E-Sports

Esports Advertising Market Growth Impacts at USD 8,511.1 Mn

The Global Esports Advertising Market is poised for remarkable expansion, expected to grow from USD 476.9 million in 2024 to approximately USD 8,511.1 million by 2034, at a robust CAGR of 33.4%. In 2024, North America led with a 32.6% market share, generating USD 155.4 million in revenue, driven by an established esports ecosystem and […]

Published

1 month ago

April 29, 2025

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Static ads dominated the landscape, contributing over 59.4% of the market. The U.S. market alone is forecasted to grow significantly, reaching USD 2.36 billion by 2034. Smartphones and tablets accounted for 64.7% of the esports ad platform share, underlining the mobile-first gaming shift.

US Tariff Impact on Market

The U.S. tariffs on imported electronic goods, including smartphones, gaming consoles, and computer peripherals, indirectly impact the Esports Advertising Market. In 2024, tariff rates on these electronics rose between 10%–20%, as reported by USTR and PIIE. These increases marginally raised hardware costs, affecting gaming device sales, and potentially slowing audience expansion for esports platforms.

However, given the dominance of mobile devices, which were less affected by tariffs, the overall impact on esports advertising remained limited. Publishers and advertisers adapted by focusing more on mobile-centric campaigns and leveraging digital ecosystems less vulnerable to hardware pricing fluctuations.

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Additionally, the rapid expansion of mobile esports helped maintain advertiser interest despite hardware market volatility. Long-term, continued innovation in mobile gaming and rising investment in 5G infrastructure are expected to offset tariff-related challenges and sustain the strong growth trajectory of esports advertising.

Economic Impact

Tariffs increased gaming hardware prices slightly, impacting new device adoption.
Esports advertising demand remained resilient, fueled by mobile gaming growth.
The market’s digital-first nature helped mitigate broader tariff-related disruptions.

Geographical Impact

North America continues to dominate, leveraging a strong esports infrastructure.
Asia-Pacific shows the fastest growth, driven by massive mobile gaming penetration.
Europe remains stable, with increasing advertiser interest in localized esports events.

Business Impact

Brands focus more on mobile esports campaigns amid hardware cost pressures.
Investment shifts toward in-game static ads and mobile platforms.
Opportunities grow for non-traditional advertisers entering the digital gaming space.

Key Takeaways

Global market to reach USD 8.51 billion by 2034.
North America leads with 32.6% share in 2024.
Static ads dominate with 59.4% market share.
Smartphones and tablets account for over 64.7% of ad platforms.
U.S. esports advertising market expected to hit USD 2.36 billion by 2034.

Analyst Viewpoint

Presently, the Esports Advertising Market is experiencing vibrant growth, fueled by expanding online gaming audiences and increasing mobile-first engagement. Despite moderate tariff-induced hardware pricing challenges, mobile gaming’s dominance shields the market from major impacts. Advertisers are innovating with static ads, sponsorships, and in-game experiences to maximize reach.

Looking ahead, the market will benefit from the expansion of 5G, augmented reality (AR) gaming, and brand partnerships with esports leagues and streamers. With younger demographics favoring esports over traditional media, long-term prospects are extremely bright, positioning esports advertising as a major pillar of the future digital marketing landscape.

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Regional Analysis

North America remains the leader in the esports advertising market, supported by strong esports ecosystems, sponsorship investments, and high levels of mobile gaming. The U.S. continues to dominate within the region, driven by major gaming tournaments and digital marketing investments.

Asia-Pacific emerges as the fastest-growing region, especially in China, South Korea, and Southeast Asia, fueled by mobile gaming and strong digital infrastructure. Europe shows steady growth, with a focus on localized esports leagues and regional advertising partnerships. Latin America and the Middle East are emerging as new markets, encouraged by growing smartphone penetration and rising interest in competitive mobile gaming.

Business Opportunities

The rapid growth of mobile esports offers significant opportunities for advertisers seeking to engage with younger, tech-savvy audiences. Brands can leverage static ads, in-game sponsorships, and influencer partnerships to create immersive campaigns. Esports tournament sponsorships, streamer collaborations, and branded virtual items are highly effective engagement tools.

Innovative ad formats like interactive banners and AR experiences also present lucrative opportunities. Moreover, advertisers who invest early in regions like Southeast Asia and Latin America can capture growing gaming communities. As esports expands into new sectors like education and professional leagues, fresh verticals for advertising and branded content integration are rapidly emerging.

➤ Tariff impact overview by market?

Key Segmentation

The Global Esports Advertising Market is segmented by ad format, platform, and region.

By Ad Format: Static ads lead with 59.4% market share, followed by video ads and sponsorships.
By Platform: Smartphones and tablets dominate with a 64.7% share, driven by mobile-first gaming trends, followed by PCs and consoles.
By Region: North America, Asia-Pacific, Europe, Latin America, and Middle East & Africa, with North America leading currently and Asia-Pacific showing the fastest growth.
This segmentation highlights how the mobile-first approach and evolving advertising formats are shaping the future landscape of esports advertising globally.

Key Player Analysis

Leading players in the Esports Advertising Market focus on innovating ad solutions tailored to mobile gaming, integrating static ads, sponsorships, and influencer partnerships into esports ecosystems. Companies invest heavily in data analytics to optimize targeting and measure ad performance within gaming environments.

Many are forming collaborations with game developers and tournament organizers to secure premium advertising spaces. Strategies increasingly include blending traditional ad formats with interactive experiences such as AR-enabled ads and branded content. Firms are also diversifying geographically, entering fast-growing markets in Asia-Pacific and Latin America to capture expanding gamer demographics and drive revenue through customized regional campaigns.

Top Key Players in the Market

Activision Blizzard Media Ltd.
AdInMo Ltd.
Adverty AB
Anzu Virtual Reality Ltd
Bidstack Limited
Electronic Arts Inc.
HotPlay
IronSource Ltd.
Playwire
RapidFire, Inc.
Other Major Players

Recent Developments

In 2024, leading esports advertisers launched mobile-first static ad formats optimized for competitive games. New partnerships emerged between game developers and digital marketing agencies to expand branded content opportunities. Growth in AR-based in-game ads was notable, while several esports leagues introduced targeted advertising solutions for mobile and cross-platform audiences.

Conclusion

The Global Esports Advertising Market is set for dynamic growth, fueled by mobile gaming dominance, rising esports viewership, and innovative digital advertising strategies. Despite minor tariff-related hardware challenges, the market’s resilience and creativity position it for continued success. Early adopters of new ad formats and regional expansions will gain significant advantages.

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E-Sports

Iori Noguchi Joins Aharen-san wa Hakarenai Season 2 Cast

image via crunchyroll The second season of Aharen-san wa Hakarenai, the lighthearted school rom-com, is getting a new addition. Iori Noguchi, a member of the idol group =LOVE, is joining the cast. She will voice a character named Aragaki, who is set to appear in episode nine of the current season Aragaki is introduced as […]

Published

2 hours ago

June 1, 2025

Your Sports Nation

Iori Noguchi Joins Aharen-san wa Hakarenai Season 2 Cast

image via crunchyroll

The second season of Aharen-san wa Hakarenai, the lighthearted school rom-com, is getting a new addition. Iori Noguchi, a member of the idol group =LOVE, is joining the cast. She will voice a character named Aragaki, who is set to appear in episode nine of the current season

Aharen-san wa Hakarenai Season 2 Anime Premieres on April 7 - Crunchyroll News

Aragaki is introduced as a former karate rival of Oshiro. The two crossed paths in a competition a year ago, where Oshiro emerged victorious. Aragaki’s return adds a subtle competitive element to the show’s mostly relaxed and comedic tone. For Noguchi, this isn’t her first-time voice acting. She has taken on anime roles such as Eagle in Demon Lord, and Retry! R voiced Rosetta in the Japanese dub of A Herbivorous Dragon of 5,000 Years Gets Unfairly Villainized.

Creative Team Behind Aharen-san wa Hakarenai Season 2

Aharen-san wa Hakarenai is produced by Felix Film. The directorial team is Yasutaka Yamamoto (Nekopara) and Tomoe Makino (Kotaro Lives Alone). The series composition is by Takao Yoshioka of Horimiya. Yuko Yahiro, the designer for Kaguya-sama: Love is War, is the designer for this. The music is produced by Satoru Kosaki and MONACA. Both are known for slice-of-life anime.

The anime is based on a manga by Asato Mizu, the creator of *DENKI-GAI*. You can watch it on Crunchyroll.

Aharen-san wa Hakarenai Season 2 Anime Premieres in April 2025 - IMDb

An unexpected friendship with a shy girl

The story is about Reina Aharen, a shy girl who has trouble with personal space. She’s either too close or too far from people. When Raido, her classmate, picks up her eraser, she suddenly decides they’re best friends. What follows is an everyday school life filled with quiet charm and unexpected moments. Together, Aharen and Raido explore friendship in their quirky way.

As new characters like Aragaki join the story, fans can look forward to fresh interactions that add depth and humor to the series.

Written By Manika Kayal, Intern, India Today Gaming.

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E-Sports

Beloit hosts Esports showcase for teams across the Midwest

BELOIT, WIS. (WIFR) – Organizers of the 2025 Eclipse Scholastic Esports Showcase said it’s the first of its kind event in Wisconsin: Teams gathered from across the Midwest to compete in Beloit Saturday. Esports are becoming one of the fastest growing competitive activities in high schools. Event organizers said Saturday’s event is a milestone in […]

Published

12 hours ago

June 1, 2025

Your Sports Nation

Esports are becoming one of the fastest growing competitive activities in high schools. Event organizers said Saturday’s event is a milestone in Beloit’s rise as a regional leader in tech, innovation, and the sports gaming industry.

The Esports showcase was powered by Irontek, a coworking community and tech hub, alongside the Milwaukee Esports Alliance, and the Wisconsin High School Esports Association.

The event welcomed teams from Wisconsin, Illinois, Indiana, North Dakota, Minnesota, and Michigan, all battling it out to win the title of ‘Midwest’s best.”

Game On: Beloit hosts Esports showcase for teams across the Midwest(WIFR)

“Let’s go see what we can do that really hasn’t been done elsewhere around the state of Wisconsin, and so the answer to that was a showcase of this nature which brings in top talent from those Midwestern states to kind of battle against one another,” said Brandon Tschacher, the president of Milwaukee Esports Alliance.

The showcase features state champions from each of the Midwest states. The players battled in what they are say are two fan favorite games: Rocket League and Super Smash Bros. Ultimate.

“This kind of southern Wisconsin region has been a hot bed actually of scholastic Esports. What it has shown is where investment has been made, results and progress is happening,” explained Tschacher.

The event also welcomed universities so players could meet and interact with schools who can take their gaming to the next level.

Tournament competitor Joseph Watzka said he has been gaming most of his life and has created a rather ‘smashing’ resume in the Esports community.

“I’m the seventh in Wisconsin for PR, I’m the sixth best link in the world,” explained Watzka.

Watzka adds he is excited for the future of Esports, as organizers say it’s one of the fastest growing activities nationwide.

“I’m really excited, I’m really happy for it, I think if a new Smash Brothers comes out it’s going to be really big, and I’m very excited for that, I just hope they don’t butcher my character,” said Watzka.

Organizers say Wisconsin is starting to separate itself nationally as a destination for Esports and giving players the opportunity to grow.

Esports events usually take place in areas like Madison or Milwaukee, but organizers say they hope to have similar events in the Beloit area in the future.

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E-Sports

Dates, times and matchups set for KHSAA softball and baseball tournaments

Several Central Kentucky teams to watch in both competitions LEXINGTON, Ky. (ABC36 NEWS NOW)- Local high school baseball and softball teams know their foes for the 2025 KHSAA State Tournaments in Lexington. Baseball- Kentucky Proud Park | June 5-14 First time 11th Region winners Sayre will play Taylor County from the 5th Region on the […]

Published

15 hours ago

June 1, 2025

Your Sports Nation

Several Central Kentucky teams to watch in both competitions

Kentucky HS board wants preapproval for esports players

LEXINGTON, Ky. (ABC36 NEWS NOW)- Local high school baseball and softball teams know their foes for the 2025 KHSAA State Tournaments in Lexington.

Baseball- Kentucky Proud Park | June 5-14

First time 11th Region winners Sayre will play Taylor County from the 5th Region on the opening day of the tournament in Lexington. First pitch is set for June 5 at 5 p.m.

Boyle County will take on the to-be-determined winners of Region 16 at 1:30 p.m. on the same day. Harrison County plays last on the opening day at 8:30 p.m. versus Wolfe County.

The championship game is on June 14.

Softball- John Cropp Stadium | June 5-14

Scott County, who beat archrivals Great Crossing in the 11th Championship, will play Bullitt East on June 5 at 8:30 p.m. North Laurel faces off against Henderson County on the same day at 10 a.m.

Harrison County also has its softball team heading to Lexington to face off against Holy Cross Covington a day later at 10 a.m.

The title game is on June 14.

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E-Sports

USA TODAY Sports/PlayVS Super 25 esports rankings: Top high school teams since 2019

After a busy national signing day and close to the 2025 spring season, the best of the best high school esports teams step into the spotlight. The all-time Super 25 listed below have dominated in state and regional leagues across on the PlayVS platform since 2019, excelling in games such as “Madden NFL,” “Rocket League,” “League of Legends,” […]

Published

19 hours ago

May 31, 2025

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Championship wins: 7

Runner-up finishes: 1

T-24. Freedom High School (Va.)

Championship wins: 7

Runner-up finishes: 0

T-24. Timpanogos High School (Utah)

Championship wins: 7

Runner-up finishes: 0

T-24. Biloxi High School (Miss.)

Championship wins: 6

Runner-up finishes: 4

This article originally appeared on USA TODAY High School Sports Wire: USA TODAY Sports/PlayVS esports Super 25: All-time rankings

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Hyundai Motor India Limited onboards Pankaj Tripathi as its new Brand Ambassador

Gurugram | May 31, 2025: Hyundai Motor India Limited (HMIL) is proud to announce the onboarding of acclaimed actor Pankaj Tripathi as its new brand ambassador. Known for his versatility and grounded charm, Pankaj Tripathi perfectly embodies HMIL’s values of reliability, authenticity and a deep-rooted connection with India’s diverse audience. This strategic partnership marks a […]

Published

21 hours ago

May 31, 2025

Your Sports Nation

Gurugram | May 31, 2025: Hyundai Motor India Limited (HMIL) is proud to announce the onboarding of acclaimed actor Pankaj Tripathi as its new brand ambassador. Known for his versatility and grounded charm, Pankaj Tripathi perfectly embodies HMIL’s values of reliability, authenticity and a deep-rooted connection with India’s diverse audience. This strategic partnership marks a new chapter in HMIL’s journey to resonate more meaningfully with Indian customers and craft experiences that move with the spirit of India.

With a legacy of innovation and trust, HMIL has long been a household name in India. Onboarding Pankaj Tripathi as part of HMIL family aligns with the brand’s vision of strengthening its emotional connect with the people of India, while also adding a touch of star power. With this association, HMIL further strengthens its ambassador lineup that already includes iconic personalities.

Speaking on the new exciting partnership, Mr. Tarun Garg, Whole-Time Director and Chief Operating Officer, Hyundai Motor India Limited, said, “At HMIL, we celebrate stories of progress and inspiration. We are delighted to welcome Pankaj Tripathi to HMIL family. His grounded persona, exceptional talent and widespread appeal resonate with the values of HMIL and our vision of ‘Progress for Humanity’. Together, we aim to drive deeper emotional connections with our diverse customer base across India.”

Acclaimed actor Mr. Pankaj Tripathi, said, “It is an honour to associate with Hyundai Motor India Limited, a brand that has long stood for trust, innovation and customer-first approach. My first car was a Hyundai, and over the years, that relationship has grown into something truly personal. As someone who deeply values simplicity, sincerity and staying true to one’s roots, I find a natural alignment with HMIL’s ethos. I look forward to this partnership where together, we can connect with people across the country – not just through technology, but through shared stories and values.”

This association promises to add a new dimension to the brand’s narrative, one that speaks not just through machines, but through emotions, honesty and a shared sense of purpose. Pankaj Tripathi brings with him a sense of dependability and real-world relatability that mirrors HMIL’s commitment to offering products that are not just technologically advanced, but also deeply humane in their appeal.

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E-Sports

USA TODAY Sports/PlayVS esports Super 25: All-time rankings

HSS Staff and PlayVS | USA TODAY High School Sports Esports national signing day kicks off with 11 commitments USA TODAY High School Sports and PlayVS unveil the second annual esports national signing day, celebrating the next generation of collegiate gamers. After a busy national signing day and close to the 2025 spring season, the […]

Published

23 hours ago

May 31, 2025

Your Sports Nation