave up nine hits and struck out three batters.
The Lady Crusaders appeared to play bend-but-don’t-break.
Juniors Gigi Flores and Liana Quinones, both with doubles, each drove in two runs while senior Bella Hiner picked up the other RBI. Flores had two hits in the game while sophomore Maya Matthies scored twice.
Arri Romero pitched a complete game for the Lady Crusaders while notching her 22nd win of the season. Photo by Phillip BrentsBonita Vista’s #8 takes her swings, recording one hit in three plate appearances Photo by Phillip BrentsNat Gonzalez pitched into the fifth inning for the Lady Barons. Photo by Phillip BrentsThe Mater Dei Catholic Lady Crusaders counted down the outs to nail down the Open Division championship. Photo by Phillip BrentsMater Dei Catholic’s Bella Hiner celebrates her second CIF championship with grandfather Gabriel Ruz, a 1968 and 1972 Olympian in men’s wrestling. Photo by Phillip Brents
It was the ninth section championship title for MDC head coach Mike Centrullo (three Open Division, one Division I, one Division II and four Division IV). In contrast to most of the season, his team played small ball to win this year’s biggest game.
“We played a tough team like Bonita, I give a lot of credit to Bonita,” Centrullo said. “They out-hit us. The short game has saved us. The small ball is really important.”
“Our motto is Corinthians 1:10 — ‘perfectly joined together in the same mind and in the same judgment.’” Hiner said. “We trust in God. We trust each other. They’re my sisters. They’re amazing.
“That one inning our energy was insane. We went all out for each other. We trusted our coaches with the calls. We trusted each other with our hits. As a senior, we obviously wanted to go out like this.”
“We had a great season,” BV coach Vanessa Kalavi said. “I knew we were going to be very good. With five seniors (departing), we’re going to be strong again next year.”
Romero improved to 22-4 on the season with Thursday’s regional semifinal matchup looming ahead against Bonita Vista.
Championship photo series by Jon Bigornia
SoCal Regionals
Five Metro Conference teams (four in softball, one in baseball) got a taste of the Southern California regional playoffs, and three (two softball, one baseball) have remained in the hunt for a regional championship.
Open Division semifinalist Eastlake received the No. 4 seed in the Division II regional baseball playoffs and defeated No. 5 Glendora, 4-1, in Tuesday’s opening quarterfinals to advance to Friday’s semifinals against No. 8 Rancho Bernardo, another Open Division section qualifier.
Because of graduation ceremonies, the game was moved back. The Titans (21-10-1) will host the Broncos (19-13) at 12:30 p.m.
Both Eastlake and Glendora managed four hits apiece. The Titans scored one run in the bottom of the first inning to take the early lead and beefed up with three runs in the fourth inning. Glendora got its only run in the top of the fifth inning.
Junior Hamza Hatahet (double) keyed the hosts with three RBI while senior Kalani Jauregui tacked on one RBI. Senior Nick Romero struck out 11 batters in six innings while allowing three hits. Freshman Lucas Yriqui finished up with one hit in one inning with two strikeouts.
Eastlake’s newly crowned Division I section champion softball team (21-11-1) will meet No. 2 Westlake (20-14) in Friday’s Division II regional semifinals at 4 p.m. on the road, also a date change because of graduation.
The Lady Titans edged No. 3 Bakersfield Christian, 3-2, in Tuesday’s regional opener as junior Addison Suriano pitched a complete game with five hits allowed, five strikeouts and one earned run and senior Rachel Del Busto (two hits) supplied the offense with three RBI, including a home run.
Bakersfield Christian finished its season 23-10.
Westlake defeated No. 7 Rancho Bernardo, 5-3, on Tuesday. Either Eastlake or Westlake will face No. 1 Christian (24-8-1) in the regional championship game on Saturday after the Lady Patriots edged No. 4 Monache (18-7-1) by a slim 1-0 score in Thursday’s semifinals.
Saturday’s championship game is set for a 4 p.m. start.
Freshman Alyssa McCurty drove in the semifinal game’s one run in the bottom of the sixth inning as senior Tyler Krystek scored the winning run. Christian employed the services of three pitchers in the contest. Junior Ava Barrios went four innings with three hits and three strikeouts while McCurty pitched one inning with one strikeout. Sophomore Sienna Staite pitched two scoreless innings with one hit.
The Lady Pats emerged victorious by generating just four hits.
The Division III section champion Olympian Lady Eagles, seeded fourth in the Division III regional bracket, shaded No. 5 West Ranch, 7-6, in nine innings on Tuesday to advance to Thursday’s semifinal at Division II section champion Point Loma.
Senior Jacqui De Murguia led the offense for the hosts with four hits, including a double, and two RBI. Sophomore NiKayla Flowers (two hits), freshman Isabella Zamora and senior Kailynn Robeson (double) each knocked in one run. Senior Daniela Mendoza scored two runs.
Senior Alexandra Perez pitched eight innings with six runs allowed (four earned) and six strikeouts. West Ranch finished its season with a 17-16 record.
Regional no. 1 seed Pt. Loma (27-6-1) won 3-0 on Thursday to end the Lady Eagles’ season at 20-13-1. Perez pitched six innings with four hits, two earned runs allowed with three strikeouts.
Mater Dei Catholic continued their tug-of-war with a dramatic encounter on Thursday after both teams received a bye in the Division I quarterfinals. No. 3 Bonita Vista took an early 3-1 lead in the semifinal matchup before No. 2 Mater De Catholic went in front 4-3 in the fourth innings. The teams were tied 4-4 through six innings before the host Lady Crusaders won in walk-off fashion with a run in the seventh inning to prevail 5-4 on the scoreboard.
Mater Dei Catholic (26-7) will travel to No. 1 El Modena (23-9) for Saturday’s regional championship game after the Lady Vanguards topped No. 5 Poway (24-9) by a score of 8-6 in nine innings in Thursday’s semifinal.
Senior Lilia Alpuche had three hits and two RBI for the Lady Crusaders in Thursday’s game. Juniors Bella Harris and Liana Quinones each delivered one RBI. Quinones scored two runs in the game while Harris, sophomore Anabelle Gallagher and senior Bella Hiner each scored once.
Sophomore Arri Romero pitched five innings with four earned runs allowed and three strikeouts while senior Analesse Garcia pitched two innings with one hit, one walk and one strikeout to record the win.
Bonita Vista finishes an otherwise stellar season 25-8.
Parkway Central freshman takes fifth at state tennis tournament | Sports
Parkway Central Colts freshman Arhan Meka finished fifth in his first state boys tennis tournament. Parkway Central Colts freshman Arhan Meka with Colts coach Lee Hays. (Photo provided) Provided Coach Lee Hayes was happy to have Meka join his program. “I had heard of him through the kids on the team and some teaching pros,” […]
Parkway Central Colts freshman Arhan Meka finished fifth in his first state boys tennis tournament.
Parkway Central Colts freshman Arhan Meka with Colts coach Lee Hays. (Photo provided)
Provided
Coach Lee Hayes was happy to have Meka join his program.
“I had heard of him through the kids on the team and some teaching pros,” Hays said. “He was young and impressive as a player.”
Meka went 17-2 in the regular season and in districts. His only two losses were to Eureka senior and Class 3 state singles runner-up and Webster Groves’ Paul Castleman, the Class 2 singles runner-up.
In the Class quarterfinals, Meka lost 6-2, 6-2 to Castleman.
“Castleman really wanted the match,” Hays said. “He raised his level and played exceptionally well against Arhan.”
Meka then rebounded with three wins to finish fifth. Meka defeated Noah Blum, of Warrensburg, 6-1, 7-5 to finish in fifth place.
His strong effort at state impressed Hays.
“He is not a quitter,” Hays said. “Though disappointed, he finished strong. To be 14 and be this solid of a player, he will be fun to watch. If he stays with it and is healthy, he will be a player we will all enjoy watching.”
Meet the High Divers of the World Aquatics Championships – Singapore 2025
Up next in the Women’s competition is Maya Kelly. Maya achieved a 6th place finish at the World Aquatics High Diving World Cup 2024 in Bahrain, Manama and is excited to compete in Singapore 2025. We put Maya into the question-and-answer hot seat. Here’s what we got from her: Image Source: Maya Kelly competes at […]
Up next in the Women’s competition is Maya Kelly. Maya achieved a 6th place finish at the World Aquatics High Diving World Cup 2024 in Bahrain, Manama and is excited to compete in Singapore 2025.
We put Maya into the question-and-answer hot seat. Here’s what we got from her:
Image Source: Maya Kelly competes at the Red Bull Cliff Diving World Series 2023- Polignano a Mare, Italy (Romina Amato/Red Bull via Getty Images)
Maya finds beauty in architecture, and one landmark stands out to her is Copenhagen Opera House“I do find the Opera House really cool in Copenhagen, so I think I would like that,” she shared. A dive with the iconic building as a backdrop would be a spectacular sight!
Though her competition experience is just beginning, Maya has a favorite. “Probably Bahrain,” she said, referring to her current World Cup event in Bahrain. Her only other major competition was in Montreal during her junior years, but “that was indoors,” so this outdoor adventure takes the top spot.
Maya finds her competitive focus with the help of music—and she’s a proud Swiftie! “Probably anything by Taylor Swift,” she revealed about her go-to playlist. “I have a specific meet playlist I listen to before every competition.” Swift’s empowering lyrics and catchy tunes help set the mood.
Image Source: Maya Kelly competes at the Junior High Diving Championship at JK Bridge 2024- Brasilia, Brazil (Wagner Meier/Getty Images)
Among her repertoire, one dive stands out as her favorite. “Probably my backflip pike,” Maya said. While she didn’t compete with it at Bahrain 2024 World Cup, it remains her personal signature move, showcasing her grace and precision in the air.
Attend water polo tournament on the waters of Oswego Lake this weekend
Attend water polo tournament on the waters of Oswego Lake this weekend Published 4:20 pm Monday, June 23, 2025 The tournament was held for the first time in 2024. (Courtesy photo: Lake Oswego Open Water Polo Invitational) Those strolling near Millennium Plaza Park and Lakewood Bay this weekend may notice splashing and excitement emanating from […]
Attend water polo tournament on the waters of Oswego Lake this weekend
Published 4:20 pm Monday, June 23, 2025
The tournament was held for the first time in 2024.
(Courtesy photo: Lake Oswego Open Water Polo Invitational)
Those strolling near Millennium Plaza Park and Lakewood Bay this weekend may notice splashing and excitement emanating from the Oswego Lake waters near the Lakeshore Inn.
The Lake Corporation and the Lake Oswego Water Polo Organization are organizing the second annual Lake Oswego Open Water Polo Invitational from Friday, June 27 to Sunday, June 29 at a sectioned-off course on Lakewood Bay near the Lakeshore Inn.
The event will feature teams from the local water polo club (which includes athletes from Lake Oswego High School and Lakeridge High School) as well as squads from areas such as San Diego, Seattle, Portland and Beaverton.
Organizer Katy Brown said the idea was hatched due in part to the success of the local water polo teams and wanting to provide a community event while highlighting a sport that is often overlooked in the Pacific Northwest. The area of play had never been used as a water polo course before, but Brown said it worked well.
“It far exceeded our expectations,” Brown said of last year’s event. “We got great feedback from the water polo club and the community.”
The Lake Oswego Water Polo Organization consists of more than 100 kids ranging in age from 8 through 18. It includes competitive teams with a range of ages that compete year-round, club director Daniel Ramirez said. A number of teams recently qualified for the Junior Olympics.
“We have the best depth (in the Pacific Northwest) and it’s a real testament to the kids, the coaching staff and the community we have built,” Ramirez said. “Our kids like being a part of our club. They are proud to be local athletes. They like our coaching staff, enjoy competing for us and the community we bring.”
Competitive water polo players have to be very strong swimmers who are able to stay in the water for minutes on end while being grabbed by opponents, and Ramirez said the sport promotes swimming skills and confidence.
“The intense exercise allowed me to perform much better academically. It taught me discipline, and the twelve years of practice taught me time management to also keep up with my school work,” Lakeridge High school graduate Adrienne Medak said in a press release.
Ramirez said an event like this gives exposure to the sport while providing an opportunity for the kids to get more recognition.
For more information on the event, visit https://lowpoopenwaterinvitational2025-n53399.mystrikingly.com/#home.
Will Taylor's minor league baseball journey brought him back to Greenville for the weekend
Former Dutch Fork and Clemson standout Will Taylor is now a member of the Greenville Grasshoppers, part of the Pirates organization. GREENVILLE, S.C. — Will Taylor was back in familiar territory this past weekend. The Dutch Fork graduate is in his first full season of professional baseball. A fifth round draft pick by the Pirates […]
Former Dutch Fork and Clemson standout Will Taylor is now a member of the Greenville Grasshoppers, part of the Pirates organization.
GREENVILLE, S.C. — Will Taylor was back in familiar territory this past weekend.
The Dutch Fork graduate is in his first full season of professional baseball. A fifth round draft pick by the Pirates in the 2024 MLB Draft, Taylor started his career at the Single A affiliate in Bradenton, Florida before being called him to Greensboro, the High A affiliate of the Pirates.
That promotion brought him to the Upstate as Greensboro faced the Greenville Drive at Fluor Field where Taylor has played before during his days at Clemson.
In his first two seasons at Clemson, Taylor played football and baseball. Taylor came to the Tiger program as a quarterback with the plant for him to move to wide receiver. As a freshman in 2021, he was the team’s primary punt returner before suffering a season ending knee injury which set him back at bit in the spring for baseball.
In 2024, Taylor had made the decision to concentrate on baseball and last April, he injured his wrist while diving for a foul ball and that broken bone in his wrist kept him out of the lineup for the rest of the season.
But in spite of those setbacks, Taylor looks back on his time at Clemson with great fondness as he was one of the occassional athletes who played two sports in college at a high level.
Women's sports surges, presenting an opportunity for advertisers
The news: Women’s sports had a strong presence at Cannes Lions 2025 as advertiser interest grows. One Axios event featured X CEO Linda Yaccarino, Disney global ad chief Rita Ferro, and Olympian Ilona Maher, who all spoke on the value of women’s sports for brands. Ferro emphasized “triple digit” viewer growth in the last year, […]
The news: Women’s sports had a strong presence at Cannes Lions 2025 as advertiser interest grows. One Axios event featured X CEO Linda Yaccarino, Disney global ad chief Rita Ferro, and Olympian Ilona Maher, who all spoke on the value of women’s sports for brands. Ferro emphasized “triple digit” viewer growth in the last year, while Yaccarino said sports is a way to access highly engaged consumers and fandoms. Maher attributed viewership gains in part to prominent athletes like Caitlin Clark.
By the numbers:Women’s sports has surged in recent months, reaching new milestones in 2024, per research from the charity Women’s Sport Trust.
Leagues like the Women’s National Basketball Association (WNBA) grew significantly across social media in the 2024 season, reaching a single-season record of nearly 2 billion video views across WNBA social media platforms—more than quadruple the previous season. Monthly active users grew 252% YoY on the WNBA app, while TikTok views grew 250% to reach 361 million.
The report cited SportsPro findings that female athletes accounted for 61% of all TikTok views among the 50 most-marketable athletes.
Women led in content volume across platforms, representing 51% of total content posted by athletes on Instagram and 80% on TikTok. Engagement was different—male athletes represented 90% of engagement/views on Instagram, though women maintained a lead on TikTok, accounting for 61% of engagement/views.
Women’s sports content is particularly effective at reaching female audiences. Across the board, the female proportion of YouTube audiences for women’s sports channels was higher than male equivalents, regardless of sport.
Zooming out:Women’s sports has consistently maintained momentum and proven to be a key opportunity for advertisers.
Ads during women’s sports events have a 40% greater impact on consumer engagement than the average primetime TV ad airing, marking a 56% YoY jump, per an EDO report. The report also found that investment in women’s sports rose 139% YoY in 2024, reaching $244 million.
Marietta College's Thomas selected to College Baseball's Hall of Fame
OVERLAND PARK, Kansas — Former Marietta College Pioneer Joe Thomas (Class of 1997) has been selected as a member of the 2025 class of inductees into the College Baseball Hall of Fame. Thomas will be the third Pioneer inducted joining Don Schaly (Class of 1959) and Matt DeSalvo (Class of 2002) “Joe is very deserving […]
OVERLAND PARK, Kansas — Former Marietta College Pioneer Joe Thomas (Class of 1997) has been selected as a member of the 2025 class of inductees into the College Baseball Hall of Fame. Thomas will be the third Pioneer inducted joining Don Schaly (Class of 1959) and Matt DeSalvo (Class of 2002)
“Joe is very deserving of this honor. He was a true two-way player and one of the greatest to ever wear the pinstripes,” Marietta College head coach Brian Brewer said. “Joe was that rare player who posted All-American numbers on the mound and All-American numbers as a position player.”
Thomas led the Etta Express to four Ohio Athletic Conference titles, a pair of NCAA Mideast Regional championships, and NCAA Division III World Series appearances in 1995 and 1996.
The NCAA Division III National Player of the Year in 1996 and 1997, Thomas was a three-time All-American. After earning second team honors as a sophomore, he was a first team selection his final two seasons in the Navy Blue and White. Thomas was named first team All-Ohio Athletic Conference in each of his final three seasons and was the OAC Jack Rafeld Player of the Year and MVP of the OAC Tournament in both 1996 and 1997.
Thomas served as a team captain for the 1997 Etta Express and capped his career with the 1997 Way-Weigelt Award as Marietta College’s top senior male athlete.
Following his career in the pinstripes, Thomas was drafted in the 21st round of the 1997 Major League Baseball Draft by the Boston Red Sox. He played seven years of minor league baseball and was named to the Frontier League All-Decade Team. Thomas spent time as an assistant coach at Temple, the New York Institute of Technology, Mercyhurst, and with the Kalamazoo Kings of the Frontier League.
The 18th induction class will be honored at the Night of Champions presented by Prairiefire on February 12, 2026 in Overland Park, Kansas, the home of the College Baseball Hall of Fame. The event will serve as the ceremonial start to the 2026 college baseball season.
“We are beyond excited to welcome the 2025 Hall of Fame Class as we continue our planning for what will become their ‘home’ in Overland Park, Kansas in the College Baseball Hall of Fame,” CEO/Executive Director of the CBF and College Baseball Hall of Fame Tom Jacobs said. “This is another stellar class that represent the absolute best of college baseball. We look forward to celebrating and honoring their accomplishments as well as those of our CBF award winners at the 2026 Night of Champions. We hope you will join us for their special evening!”
To be eligible for the College Baseball Hall of Fame ballot, players must be out of college for 15 years and have completed one year of competition at a two-year institution in the CCCAA, NJCAA or a four-year NCAA (Division I, II or III) or NAIA institution. Ballot-eligible coaches must be retired for two years or be active and no less than 75 years old.