Technology
Esportes Gaming Brasil launches new LOTTU brand and platform
Esportes Gaming Brasil has invested heavily to compete in Brazil’s hugely competitive regulated market. Its new brand and platform was developed in -house for better personalisation and UX capabilities.
Licensed online operator Esportes Gaming Brasil has launched a new brand in the market designed to offer faster navigation, better customisation options and an improved user journey.
In a 22 August statement sent to iGB, Esportes Gaming Brasil said its new LOTTU brand incorporated a number of new features, including interactive tools, real-time promotions and dynamic layouts tailored to different bettor profiles.
The brand is powered by a new in-house platform, built to deliver a smoother user experience and greater adaptability.
LOTTU has in-built responsible gambling functions, including tools to identify risky betting behaviours and direct users to specialised support channels.
With its LOTTU launch, Esportes Gaming Brasil has now reached the maximum of three brands permitted under its licence by the Secretariat of Prizes and Bets (SPA).
The operator is already active with its Esportes da Sorte and Onabet brands, both authorised earlier this year.
Darwin Henrique da Silva Filho, Esportes Gaming Brasil Group CEO, said he expects LOTTU to resonate with more experienced bettors in Brazil, thanks to its enhanced personalisation capabilities.
“LOTTU reflects everything we’ve learned in recent years, but with a real leap in performance and usability,” Darwin explains.
“It is a platform built from the ground up, with a focus on speed, real-time promotions, and navigation tailored to different bettor profiles.”
Esportes Gaming Brasil also bolstering its personnel
Alongside its new brand, Esportes Gaming Brasil has also taken steps to strengthen its executive team.
Ana Carolina Luna Maçães was brought in as the company’s new head of compliance, while Rita Cunha was hired as chief growth officer.
Additionally, Hugo Baungartner was appointed as Esportes Gaming Brasil’s new chief business officer and executive director of institutional relations and strategic partnerships in May.
In an interview with iGB at the time, Baungartner said his new role will involve him representing the company before key industry stakeholders in Brazil, such as the SPA and Central Bank.
“Brazil’s current market environment demands prepared and responsible players and Esportes Gaming Brasil is one of the leading names shaping this new landscape,” Baungartner said. “The group is clearly in a phase of consolidation and expansion.”